

Woman Owned: The Growth Podcast for Women Entrepreneurs
Eleanor Beaton
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Episodes
Mentioned books

Sep 5, 2023 • 28min
How To Build Power
In a world where ambitious women feel like they’re drowning every single day in all the things they could and should be doing professionally, layered with the additional burden of chores and childcare that typically falls on them, time stress is not just a mindset issue. It’s real. And it’s leading to a power leakage in your life. Listen in this week to discover how to rewrite your story on power, and one habit that will stop overwhelm from running your life. You’ll hear why you might be reflexively downgrading your goals in response to stress, how to upgrade your power instead, and what becomes possible when you build the necessary muscles that fuel true power. Get full show notes and more information here: https://safimedia.co/ai14

Aug 22, 2023 • 44min
The Gender Biases that Devalue Women's Innovation Featuring Katrine Marçal
If you’re a woman creator or entrepreneur, you’ve likely faced the universal experience among women of having your ideas ignored, brushed off as a natural creative project, or generally having people diminish the gravity of what you have to offer. It’s time to explore the gender biases that devalue women’s innovations, and why women are excluded, underpaid, undervalued, and undercited when it comes to technical innovations. Financial journalist and best-selling author on women and innovation, Katrine Marçal discusses the core themes exposed in her book, Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men. Katrine paints a devastating picture of how women’s ideas and contributions have been ignored to the detriment of our planet, why failing to recognize the gender lens has created catastrophic consequences, and how women can begin recognizing and releasing their full human potential within. Get full show notes and more information here: https://safimedia.co/ai13

Aug 1, 2023 • 47min
The Psychology Behind Making People Care About Your Social Mission Featuring Andrea Feigl
If your business is anchored in driving social change like ours is at Safi Media, you’ll resonate with the challenge that exists around using your business as a container to drive systemic change in the world. Eleanor’s guest this week is a powerful example of a woman entrepreneur who is using the vessel of entrepreneurship to right a global wrong, specifically, the wrong that is chronic disease. Dr. Andrea Feigl, PhD MPH, is the founder and CEO of the Health Finance Institute, a former researcher at Harvard Chan School of Public Health, and a former health economist with the Organization for Economic Cooperation and Development. Her work is all about solving some of the thorniest issues that continue to plague the world, and she’s here this week to share how she’s using her business to make a difference in the international development space. Get full show notes and more information here: https://safimedia.co/ai12

Jul 18, 2023 • 47min
The Price Women Pay To Be Good Featuring Elise Loehnen
Modern feminists talk a lot about “the patriarchy,” but what is it really? Where did it come from? How is internalized patriarchy showing up in and impacting modern women? And what’s the true cost of women being on our best behavior in the name of enduring and thriving in a structure not meant for us? Eleanor is discussing this with writer, editor, and podcast host, Elise Loehnen. Among many accolades, Elise is the author of instant New York Times bestseller, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good. Elise is sharing her thoughts on the policing women perpetuate onto themselves and other women, the price women pay to be good in our society, and how the more we discover who we are, the more women can be unleashed and unfurled in the world. Get full show notes and more information here: https://safimedia.co/ai11

Jul 4, 2023 • 58min
The Dark Side of Business Featuring Jenny Radcliffe
Jenny Radcliffe is a world-renowned social engineer, a.k.a people hacker. She’s well-known in the cybersecurity community globally, and has been called a mind reader, human lie detector, and even likened to a Jedi knight. She joins Eleanor this week to discuss the dark side of business. Hear what Jenny’s expertise in social engineering entails, and how she uses her skills to help her clients who range from global corporations and law enforcement organizations to poker players and politicians. She shares fascinating insights on how we can keep ourselves secure online, her tips for remaining calm under pressure, and how to detect when we’re in the presence of a liar. Get full show notes and more information here: https://safimedia.co/ai10

Jun 20, 2023 • 45min
The Science of Getting Unstuck & Pursuing Big Goals Featuring Britt Frank
Have you ever been in a situation where you know exactly what you have to do, and yet, you’re not doing it? The reality is that none of us live in a world where we constantly feel confident in our ability to mobilize our dreams. However, we are experts at beating ourselves up when we get stuck in pursuit of big goals. Britt Frank is a clinician, educator, and trauma specialist. She speaks and writes widely about emotional wellness and healing, and her book, The Science of Stuck, has been named a must-read. In this conversation, Britt is providing super practical ways to get through your stuckness. She's offering her insights on what we can do on our collective quest against stuckness, and how to become someone who does hard better, rather than wishing it was easy. Get full show notes and more information here: https://safimedia.co/ai9

Jun 6, 2023 • 16min
Act With Urgency
Urgency and immediacy are critical in an entrepreneurial business. Learning how to balance long-term slow growth initiatives with what you can do today to drive the business forward is an essential skill all entrepreneurial CEOs and intrepreneurs need, and this is the power of GSD: Getting Shit Done. Eleanor shows you why mastering the art of GSD is a key skill to develop as an entrepreneur and leader. You’ll hear what often stands in the way of bringing urgency to your work, and her top tips for staying laser focused on how you can drive your business forward right now. Get full show notes and more information here: https://safimedia.co/ai8

May 23, 2023 • 53min
The Art of Rapid Growth Featuring Nicole LeBlanc
If you’re an entrepreneur, working in a high-growth company, or simply a human being going through a period of rapid transformation in some area of your life, chaos is something you’re probably well-versed in. While chaos doesn’t feel great, it produces a ton of innovation. Eleanor is speaking to seasoned venture capitalist Nicole LeBlanc to explore the controlled chaos of high-growth companies. Nicole is walking us through her career path, and offering her insights on the art of rapid growth, why women secure so little of venture funding, and the transferrable lessons you can apply from VC-backed companies. Get full show notes and more information here: https://safimedia.co/ai7

May 9, 2023 • 1h 2min
How Are Men Doing In The Age of Women Featuring Connor Beaton
Gender equity, particularly on the advancement of women, is a topic that is discussed often on this show. However, is it possible that in our commitment to advance one gender, we’ve ignored, demoralized, or shamed another? Eleanor is speaking to Connor Beaton, a coach, teacher, and speaker who has been working for almost a decade to help men and women walk through their darkness and grow in the realms of mental clarity, relational communication, and actualize their potential and sexual intimacy. They’re exploring how men are really doing in the age of women, why the narratives young men are being fed are concerning, and how we can partner with them to create more cohesion. Get full show notes and more information here: https://safimedia.co/ai6

Apr 25, 2023 • 58min
A PRACTICABLE Skill That Will Make You More Money Featuring Dr. Ellen Peters
Numeracy is the foundational skill at the heart of so many of the money-making decisions you make every single day as an entrepreneur. From figuring how much to pay your staff, interpreting financial statements, to pinpointing whether you’re getting any ROI on your expensive hires, this is the skill that not only helps you make more profit, but live a better life. Eleanor is speaking to Dr. Ellen Peters, the Philip H. Knight Chair and Professor in both the School of Journalist and Communication as well as Psychology at the University of Oregon. She’s also the Director of the Center for Science Communication Research, where her research largely looks at the basic building blocks of human judgment and decision-making: emotions and number abilities. She’s sharing why we cannot leave our numeric ability behind in the classroom, the consequences of being functionally innumerate, and what happens when we become more numerate. Get full show notes and more information here: https://safimedia.co/ai5