
This Week in Digital Marketing
Indexsy presents This Week in Digital Marketing, a podcast where the hosts Jacky Chou and James de Lacey discusses what happened in the world of digital marketing this week (sometimes with guests) and their candid thoughts on it.
Latest episodes

Jan 18, 2023 • 1h 1min
Matt Diggity talks about YouTube Growth, E-E-A-T, Topical Authority, Angel Investing, and Delegation on EP11 of TWIDM
On EP11 of This Week in Digital Marketing we had Matt Diggity from Diggity Marketing on, and we talked about what we're working on, his thoughts on E-A-T, businesses he's involved in, importance of delegation, YouTube growth strategies, and building topical authority with no links.
Sponsor of the Week:
Ahrefs.com, best in the market, get on it, don't settle for #2.
Find Matt Diggity on Twitter:
https://twitter.com/mattdiggityseo
Get the newsletter she tells you not to worry about:
https://indexsy.com/newsletter/

Jan 12, 2023 • 1h 1min
Ryan Darani talks about LinkedIn growth, Freelance Consulting vs. Niche sites, and Content Briefs and Over-optimization on EP10 of TWIDM
On EP10 of This Week in Digital Marketing we had @SearchForRyan on, and we talked about what we're working on, LinkedIn growth, pros and cons of freelance SEO consulting, and content briefs.
Sponsor of the Week:
Ahrefs.com, best in the market, get on it, don't settle for #2.
Find SearchForRyan on Twitter:
https://twitter.com/SearchForRyan
Get the newsletter she tells you not to worry about:
https://indexsy.com/newsletter/

Jan 3, 2023 • 47min
@Jamie_IF talks about recovering from a Google penalty, low RPMs in January, and Ezoic on EP9 of TWIDM
On EP9 of This Week in Digital Marketing we had @Jamie_IF on, and we talked about what we're working on, Ahrefs, RPMs in January, Ezoic, how to recover from Google updates, and ChatGPT.
Sponsor of the Week:
Ahrefs.com, best in the market, get on it, don't settle for #2.
Find Jamie_IF on Twitter:
https://twitter.com/jamie_if
Get the newsletter she tells you not to worry about:
https://indexsy.com/newsletter/

Dec 28, 2022 • 1h 3min
EP8 This Week in Digital Marketing (w/ Gael Breton): Newsletter growth, VPN affiliates, ChatGPT use cases and examples
On EP8 of This Week in Digital Marketing we had Gael Breton on, and Newsletter growth, VPN affiliates, ChatGPT use cases, examples, and alternatives.
Get a free month of NordVPN using coupon code INDEXSY:
https://nordvpn.com/indexsy/
Sign up to be an affiliate here, I made over $30k with NordVPN this year:
https://affiliates.nordvpn.com/signup/22527
Find Gael on Twitter:
@GaelBreton
📩 3678 marketers signed up for this 👉 newsletter

Dec 20, 2022 • 52min
EP7 This Week in Digital Marketing: VPN for SEO, E-E-A-T, Building in Public, Community Businesses
On EP7 of This Week in Digital Marketing we had Brandon Saltalamacchia on, and we talked about VPNs for SEO, E-E-A-T, building RetroDodo in public, community businesses, and our focus for 2023.
Get a free month of NordVPN using coupon code INDEXSY:
https://nordvpn.com/indexsy/
Sign up to be an affiliate here, I made over $30k with NordVPN this year:
https://affiliates.nordvpn.com/signup/22527
Find Brandon on Twitter:
@iambrandonsalt
📩 3678 marketers signed up for this 👉 newsletter

Dec 14, 2022 • 57min
EP6 This Week in Digital Marketing: YouTube SEO, GMB Reviews, Epic Gardening DTC
This week we will talk about YouTube SEO, and Epic Gardening's transition from niche site to a DTC brand.
Guest:
https://twitter.com/KevinEspiritu
Hosts:
Jacky Chou:
https://twitter.com/indexsy
James De Lacey
https://twitter.com/jdelacey01
Indexsy Links: https://twitter.com/indexsy
https://www.youtube.com/@indexsy
https://indexsy.com/

Dec 7, 2022 • 37min
EP5 This Week in Digital Marketing: ChatGPT vs SEO, DTC valuations, Private Community Launch
This week we talked about DTC valuations, ChatGPT and what it means for SEO, infinite scroll in SERPs, and the launch of Advise.so!
Sponsor:
https://indexsy.com/ai/
Get 5 articles for $1 here:
https://indexsy.com/trial/
Private Community Application:
https://advise.so/apply/

Nov 30, 2022 • 31min
EP4 This Week in Digital Marketing: AI Content, FB ASC, Elon vs. Apple
This week we went over a hidden gem of an AI tool, what we bought during Black Friday, Apple vs. Elon, FB/Meta the modern day phoenix rising from the ashes, and Twitter ad features.
Sponsor:
https://indexsy.com/ai/
Get 5 articles for $1 here:
https://indexsy.com/trial/
Indexsy Links:
https://twitter.com/indexsy
https://www.youtube.com/@indexsy
https://indexsy.com/

Nov 23, 2022 • 35min
EP3 This Week in Digital Marketing: BFCM, New Google Ranking Guide, and Twitter (fraudulent?) Ads
This week we went over how Black Friday is going, our usual weekly marketing tips, Google's newest ranking guide, Twitter ads being broken, and Mastodon getting clapped.
Sponsor:
https://webacquisition.com/
Links:
https://twitter.com/Marie_Haynes/status/1594712729234841602
https://www.reddit.com/r/Entrepreneur/comments/z1e8mn/young_people_enjoy_your_life/
Black Friday discount using coupon code BFCM2022:
https://indexsy.spp.io/order/niche-edits

Nov 16, 2022 • 30min
EP2 This Week in Digital Marketing: Easy SEO growth hacks, Apple Search, Mastodon's Rise, and Made.com's clappening
Hosts: Jacky Chou (@indexsy) and James De Lacey (@jdelacey01)
Indexsy Links:
https://twitter.com/indexsy
https://www.youtube.com/@indexsy
https://indexsy.com/