Lift Free And Diet Hard with Andrew Coates

Luka Hocevar returns to talk all about developing a personal brand and how it comes from "being of service" to others. Luka talks about how experience creates a lot of ideas for content. Luka also shares how his strong personal brand and experience allowed him to build his small group training program. Listen to this episode to get a discount code on this program. 

Dr. Dwayne Jackson guests to share wisdom from his extensive education and experience teaching medical professionals and more recently within the fitness industry. Dwayne shares why he approaches research and practice from a non-biased perspective. Dwayne shares info to help coaches with questions around chronic stress and its relationship with obesity. Dwayne shares why he chose to leave academia and start a second career teaching nutrition within the fitness industry. 

Author Brad Stulberg joins the podcast to share wisdom from his book The Practice of Groundedness. Brad explains what he calls “heroic individualism” and where it can go wrong for fitness professionals in their careers. He explains the arrival fallacy and strategies for learning to enjoy what you’ve accomplished while balancing the goal of achievement. We also have a rare nuanced discussion about navigating some of the more polarizing elements of media and social media, and how you can stay focused on what really matters.

Kelsey and Dennis Heenan make their long overdue first appearance to talk about how they built their massively successful online business and brand HIITBURN. Despite their success they’re quick to explain how much they tried along the way that didn’t work out. They share how important it is to build your email marketing, how they developed their social media, and how life has changed from their early careers. Kelsey and Dennis also share how close industry friends have played a key role in their own success. Find out why they say giving yourself "permission to try new things" is important. 

Steve Krebs joins the podcast to talk about the importance of establishing your values and making decisions in alignment with those values. Steve explains what he means by “make the main thing the main thing, always.” We talk about the importance of the people closet to us in our ability to thrive in our careers.

Jill Coleman returns to share wisdom, experience, and evolving attitudes as her career has grown and roles have shifted. Jill shares how she build her business to where she needed to embrace scaling her team and offerings. Jill highlights her willingness to invest in mentors, especially when it was financially challenging, and how it launched her forward professionally and financially. Jill shares her nuanced thoughts on what it means to scale your business. We also share why you should consider joining us at the fitness conference Raise The Bar February 24th-26th in Dallas where we are both speaking.

Ali Gilbert makes her first ever appearance to talk about her work coaching men and their health. Ali shares a lot of information about why men's testosterone levels are declining and what coaches need to know to help their clients. Ali shares how her niche found her plus her thoughts on if and how you should develop a career nice. Ali also shares why she's leaned into building her own brand and why she's passionate about speaking and creating her own event. 

Holly Baxter returns to talk about her career and life progression. Holly shares how her media has changed as her mindset and relationship with herself evolved. You see this evolution from someone who felt pressure to portray an almost superhuman physical aesthetic paired with entrepreneurial career success. Holly is now more open about the challenges and cost of such an effort and shows the difficult tradeoffs required to build her career. Holly also shares why she now utilizes a team of allied health care professionals with her clients, and her vision and effort to grow the ability to help more people through scaling her business delivery. Holly shares her interest in neuro-plasticity, AI, and psychology to create more effective systems to help people.

Sprint coach and educator Derek Hansen joins to share a lot of knowledge about sprinting, sprinting mechanics, and create a bridge to coaches like myself who don't have much knowledge or exposure to sprinting. Derek shares the value in not only working with Olympic medalists and major pro sports teams, but also in working as an educator within the fitness industry. Derek shares the value and fulfillment from his fitness industry relationships. 

Dr. Michael Mash guests to talk about his work with Barbell Rehab, offering educational resources to fitness professionals. We discuss educating coaches about how to deal with their clients experience with pain. Michael shares how to navigate language around pain, and offers nuance to the extreme trend to demonize barbells as tools in our world, all to get more people moving and strong.