Lift Free And Diet Hard with Andrew Coates

Danny Lennon guests and shares the value and experience of his 8 years hosting Sigma Nutrition Radio. Danny explains why he's moved deeper into educating within the fitness and nutrition industry, and how he's sustained his passion for his podcast and his overall work. We talk about making good decisions along the way, keeping us on the path as coaches, and how this mirrors the experience of our clients. 

Andy Morgan makes a brilliant appearance talking about why we shouldn't take nutrition advice from Tim Ferriss and Joe Rogan. We talk about his new book The Diet Adjustments Manual, and how Andy developed the ability to take complex technical information and make it accessible. We talk about how to compete against the charlatans of our universe, and an in depth discussion of how to approach filtering the right type of clients for you and your business. 

IFBB Pro and author of Science of Strength Training Austin Current makes his first appearance to talk about how his history of competing and his education molded his career as a coach and educator. We discuss moving away from imagery and brand around our physiques and how to navigate content shift with an established audience. Austin explains how his book came to be and shares his philosophy of creating consistently without any expectation of reward. We talk about how Austin balances his personal brand with that of his business. 

Quinn Henoch, DPT, makes his first appearance to talk about the value of formal and informal education in physical therapy and strength and conditioning. Quinn explains why coaches should show their work early and often, and why you'll never be 100% sure you're right on any strength or therapy prescription. Quinn shares a lot of philosophy about helping people deal with pain and improve performance. 

Krista Scott-Dixon returns in what can only be described as a discussion where existentialism meets practical wisdom about coaching in the current state of our client's lives. Krista explains why growth sucks while you're going though it, how to discuss understanding tradeoffs with clients, and a wild array of other nuanced coaching topics. We also talk about Krista's book Why Me Want Eat. 

Chris Hitchko joins me for a discussion about how to be more successful in your fitness career. From going above and beyond basic certifications, to creating brand and media that resonates with consumers, we have to do more to stand out in an industry that on the surface feels saturated, but isn't truly close to saturated with skilled, caring, integrity based professionals. 

Josh Hillis makes his first appearance to talk about developing skills with our clients around stress/emotional/boredom eating. We talk frameworks for thinking about eating with your values and your identity. Josh talks about translating his body of work and reputation into a growing social media presence. I hope you enjoy Josh's passion and enthusiasm for helping people develop valuable skills around the nutrition and lifestyle. 

Brad Dieter returns(though first appearance on the new format) to chat about The Inland Empire Fitness Conference where we will both be presenting Aug 6th and 7th in Spokane WA. Brad wanders through a series of his thoughts on career success, the benefits of growing a social media brand vs being a pure coach within the umbrella of a successful and growing company like Macros Inc. Brad shares his vision for a better corner of the fitness industry and our role in developing front line preventative health care to meet future demand. 

Ben Mudge shares how his work on the season 1 set of Game Of Thrones turned into a career in fitness. Ben may look like Thor but shares how his battle with Cystic Fibrosis leaves him identifying more with Captain America. We discuss our recent T Nation article collaboration and philosophy of sharing and abundance mindset. We discuss how Ben's approach to media leaves him more influential and sharing better information to where he's beating the "influencers" at their own game. 

Jordan Syatt returns to share why he's pivoted with his social media. Jordan shares the challenge of dealing with negativity with such a large following. He discusses how he stays grounded in the face of all his success. Jordan explains why his podcasts are his favourite form of media and why he feels it's never to late to start one, or start a career in fitness. We talk Jordan's passion for MMA, in this fun, light hearted catchup.