Podcast Payoffs

Creating a podcast has never been easier if you're dedicated to the project. But it can still be a difficult task to figure out how to make money. Dan Sullivan and Gord Vickman, along with special guest and longtime podcasting expert Paul Colligan, share their strategies. Discover how Strategic Coach runs its network, and learn where the industry is headed with new models of distribution. Remember that podcasts are assets and relationships, and even something old is brand new to those who've never joined you!

Teams of skillful people produce predictable results. Once systems become predictable, it's better to let technology take over. But there's often a lingering human element—those in the middle who simply pass things along. What value will the "middle" bring in the future when contracts and agreements are blockchain-based and always true? Join Dan and Gord as they explain the Smart Contract in simple, non-nerdy terms, and what they mean for the future of cooperation, business, and leisure.

Advertisers generally won’t be interested until your show hits tens of thousands of spins. So how else can you benefit? All entrepreneurs get into the marketplace because they believe they have something to contribute. If you show that you have processes and methods for thinking differently, you’re on the right path. Join us on this episode to learn how to get paid for your ideas. It might be easier than you think.

What do entrepreneurs know about success and risk that others don't? It might not be what you think, but it evolves from a desire for finance to one for freedom. The biggest media personalities understand this too. They spend big to earn bigger. But all this talk of money is misguided. And from the outside, it's hard to understand. Join Dan and Gord as they explain why having all forward progress come from a strength you already have is the recipe for achieving any goal you choose.

Non-fungible tokens are digital creations that can be bought, sold, and traded on the blockchain. Only one provable owner exists. Why is everyone talking about them, and why would someone pay millions for a pixelated digital cartoon? Because they believe it’s an investment with no place to go but up. In this episode, Dan and Gord demystify the non-fungible token and explain in simple terms what they are, how they work, and the future implications for media, ownership, and entrepreneurism.

Do you find yourself full of energy at the start of something new, but quickly run out of gas and give up? Join us for just a few minutes, and you'll learn how to become a limitless idea machine to keep your projects on track. Dan explains how focusing on questions brings out the magic, and how speaking to a certain type of person will drag your creativity into the mud. The solution to having endless great ideas is found in a very unlikely spot, but you might already have it sitting on your bookshelf.

Over the past few centuries, humans have certainly endured more disruptive events than the current lockdowns, all with a greater sense of collective calm. This time, social media obsession and a 24-hour cycle of bad news has only served the forces of negativity. But the central vehicle to success is relationships, then technology. When you marry the two, beautiful things happen. What would real-time AI translation or other converging technologies mean for your business? With the right mindset and creativity, we're truly capable of reaching a global group of customers. Unlimited growth is right around the corner.

It took the global lockdown for most to realize that the barriers for entry were gone. Skills once needed to build great things are replaced with human courage and connection. We'll never lose our place, since computers can't get bored. That's where business goals are born. Short-term solutions and fads will fade, while the winners are looking long-term. You have nothing to lose by starting now. After all, the only difference between a good idea and a bad one is the check you get to put in the bank.

The talent wars have just begun in the podcast industry. They want the capability to start raking in the cash, and they're not afraid to make bold moves. Big brands are snapping up big names, but the question lingers—will they always get along? Dan explains how this mindset shift of putting capability first brings out the best in your team. Use your show as a lead generator in the long game, and you'll always come out on top.

Why do some shows flow effortlessly while others sound so labored? The answer is in the motivation, and great chemistry only happens when everyone's not agreeing on every topic. It's why so much of the news is unwatchable. Hosts are chasing fame while ignoring the facts and each other. Dan gave it up altogether and wonders what you could accomplish in your life if you quit watching television too. We also share why most podcasts generate no revenue at all, and a wholesale flip you'll need to make to fix it.