Concept to Care

Vivian DeWoskin is the Chief Commercial Officer and Head of Strategy at Faro Health, a company on a mission to transform clinical trial design through intelligent, structured software. With a career spanning consulting, digital health startups, and enterprise commercialization, Vivian brings deep expertise in go-to-market strategy, team building, and customer development. At Faro, she’s driving cross-functional execution at the intersection of AI, clinical research, and scalable infrastructure—helping bring life-saving therapies to patients faster by making trials more efficient, inclusive, and patient-centric. In our conversation, Vivian shares his insights on: Faro’s Mission and Market Fit: How Faro Health is reinventing clinical trial design by digitizing and structuring protocols to reduce burden, improve quality, and accelerate research. The Role of a Chief Commercial Officer & Head of Strategy: What this cross-functional leadership role entails, why startups need it, and how to grow into it. Strategy vs. Tactics in Startups: Why the distinction matters, how to avoid common pitfalls, and how great leaders use second-order thinking to stay aligned. Pricing Strategy from First Principles: How Vivian and the Faro team approached pricing to align incentives, drive value, and adapt to market feedback. Strategic Flexibility with Real Options: How forward-looking companies avoid premature lock-in and keep multiple viable paths open. Operationalizing Strategy with OKRs: A practical look at how Faro sets, cascades, and evolves organizational priorities without getting bogged down in process. Achieving and Sustaining Product-Market Fit: How to recognize PMF, stay close to customer signals, and avoid complacency once it’s in place. Career Growth and Leadership Advice: Vivian’s take on following curiosity, making your career narrative coherent, and owning your choices. In this latest episode of Concept to Care, we had an engaging conversation with Vivian DeWoskin, Chief Commercial Officer and Head of Strategy at Faro Health, a startup revolutionizing clinical trial design through AI-powered solutions. Vivian provided deep insights into her experiences in health tech, the nuances of effective strategic thinking, how to identify and sustain product-market fit, and shared practical advice for building successful cross-functional organizations. — Where to find Vivian DeWoskin LinkedIn: https://www.linkedin.com/in/viviandewoskin/ email: vivian.dewoskin@farohealth.com Faro Health: https://farohealth.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Faro Health: https://farohealth.com/ Faro Study Designer: https://farohealth.com/study-designer/ Strategy vs. Tactics: https://nulab.com/learn/strategy-and-planning/strategy-vs-tactics/ The Chief Commercial Officer Explained: https://www.revenue.io/inside-sales-glossary/what-is-a-chief-commercial-officer-cco The Chief Strategy Officer Explained: https://www.techtarget.com/searchcio/definition/Chief-Strategy-Officer-CSO What/How to do tiered pricing strategy: https://stripe.com/resources/more/tiered-pricing-101-a-guide-for-a-strategic-approach What is Second Order Thinking: https://fs.blog/second-order-thinking/ What is a “Real Option”: https://www.investopedia.com/terms/r/realoption.asp Canvas Business Model: https://www.strategyzer.com/library/the-business-model-canvas The Invincible Company: https://www.strategyzer.com/library/the-invincible-company — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-18-vivian-dewoskin

In this insightful conversation, Simon Hayhurst, Chief Product Officer at Virta Health, recounts how a personal health journey sparked the company’s mission to reverse Type 2 diabetes. He dives into the evolution of their go-to-market strategy and the innovative blend of AI and human coaching for personalized care. Simon emphasizes the importance of starting small for true learning and crafting flexible product strategies. He also discusses how continuous retrospectives fuel growth and how AI is set to transform member experiences in healthcare.

Reshma Khilnani is the Co-founder and CEO of Medplum, an open-source healthcare developer platform that helps build, test, and deliver healthcare products and services. With a background in big tech and a passion for solving healthcare’s most complex challenges, Reshma is at the forefront of driving innovation in the industry. Her work with Medplum spans empowering developers, advancing interoperability, and supporting the next generation of healthcare delivery models. In our conversation, Reshma shares her insights on: The Origin and Vision of Medplum: Reshma shares how her experiences in building healthcare applications inspired a platform to reduce redundancy, incorporate lessons learned, and enable scalable developer solutions. Challenges with Traditional EMRs: She highlights the limitations of legacy EMRs, such as feature bloat, poor modularity, and rigid designs, and how Medplum reimagines these systems with modern workflows. The Power of Headless and Open-Source Architecture: Reshma explains how headless systems drive modularity and adaptability while open-source fosters transparency, collaboration, and cost efficiency. Engineering-Led Product Development: Medplum thrives without formal product managers, relying on customer feedback, developer collaboration, and iterative design to solve real-world problems. Go-to-Market Strategies for Open-Source Platforms: Reshma describes how Medplum targets developers, drives grassroots adoption, and converts users to enterprise clients with compliance tools and premium features. The Role of Messaging and Tasking: Reshma underscores how messaging and tasking enable real-time collaboration, proactive task management, and integration into healthcare workflows. Lessons from Building Zero-to-One: She reflects on challenges like navigating healthcare regulations, improving interoperability with FHIR, and addressing the health tech talent gap. Opportunities for Health Tech Innovation: Reshma identifies key opportunities like reducing administrative burdens, advancing interoperability, empowering developers, and enabling virtual and hybrid care models. In this episode of Concept to Care, Reshma provides a compelling look into how Medplum is shaping the future of healthcare technology. Her insights into product development, architectural design, and health tech innovation offer valuable lessons for developers, healthcare leaders, and entrepreneurs looking to make an impact in the industry. — Where to find Reshma Khilnani LinkedIn: https://www.linkedin.com/in/reshmakhilnani/ email: reshma@medplum.com Medplum: https://www.medplum.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Medplum: https://www.medplum.com/ Medplum Documentation: https://www.medplum.com/docs Medplum on Youtube: https://www.youtube.com/@medplum Medplum Case Studies: https://www.medplum.com/case-studies Medplum Github: https://github.com/medplum/medplum Medplum Discord Community: https://discord.com/invite/medplum How to contribute to Medplum: https://www.medplum.com/docs/contributing What is Open Source: https://opensource.com/resources/what-open-source What is Headless Architecture: https://alokai.com/blog/headless-architecture Nikhil Krishnan giving Palantir credit: https://x.com/nikillinit/status/1859061406273765387 Other Opensource Companies that Medplum is taking cues from: Databricks: https://www.databricks.com/ Atlassian: https://www.atlassian.com/ PostHog: https://posthog.com/ Supabase: https://supabase.com/ Some accredited certifications and organization bodies: What is HIPAA: https://www.cdc.gov/phlp/php/resources/health-insurance-portability-and-accountability-act-of-1996-hipaa.html What is SOCII: https://www.vanta.com/collection/soc-2/what-is-soc-2 What is the ONC Certification: https://www.healthit.gov/topic/certification-ehrs/about-onc-health-it-certification-program Who is NCQA: https://www.ncqa.org/about-ncqa/ Healthcare Data Standards What is HL7V2: https://v2.hl7.org/conformance/HL7v2_Conformance_Methodology_R1_O1_Ballot_Revised_D9_-_September_2019_Introduction.html What is FHIR: https://www.healthit.gov/sites/default/files/2019-08/ONCFHIRFSWhatIsFHIR.pdf What is DICOM: https://www.dicomstandard.org/about What is LOINC: https://loinc.org/get-started/what-loinc-is/ What is SNOMED CT: https://www.snomed.org/what-is-snomed-ct GraphQL vs Rest APIs: https://www.medplum.com/blog/graphql-vs-rest What is composability: https://www.medplum.com/blog/composability-medplum Sid Sijibrandij, Founder of GitLabs on why companies should have a handbook: https://mocharymethod.org/mochary-method-ep-12/ GitLabs Handbook: https://handbook.gitlab.com/ Reshma uses Claude to help code and use as a sounding board or thought buddy: https://claude.ai/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-16-reshma-khilnani

Ian Chiang is a Partner at Flare Capital Partners, a leading venture capital firm focused on early-stage healthcare technology and services companies. With extensive experience in digital health, Ian has been instrumental in guiding startups that are shaping the future of healthcare. His work with Flare Capital spans across AI, value-based care, and innovative specialty care models that aim to improve outcomes and reduce costs. In our conversation, Ian shares his insights on: Current Health Tech Landscape: Ian discusses why this is a pivotal time for digital health, fueled by generative AI and the move towards sustainable healthcare solutions. Generative AI and Scaling Specialty Care: Ian highlights how AI streamlines operations, improves documentation, and expands specialty care access in fields like oncology and cardiology, creating scalable, cost-effective care models. Successful Startup Pitches and Cultural Alignment: Key elements Ian values in pitches include clarity, scalability, and profitability. He also stresses the importance of early cultural alignment between founders and investors to avoid tension. Product-Market Fit: Ian offers advice on how startups can validate market demand, gather feedback, and use metrics to demonstrate strong product-market fit. Advice for Product Managers: Ian provides guidance for PMs joining startups, emphasizing mission alignment, adaptability, and understanding company growth via the cap table. Investment Principles: Ian’s criteria focus on long-term value, customer fit, operational efficiency, and team adaptability. Transitioning to Venture Capital: Ian shares tips for PMs entering VC, including shifting from control to influence, recognizing patterns, and building a two-way learning relationship with founders. In this episode of Concept to Care, Ian provides a comprehensive view into the venture capital perspective on healthcare innovation. His insights on product-market fit, cultural alignment with investors, and the evolving role of AI in healthcare are invaluable for founders, product managers, and healthcare leaders looking to drive impactful change in the industry. — Where to find Ian Chiang: LinkedIn: https://www.linkedin.com/in/ian-chiang-mba/ email: ian@flarecapital.com Flare Capital Partners: https://www.flarecapital.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Flare Capital Partners: https://www.flarecapital.com/ Cigna CareAllies: https://www.careallies.com/ Flare Capital Expert Roundtable Series #10: Generative AI: Hype or Here to Stay?: https://www.flarecapital.com/insight/flare-capital-partners-expert-roundtable-series-generative-ai-hype-or-here-to-stay Advancing clinical decision support: The role of artificial intelligence across six domains: https://www.sciencedirect.com/science/article/pii/S2666990024000090 What is the magic number: https://www.scalevp.com/insights/from-0-to-1m-the-magic-number/ The physician we wish we can clone, Dr. Angela Fitch: https://www.flarecapital.com/people/angela-fitch-md Best practices for crafting a seed round pitch deck: https://visible.vc/blog/seed-round-pitch-deck/ Term sheet 101: https://www.rho.co/blog/term-sheet Ian’s favorite frameworks: Jobs-to-be-done framework: https://www.christenseninstitute.org/theory/jobs-to-be-done/ Nonconsumption is your fiercest competition—and it’s winning: https://www.christenseninstitute.org/blog/non-consumption-is-your-fiercest-competition-and-its-winning/ Disruptive Innovation Theory: https://www.christenseninstitute.org/theory/disruptive-innovation/#:~:text=Definition,upmarket%2C eventually displacing established competitors. The innovators dilemma: https://www.amazon.com/Innovators-Dilemma-Revolutionary-Change-Business/dp/0062060244 The innovators solution: https://www.amazon.com/Innovators-Solution-Creating-Sustaining-Successful/dp/1422196577 What is value based care: https://www.cms.gov/priorities/innovation/key-concepts/value-based-care What is the Quadruple Aim: https://www.strategiesforqualitycare.com/quadruple-aim What is the Quintuple Aim: https://www.chesshealthsolutions.com/2023/08/01/the-quintuple-aim-what-is-it-and-why-does-it-matter/#:~:text=The Quintuple Aim is an,system to establish health equity. — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-15-ian-chiang

Matthew Woo is the Co-founder, President, and Chief Product Officer at Summer Health, where he heads the development of a tech-enabled, text-first pediatric care platform. Summer Health provides parents with fast, convenient access to pediatricians through text, offering responses within minutes. Matthew has been instrumental in integrating AI into their workflows, ensuring that busy parents can manage their children's health needs quickly and effectively while aiming to reduce potentially unnecessary emergency room visits or lengthy waiting room stays. In our conversation, Matthew shares his insights on: AI Basics for Healthcare: Matthew walks us through the fundamentals of AI, offering a clear explanation of how AI is being applied in today’s healthcare landscape and what makes it such a powerful tool for clinicians. Operationalizing AI in Healthcare: Insights into how Summer Health has deployed AI in low-risk, high-reward areas, the importance of rapid iteration, and how they ensure data privacy and security in their AI deployments. AI Integration at Summer Health: Matthew details how AI has been integrated into clinical workflows at Summer Health, addressing inefficiencies and improving patient care through tools like medical note generation and patient history summarization. Scaling AI and Key Metrics: Practical strategies for scaling AI across teams and the key metrics that Summer Health tracks to measure the success and impact of their AI initiatives. Ethics and AI in Healthcare: How Summer Health ensures that AI tools are safe, fair, and bias-free, with clinicians involved in every critical decision made by AI. Building an AI-First Culture: The steps Summer Health has taken to foster an AI-first culture, including training and empowering teams, aligning AI with strategic goals, and fostering a culture of experimentation and rapid iteration. In this episode of Concept to Care, Matthew provides a deep dive into how AI is transforming healthcare at Summer Health. His insights on the practical application of AI, scaling its use, and building a culture that supports innovation and collaboration are invaluable for healthcare product leaders looking to leverage AI in their own organizations. — Where to find Matthew Woo: LinkedIn: https://www.linkedin.com/in/matthewedanwoo/ email: matthew@summerhealth.com Summer Health: https://www.summerhealth.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Summer Health: https://www.summerhealth.com/ Discount Code for Summer Health: “summertime” Summer Health is hiring a VP of Engineering: https://jobs.ashbyhq.com/summerhealth/4346cf78-0fae-4400-8c6e-6196ad3ec44e Meetups: https://www.meetup.com/ Intercom: https://www.intercom.com/ WhatsApp: https://www.whatsapp.com/ Facebook Marketplace: https://www.facebook.com/marketplace Some history on AI: https://www.weforum.org/agenda/2024/10/history-of-ai-artificial-intelligence/ AI hallucination: https://cloud.google.com/discover/what-are-ai-hallucinations Transformer: A Novel Neural Network Architecture for Language Understanding: https://research.google/blog/transformer-a-novel-neural-network-architecture-for-language-understanding/ Open AI: https://openai.com/ Zero data retention API at Open AI: https://community.openai.com/t/zero-data-retention-information/702540 Anthropic: https://www.anthropic.com/ Abridge: https://www.abridge.com/ Nabla: https://www.nabla.com/ Strawberry AI model: https://www.wired.com/story/openai-o1-strawberry-problem-reasoning/ Matthews favorite product to help him unwind from his tech: https://www.boox.com/ Jeff Bezo’s Decision Making Framework: https://coda.io/@hales/jeff-bezos-make-fast-decisions Voice notes app: https://voicenotes.com/

Ari Saft is the Vice President of Product at Tia, where she leads the development of technology solutions that integrate virtual and in-person care for women’s health. With nearly five years at Tia, Ari has played a pivotal role in transforming the company’s product strategy to support its rapid growth from a single clinic to a multi-location operation. She brings a wealth of expertise in aligning product and operations, focusing on creating seamless healthcare experiences that prioritize both patient and provider needs. In our conversation, Ari shares her insights on: Tia's Business Model and Vision: Ari discusses Tia’s evolution from a single clinic to a scalable, multi-location healthcare provider and how their mission to deliver high-quality, patient-centered care guides their product development. The Challenges Behind the Product and Operations Relationship: Insights into the common friction points between product and operations teams as Tia scales and how to recognize the signs of a strained relationship. Moving Towards a Productive Relationship Together: Practical strategies for aligning product and operations, rebuilding trust, and fostering collaboration to drive better outcomes for both teams. Organizational Design and Culture: Ari's approach to structuring cross-functional teams and creating a culture that supports innovation, transparency, and continuous improvement at Tia. Operational Hurdles with Moving from Custom-Built EMR to a Headless One: The decision to transition from a custom-built EMR to MedPlum, the challenges faced during this change, and how Tia managed the move to ensure agility and focus on their core value. Tia's Future: Ari shares her vision for the future of Tia, including plans to expand their reach, refine their product offerings, and continue innovating to meet the evolving needs of women’s health. In this episode of Concept to Care, Ari provides a deep dive into the challenges and successes of integrating product and operations in a rapidly growing healthcare company. Her insights on fostering collaboration, building scalable processes, and making data-driven decisions are invaluable for any product leader navigating the complexities of healthcare innovation. — Where to find Ari Saft: LinkedIn: https://www.linkedin.com/in/ari-saft/ Tia: https://asktia.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Tia: https://asktia.com/ Tia Discount: $50 off your annual membership when you use promo code “ari445” Become a Tia member here Ari’s favorite prioritization framework, impact over effort: https://blog.logrocket.com/product-management/impact-effort-matrix-prioritization/ Medplum: https://www.medplum.com/ Explanation on “headless” architecture: https://alokai.com/blog/headless-architecture Guru: https://www.getguru.com/ Ari’s favorite tools: ChatGPT: https://openai.com/ Loom: https://www.loom.com/ FigJam: https://www.figma.com/figjam/ Confluence: https://www.atlassian.com/software/confluence Quarterly OKR planning: https://www.leapsome.com/blog/okr-planning Effective usage of tiger teams: https://www.lucidchart.com/blog/what-is-a-tiger-team Safe-to-try mindset: https://kb.founderculture.net/public/posts/0uuqt9dd — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-13-ari-saft

Jennifer Rabiner is the Chief Product Officer at Pearl Health, where she leads the development of innovative technology solutions that empower primary care practices to excel in value-based care models like ACO REACH. With over 20 years of experience in healthcare, Jennifer has a rich background in both the health system and independent provider segments, as well as direct primary care. Before joining Pearl Health, Jennifer served as a product leader at Hint Health and athenahealth, focusing on value-based care. Her expertise also includes healthcare revenue cycle optimization and system implementation at Deloitte Consulting and Triage Consulting Group, as well as pharmaceutical reimbursement strategy at Millennium Pharmaceuticals. In addition to her role at Pearl Health, Jennifer is an advisor to several health tech startups, where she lends her extensive knowledge in product development and healthcare innovation. In our conversation, Jennifer shares insights on: Transforming Healthcare Payment Models: Jennifer discusses the shift from fee-for-service to value-based care, highlighting the introduction of ACO REACH. Company Growth: Pearl Health’s evolution from supporting small practices to partnering with larger physician groups and health systems, driving product innovation and integration. Driving Engagement: Strategies to enhance engagement for both patients and providers, focusing on action-oriented and patient-centric design. Key Features of Value-Based Care Products: The importance of patient risk stratification, real-time data, workflow integration, and goal setting. Leveraging Diverse Data Sources: The role of claims, clinical data, and social determinants of health in supporting value-based care. AI in Healthcare: The role of AI in enhancing clinical decision-making, supporting providers, and maintaining ethical and transparent practices. Building in a Capitated Environment: Approaching product development with a dual thesis, focusing on outcomes, iterative development, and usability. Integrating Customer Success: The strategic integration of customer success into product development for continuous evolution based on user feedback. Future Plans for Pearl Health: Expanding the number of lives covered, entering new markets like Medicare Advantage, and scaling the platform for broader impact. Jennifer’s insights highlight the strategic role of technology in healthcare and the importance of aligning product development with real-world provider and patient needs. Her approach underscores the transformative potential of data-driven, user-centered solutions in advancing value-based care and driving innovation across the healthcare landscape. — Where to find Jennifer Rabiner: LinkedIn: https://www.linkedin.com/in/jenniferrabiner/ email: jennifer.rabiner@pearlhealth.com Pearl Health: https://pearlhealth.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Pearl Health: https://pearlhealth.com/ Keep up with Pearl Health by following their Blog: https://pearlhealth.com/blog/ Athenahealth: https://www.athenahealth.com/ Hint Health: https://www.hint.com/ Value Based Care Explained: https://www.cms.gov/priorities/innovation/key-concepts/value-based-care ACO Reach Explained: https://www.cms.gov/priorities/innovation/innovation-models/aco-reach Pearl Health’s EMR Integration partner, VIM: https://getvim.com/ Athenahealth Payer Solutions: https://www.athenahealth.com/who-we-serve/payers One of Jennifer’s favorite books, Melissa Perri - Escaping the Build Trap: How Effective Product Management Creates Real Value: https://www.amazon.com/Escaping-Build-Trap-Effective-Management/dp/149197379X Jennifer’s favorite productivity tool: https://clickup.com/ Denver’s StartUp Week, Outcomes Based Roadmap Presentation: https://www.slideshare.net/slideshow/denver-startup-week-outcome-based-roadmaps/251218296 What is Direct Primary Care: https://www.elationhealth.com/resources/blogs/what-is-direct-primary-care — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-12-jennifer-rabiner

Lisa deBettencourt is a product design leader, Founder, and CEO of Forge Harmonic, an innovation and strategic design firm that collaborates with healthcare and life science organizations to envision and create solutions that transform the lives of people, care providers, and health systems. Lisa has been at the forefront of experience design and human-centered design since the pre-dot-com era. Before founding her own strategic design firm, she has worked in-house at notable companies, including Bose Corporation, Autodesk, and Confer Health, and many others. In our conversation, Lisa shares insights on: The evolving terminology and roles within design, emphasizing skills over titles The integration of design in healthcare, from care delivery settings to tech-based services Common misconceptions about design, such as its perceived role as merely aesthetic enhancement The critical role of design as facilitation, fostering collaboration and alignment The importance of human-centered design and its impact on user experience Identifying workflow inefficiencies in e-prescribing and improving patient-doctor interactions Prototyping in practice management software and engaging stakeholders early in the process Challenges in health tech design, including the complexity of the healthcare ecosystem and distance from end users Forge Harmonic's mission to create innovative, human-centered products and services for healthcare Her optimism about emerging trends in healthcare, such as the focus on patient experience and investment in femtech Lisa’s insights highlight the strategic role of design in healthcare and the importance of addressing real user needs, underscoring the transformative potential of empathetic, human-centered design in driving innovation in healthcare. — Where to find Lisa deBettencourt: LinkedIn: https://www.linkedin.com/in/lisadebettencourt/ X: https://x.com/ldebett email: lisa@forgeharmonic.com Forge Harmonic: https://www.forgeharmonic.com/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: Forge Harmonic: https://www.forgeharmonic.com/ Experience Design: https://www.clockwork.com/insights/what-is-experience-design/ Human-Centered Design: https://www.uxdesigninstitute.com/blog/what-is-human-centered-design/ Design Thinking: https://online.hbs.edu/blog/post/what-is-design-thinking Facilitation for Product Designers: https://medium.com/zalando-design/the-science-of-facilitation-a-guide-for-product-designers-f14bf77910c9 Conway’s Law: https://www.atlassian.com/blog/teamwork/what-is-conways-law-acmi The Myths of UX Design/ Product Design/Whatever They Call It This Week: https://cwodtke.medium.com/the-myths-of-ux-design-product-design-whatever-they-call-it-this-week-ef37a39cac6b Product Design Prototyping: https://www.interaction-design.org/literature/topics/prototyping Some Resources for Product Designers: https://www.edorozco.com/product-design-resources/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-11-lisa-debettencourt

Mike Gleichman, VP of Product at knownwell, blends his expertise in quantitative economics and jazz to revolutionize healthcare. He shares his journey from professional services to product management, discussing innovative strategies for obesity care. Mike emphasizes the importance of empathy in user engagement and the strategic use of AI in technology. He delves into user testing, product-market fit, and the recent acquisition of Alfie, all while advocating for a culture that integrates technology with compassionate care.

On the latest episode of Concept to Care, Sandy Huang, a seasoned consumer tech product executive, shares insights on joining a health tech company like GoodRx and the skills and insights she brings from her customer-focused product management background. She discusses the challenges of setting the right user experience bar in health tech and the elements of an effective product strategy. Sandy also shares her experiences in identifying target markets, understanding customer needs, and conducting market research. Sandy Huang shares insights on product strategy, execution, and healthcare innovation. She emphasizes the importance of customer obsession, continuous research, and the balance between science and art in product management. Additionally, she highlights the significance of understanding user needs and leveraging core competencies in building product strategies. Here's a sneak peek into the discussion: Sandy’s transition from consumer tech to health tech and the unique insights she brings from companies like Amazon and Shutterfly The importance of setting the right user experience bar in health tech and strategies to find the right balance Key elements of an effective product strategy, including a well-defined North Star vision and clear, measurable goals The necessity of balancing a North Star metric with supporting metrics to ensure holistic success Innovative approaches to identifying target markets and understanding customer needs through cost-effective research methods Strategies for effective execution and roadmapping of product strategies, with examples from her work at Amazon Visual Shopping Communicating strategy effectively using structured documents like Amazon’s six-pagers, tailored for company size and stage Bringing a customer-obsessed mindset to GoodRx, addressing friction points, and creating win-win solutions for multiple stakeholders Exciting developments and the need for more research in women's health tech — Where to find Sandy Huang: LinkedIn: https://www.linkedin.com/in/sandyhuangproduct/ — Where to find Angela and Omar: Angela Suthrave LinkedIn: https://www.linkedin.com/in/angela-suthrave/ X: https://twitter.com/ASuthrave email: angela@concepttocare.com Omar Mousa LinkedIn: https://www.linkedin.com/in/omarmousa/ X: https://twitter.com/OmarMHealth email: omar@concepttocare.com — Referenced: GoodRx: https://www.goodrx.com/ GoodRx Gold: https://www.goodrx.com/gold Product Must-Haves versus Nice-to-Haves: https://medium.com/@vishallayog/must-haves-v-s-nice-to-haves-features-937cc1eb7178 Product Strategy: https://www.productplan.com/glossary/product-strategy/ Amazon Echo Show: https://press.aboutamazon.com/2023/9/amazon-unveils-next-generation-echo-show-8-all-new-echo-hub-and-new-echo-frames Jive Collaboration Software: https://www.jivesoftware.com/ KPIs & Goal Setting: https://medium.com/@kaustubhkalita_31668/okr-and-kpi-striking-the-right-balance-for-goal-setting-ef8fd39dc06a Types of user studies: https://www.userinterviews.com/ux-research-field-guide-module/user-research-methods Amazon’s multi-modal search: https://searchengineland.com/amazon-new-search-functions-mobile-google-431967 Amazon 6-pagers: https://www.larksuite.com/en_us/blog/amazon-6-pager How Product Discovery saves time and money: https://www.twentyideas.com/blog/how-product-discovery-saves-time-money How GoodRx is a multi-sided marketplace: https://www.summithealth.io/insights/what-could-a-healthcare-marketplace-look-like-goodrx-is-trying-to-show-us Product Dogfooding in software development: https://userpilot.com/blog/product-dogfooding/ Women + digital health: https://rockhealth.com/insights/building-comprehensive-women-digital-health-eight-sectors-serving-women-needs/ — Check out our website: https://www.concepttocare.com Subscribe to our newsletter: https://concepttocare.substack.com/p/episode-9-sandy-huang