Woman Owned: The Growth Podcast for Women Entrepreneurs

Eleanor Beaton
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Mar 14, 2019 • 33min

[FFL 322] If Your Message Is Not Clear Your Business Is In Partial Paralysis

As a fierce woman entrepreneur, you are one of the amazing women who contribute to the growth of your industry and community by bringing excellent products and services into the marketplace. To have an even greater impact within your circles, your message needs to be unambiguous and crystal clear. Without this clarity, it is difficult to set you apart from the competition and be viewed as the thought leader you are destined to be. Keep Reading >> On this episode, I explain how your business becomes partially paralyzed if your message is not clear. I discuss some content that I will be teaching in my upcoming workshop Your Million Dollar Message that will equip women entrepreneurs on how to outserve, outsell, and out-position their competition with a crystal-clear message. I also share the different human wants to align your message with as well as the next-level messaging secrets that - once mastered and implemented - can take your business off partial paralysis.       “Until your message is clear, your business is operating in a state of partial paralysis.” - Eleanor Beaton       Today on the Fierce Feminine Leadership Podcast:   Possible reasons why your content isn’t getting results The challenges associated with communications and messaging How to gain confidence when communicating with authority and relevance How to separate yourself from the pack What it means to convey a big idea The big mistake small businesses make that deprive them of higher revenue What separates thought leaders from everybody else The importance of looking at the statistics in your industry and how thought leaders utilize them to their advantage Understanding the art of persuasive communication Defining the concept of direct hits and how to do it The eight ‘human wants’ and the significance of understanding them The type of communication that is critical for entrepreneurs     Fierce Leadership Quotes:   “Leadership and communication go hand in hand.” - Eleanor Beaton “Great communicators convey big ideas. They show us promise. They share bold opinions, and they educate us. They give us context.” - Eleanor Beaton “You need to understand and think about what you offer and how it connects to basic human wants.” - Eleanor Beaton           Join Me for Your Million Dollar Message Retreat   Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field.   You need a Million Dollar Message.   So, if you’re ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs.   This workshop is our most intimate workshop yet! You’ll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader.   To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat   Spots are limited - so grab your tickets today!       Join the Exclusive Incubator Program!   Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today!       Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then, fierce one, you need a Category of One Call. It’s time to scale up your preeminence. It’s time to attract the clients you deserve. It’s time to position yourself and your business in a Category of One. So if you’re ready to make this year your year; if you’re ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!        
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Mar 12, 2019 • 32min

[FFL 321] Women Entrepreneurs Beware of the 4 Dark Horsewomen of the Apocalypse

Women entrepreneurs want to have a more significant impact on their clients’ lives and businesses, their industry, and their community. To create transformation in these areas, these women combine success and significance. If you’re a growing woman entrepreneur who wants to take your business to the next level but catch yourself exhibiting any of the four ‘evils’ as an entrepreneur, you need to pause and immediately assess yourself.
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Mar 7, 2019 • 19min

[FFL 320] Here's EXACTLY What You Need to Show to Position Yourself as Simply the Best

With so much fake news flooding the Internet, it is no surprise that people are disappointed and distrustful. Since our society has been conditioned to distrust leaders, influencers, and everything that comes from the Internet, it is a challenge for entrepreneurs to position themselves as the best in the marketplace. Fortunately, as business leaders, you have the opportunity to mend the social fabric that holds society together while you position yourself as a primary voice in your industry.
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Mar 5, 2019 • 41min

[FFL 331] Winning Her Business With Bridget Brennan

  Bridget Brennan is the CEO of Female Factor, a strategic consultancy company focused on female consumers where she helps businesses drive more sales and increase their competitive advantage through market research, strategic marketing, and sales and customer experience training. She is the leading authority on women consumers, a Forbes contributing writer, and the author of the highly-acclaimed book Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers as well as the upcoming book, Winning Her Business. She frequently holds speaking engagements for large organizations and conferences, presenting keynotes on topics related to sales and marketing as well as customer experience and trends.
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Feb 28, 2019 • 13min

[FFL 318] Coco Chanel, Oprah, and Brené Brown Have THIS - Do YOU?

Oprah Winfrey, Brené Brown, Coco Chanel - these are women of influence that exude power and authority. They have impacted their respective industries in remarkable ways and many women yearn to be like these powerhouse women. Wealthy. Influential. Well-known. Is it possible for a woman entrepreneur to have such effect to the point of impacting their clients’ lives, and ultimately, their community?   Keep Reading >> On this episode, I discuss what Coco Chanel, Oprah Winfrey, and Brené Brown have in common and how this common denominator affects not only the scope of their influence but also the growth of their business. I explain the bottom line to a woman entrepreneur’s growth and development as well as the fuel that transforms them from being unknown and unheard of into a distinguished name and influential voice in their industry. I also share how you can be wealthy, influential, and well-known as well as the details on the upcoming workshop for powerhouse women entrepreneurs who want to boost their business by having a clear and powerful message.   “Here’s the rule of thumb: The more intangible the offer, the stronger your message must be.” - Eleanor Beaton      Today on the Fierce Feminine Leadership Podcast:   What the female entrepreneurs’ growth and development is all about The primacy of a powerful message to powerful entrepreneurs How entrepreneurs endanger their businesses The downside of not having a clear and powerful message Possible reasons why your message lacks power Why it’s crucial for people to know how you’re going to help them for them to buy from you     Fierce Leadership Quotes:   “A million-dollar message will make you wealthy, influential, and well-known.” - Eleanor Beaton “It’s this desire that women entrepreneurs, especially those that are wealthy, influential, and well-known have to give back and to enrich others through the process of their own enrichment.” - Eleanor Beaton “If your million-dollar message will make you wealthy, influential, and well-known, that message is actually the fuel that will transform you from just another “whatever” into a recognized leader in your space and a powerful voice in your industry.” - Eleanor Beaton     Join Me for Your Million Dollar Message Retreat   Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field.   You need a Million Dollar Message.   So, if you’re ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs.   This workshop is our most intimate workshop yet! You’ll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader.   To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat   Spots are limited - so grab your tickets today!   Join the Exclusive Incubator Program!   Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today!    Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.  
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Feb 26, 2019 • 13min

[FFL 317] Will You Do What Others Won't Do?

Tips, ideas, and must-haves on how to be a winner entrepreneur in your industry are all over the Internet. Having that winning mentality, a positive attitude, and working with the right people are some of the common tips in achieving the goal of being an award-winning entrepreneur.  While there’s nothing wrong with following these pieces of advice, the bottom line is whether you have the courage to do what other successful entrepreneurs in the game are not willing to do. Keep Reading >>   On this episode, I explain how being willing to do the things that others won’t do, can help take your business to the next level. I discuss the critical mindset you need to thrive and get ahead of the competition as well as the necessary questions to ask yourself to determine the future of your career and your business. I share the core differences between those who are willing to discover how far they can go and those who are unwilling to explore their potential. I also share the two things that can be in very short supply today and how having them results in the birth of a true lifestyle business.   “Do what other people are not willing to do in service of your dreams and desires.” - Eleanor Beaton    Today on the Fierce Feminine Leadership Podcast: How my former instructor had motivated me to be the fierce female entrepreneur that I am today The crucial question that altered my mindset as an entrepreneur Defining the mentality “playing to sometimes-win and sometimes-lose” What my former coach was willing to do that most entrepreneurs won’t do The differences between the successful entrepreneurs who are willing to take the lid off their limits and those who are successful but are just playing below what they’re capable of Why ambitious women have a difficult time letting go of underperforming members and how this impacts their dreams The two things that can lead you to acquire a genuine lifestyle business Why many female entrepreneurs are not willing to go the extra mile   Resources: Category of One Call     Fierce Leadership Quotes: “Give yourself the support and the resources you need in order to be successful.” - Eleanor Beaton “Quit hiding behind previous failures and disappointments, behind the things that hold you back from shining.” - Eleanor Beaton “There’s a certain level of grit and resilience required to be a successful woman entrepreneur. But guess what? That place - that extra 10% - THAT’S where the success is.” - Eleanor Beaton   Join Me for Your Million Dollar Message Retreat  Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field.   You need a Million Dollar Message.   So, if you’re ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs.   This workshop is our most intimate workshop yet! You’ll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader.   To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat   Spots are limited - so grab your tickets today!       Join the Exclusive Incubator Program!   Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today!       Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.  
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Feb 21, 2019 • 16min

[FFL 316] The Fed Up Factor - Why You Need to Find It

It is unquestionable that persistence and hard work are some of the characteristics that make an exceptional and bold leader. While having these characteristics can be beneficial, these same traits can also be the very weaknesses that prevent you from taking your business to the next level. Your passion can turn into overscheduling and overcommitment that lead to the number one problem most female entrepreneurs face today - lack of focus.
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Feb 19, 2019 • 26min

[FFL 315] 8 Figure Women Entrepreneurs - 5 Key Differences

Progress requires effort. In business, however, continuous improvement does not necessarily equal to continuous exhaustion. Doing everything within your power is a great way to try to achieve that eight-figure revenue but knowing what to do and what not to do will make a tremendous impact on your financial gains. More importantly, it impacts the future that you and your family can have as you reach your dream of having a lifestyle business. Keep Reading >>   On this episode, I discuss the five key differences between a six-figure entrepreneur and an eight-figure entrepreneur. I explain the difference between building an empire and being imprisoned by your business as well as some actionable insights from conversations that happen around the eight-figure entrepreneur table. I also share the benefits of understanding how eight-figure entrepreneurs build and grow their business as well as how you can up your game and ensure that the business you’re building is creating a financial fortress for you and your family.       “Make sure that the message you’re bringing to the market is as clear, focused, and powerful as it needs to be - this is valuable, productive work that will continuously pay off in spades.” - Eleanor Beaton       Today on the Fierce Feminine Leadership Podcast:   Discussions with eight-figure women entrepreneurs Why eight-figure entrepreneurs iterate continuously How Serena Williams is an excellent example of a woman who iterates continuously The key to avoiding exhausting yourself How to create a focused strategy and the significance of sticking to it The flip side of highly intelligent people who run six-figure businesses A core shift you need to make if you’re coming out of the corporate world Why impatience will never pay your bills, never make you rich, and never allow you to have the impact you’re capable of having Why urgency is a critical component to success The revenue required to call your business a “lifestyle business” What happens if you are not careful about cultivating a positive mindset The importance of being crystal clear about your messaging       Fierce Leadership Quotes:   “You may not right now, from where you’re standing, even fathom that you could ever build a $10 Million business. That’s fine. Act like a $10 Million entrepreneur.” - Eleanor Beaton “Eight-figure entrepreneurs scan the horizon. They’re checking out the potential threats and things that could come up at them. They put in place contingency plans but they expect positive outcomes.” - Eleanor Beaton “That expectation of things working out is so critical and that’s what makes the work so sustainable.” - Eleanor Beaton             Join Me for Your Million Dollar Message Retreat   Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field.   You need a Million Dollar Message.   So, if you’re ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs.   This workshop is our most intimate workshop yet! You’ll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader.   To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat   Spots are limited - so grab your tickets today!       Join the Exclusive Incubator Program!   Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today!     Dial Up Your Impact, Influence, and Income in 2019       Are you ready to take your leadership and influence to the next level in 2019? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is a 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!      Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.      
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Feb 14, 2019 • 13min

[FFL 314] Unconscious Bias -- This is So Embarrassing

Do you ever wonder about the underlying factors that contribute to your promoting someone? Or what leads you to trust another colleague more than another? While there are various answers to these questions, it is no surprise that our preconceived beliefs and notions that have been deeply ingrained in us inevitably influence how we see others and our circumstances. Keep Reading >> On this episode, I dive into the five different unconscious biases that people, including myself, commonly commit. I humbly share how I showed unconscious bias in the past as an example of how we have these biases no matter how hard we train to stay away from them. I also explain the significance of seeing these biases so we can bring them to light and determine how we can change them for the betterment of ourselves as well as our company culture.   “There are two types of people in the world - those who walk around with unconscious biases and those who lie about them.” - Eleanor Beaton    Today on the Fierce Feminine Leadership Podcast: What unconscious bias is and how it impacts how we perceive others and make decisions A distressing story of how unconscious bias persists even if you decide to stand guard against it No one is immune to unconscious bias Why I’m shining a light on my own unconscious bias The best you can do when you encounter unconscious bias Four more gaffes that many women have made in their career How prone you are to the “Tall and Attractive Bias” Explaining the “Affinity Bias” and practical examples of our inclination to affinities The “Conformity Bias” that most parents warn their children about Shedding light on the “New Mothers Can’t Focus Bias” The challenge to do better and create a real sense of diversity   Fierce Leadership Quotes: “Our unconscious biases have a major impact on our ability to receive information and make sound decisions.” - Eleanor Beaton “When it comes to unconscious bias, no one - and I repeat - NO ONE is immune.”  - Eleanor Beaton “The best we can do when we encounter bias is to recognize it and shine a light on it in a way that allows the perpetrator of unconscious bias to maintain his or her dignity.” - Eleanor Beaton   Resource Mentioned: XX Factor: 5 common unconscious bias faux-pas Article by Atlantic Business Magazine   Join the Exclusive Incubator Program!  Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today!   Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.  
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Feb 12, 2019 • 15min

[FFL 313] Why I Advertise on My Podcast

Before the invention of the Internet, advertisements and commercials played a crucial role in the existence and survival of commercial products, professional services, and network companies. Today, advertisements are still as valuable as they were in the past as evidenced by their ever-enduring presence on different media channels such as CNN, The New York Times, and MGM - big companies who could have thought of other ways to grow financially but still chose to include advertising as part of their marketing plan. Keep Reading >>   Today, I respond to a listener’s feedback on the show and explain why I advertise on our podcast. I take you behind the scenes of how we produce the weekly shows that have impacted tens of thousands of women around the globe. I also share the strategic purpose of the show as well as why I value your feedback of why we take advertising on our show seriously.    “Putting a show like this together is a big financial commitment that is made by myself and by my team members.” - Eleanor Beaton   Today on the Fierce Feminine Leadership Podcast:   The influences and factors that led me to start a podcast The essential elements that allowed me and my team to create 300 podcast episodes faithfully The people who work together to make this podcast possible The strategic purpose of the show from the business perspective Correcting the misconceptions about marketing and advertising on podcasts Seeing the clear picture of the investments we’ve made on the podcast from a small business owner’s point of view The difference between listening to the episodes and hearing the message   Fierce Leadership Quotes:  “The strategic purpose of the show from the business perspective is to get my message out there. It’s to create a platform and it is to attract my ideal clients. And I’m totally transparent about that because that’s what it is.” - Eleanor Beaton “I am not responsible for other people’s expectations, but I am responsible if I fail to communicate clearly and transparently about who I am, what I stand for, what I do.”   Join the Exclusive Incubator Program!   Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today!    Dial-Up Your Impact, Influence, and Income in 2019       Are you ready to take your leadership and influence to the next level in 2019? Join the Impact & Influence Leadership Lab for Women with Eleanor Beaton – the world’s premier leadership training and implementation program designed specifically for female leaders! This is an 8-week mentoring program for professional, ambitious women in business who are ready to take their leadership skills to the next level and truly step into their power. Visit the Leadership Lab for Women website to see all of the amazing content, tools, and services you will receive by registering today to claim your seat at the table!        Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!    And, if you really want to ramp up your fierceness… Reach out to us for a free 30-minute Bold Women in Business Makeover Session with me or one of the fabulous coaches on my team! Explore your path and discover how you can be the fiercest lady-boss possible. Visit EleanorBeaton.com/discover.  

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