Leveling Up with Eric Siu

Learn how to take advantage of LinkedIn's organic reach in 2023 with Eric Siu.TIME-STAMPED SHOW NOTES: [00:00] - Why LinkedIn's organic reach is really strong right now? [00:40] - How to engage LinkedIn users effectively? [01:18] - What are engagement pods? [02:00] - Consistency is the key to maximizing LinkedIn’s algorithm What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Eric Siu shares the top marketing trends for 2023 that you should watch out for. TIME-STAMPED SHOW NOTES: [00:00] - How AI’s generative search will affect content marketing [00:52] - Jasper.ai is the ultimate copywriting tool for 2023 [01:08] - Maximizing short-form videos’ organic reach  [01:26] - LinkedIn is here to stay [01:48] - Here’s how engagement pods work [02:11] - Why you should include Podcasting in your top priority this 2023 [02:30] - Media Company acquisition What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Eric Siu shares how marketing is becoming harder but why it’s actually a good thing. Tune in to find out!TIME-STAMPED SHOW NOTES: [00:00] - Marketing is becoming harder [00:47] - Diversify your creatives [01:02] - How to maximize your data to launch successful marketing campaigns [01:25] - Diversify your channel, here’s what it means [01:45] - Becoming a T-shaped marketer What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Eric Siu talks about how SEO is changing and how you can adapt as a marketer. TIME-STAMPED SHOW NOTES: [00:00] - SEO is changing, here’s what it means [00:44] - How TikTok is replacing Google as a search engine [01:13] - Here’s how to survive an algorithm update [01:40] - AI content writers' impact on SEO What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Eric Siu discusses the advantages and disadvantages of joining masterminds.TIME-STAMPED SHOW NOTES: [00:00] - What is a Mastermind and should you join one? [00:34] - Opinion: Entrepreneurs' Organization and Young Presidents’ Organization [01:37] - How you can benefit from joining these organizations [01:55] - Why you need to be cautious in joining Masterminds [02:40] - How to know if you’re joining a Mastermind that can help your growth [03:15] - How we created our own founders-only Mastermind What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Today on Leveling Up, we sit down with a very exciting guest, the Co-Founder of Immutable, Robbie Ferguson! Immutable has quickly become a market leader in blockchain gaming and speaking to Robbie about his aspirations, strategy, and vision for the future, it's not hard to see why. In our chat, we hear from Robbie about the goal of creating a fairer ecosystem for gamers, his prioritization of creating games that people want to play, how Immutable is offering more rights to gamers, and why and when he wants to move away from using the term 'NFT.’ Our guest also shares some insightful thoughts on the future of games, the growing digital landscape, and what all this means for the future of digital assets. So if you would like to get an inside peek at a company we think is well on the way to trillion-dollar status and some helpful thoughts on company culture, hiring practices, and a whole lot more, join us now.TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:43] The quickest and simplest description of Immutable and what they do. [02:13] Robbie talks about his gaming background and his favorite games growing up.  [06:54] Thoughts on the current size and potential growth of the gaming industry. [08:59] Marketing and partnerships at Immutable. [11:45] Immutable's recruiting strategy and what they offer developers. [14:40] The growth trajectory at the company and the priority on high-quality games.  [18:29] Scaling from the leader's perspective; Robbie talks about the importance of hiring. [20:38] Previous businesses that Robbie and his brother have run. [22:58] Robbie talks about the future of Web3 and the elements that Robbie is most excited about. [25:29] Immutable's stance in relation to mergers and acquisitions.  [26:25] The efficacy of sponsorships within a strong marketing strategy. [27:33] Robbie's main sources of learning, favorite books, and his podcast and reading habits. [28:28] Thoughts on healthier practices for running a business. [29:40] The recruiting process that Robbie has used to grow an amazing team. [30:57] How to find Robbie and Immutable online! Resources From The Interview: Immutable Robbie Ferguson on Twitter GameStop RuneScape  Scaling Up The Hard Thing About Hard Things  Tim Ferriss Must-read books: Radical Candor and The Great CEO Within Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed "The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"Connect with Eric Siu:  Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Eric Siu shares how brand building is the key to building a million-dollar company. TIME-STAMPED SHOW NOTES: [00:00] - How to cultivate your own brand, and where does it get your marketing business [01:17]- Marketing business blueprint to make over $1M/Year  [02:02] - Being contrarian and consistent [03:45] - Use bold headlines and thumbnails, and prepare for more content experimentation [05:00] - Top organic social platforms this 2023 you need to dominate [06:57] - Building a brand gives you optionality [07:45] - Knack for GSD (Getting Stuff Done) [09:22] - The power of brand building  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Learn how to identify and take advantage of your edge to make a million-dollar marketing business with Eric Siu.TIME-STAMPED SHOW NOTES: [00:00] - Identifying Your Edge, A Lesson on Marketing Psychology [07:43] - Solidifying Your Brand, Messaging, and Positioning [15:39] - Finding Customers and Idea Validation [25:40] - How do you stand out? [28:12] - How to Create High Converting Offers? [38:53] - How to Price Your Offering Properly? [47:43] - Step-by-Step Guide to Optimize Leads and Conversions [56:22] - How to Nurture Your Lists and Retain Clients  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Eric Siu shares the top 6 AI tools that will level up your marketing this 2023. TIME-STAMPED SHOW NOTES: [00:00] - AdCreative.ai will take your social media marketing to the next level [01:25] - Movio.la is the future of online video creation [02:14] - Make your meetings 10x better with Tome.app  [02:52] - SEO.ai will help you create high-quality SEO content way easier [03:32] - Improve your Youtube videos with Magicthumbnails.com  [04:03] - Jasper.ai is the content generator that will help you produce content 10x faster What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Eric Siu shares the step-by-step ultimate guide to starting and scaling a successful digital marketing agency.TIME-STAMPED SHOW NOTES: [00:00] - Lesson 1: Great habits to have as a marketer [04:33] - Lesson 2: Lessons learned from my marketing journey [08:09] - Lesson 3: How to scale your agency [12:13] - Lesson 4: How to build the best team [17:27] - Lesson 5: How to hire A-player marketers  [19:25] - Lesson 6: How to start an agency [22:46] - Lesson 7: What to measure as a marketer [25:34] - Lesson 8: SEO tips to boost your traffic [28:13] - Lesson 9: Marketing tools to boost your revenue [30:09] - Lesson 10: How to build a marketing moat with media What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram