How To Do A Podcast Tour To Promote Your Book

In aid of the release of his new book, Leveling Up!, Eric has laid out the goal of appearing on one hundred podcasts in the next 12 weeks! Today we get to hear why podcasts are a great way to promote something like a book, how Eric is going about sourcing shows to approach, and the thought and planning that goes into presenting to different audiences. Tune in to hear how you can utilize these great resources for marketing yourself!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:56] Eric's goals right now with the book and the 12 week period he has laid out.
• [01:11] Why podcasts? Natural affinity to hosts and guests and huge audiences. 
• [02:09] Eric's method for finding marketing podcasts to appear on using Chartable.
• [03:12] Topics to discuss on podcasts; finding enough content to keep it interesting.
• [04:14] Leveling up within your own business, and then beyond!
• [04:46] Using Mixmax to evaluate what is working and what is not. 
• [05:19] Getting placed on big podcasts and staying clear on your goals.

 

Resources From The Interview:

 

• Oprah
• Today Show
• Chartable
• Anthony Pompliano 
• Mixmax

 

Leave Some Feedback:

 

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, please leave a short review here
• Subscribe to Leveling Up on iTunes
• Get the non-iTunes RSS Feed

 

Connect with Eric Siu: 

 

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter