Leveling Up with Eric Siu

In this episode, Eric discusses how it's increasingly difficult to sell out these days, and what you can do about it to level up your NFT Project and overcome this challenge! TIME-STAMPED SHOW NOTES: [00:00] - How To 10x Your NFT Sales [01:04] - 1. Allow List Collaborations [02:22] - Types of Collabs You Can Try [03:00] - Be Creative with Your Marketable Moment [03:26] - Stay Engaged with People [04:25] - Join Other NFT Podcasts [05:12] - Create an Email Lists [06:03] - Go to Events and Connect with People [06:25] - Make Sure Your Team is Ready [06:56] - Make Sure Your Message is Clear   Leveling Up Heroes NFT: 👾 Join Our Discord: https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial   😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

In this episode, Eric talks about why relationship building is important and how hosting a simple dinner with other creators can make a big impact on your NFT Project! TIME-STAMPED SHOW NOTES: [00:00] - If You Do This, You Will Connect With Every NFT Influencer & Be Able to Sell Out Your Project [01:23] - Hosting a dinner with like-minded people (CEO, Founders, Creators) [03:40] - Tip: Make sure everyone is on the same level [05:40] - Have a brief introduction, and be a moderator! [07:30] - Tip: Putting an extra mile means better results.  [08:13] - Help people do business with people!    Leveling Up Heroes NFT: 👾 Join Our Discord: https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial   😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

Hiring an engineer for personalization and driving conversion rates is costly and time-consuming. Luckily the new platform, Mutiny, can give you a jump start without the need to hire any new employees! In today’s episode, Eric interviews Jaleh Rezaei, CEO and co-founder of Mutiny about THE marketing product for 2022: how Mutiny decreases ad costs by 60%+. Tuning in you’ll hear how Jaleh’s talent for engineering, love of marketing, and passion for sales, resulted in a no-code platform that gives customers everything they need to drive personalization on their website. In our conversation, we discuss the inner workings of Mutiny, what you can expect when you sign up and how small changes to personalization can result in unexpectedly high conversion rates. To learn more about Mutiny and its ability to turn your website into your number one revenue channel, tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today’s topic: THE Marketing Product for 2022: How Mutiny Decreases Ad Costs By 60%+. [00:53] Get to know Jaleh Rezaei, founder and CEO of Mutiny, and how she started the company.  [03:46] How Mutiny is different from other customer data platforms that are out there. [06:00] How Mutiny advises customers on actionable steps to drive conversion and personalization. [08:15] The playbook that Mutiny offers its users and how it benefits the customers. [10:14] Examples of how customers are using Mutiny to drive inbound conversion and target account-based marketing (ABM).  [11:00] How Mutiny can make landing pages adapt to the wiki use case and why that’s so useful. [12:40] Examples of the outsized impact that small changes can have on conversions. [13:01] The unexpectedly simple elements that shape personalization. [17:27] How Mutiny generates content from a baseline webpage, like the customer's landing, pillar, or solutions pages. [18:34] A breakdown of Mutiny’s ideal customer. [20:14] Mutiny’s plans for future outbound integrations.  [20:53] Hear about Jaleh’s favorite business book Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration. [21:24] Discover Jaleh and her team's favorite tools: MadKudu and Segment.   Resources From The Interview:   Mutiny Try out the Mutiny Demo: https://demo.mutinyhq.com/ Gusto Notion Amplitude Livestorm Qualtrix HubSpot MadKudu Segment Must-read book: Creativity Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode, Eric Siu talks about why building the perfect team and hiring the roles you need is imperative to launch an NFT Project that can sustain the community and its purpose for the long-term goal!  TIME-STAMPED SHOW NOTES: [00:00] - Build for the long term [00:54] - 1. Project Manager [01:42] - 2. Community Manager for your NFT Community [02:35] - 3. Social Creator for Organic Content [03:10] - 4. Moderator [03:45] - 5. Influencer Relations [04:28] - 6. Web3 Developer [04:57] - 7. NFT Artist Leveling Up Heroes NFT: 👾 Join Our Discord: https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial   😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

In today’s episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking tool. To learn more about how Alex balances his time, his insights on Web3, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Today’s topic: How A Founder Sold Over $11.5M In NFTs While Running His Startup. [01:26] Get to know Alex Taub, co-founder of Upstream and Illuminati NFT. [03:24] How Alex and his team decided to go all-in on Upstream. [04:51] How Alex became involved with Web3, NFTs, DAOs, and dApps. [08:06] A breakdown of Upstream: how it works and how it’s priced. [08:53] Some of the use cases that Upstream is currently being used for. [10:15] How Upstream is growing, and what it means to be a leader in the Web3 space. [12:36] Insights into the marketing strategy for Upstream. [14:31] How Alex co-founded Illuminati NFT and how he balances it with his work at Upstream. [15:17] What launching Illuminati NFT has taught Alex about managing DAOs on Upstream. [17:52] The time and investment you need to start an NFT project. [19:31] How Illuminati has sold over $11.5M in NFTs.  [21:47] The story of how they first marketed Illuminati by giving out pins at an event. [22:46] What Alex learned from the launch of Illuminati and their sales plan. [25:54] Alex shares why Twitter is his favorite business tool. [26:08] Learn about Alex’s favorite business book, Zero to One: Notes on Startups, or How to Build the Future.  [26:50] Alex’s favorite NFTs — that aren't Illuminati or Bored Apes!   Resources From The Interview:     Upstream Illuminati NFT Twitter Knights of Degen Alex Taub on Twitter Must-read book: Zero to One: Notes on Startups, or How to Build the Future     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram

In this video, we will discuss 5 NFT marketing strategies that will help you sell out your NFT Project. Find out why it's imperative to go for a long-term NFT strategy instead of doing it for cash grabs! [00:00] - 1. Your NFT Project’s Mission and Vission [01:38] - Is your NFT greed-based or community-based? [06:14] - Finding your own NFT Artist [06:38] - 2. Building relationships and NFT collabs [08:15] - 3. Building your own NFT Team (Hiring People) [10:46] - 4. Think about how you blitz [13:28] - 5. Work begins after your NFT launch Leveling Up Heroes NFT: 👾 Join Our Discord: https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial   😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

In this episode, we are going to talk about 7 deadly mistakes when launching an NFT based on our own journey! TIME-STAMPED SHOW NOTES: [01:16] - NFT Messaging “Keep It Simple and Stupid” [01:52] - Having not enough offer [03:33] - Not Launching NFT with PFPs [05:10] - Waiting “Too Long” to Launch [06:09] - Not enough collaboration [07:26] - Working with the wrong person! [08:00] - Not enough content (Youtube, Podcasts, Twitter Spaces)   Leveling Up Heroes NFT: 👾 Join Our Discord: https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial   😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

In this episode, we are going to talk about how you can make money with NFTs and what are the crucial things you need to consider when investing in one! TIME-STAMPED SHOW NOTES: [00:32] - My own NFT Wallet (Ft. Space Doodles, WOW, 8sian) [01:34] - Buying and Verifying NFTs [02:30] - Long-term hold  [03:17] - Invest what you can afford to lose! [04:12] - NFT Project checkbox [08:00] - (Veefriends) Do I believe in Gary V? [11:00] - Get involved!   Leveling Up Heroes NFT: 👾 Join Our Discord: https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial   😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

In this episode, I’m going to show you my NFT portfolio that contains cool NFTs like Cryptopunks, Bored Ape Yacht Club, Veefriends, World Of Women, and more!  TIME-STAMPED SHOW NOTES: [01:05] - My NFT Wallet [02:00] - Cryptopunks’ Historical Relevance [02:27] - Why I like my Bored Ape Yacht Club [05:04] - My VeeFriends NFT by Gary V [06:49] - My World Of Women NFT [07:40] - My Tom Bilyeu NFT [08:36] - Some of my Coolest NFTs (Cameo, Steve Aoki)   Leveling Up Heroes NFT: 👾 Join Our Discord: https://discord.gg/vbXEDP5gdM 📲 Follow Our Twitter For Updates: https://twitter.com/levelingupnft 🔥 Learn More About The NFT Project: https://heroes.levelingup.com/heroes/   🥳 Let’s Level Up together! Connect with me through my social media and get a free book: https://linktr.ee/levelingupofficial   😎 Need to grow your business but don't know where to start? Request a free chat with a Growth Expert at Single Grain, my Digital Marketing Agency: https://www.singlegrain.com/marketing-plan/

In today’s episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all need a space that can help us think expansively. To learn more about NFT Now, how to grow your reach, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:15] Today’s topic: Growing NFTnow to 700,000 followers in 1 yr, coaching, and Jackson Hole, with Alejandro Navia. [00:51] Introducing today’s guest Alejandro Navia and how he founded NFT Now.  [05:48] Why Alejandro saw a need for an objective voice on NFTs like NFT Now. [06:54] NFT Now’s reach and how they have grown as an omnichannel media company. [10:04] The core drivers of NFT Now’s impressive growth. [13:29] What Alejandro has learned about the dangers of being dependent on one single platform. [13:51] The main channels Alejandro is using for NFT Now and why owning your domain is key. [15:35] Alejandro’s approach to coaching and why he views his clients as partners. [19:07] The distinction between coaching and educating.  [19:49] Why choosing to find a coach is a big deal. [20:14] How to find a good coach. [21:15] Why the interview process is crucial in finding the right coach for you. [22:06] Why you need to ask yourself which areas of your life you want to improve on. [25:17] Alejandro’s move to Jackson Hole and how he is splitting his time between Jackson Hole and Miami. [29:43] The most impactful book that Alejandro has ever read. [30:35] The most impactful tools that Alejandro has used in the past 12 months, from therapy to coaching, to authentic communication. [32:12] If you're looking to level up in marketing or business go to singlegrain.com/leveling-up. Resources From The Interview:   NFT Now Alejandro Navia Alejandro Navia on Instagram Alejandro Navia on Twitter   Must-read book: The Prophet by Kahlil Gibran     Leave Some Feedback:     What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed     Connect with Eric Siu:      Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter   Eric Siu on Instagram