Podcast Payoffs

Dan and Gord talk broadcasting, podcasting, and publishing, and why it's so crucial to be clear on what your core money-making business is. (Hint: It's probably not podcasting.) Also, who are the "Whos" to do the "Hows" that will create your bigger future?

Let’s revisit one of our most popular episodes to explain why plenty of shows have good content but fail to gain traction and intrigue. The reason is that content isn’t enough—you need to wrap it in a great story so it really sinks in. Dan Sullivan and Gord Vickman discuss why the best shows include the best stories.

Willard Bond, Strategic Coach's audio engineer, joins Gord and Dan to discuss the evolution of sound design. They delve into tips for pre- and post-production, the importance of ideas over technology, and the captivating effect of audio in creating mental images.

What qualities should you look for in a guest or cohost for your podcast? In this episode, Gord and Dan explore what makes any kind of collaboration great—which is much more than just sticking capabilities together—using examples from the world's most successful podcasts and Dan's own experience from his own shows.

Who isn’t in the room matters as much as who is, because people can be remarkably open when they know they’re with others who are at the same level. In this episode, Dan Sullivan and Gord Vickman explore the idea of how to determine your best audience — and what freedoms and rewards open up when you find that focus.

Podcasting has grown and expanded, and you might not be aware of all the ways you can use yours to your advantage. Dan Sullivan and Gord Vickman reminisce about the last two years of home recording and discuss the latest headlines from the podcast industry. Have a listen and learn the secrets to creating profits and engagement, even if you don’t yet have the audience that big brands are looking for.

Let's answer some juicy questions from one of our most popular episodes as Dan and Gord revisit their Facebook Live broadcast. Dan explains how he switches gears when hosting with Joe Polish or Peter Diamandis, to his solo shows where asking questions beats giving answers. If your industry is regulated to the moon, learn how to speak with confidence and keep yourself out of trouble. If you do get complaints, Gord explains how to navigate around them and keep the peace. What happened when Gord's morning radio show helped stray cats find homes? Everyone was thrilled, but one person was furious. Give this show a spin and you might never lose an argument again!

Everybody has met someone who people are drawn to for reasons they can’t explain, and being one of those people comes with serious challenges. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs discuss the “X factor,” how celebrities view themselves, and different ways of being who your audience wants to see.

A lot has changed in broadcasting. It’s not as hard, risky, or expensive as it used to be. There’s no barrier for anyone to go online and start—which can be both a good thing and a bad thing. Dan Sullivan, Gord Vickman, and special guest Mike Koenigs share proven strategies to build an audience that will stick around.

The podcast world is still enormous and free to enter. However, certain recent changes, including the abundance of celebrity-hosted shows and shows being kept behind paywalls, have podcasters wondering what they should do to draw in and keep an audience. In this episode, Dan Sullivan, Gord Vickman, and guest Paul Colligan discuss current trends and give advice to podcasters to help them figure out what their goals are and how they can reach them.