Woman Owned: The Growth Podcast for Women Entrepreneurs

Eleanor Beaton
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May 7, 2019 • 20min

[FFL 340] The Halo Effect

Niching has been a hot topic for many entrepreneurs. Some of them avoid it while others have no idea as to how to go about it. Knowing that there are many big companies and sought-after brands out there who have particular niches, it is undeniable that niching is something to take seriously because it tremendously impacts how you market your business. Keep Reading >> Today, I share a powerful tool called the Halo Effect that allows you to make compelling decisions about how to promote and communicate your business to your market. I discuss two major beliefs that prevent people from niching as well as how thinking about niching in the wrong way can tremendously impact your ability to take action. I also share how the success of some big and popular brands and personalities are attributed to this strategy as well as the most significant question to ask yourself beyond simply "What's my niche?" "If you are known for one thing, positive impact begins to spread." - Eleanor Beaton Today on the Fierce Feminine Leadership Podcast: A frustrating challenge for mission-based business Examples of different ways to niche A powerful multiplying strategy that also happens to be another way to niche Why many entrepreneurs are hesitant to niche their services What the Mission Marketing Trap is How to avoid losing your ability to stand out What is the Halo Effect and examples of what it looks like 'in action' How to leverage the Halo Effect to build brand authority Resources Mentioned: Ep 332: Worthiness Is a Business Strategy Join Me for Your Million Dollar Message Retreat Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field. You need a Million Dollar Message. So, if you're ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs. This workshop is our most intimate workshop yet! You'll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader. To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat Spots are limited - so grab your tickets today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then fierce one, you need a Category of One Call. It's time to scale up your preeminence. It's time to attract the clients you deserve. It's time to position yourself and your business in a Category of One. So if you're ready to make this year your year; if you're ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today! ,
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May 2, 2019 • 8min

[FFL 339] How to Tell If You Are Being Strategic VS Indecisive

The ability to make decisions and commit to it are bold moves and characteristics of a great leader. Many, however, get stuck once they have made the decisions. Many reasons could lead to this indecision, but this 'pause' is when trouble usually starts. Keep Reading >> Today, I share how to determine whether you are being strategic or indecisive when making commitments. I explain what being 'second guessy' means and how this indecision looks in real life. I also share how to balance the commitment to the decision you've made while being smart and realistic about the necessary pivots in your business. "You get caught in 'second-guessy land' when you just stay in the world of the hypothesis." - Eleanor Beaton Today on the Fierce Feminine Leadership Podcast: Effects of indecisiveness to your team and your position as a leader How to identify your next step: whether to move forward or to take a step back The different indicators you need to be aware of when starting a new project Why I equate my business decisions to experiments The scientific method I apply in business and in life that has never let me down How to test your hypothesis and take action What I do if my business hypothesis doesn't work Learn with Eleanor FREE Masterclass! Are you ready to land high-end clients and position yourself as the undisputed leader in your industry? Join me for this free 30-minute masterclass to learn the practical insights you need to elevate your position, amplify your message, and maximize your revenue! Elevate yourself above the competition. Join me for this free masterclass by visiting LearnwithEleanor.com Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Join Me for Your Million Dollar Message Retreat Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field. You need a Million Dollar Message. So, if you're ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs. This workshop is our most intimate workshop yet! You'll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader. To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat Spots are limited - so grab your tickets today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then fierce one, you need a Category of One Call. It's time to scale up your preeminence. It's time to attract the clients you deserve. It's time to position yourself and your business in a Category of One. So if you're ready to make this year your year; if you're ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!
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Apr 30, 2019 • 51min

[FFL 338] Advanced Messaging Workshop for Women Entrepreneurs

Every entrepreneur desires to be a game-changer in their industry. One of the surefire ways to be a catalyst for change is to make sure that your audience hears, knows, and acts on your powerful message. With the drowning information out there on how to craft an impactful message, finding the right way to convey your message thoughtfully and compellingly has become a challenge for many entrepreneurs. Keep Reading >> Today, I share practical tips on how to create a powerful message from a recent Advanced Messaging workshop so you can impact the world with your ideas and solutions. I explain the fundamental rule that presents a significant challenge when marketing your message as well as the hurdles that can get in the way of bringing your compelling message to your audience. I also share seven ways on how to overcome these challenges and how understanding your client's deep, primary desires could affect your overall voice and message. "Messaging moves people to action." - Eleanor Beaton Today on the Fierce Feminine Leadership Podcast: How can entrepreneurs learn from Nike's 'Crazy' campaign Understanding how you can be articulate in one area and totally inarticulate in another How your perception of your marketplace and industry impacts the kind of communicator you're going to become What it means to perceive things with the 'blue ink' How I had to change my fundamental perception to inspire my audience to do business with me What confusion filters are and how they hinder you from bringing your emotional message to the market How the fear of visibility relates to how you perceive yourself Exposing the stereotypes around women and money How to effectively 'seduce' your audience What happens when your primary goal is to impress others Why discussing topics is not enough to create change The crucial question every customer has that every business owner should keep in mind Learn with Eleanor FREE Masterclass! Are you ready to land high-end clients and position yourself as the undisputed leader in your industry? Join me for this free 30-minute masterclass to learn the practical insights you need to elevate your position, amplify your message, and maximize your revenue! Elevate yourself above the competition. Join me for this free masterclass by visiting LearnwithEleanor.com Join Me for Your Million Dollar Message Retreat Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field. You need a Million Dollar Message. So, if you're ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs. This workshop is our most intimate workshop yet! You'll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader. To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat Spots are limited - so grab your tickets today! Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then fierce one, you need a Category of One Call. It's time to scale up your preeminence. It's time to attract the clients you deserve. It's time to position yourself and your business in a Category of One. So if you're ready to make this year your year; if you're ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!
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Apr 25, 2019 • 8min

[FFL 337] How Women Entrepreneurs Can Be 10x More Articulate by Using Statistics Properly

People look for influencers and thought leaders who are credible and show a good command of their subject matter. These same characteristics are also sought out in entrepreneurs. Using statistics is one of the ways to allow your message to be heard better by the people listening to it. Keep Reading >> Sadly, many under-utilize these numbers that could have tremendously impacted their message and position in the marketplace. Today, I share a brief tutorial on how to be 10x more articulate by using statistics and using them properly. I discuss how you can use these numbers in your articles and blog posts, as well as when you speak and in live videos. I also share two different yet effective approaches on how to use statistics in your communication. "Most people are not using statistics enough - and not using them effectively." - Eleanor Beaton Today on the Fierce Feminine Leadership Podcast: How having statistics affect your message What killer stats are and why you should arm yourself with them Two ways to use research and statistics to elevate your message What research shows on the practices conducted by women who ascended to high levels of power in their industries The percentage of professional communicators who use statistics Learn with Eleanor FREE Masterclass! Are you ready to land high-end clients and position yourself as the undisputed leader in your industry? Join me for this free 30-minute masterclass to learn the practical insights you need to elevate your position, amplify your message, and maximize your revenue! Elevate yourself above the competition. Join me for this free masterclass by visiting LearnwithEleanor.com Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Join Me for Your Million Dollar Message Retreat Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field. You need a Million Dollar Message. So, if you're ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs. This workshop is our most intimate workshop yet! You'll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader. To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat Spots are limited - so grab your tickets today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then, fierce one, you need a Category of One Call. It's time to scale up your preeminence. It's time to attract the clients you deserve. It's time to position yourself and your business in a Category of One. So if you're ready to make this year your year; if you're ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!
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Apr 23, 2019 • 29min

[FFL 336] The Secret Psychology of Public Figures

In this age of entrepreneurship, more and more women are leaving the corporate world to pursue a life as an entrepreneur. With new faces, new brands, and new businesses saturating the different industries, it is getting more and more challenging to stand out from the pack. Women entrepreneurs who have succeeded in distinguishing themselves from the rest of the competition live out some personal resilience practices that have allowed them to show up consistently as they transition from working behind the scenes to going front and center and into the spotlight. Keep Reading >> Today, I discuss the secret psychology - the three essential personal leadership practices - of women entrepreneurs who are in the spotlight. I share the three crucial things you need to let go of as a woman entrepreneur so you can effectively bring your brand to the marketplace. I also explain why your journey as an influential thought leader in your industry is one of the most life-changing decisions you will make as you pursue both career growth and personal development. "Success and outstanding results are achieved through the commitment to a course of action over time." - Eleanor Beaton Today on the Fierce Feminine Leadership Podcast: Crucial questions that most women entrepreneurs grapple with The statistics of women who are leaving the corporate world to be an entrepreneur Defining what a public figure is Why internal alignment is necessary and how to get it to work for you How to prevent yourself from outsourcing your opinion of yourself and your work to others The fears that hold women entrepreneurs back from taking action The misunderstanding of how big goals are created and achieved How to cultivate your inspiration and passion The two core things to remember as you articulate your meaningful message to the marketplace Resource Mentioned: Episode 319: Winning Her Business With Bridget Brennan Learn with Eleanor FREE Masterclass! Are you ready to land high-end clients and position yourself as the undisputed leader in your industry? Join me for this free 30-minute masterclass to learn the practical insights you need to elevate your position, amplify your message, and maximize your revenue! Elevate yourself above the competition. Join me for this free masterclass by visiting LearnwithEleanor.com Join Me for Your Million Dollar Message Retreat Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field. You need a Million Dollar Message. So, if you're ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs. This workshop is our most intimate workshop yet! You'll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader. To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat Spots are limited - so grab your tickets today! Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then fierce one, you need a Category of One Call. It's time to scale up your preeminence. It's time to attract the clients you deserve. It's time to position yourself and your business in a Category of One. So if you're ready to make this year your year; if you're ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!
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Apr 18, 2019 • 26min

[FFL 335] Why Most Marketing Fails Women Entrepreneurs

Books, online courses, podcasts - these are a few of the many tools that women entrepreneurs use to equip themselves with essential marketing techniques for their business. Despite the promise and guarantee by well-intentioned marketers and coaches that these methods would work, many women entrepreneurs still find themselves failing at marketing themselves, their brands, and their businesses. Keep Reading >> What are the possible reasons for the failure of these tactics? What do you need to do to scale awareness of who you are and what you offer? Today, I share compelling insight into why marketing fails so many women entrepreneurs. I explain a revolutionary tool that will help you become a confident and powerful woman entrepreneur in the spotlight. I also share the inner mindset you need to work on before you start marketing yourself, your business, and your ideas. "Until you actually want to be seen, your marketing is never going to work for you." - Eleanor Beaton Today on the Fierce Feminine Leadership Podcast: How to equip yourself with the skills that you need to create a lasting impact and growth for your business Choosing strategic thinking over flavor-of-the-month marketing tactics The three different forms of lead generation The difference between a lifestyle business and a small consulting type business Three core ways to generate leads at scale The two core things that entrepreneurs are obsessed with The conclusions entrepreneurs arrive at when they fail to get the results they expected What marketing is designed to do What to do to make your marketing tactics work the way you want them to work The basic achievement framework that underlies most coaching models The focus of traditional marketing and why it doesn't work Learn with Eleanor FREE Masterclass! Are you ready to land high-end clients and position yourself as the undisputed leader in your industry? Join me for this free 30-minute masterclass to learn the practical insights you need to elevate your position, amplify your message, and maximize your revenue! Elevate yourself above the competition. Join me for this free masterclass by visiting LearnwithEleanor.com Join Me for Your Million Dollar Message Retreat Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field. You need a Million Dollar Message. So, if you're ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs. This workshop is our most intimate workshop yet! You'll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader. To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat Spots are limited - so grab your tickets today! Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then fierce one, you need a Category of One Call. It's time to scale up your preeminence. It's time to attract the clients you deserve. It's time to position yourself and your business in a Category of One. So if you're ready to make this year your year; if you're ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!
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Apr 16, 2019 • 46min

[FFL 334] Extraordinary Thinking with Tanya Prive

Tanya Prive is a Partner at Legacy Transformation Consulting, Inc., a boutique consulting firm helping organizations worldwide with transformational learning in areas related to leadership, culture, productivity, and execution to achieve breakthrough results. As the founder and former CEO of two successful, venture-backed companies: 1000 Angels and The CoFoundersLab, she is passionate about empowering fierce entrepreneurs. During her role as the CEO of The CofoundersLab, she successfully grew the company's user community by an astounding 1,200% - from 40,000 registered entrepreneurs to nearly 500,000 with a presence in almost 200 countries. Born in Montreal, Canada and raised in San Francisco, Tanya moved to New York City, NY to obtain her Bachelor's degree in Design and Management at Parsons School of Design. Keep Reading >> Tanya joins me today to share her extraordinary experience as a fierce entrepreneur and mother. She shares how her parallel journey of taking her business through the acquisitions process and prematurely delivering identical twins with twin-to-twin transfusion syndrome has shaped her perspective on personal development and leadership. She explains why it's crucial for entrepreneurs to be willing to fail without internalizing those failures as negative thoughts and beliefs. She also explains why it's important to redirect your negative thoughts into positive ones and how your internal thoughts shape the way you perceive reality. "When you deal with facts, there's no emotions in it. It makes it a lot easier to process." - Tanya Prive Today on the Fierce Feminine Leadership Podcast: How her early interest in personal development fueled her career path Why it's critical for entrepreneurs to be willing to fail without taking it personally How she overcomes the fear of stepping out of her comfort zone The importance of using pain and failure as a tool to grow and develop How your internal thoughts shape the way you perceive reality Her parallel journey of taking her business through the acquisitions process while facing an extraordinary challenge with her pregnancy How her perception of leadership has evolved since the birth of her twins Identifying when to be compassionate and understanding vs. standing firm Her upcoming book and what inspired her and her husband to write it The importance of separating facts from emotions as a leader The importance of redirecting your negative thoughts into positive ones How she pivoted from running and successfully selling her business to joining a boutique consulting firm Connect with Tanya Prive: Tanya Prive website Legacy Transformation Consulting Unbreakable - coming soon! Learn with Eleanor FREE Masterclass! Are you ready to land high-end clients and position yourself as the undisputed leader in your industry? Join me for this free 30-minute masterclass to learn the practical insights you need to elevate your position, amplify your message, and maximize your revenue! Elevate yourself above the competition. Join me for this free masterclass by visiting LearnwithEleanor.com Join Me for Your Million Dollar Message Retreat Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field. You need a Million Dollar Message. So, if you're ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs. This workshop is our most intimate workshop yet! You'll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader. To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat Spots are limited - so grab your tickets today! Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing!
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Apr 11, 2019 • 9min

[FFL 333] Do NOT Make This Classic Branding & Messaging Mistake

Many entrepreneurs dream of attracting high-end clients, but what many do not realize is how their messaging and branding may be the difference between attracting those clients - and pushing them away. The way you articulate your message, the way your message makes others feel, and the way you position your brand makes a huge impact on your ability to attract the clients of your dreams. Keep Reading >> On today's episode, I share one of the biggest mistakes entrepreneurs make when trying to position themselves as a preeminent leader. I explain the difference between constructive messaging and destructive communication and how destructive communication can actually generate negative emotions toward your brand. I also explain the three levels of client-focused messaging and how to use these levels to position yourself and your brand as the preeminent leader in your industry. "The key to establishing yourself in that premier position - that top position - is to demonstrate to your client that you understand their problem." - Eleanor Beaton Today on the Fierce Feminine Leadership Podcast: How destructive communication generates negative emotions toward your brand The difference between being focused on your competition versus focusing on your client in your marketing and messaging The difference between destructive messaging and constructive marketing The three levels of client-focused messaging that help you elevate your brand How focusing on deeply understanding your client instead of your competition helps you forge deeper connections and position yourself as a preeminent leader Position Yourself in a Category of ONE Do you want to be recognized as the preeminent expert in your industry, solidify your reputation as an entrepreneur, and begin landing high-end clients? Join me on April 17, 2019, in Halifax, Nova Scotia, Canada for The Preeminence Strategy Workshop. You will work directly with me to: Learn the psychology of high-end clients so you can get clear on what you must demonstrate for them to buy from you Learn the 3 Message Pillars you need to focus your marketing on to gain the respect you deserve and solidify your reputation as the top-tier expert in your industry Create a customized, high-level strategy to reposition your business into a Category of One Are you ready to stand out from the competition? Ready to position yourself in a Category of One? Want to start working with more high-end clients in 2019? Head over to EleanorBeaton.com/Workshop to register for The Preeminence Strategy Workshop. Space is limited so claim your ticket today! Join Me for Your Million Dollar Message Retreat Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field. You need a Million Dollar Message. So, if you're ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs. This workshop is our most intimate workshop yet! You'll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader. To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat Spots are limited - so grab your tickets today! Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then, fierce one, you need a Category of One Call. It's time to scale up your preeminence. It's time to attract the clients you deserve. It's time to position yourself and your business in a Category of One. So if you're ready to make this year your year; if you're ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!
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Apr 9, 2019 • 27min

[FFL 332] Worthiness Is a Business Strategy

With many business strategies out there, worthiness is one of the least discussed. Leaders and entrepreneurs have been so busy with the 'doing' that they forget how crucial the 'being' truly is. If you equate your self-worth with the skills you master and successes you achieve, have you ever wondered what would happen if your skills aren't enough or you don't meet the achievements you have set for yourself and your company? Keep Reading >> Today I discuss why worthiness is critical for female entrepreneurs and how your business growth is directly related to your sense of worth. I share my journey with worthiness and how my business benefited from that journey. I explain the difference between working hard and workaholism. I also share a powerful tool you can use to assess your beliefs as this examination paves the way for building a sense of worthiness. "Your business growth is tied to your personal growth. There is no business strategy that can make up for a lack of worthiness in the leader of that business." - Eleanor Beaton Today on the Fierce Feminine Leadership Podcast: The difference between working hard and workaholism The central problem that women entrepreneurs are looking to solve inside their own business What happens when you lack a sense of worth When entrepreneurial results truly start to show How to develop and grow your sense of confidence and worthiness How journaling can help you examine your thoughts and beliefs Why worthiness is a fundamental aspect of your marketing strategy, positioning, and growth Position Yourself in a Category of ONE Do you want to be recognized as the preeminent expert in your industry, solidify your reputation as an entrepreneur, and begin landing high-end clients? Join me on April 17, 2019, in Halifax, Nova Scotia, Canada for The Preeminence Strategy Workshop. You will work directly with me to: Learn the psychology of high-end clients so you can get clear on what you must demonstrate for them to buy from you Learn the 3 Message Pillars you need to focus your marketing on to gain the respect you deserve and solidify your reputation as the top-tier expert in your industry Create a customized, high-level strategy to reposition your business into a Category of One Are you ready to stand out from the competition? Ready to position yourself in a Category of One? Want to start working with more high-end clients in 2019? Head over to EleanorBeaton.com/Workshop to register for The Preeminence Strategy Workshop. Space is limited so claim your ticket today! Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then, fierce one, you need a Category of One Call. It's time to scale up your preeminence. It's time to attract the clients you deserve. It's time to position yourself and your business in a Category of One. So if you're ready to make this year your year; if you're ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!
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Apr 4, 2019 • 8min

[FFL 331] How To Get Comfortable Positioning Yourself As The Expert That You Are

If you're like many female entrepreneurs - you have this love-hate relationship with your expert status. You know it's critical to share your unique perspective and points-of-view but accepting your position as the preeminent expert in your field may feel uncomfortable or unnecessarily 'braggy.' Keep Reading >> So, how do you get comfortable with your expert status? How do you maintain your position in a category of one without feeling inauthentic? Today, I explain why women entrepreneurs often feel uncomfortable positioning themselves as the go-to expert in their field. I explain how cultural and social conditioning has impacted our psyche and the way we feel about claiming our expert status. I also share helpful strategies you can use to become more comfortable with claiming your expert status - without feeling inauthentic or 'braggy.' "Almost every woman entrepreneur starts to feel uncomfortable - or like she's bragging - when she starts to talk about and position her expertise." - Eleanor Beaton Today on the Fierce Feminine Leadership Podcast: Why women entrepreneurs often feel uncomfortable with their expert status. The cultural and social conditioning women have endured that has impacted the way we feel about claiming our expert status. Why women often do not want to 'rock the boat' in their industry. Why it's critical for female entrepreneurs in services-based businesses to position themselves as a preeminent expert. How to position yourself effectively - and authentically - as the preeminent expert. How you position yourself in conversations impacts your expert status. The importance of how you position your message. Position Yourself in a Category of ONE Do you want to be recognized as the preeminent expert in your industry, solidify your reputation as an entrepreneur, and begin landing high-end clients? Join me on April 17, 2019, in Halifax, NS, Canada for The Preeminence Strategy Workshop. You will work directly with me to: Learn the psychology of high-end clients so you can get clear on what you must demonstrate for them to buy from you Learn the 3 Message Pillars you need to focus your marketing on to gain the respect you deserve and solidify your reputation as the top-tier expert in your industry Create a customized, high-level strategy to reposition your business into a Category of One Are you ready to stand out from the competition? Ready to position yourself in a Category of One? Want to start working with more high-end clients in 2019? Head over to EleanorBeaton.com/Workshop to register for The Preeminence Strategy Workshop. Space is limited so claim your ticket today! Join the Exclusive Incubator Program! Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today! Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month's drawing! Own Your Power. Become Preeminent. Are you struggling to set yourself apart from the competition? Are you ready to target high-value clients that value what you do - and are willing and able to pay for the important, valuable work you do? Then, fierce one, you need a Category of One Call. It's time to scale up your preeminence. It's time to attract the clients you deserve. It's time to position yourself and your business in a Category of One. So if you're ready to make this year your year; if you're ready to claim your power and achieve the next level of success - visit CategoryofOneCall.com to schedule your appointment today!

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