Woman Owned: The Growth Podcast for Women Entrepreneurs

Eleanor Beaton
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Jul 6, 2021 • 29min

Re-Release: Growth Versus Scaling and Why It Matters

Contrary to popular belief, growing a business is not the be-all-end-all it’s cracked up to be. Now, scaling a business, that’s a whole other story. Growth and scale are not the same thing, and using them interchangeably only creates stress and confusion.  On a basic level, scaling sets you free and growth creates more problems. I don’t know what your mission here on earth is, but I know you have one. And I know it isn’t to make more revenue so you can have more headaches. But that’s what focusing on growth will get you. Keep Reading >> When I work with women entrepreneurs, the one thing we all have in common is a greater mission. Money is great, but we’re here for more. You’re here to scale so that you can make a greater impact, change lives, change your industry, and direct your abundance into causes you care about. Today on the podcast, I’m diving into why we’ve got to stop using “scale” and “growth” interchangeably and how to decide which one you’ve been working towards. I’m sharing the 3 principles of scale so you can get more cash, more influence, and more autonomy, while also fulfilling your mission. I’m telling you exactly how to stop overworking yourself, simplify your systems, and scale with confidence. Today on the Power + Presence + Position Podcast: Why it drives me crazy when people use these terms interchangeably. The differences between scale and growth. The 3 things that every female entrepreneur I’ve ever met has wanted. What traditional growth models are about and why they need to evolve. The 3 principles of scale. Why scale gets you closer to fulfilling your mission than growth does. Resources Mentioned: If you’re ready to take your confidence and your business to the next level, you have got to sign up for my upcoming webinar, Ridiculously Bold, Astoundingly Brazen: How to Commend Cash with An Impossible to Copy Marketing Voice. This 75-minute webinar is jam-packed with material I’ve never shared before that I know will help you uplevel your business. Register here and I cannot wait to share this masterclass with you! Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month’s drawing!
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Jun 29, 2021 • 14min

Re-Release: Zone of Genius Discipline

We received an unprecedented number of emails and messages about episode 421, my conversation with Barbara Huson, about getting wired for wealth. So many of you were thanking us for that conversation and sharing your thoughts on aiming for wealth instead of riches.  One of the things that really stood out to me in that interview was Barbara’s dedication to her focus, to her zone of genius. She has spent three decades working with women on rewiring their mindsets for wealth. We talk a lot about niching down and nailing your message here, and to say she is an expert would be an understatement. Keep Reading >> I know so many of you were inspired by Barbara to achieve wealth in your own businesses. If that’s you, it’s time to stop dickering around doing all the things, serving all the people, and start focusing on just one thing. It’s time to have zone of genius discipline.  In today’s episode, I’m unpacking what it means to have zone of genius discipline and showing how Barbara’s body of work is a perfect example of the success that comes with specializing. There’s a tremendous temptation to be a generalist these days, but I invite you to imagine what your life would be like if you had the courage to dive deeper, niche down, and sink further into your zone of genius. Today on the Power + Presence + Position Podcast: How Barbara is making a massive impact by focusing on her zone of genius. Why it takes courage to let other things go so you can focus on your zone. The success you can have when you niche down consistently over time. Why becoming a generalist waters down your brand and power. Resources Mentioned: What is holding you back from practicing discipline in your zone of genius? I want to know, so send me a DM on Instagram! EP421: Wired for Wealth with Barbara Huson Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Jun 22, 2021 • 32min

EP460: My Coaching Philosophy

Many of you sell knowledge and transformative work to your clients and customers. Some of you are coaches, authors and podcasters, and others are expertise providers. In our programming, we teach you to package your expertise as intellectual property, but I want to invite you to take it even deeper.  I share what I share in these podcasts and in our programs to help you think more deeply about your business and the core philosophies that underpin your offerings. Sometimes we rush to package and market something so we can get it out into the world, but this causes very important elements to get overlooked. Keep reading I encourage you in this episode to really flesh out what your business philosophy is and how it impacts your business decisions. When you can get crystal clear on your philosophy, every decision you make comes from a place of alignment and authenticity.  Listen in today to find out how to craft your philosophy if you don’t already have one, why making it super clear is so important, and how our philosophy here at Safi Media guides everything we do. Discover what typically happens to businesses that don't have a philosophy and how creating yours could be the key that unlocks more cash, influence, and autonomy. Today on the Power + Presence + Position Podcast: Why having a promised land is key. What a jewel business is and how to build one. What happens when you try to grow without a clear philosophy. How philosophy differs from values. The 2 pillars of my personal coaching philosophy. How to build self-efficacy and confidence in your entrepreneurial abilities. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Learn more how to build a seven-figure foundation in The Incubator. If you know you have a message to share but you struggle to share it well, my upcoming workshop Ridiculously Bold, Astoundingly Brazen: How to Command Cash with an Impossible to Copy Marketing Voice is for you. This fun, irreverent, practical, live 90 minute workshop is happening later this month, so click here to sign up. The Artist’s Way by Julia Cameron EP413: Improve Your Marketing By Knowing Your Promised Land EP444: What Is a Jewel Business? Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Jun 15, 2021 • 60min

EP459: How to Avoid Broke Millionaire Syndrome with Jackie Porter

Have you ever heard the phrase, “Revenue is vanity and profit is sanity”? The idea is that it’s not how much money you make, it’s actually how much of it you keep. There are plenty of 7-figure earners out there, but not all of them are wealthy. Some are actually broke. I would love for you to both make and keep a ton of money because doing so brings so much peace of mind and freedom. To help you understand how to build a business that results in you being wealthy and not broke, I’ve invited the Queen of Money herself onto the show today. Keep reading Jackie Porter is an entrepreneur, author, media commentator and financial expert who helps women entrepreneurs like us make money, keep money, and avoid becoming broke millionaires. Women entrepreneurs don’t have the same opportunities as male entrepreneurs to build wealth, and Jackie is passionate about changing that.  In today’s episode, Jackie and I discuss the differences between closing sales in your business and having something to show for it. We talk about the importance of women increasing their financial literacy and some ways you can do that, as well as her advice for managing your money and building wealth. To get the cash, influence, and autonomy we all want, we need to learn more about our money and start nurturing positive relationships with it. Today on the Power + Presence + Position Podcast: What a broke millionaire is and the reasons some entrepreneurs become them. How it’s more expensive to be a woman than a man. How patriarchal judgement holds women back from learning about their money. Where Jackie’s passion for the economic empowerment of women comes from. What the Rule of 72 is and how to use it. Some simple practices to build a positive relationship with money. How to find the right accountant to advise you on building wealth. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Learn more how to build a seven-figure foundation in The Incubator. If you know you have a message to share but you struggle to share it well, my upcoming workshop Ridiculously Bold, Astoundingly Brazen: How to Command Cash with an Impossible to Copy Marketing Voice is for you. This fun, irreverent, practical, live 90 minute workshop is happening later this month, so click here to sign up. Jackie Porter Website | LinkedIn The Sex and the City Quiz EP437: Growth Versus Scaling and Why It Matter Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Jun 8, 2021 • 58min

EP458: Women Don’t Understand the Economy & Other Myths with Katrine Marcal and Linda Davies

Your business doesn’t exist in a vacuum. You’re part of a global supply chain with the team members you employ, the contractors you hire, and the customers from other countries who buy from you. Then there’s the money you take out of your business and spend in your local economy.  As a business owner, you are part of a big global money tapestry called the economy. And learning about that tapestry can help you make better business decisions. Unfortunately, most mainstream economic discussions cater to men and male business owners, leaving women entrepreneurs out. Keep reading I have two brilliant guests on the podcast today who share my passion for helping women feel confident joining the conversation around global economics and money. Katrine Marcal is an economist and author, and Linda Davies is a former investment banker turned author. Both have incredibly useful insights on how the world economy has shifted over the last 18 months and how it will continue to shape our businesses over the next two years. Listen in today to hear my conversation with Katrine and Linda all about the global economy, women’s presence and participation, and how you can feel confident entering the discussion. Discover why it feels so uncomfortable approaching the topic of economics and why your voice matters. We’re sharing how you can start learning about economics today and how doing so will tremendously benefit your business. Today on the Power + Presence + Position Podcast: How women are underserved when it comes to media content about economic issues. Why it’s hard to accept women as economic policy makers. What inflation is and how it can impact the average female business owner. What happens when people start to fear inflation. The best way to prepare for inflation and rising interest rates. Where to go to learn more about large economic issues. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Learn more how to build a seven-figure foundation in The Incubator. If you know you have a message to share but you struggle to share it well, my upcoming workshop Ridiculously Bold, Astoundingly Brazen: How to Command Cash with an Impossible to Copy Marketing Voice is for you. This fun, irreverent, practical, live 90 minute workshop is happening later this month, so click here to sign up. Katrine Marcal Website | Instagram | Twitter Linda Davies Website | Facebook | Twitter 10 Things Everyone Needs to Know About Money by Linda Davies Who Cooked Adam Smith’s Dinner? by Katrine Marcel Nest of Vipers by Linda Davies Anne Boden’s #MakeMoneyEqual Campaign EP433: The Coming “Pent Up Cash” Extravaganza Why Women Are Poorer Than Men and What We Can Do About It by Annabelle Williams Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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Jun 1, 2021 • 54min

EP457: Overcome Your Fear of Visibility with Keri Murphy

You have a message to share with your people about who you are and what your business does. But, the idea of showing up on video to share that message paralyzes you. Stepping into the spotlight seems terrifying, and this fear prevents you from sharing your message. As the CEO of your company, and especially if you’re a company of one, it’s very important to be a spokesperson for your organization and its mission. You might be scared of showing up and being judged, criticized, corrected, or maybe you just don’t like how you look on camera. These reasons for not being visible aren’t serving you and they aren’t helping you be the strong leader your company needs. Keep reading My guest today is an expert on showing up authentically and powerfully online and in front of the camera. Keri Murphy is my dear friend and the CEO and founder of Inspired Living. As an international speaker, media expert, and business mentor, she’s a master at showing entrepreneurs how to show up authentically on camera and how to leverage video in their branding. In today’s episode, Keri and I discuss the incredible act of courage it is to show up authentically and to share your truth. Keri walks us through her experience with visibility and how she helps entrepreneurs work through their discomfort so they can be the strong, visible leaders their businesses need. From social media to how our comfort changes as we age, Keri and I cover it all in this episode and you do not want to miss it. Today on the Power + Presence + Position Podcast: Keri’s experience of getting comfortable with being seen. How our comfort in showing up has evolved as we’ve aged. The difference between hustling and unwavering commitment. Why you need to be aware of comparison-itis when using social media. The two types of influencers on social media and which one you want to be. How the more comfortable you are showing up as yourself, the more your business will grow. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Learn more how to build a seven-figure foundation in The Incubator. If you know you have a message to share but you struggle to share it well, my upcoming workshop Ridiculously Bold, Astoundingly Brazen: How to Command Cash with an Impossible to Copy Marketing Voice is for you. This fun, irreverent, practical, live 90 minute workshop is happening later this month, so click here to sign up. Keri Murphy Website | Instagram | Podcast | Private Facebook Group Inspired Living Podcast: How To Reach More Revenue, Profit And Freedom With Eleanor Beaton Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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May 25, 2021 • 24min

EP456: Committing To An Audience

I have a question for you. With what your business is currently offering, are you striving to serve your audience or to impress your peers? Meeting your audience where they're at makes sense, right? So then why is it so hard to do? I have seen it so many times. We get excited about the success of our business and we begin to overshoot our prospects, overwhelming the audience. Doing this impedes your ability to serve them and ultimately cripples your business growth. Keep reading The truth is that audience choice is a seven figure decision. You need to be careful when selecting your niche and exactly how you want to serve them. Once you make that decision, stick to it. Continue to examine and meet their needs as best you can. In today’s episode, we talk all about the dangers of overshooting your audience and why it can be mistaken for a business strategy. I talk to you about the results that are possible if you commit to an audience and how you can gain cash, autonomy, and influence through that decision. Today on the Power + Presence + Position Podcast: What overshooting your audience looks like. What the motivators for overshooting your audience are. How overshooting your audience is a risk. What the “professor complex” is. Why we shouldn’t get sucked into the mentality of continuous transformation. What happens when you don’t commit to a core audience. What you get with a Jewel Business. How impactful audience choice is. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Learn more how to build a seven-figure foundation in The Incubator. If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! Yoga with Adriene Bridget Brennan Marie Forleo Amy Porterfield Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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May 18, 2021 • 30min

EP455: Disqualify Selling

Today, we are exploring disqualify selling. Disqualification is all about drawing clear boundaries around who your brand, company, and offerings are not for. When you do it right, you can catapult your brand to cult status, grow your revenue to heights you've never seen, and make the process of closing sales much more elegant and refined.  At its core, the power of disqualification is the energy of saying no. This complex business tactic requires you to clearly state to your marketplace not only who you are for but also who you are not serving. It is up to you to define your niche market and to make them your focal point. Keep Reading Using this method isn’t just a matter of implementing it into your business processes. It’s a mindset change. The disqualification method requires you to have an abundance mindset since it, theoretically, restricts your audience. By taking this action, you cultivate immense loyalty from your people. I invite you to really consider who you’re spending your marketing dollars focusing on and if those are the people you truly want to serve. Find out how disqualify selling works, why you need to consider it, and how to start implementing it in your business today. If you’re serious about refining your niche and growing your revenue, then this is a method you have to check out. Today on the Power + Presence + Position Podcast: What disqualify selling is. The ways you can use disqualification selling. How disqualification increases sales and revenue. How customer mentality changes when you exclude instead of making a product “for everyone.” How to implement disqualify selling. Why it is useful for people to self-deselect before they ever reach out to you. How to get rid of pricing objections using disqualification selling. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. Learn more how to build a seven-figure foundation in The Incubator. If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! Lorraine Massey and the Curly Girl Method Ep 452: 7 Figure Niching Secrets An example of self-deselection in our application system  Push It by Salt-N-Pepa Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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May 11, 2021 • 50min

EP454: How to 10X the Power of Your Content Marketing with Ross Simmonds

Are you leveraging the full potential of your content marketing? Here's the thing: most people are not. If you podcast, blog, or create any form of content, you need to listen to this episode. Oh, and you’re welcome. The power of content marketing comes from being able to transform a lead you have into a buyer. When you combine effective content creation with an effective distribution strategy, you can 10X your content marketing strategy. Keep Reading Today on the podcast, I am interviewing Ross Simmonds, also known as “Sherlock Homeboy.” He has been a digital marketing strategist and entrepreneur since he was about eight years old. Ross Simmonds does many things, including working as the Founder and CEO of Foundation Inc. Ross and I talk about the power that comes with creating quality content and the way that it can build your brand’s authority and reach. Whether or not you are reaching out into a saturated market, it is important to remember that yours might be the only gospel that someone can hear. Get ready to be heard! Today on the Power + Presence + Position Podcast: The five key factors that make people want to share your content. How to develop a content creation cadence. Why it is essential to make sure your online properties work together. What a content distribution strategy is and how to create one for yourself. How to use content creation to build brand authority. Why quality content is so important, not just quantity. How to stand out from the crowd in a saturated market. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! Learn more how to build a seven-figure foundation in The Incubator. Ross Simmonds: Website | Foundation Inc | LinkedIn | Facebook | Instagram | Twitter How to Sell a Story EP451: The List Building Power of an Anchor Platform Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!
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May 4, 2021 • 1h 4min

EP453: Launching Group Programs with 7 Figure CONSTRAINT with Stacy Mayer

I have been on a mission lately to demonstrate the value and methodology behind group programs as a business instead of running yourself ragged with one-on-one coaching. While each of these can have a place in your business, it is highly valuable to dig into group programs so that you can avoid entrepreneurial overwhelm. I want to give you a great example of this today by highlighting an interview and a case study that demonstrates the effectiveness of group programs. I'm doing so with the incredible Stacy Mayer, who has found massive success implementing group programs over the last six months. Keep Reading Stacy has always been a strong advocate for women and their place in the world of high-power executives. She got her start by making her voice heard in New York, although not quite the way you would imagine. She led an improv company in Times Square while moonlighting at a hedge fund, steadily making the transition into running her own successful coaching business. I want you to learn from Stacy’s process and her life path as a case study for how you might implement group programs into your own business. On top of that, I’m challenging you not only to go check Stacy out for yourself, but to bring at least one other woman along with you that wants a promotion into a senior leadership role. Today on the Power + Presence + Position Podcast: Who Stacy Mayer is and how she owns her career. Why messaging is such an essential part of your business development. The power of repetition personally and professionally. How deep you have to go to really niche down. How to work past the imposter syndrome and grow. Why saying “no” is essential to entrepreneurial leadership success. Why your company doesn’t control your career. Resources Mentioned: To receive weekly written gold in your inbox, make sure you sign up for my email newsletter. If you’re ready to go from an overworked consultant to CEO with tons of time and money, you have got to join us for our Beyond 1:1 Summit. This 2-day event will teach you exactly how to scale your business beyond you. Click here to join the waitlist! If you are ready to take the principles I teach on the podcast and apply them to your business, check out The Incubator and apply to see if you would be a good fit to work with us. I would love to see you there! EP452: 7 Figure Niching Secrets Stacy Mayer: Website | Instagram | Facebook | LinkedIn | Podcast Love the show? Let us know! Are you a fan of the Power + Presence + Position? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to Apple Podcasts, subscribe to the show and leave your honest review to let us know! What are you waiting for? Head on over to Apple Podcasts, subscribe, and leave a review to enter your name into this month's drawing!

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