Woman Owned: The Growth Podcast for Women Entrepreneurs

If you’re a founder who’s tired of cookie-cutter marketing solutions that don’t work, and want to take a more sophisticated approach to marketing in 2024, this is a must-listen episode.    According to Eleanor’s guest this week, marketing is one of the most deeply misunderstood functions in modern business. Emily Kramer helps startups build marketing through her companies, MKT1 Capital and MKT1 Community, where she acts as an educator, newsletter writer, course creator, and investor. She’s here this week to highlight how founders have the completely wrong marketing mindset, and to offer a wealth of expertise on optimizing your marketing funnel.   Get full show notes and more information here: https://safimedia.co/ai24

Are you ready to bring a spirit of all-in commitment, unwavering dedication, and no-quit energy to your vision, goals, and relationships in 2024? The reality is that most entrepreneurs show up with half-committed energy, which doesn’t just slow down progress, but subtly blocks it altogether.   Join Eleanor this week as she walks you through what’s required of you to create the future you want and strategies that will help you transform half-committed, self-doubting, second-guessing energy into the pure power of total commitment.   Get full show notes and more information here: https://safimedia.co/ai23

Despite the continuous stream of advice available on tackling the gender pay gap, progress in this arena remains frustratingly slow. So, what’s the real culprit behind this persistent disparity?   To delve into the underlying forces driving the gender pay gap, Eleanor is joined by Dr. Claudia Goldin, a leading authority in this field. Dr. Goldin is a Henry Lee Professor of Economics at Harvard. Listen in as Dr. Goldin draws from her extensive research spanning decades to highlight why the gender pay gap exists at a deep fundamental level, debunk the prevailing myths about the gender pay gap, and identify the key levers we can activate to change it.   Get full show notes and more information here: https://safimedia.co/ai22

To scale your business without working harder and without unnecessary complexity, you must create scalable offers. To do that, you have to package your knowledge into assets, also known as intellectual property. And when it comes to packaging, protecting, and leveraging your business’s intellectual property, Eleanor’s guest this week is the expert.   Andrea Henry is a Cambridge-educated lawyer with over 15 years of experience working with business owners at every stage of the entrepreneurial journey. Through innovative legal structures and a wealth of experience, she helps entrepreneurs leverage their intellectual property to create the life and legacy they want. Tune in this week to learn how to package, protect, and leverage your business’s intellectual property.   Get full show notes and more information here: https://safimedia.co/ai21

Are you currently working on the big projects that you know will set you up for long-term success? Or are you distracting yourself by prioritizing the little bitty things that feel predictable and safe, but leave you exactly where you are?   Join Eleanor on this episode to discover what doing the work that truly moves the needle entails, and how a certain type of procrastination is preventing you from putting big projects into motion. You’ll hear the role of personal alarm systems in per-day and per-project procrastination, and Eleanor’s tips for putting an end to procrastination that’s keeping you stuck.   Get full show notes and more information here: https://safimedia.co/ai20

What does powerful leadership sound like to you? Is it loud and booming? Can it sound soft and steely? Are you using your voice as an instrument of communication in your leadership?   This week, Eleanor is speaking with vocal coach and author of Permission to Speak, Samara Bay. Samara has been a Hollywood dialect coach for over a decade with clients all over the world, and she joins Eleanor to discuss why most of us have learned to speak from a fear-based place, how to harness a love-based approach in using and trusting your voice, and the powerful leader you become when you anchor in your message.   Get full show notes and more information here: https://safimedia.co/ai19

Join Eleanor on this episode to discover the three main side effects of pursuing a big goal. You’ll hear why setting goals you don’t always achieve isn’t a problem in business, how you might be making the experience of not hitting goals more painful than necessary, and the major wins you’ll experience just by pursuing goals.   Get full show notes and more information here: https://safimedia.co/ai18

We often talk about high performance in terms of winning, having more money, and experiencing success, but that leaves out a big piece of the puzzle. Eleanor’s guest this week is the perfect example of how high performance is about more than just what you achieve. Rebecca Rusch is an American ultra-endurance professional athlete, seven-time world champion, author, entrepreneur, speaker, and Emmy award winner. Her career has spanned a bunch of different adventure sports, and she’s here this week to walk you through the habits of high performance.   Tune in today to discover how, whether you’re a CEO, mom, or athlete, taking care of your body is the key to unlocking your mind, creativity, and longevity. Rebecca is sharing the habits that fuel elite performance, why play and community are crucial when it comes to your health protocol, and how the mind, body, and spirit are connected to each other.   Get full show notes and more information here: https://safimedia.co/ai17

Having a really solid money mindset is critical when it comes to scaling your business. Eleanor has seen a few common money beliefs among her highest-earning clients, and she’s sharing them with you on this episode.   Listen in to discover the importance of harnessing the right money mindset and the consequences of not being aware of your money beliefs. Eleanor is walking you through seven money beliefs from the women entrepreneurs she’s personally worked with who have generated the fastest revenue growth, biggest profitability, and made swings not only in business revenue but in their personal financial wellbeing too.   Get full show notes and more information here: https://safimedia.co/ai16

What skill is non-negotiable when it comes to growing revenue and building a company that lasts? As a CEO, you know that it takes pretty much everything you’ve got. However, the entrepreneurs with the most staying power know that there is one skill that is irreplaceable, and that’s the ability to sell.   This week’s episode is a masterclass anchored in one CEO’s experience of scaling sales in a sustainable way. Caitlin MacGregor is the CEO and co-founder of Plum: a talent assessment provider that has revolutionized how companies hire, grow, and retain talent with the power of psychometric data. She’s here to discuss the importance of product market fit, and how it’s the secret to making sales effortless.   Get full show notes and more information here: https://safimedia.co/ai15