Are you overloading your webinars and presentations with too much information? Wondering why attendees love your content but never make a purchase? This week on the podcast I reveal the secret to engaging and converting your audience by teaching concepts instead of just delivering information.   Learn how to add value, build connections, and create demand using metaphors, analogies, and stories. With over seven-figure launches and thousands of students, I've refined these techniques to revolutionize your approach to webinars and sales.   Tune in to discover the new way to thrive in business, entrepreneurship, and life by leaning into who you are and what you love.   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

In this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside their business, how to successfully implement these principles in your own business, and clarity and insight into integrating these powerful messaging philosophies. This is your chance to hear from students on their personal journeys to growing a business and using proven messaging techniques that work. Students discuss moving an offline business online, transforming their struggles with marketing and personal branding into true growth, and so much more.   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.   So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the type of individual who has the hardest time marketing (and how to shift), 5 ways to understand what your audience is thinking, how our mind works when it comes to communications, and some stories and analogies along the way for clarity. If you work on and implement the strategies in this episode, I truly believe you’ll experience deeper, stronger, and more effective communication.   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

After working with over 3000 entrepreneurs, I’ve noticed one of the biggest challenges is building an efficient team, and for a lot of people the first step is hiring virtual assistants. But they often end up micromanaging or hiring assistants who cause more headaches than relief.   In this episode, I talk to one of our most successful students and a fantastic business coach, Sailynn Doyle. She'll teach you how to hire your first unicorn or multiple unicorn virtual assistants. You’ll learn about creating compelling job descriptions, identifying the right candidates, offering mutually beneficial terms, and ensuring your new hires thrive.   If you want to build a proficient team and scale your business effectively, don't miss this one.   You can find Sailynn's FREE webinar on YOUR unicorn VA here - https://passionpurposeposture.com/va   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Today we are releasing one of the deepest and most impactful episodes on the podcast. This year, 2024, has lead to some of my biggest lessons, growth in this life but that happened because of the deepest levels of pain and overwhelm I have ever felt. Some of those events were things like getting hit by car while riding my bike, moving states (again), legal issues, accidents, death and more….Although I have a hard boundary and don’t/won’t dive into the specifics of the things that happened to me this year I wanted to share the gift of the lessons I learned. I also brought on an amazing co-host to help me navigate this conversion and bring my lessons to deeper levels. You’ll have to listen to see who it is! (Ok fine, it’s Rachel Duffy our COO who I call the Wisdom Master of the company). Enjoy and let me know if this episode has impacted you in anyway. I’d love to hear!   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Struggling with engagement on your content and sales? You're not alone. And it might be the same issues affecting all your content, whether it's your webinars, your launches, your lives, etc. The reason why things aren't working in your content is the same reason why it's not working in your sales funnels. That's why I'm introducing the Conversion Content Formula. In this episode, I'll teach you how to transform your content strategy to help you attract the right audience, drive engagement, and boost sales. Listen in and discover what relevancy triggers are, how to build a demand-creating content system, and how integrate it all into your sales process.  This formula will help you pull in the right people, become more relevant, drive engagement, but at the same time, drive more sales. You can register for the Content Conversion Formula webinar here - https://learn.brandonlucero.com/organic-opt-in-page  Or book a call - https://learn.brandonlucero.com/messaging-diagnostic-call   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

There's a lot that can go wrong in business, especially if you're moving in a direction that's not aligned with your purpose. And sometimes it just takes one big pivot to go the right direction. Our former student and New Generation Mastery coach Beverley Simpson has been there, but she made one change that skyrocketed her business from zero sales to multiple six figures.   Listen in and hear how she transformed her strategy, what did to fine-tune her messaging, how she adjusted her business model to fit her high-ticket programs, and the incredible growth that followed one pivot.   If you're struggling with scaling your business or aligning with your purpose, you won't want to miss this one.   You can follow Beverley on Instagram here - @bsimpsonfitness   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

I’m a firm believer that you don’t need the best strategy in the world to scale your business. Why? Because I’ve seen, over and over, how great messaging and a great offer can solve a lot of problems and build a multi-six figure business (and even a 7 figure business!). With the right offer and the right messaging, you’ll start to see the sales rolling in and be able to scale to the next level… all while using simple funnels and launches. In fact, one of our students, Cori Stern, did just that!    Back when she joined our program, she told me she wanted to hit 10k months. Now she surpasses $20k months, her calendar is booked, and she’s able to take summers off to be with her kids. Join me and Cori on the podcast today to hear her story and discover how she niched down and why it worked so well, what she tested and how she found effective content, her unique way of using ads to build a community, and how she increased her prices over time and how she deals with objections. Cori even shares how she’s able to create less content than ever, while her revenue continues to grow.    If you’re struggling with how to niche down or want to scale your business quickly, don’t miss this episode!    You can join Cori's FREE 3 Simple Steps To Get Your Kiddo To Stop Withholding class here - https://coristernassociates.com/ebmwevo   Follow her on Instagram - @cori_stern   And join the "My Child Is Toilet Trained But..." community on Facebook - https://www.facebook.com/groups/848452583300199   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

Facebook ads are the quickest way to drive more leads and sales for your business, but the ads for your launches are wildly different from those you’ll run for evergreen funnels. In fact, you’ll hear many arguments online over which is better… launches or evergreen funnels. Honestly, both work!    Personally, I like having both evergreen and live launches to grow my business (I’ll share more about this on the podcast). But you won’t be hearing from just me. Today, I’m sitting down with my ads manager, Terrell Brown, to share how you can run successful ads for evergreen content right now.  Listen in and discover what evergreen content is and how to look at it from an ad perspective, the major difference between launch ads and evergreen ads, examples from clients with conversion numbers and common mistakes to avoid, and how to never get stuck with ads that don’t work.   This interview is packed with helpful information to get your ads up and running with success! Hey, even I learned something new in this episode. Terrell shared a secret technique he uses on our ads that I had no idea about.    Can’t wait to hear your takeaways!    You can download his FREE Course Creator Calculator here – https://www.ecommandcoffee.com/coursecreatorcalculator   Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com 

If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you’re wondering about it, too! And, to be honest, there are 3 levels of trust you need to drive sales in business. Know - like - trust is just one of them.   Ready to learn how you can build the trust you need to drive sales in your business?! I’m sharing each one in detail in this episode. Listen in and discover each of the three types of trust you need, exactly how to build each one, the type of content to create, and stories, metaphors and examples along the way. You’ll even learn why delivering too much “how to” content is hurting your trust building (aka your sales). If you want more sales, this episode will help you build demand and trust with your audience so you can consistently scale your business with solid content.   These are my go-to exercises to help clients get their funnels to start working, their ads converting, and so much more.   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero  Website: https://www.brandonlucero.com