No Hacks: Future-proofing your career in the age of AI

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event on June 6th, where she will discuss the emotional side of consumer loyalty.Throughout the episode, Line-Ariel talked about the relationship between consumer behavior and loyalty, emphasizing the importance of emotional connections in fostering long-term business success. She explained different types of loyalty—transactional, emotional, and habitual—and how businesses can cultivate these to enhance consumer engagement and satisfaction.Links:Lin-Ariel's LinkedInWomen in Experimentation Summit---If you enjoyed the episode, please share it with a friend!

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual Summit, online event happening on June 6th, May shares valuable insights into the art and science of A/B testing, emphasizing how to evade common traps that can lead to unreliable results.May discusses her accidental journey into the world of product growth and analytics and how her experiences shaped her approach at Zalora. Links:May's LinkedInWomen in Experimentation Summt---If you enjoyed the episode, please share it with a friend!

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions. In this episode, Omar draws a comparison between his unique marathon training methods and efficient email marketing strategies. He discusses the importance of having a flexible yet strategic approach: "It's all about preparing and knowing what the cadence is, knowing your body, knowing what speed you can run at, knowing your heart rate that you can sustain this for a longer period, and also having some trust that the process works." Join us as Omar shares his insights on optimizing email campaigns and marketing automation to achieve extraordinary results with seemingly unconventional methods.Links:Omar's LinkedInPolaris GrowthKlaviyo Academy---If you enjoyed the episode, please share it with a friend!

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make or break a product's success in the market.Our discussion kicks off with an exploration of how luxury brands versus fast fashion brands use pricing strategies to shape consumer behavior. Deborah explains that the essence of pricing isn't just about the actual cost but how you present that cost to the consumers. The conversation also covers the concept of "anchoring" in pricing strategies—setting a reference price point that customers use to gauge the value of other options. Deborah provides actionable advice on how businesses can apply this to optimize their pricing tables, suggesting that presenting prices from high to low can significantly influence customer choices by making lower-priced options appear more attractive after seeing the high price first.Lastly, Deborah introduces us to her digital platform, GuestTheTest, a resource for experimenters and A/B testers looking for inspiration and validation for their test ideas. This platform offers hundreds of A/B testing case studies and analysis to anyone interested in enhancing their marketing strategies through tested and proven methodologies.Links:Deborah's LinkedInGuessTheTest---If you enjoyed the episode, please share it with a friend!

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK. This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking.com, where he helped establish a culture of experimentation that pushed the boundaries of online user experience. He discusses the evolution of A/B testing tools, the role of AI in future experiments, and his latest venture, AB Smartly, aimed at providing sophisticated tools for elite experimenters. Join us as Jonas provides invaluable insights into building successful experimentation programs and the future of digital testing. Episode links:Experimentation EliteJonas on LinkedInABsmartly---If you enjoyed the episode, please share it with a friend!

In this discussion, Chris Gibbins, a Chief Experience Officer with over 20 years in UX and experimentation, introduces the intriguing concept of an 'experimentation therapist.' He explains how this role helps organizations tackle challenges in experimentation and fosters a culture of creativity. Chris emphasizes the importance of identifying core problems over merely offering solutions and highlights the necessity of user observation in optimization. He also shares insights on the value of in-person networking in the experimentation community.

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides.He discusses the complexities and transformations in the field, particularly the transition from Universal Analytics to GA4 and what it means for users at different levels of expertise. His perspective highlights the critical need for specialization in navigating the intricate landscape of modern web analytics.Additionally, Josh talks about the evolving role of AI in analytics, predicting its potential to revolutionize our interactions with data through conversational interfaces and automated insights. He envisions a future where AI tools not only predict user behaviors but also interact dynamically with data to optimize web experiences. ---If you enjoyed the episode, please share it with a friend!

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author.In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his expertise on why understanding the 'why' behind user actions is crucial for truly effective digital experiences, moving beyond mere conversion tactics to strategies that respect and enhance the customer's journey.Jon also discusses the importance of addressing post-purchase experiences—a crucial, often overlooked phase that can turn one-time buyers into lifelong customers. He emphasizes how sustainable business practices come from not just driving conversions but nurturing customer relationships post-purchase.Links:Get Behind the ClickJon's LinkedIn---If you enjoyed the episode, please share it with a friend!

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship.The conversation covers the upcoming TLC Mentorship Summit at Experimentation Elite in Birmingham, UK. Kelly gives us a sneak peek into the summit’s format, which flips traditional roles by putting mentees in the spotlight and allowing them to receive live guidance from industry giants.Kelly and Matt share their passion for fostering growth and learning within the digital optimization space. Kelly introduces us to the vibrant TLC community, a thriving network of over 1,500 members from beginners to seasoned industry leaders, all committed to sharing knowledge and best practices without any commercial interference.Matt discusses Conductrics's unique approach to experimentation and optimization, emphasizing the importance of service and empathy in technology solutions. He explains how their philosophy aligns with TLC's mission, making them a proud sponsor of the TLC Mentorship Summit.---If you enjoyed the episode, please share it with a friend!

Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation.Nils shares insightful and humorous takes on the critical role documentation plays in web development and CRO. He likens it to essential daily habits—maybe not thrilling but crucial for avoiding future regrets.Adding a dose of humor to the mix, Nils entertains with a scenario about hiring an animal for his team, choosing a chameleon for its adaptability and versatility, echoing the essential skills needed in the dynamic field of CRO and digital experimentation.This episode promises a mix of laughs and learning as Nils unpacks the significance of keeping detailed experiment records. It's not just for the sake of accountability but as a foundation for ongoing innovation.Links:Nils Koppelmann's LinkedIn3techConversion StashExperimentation Elite---If you enjoyed the episode, please share it with a friend!