Lift Free And Diet Hard with Andrew Coates

Belfast, Northern Ireland based fitness entrepreneur Phil Graham guests to talk about the difference between young business coaches spamming in your DMs, vs what it takes to develop a career of credibility as a business coach. Phil attacks the "I just want to help people" justification for not welcoming the effort to earn a greater livelihood in your fitness career. We dive into the nuance of the value of having social media followers measured against the pitfall of having so many that take a lot of time but don't lead to business growth. Phil shows the path to impacting more lives and making more money. 

Dr. Mike Israetel returns to share how RP's social media and content creation have evolved with their brand growth and changes in social media platform reach. Mike eloquently explains why different prominent academics are more liberal or conservative in their interpretations of new research, and how you can navigate this. We also deconstruct the tribalism and hostility sometimes found within certain fitness industry communities, and how Mike prefers to navigate his interactions. 

Brandon Senn is the VP of Athlete Experience and Head Coach at Kabuki Strength. Brandon provides a peek behind the curtain of his role with Kabuki and what it took to organize the 2nd annual Kabuki Education week this past January. Brandon shares how his value system have shaped his career, and his ambitions about continuing to educate and support other coaches. Listen and you'll also learn Brandon's answer to the question: "If you could have 1 million engaged social media followers tomorrow, would you want it?"

Nick Lambe guests to share his passion and experience behind creating and hosting fitness events, like his upcoming Recovery and Sleep Summit and Raise The Bar in Orlando this past February. Nick is also a public speaker appearing at The Inland Empire Fitness Conference this August. Nick believes we can make the industry better by scaling our reach through mentoring other fitness professionals, and creating access to great education. Nick shares why he believes its more important to focus on people than just the topics or concepts in education. 

Eric Roberts guests to talk about both his meteoric rise on social media, and the foundation and career behind and before it all. Eric shares a peek behind the curtain of what kind of time and effort his media takes, what social media growth has done for his career, and shows a rare passion and energy for helping people. We talk about what to expect if you aggressively pursue social media growth and how to go about it. 

Molly Galbraith makes her long overdue first appearance to share some sobering facts about the experience of many women in the fitness industry, and how we can create a better experience. Molly shares the importance of getting clear on your values and being relentlessly focused. She also shares wisdom and experience from her career with new and emerging fitness professionals.

Luke Carlson guests to share his extensive wisdom as the founder of the Minnesota based Discover Strength. We talk about why fitness professionals should spend more time learning business and marketing, the importance of embracing a brand, and why playing the long game matters with your career. Luke shares his thoughts on the value of developing a niche. We also talk about his event, The Resistance Exercise Conference, where he keynotes, and I'll be speaking on the weekend of May 13th-14th. Luke shares why you should consider joining us there. 

Former Miss Olympia Bikini and evidence based coach Nathalia Melo-Wilson guests in one of the more candid, funny, thoughtful, and entertaining episodes I've hosted. Nathalia shares her humble start saving her allowance to go to the gym in Brazil, to moving to the US at 20 with $350, living in less than ideal spaces, and becoming Miss Olympia. Nathalia shares her love of learning, why she's never coached competitors, how she manages to stand out against "influencers" with her evidence based brand. Nathalia shares some lessons training and communicating with women who aren't happy with their self image, and who are moms or working through pregnancy. We also dive into our philosophies about finding the right clients. 

Strength and conditioning coach, author, and mentor Jason Brown guests to talk about Louie Simmons's influence on Jason's career. Jason explains the conjugate method, popularized by Louie, and how to apply core principles of strength and conditioning to general population training. We talk extensively on career development and the balance of learning technical skills plus the soft interpersonal skills to be a successful coach. Jason highlights the value to writing articles to build credibility and grow your career. 

Brett Bartholomew makes is long overdue appearance to talk about his work making the industry better at coaching. Brett shares how he helps our industry avoid burnout by creating a value system to operate within. We discuss the importance of earning a good living as a coach and go into depth with our discussion of communication.