

Building the Premier Accounting Firm
Roger Knecht
A show dedicated to helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Each episode is conversational with tips and tricks to help you apply the principles of M.A.P. as they relate to starting and building a successful accounting business.
Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client On-boarding, Client Relations & Retention, etc. This podcast will help you become an Accountrepreneur, to work ON your business with advice from the experts.
Topics include Marketing, Lead Generation, Ideal Clients, Pricing, Price Strategies, Accounting Services, Value Added Services, Workflow, Practice Management, Staff Training, Client On-boarding, Client Relations & Retention, etc. This podcast will help you become an Accountrepreneur, to work ON your business with advice from the experts.
Episodes
Mentioned books

Dec 15, 2022 • 31sec
This Week on BPAF : Kristy Honsvick
Join us this Friday for a new episode where Roger discusses repurposing content with Kristy Honsvick.

Dec 14, 2022 • 53min
Becoming Profitable Through Networking w/ Networking Guru Kameron Thorne
In this week’s episode, Roger Knecht interviews Business Networking Institute (BNI) Executive Director and business owner, Kameron Thorne about the power of networking. They talk about how he got into the meth cleaning business, and how he transitioned from business coach to an executive at BNI. Kameron talks about the intricacies of networking; how to network, networking versus marketing, the importance of referrals and much more. He also shares his personal adventures from his meth cleaning business and talks about meeting Bigfoot. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Kameron Thorne Kameron Thorne is the executive director of BNI Utah North Region, a 15-year member of BNI, and a BNI national trainer. He also owns a company called Apple Environment Meth Remover, which is a meth cleanup consulting and product company. He is originally from Utah and has been married to his wife Jennifer for over 30 years. They have four sons and one dog, an American bully named Yeti. In the past, he has also been the vice president of a large resort management company, the CEO of a franchise organization, and a business coach with Action Coach. His hobbies include traveling to wherever there are palm trees, reading, and attending live baseball games. Kameron recently met 21 native Alaskans that claimed they’ve seen Bigfoot during a meth cleanup process. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: As you work ON your business, be sure to consider the Turnkey Business Plan for accounting professionals. This specifically covers the 3 areas of the business you need to address to become the premier accounting firm in your area and get paid what you are worth. Get a FREE copy of these books all accounting professionals should use to work on their business and become profitable. This is a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “in the BLACK, nine principles to make your business profitable” – e-book “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 8012653777

Dec 12, 2022 • 2min
This Week on BPAF : Kameron Thorne
Join us this Wednesday for a new episode where Roger discusses networking and why referrals matter with Kameron Thorne.

Dec 8, 2022 • 31sec
This Week on BPAF : Gabriel Stiritz
Join us this Friday for a new episode where Roger discusses business leadership with Gabriel Stiritz.

Dec 5, 2022 • 55sec
This Week on BPAF : Christine Nicholson
Join us this Wednesday for a new episode where Roger discusses succession and exit planning with Christine Nicholson.

Dec 2, 2022 • 51min
Double Your Income While Working Half the Time w/ Loren Fogelman
Are you working hard but not seeing the results you want? We’ve all been there. But what if I told you there is a way to double your income while working half the time? In this episode of Building the Premier Accounting Firm, your host Roger Knecht interviews business coach Loren Fogelman as they discuss the different pricing models; fixed fees pricing, hourly rate, menu-based pricing, revenue-based pricing and value-based pricing. They also talk about why it is important for accountants who would like to be paid what they are worth should consider switching to the value-based pricing model. Loren shares her insights and real-life examples of how this pricing model has helped her clients be more efficient with their time and improve their bottom line. If you’re ready to learn how to get paid what you’re worth, this episode is for you! Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Loren Fogelman Loren Fogelman is a keynote speaker and one of America’s top ranked business coaches. From 2018 to 2022, Loren's has steadily been recognized by HubSpot in its annual list of the world’s top 22 business coaches. She delivers talks and workshops across the United States at major conferences such as Inbound, one of the world’s most esteemed content marketing events for entrepreneurs, as well as many niche accounting conferences. Loren is an expert in pricing strategy and sales for accounting professionals. She coaches them to shift away from the “dollars-per-hour” pricing trap to a value-based pricing model. This allows her clients to reduce workload by as much as 50% while doubling Revenues. She’s a regular contributor to Intuit’s Firm of the Future series, Accounting Web and the author of two Amazon best-seller books: The Winning Point: How to Master the Mindset of Champions and The Success Solution: Break Through Limiting Beliefs for Business Success Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Take advantage of this opportunity to see how to move from hourly to value pricing. This is a Step-by-Step Free Resource that you don’t want to miss. Receive these 10 Steps to package and price your services with more confidence. Also, there is an effective way to nurture and sell accounting services. It begins with Selling with Confidence, the proper way to nurture your relationship and have them see you as the expert. And then there is the process of inexpensively growing your business with the clients you deserve when you Strategically Sell your services. In fact, much of this is based on the principle found in the Cut to the Chase model that has been used by accounting professionals for years to comfortably convert business owners to new clients. Lastly, don’t forget to get your FREE copy of this book all accounting professionals should use to work on their business and become profitable. This is a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “in the BLACK, nine principles to make your business profitable” – e-book “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestions you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 8012653777

Dec 1, 2022 • 47sec
This Week on BPAF : Loren Fogelman

Nov 30, 2022 • 49min
From Rock n Roll to Real Estate Accountant & Advisor w/ Ben Day
In today’s business world, for an accounterpreneur it’s not enough to be a good accountant to achieve success – you need to be a great business advisor. On this episode, Roger interviews real estate accountant and advisor, Ben Day, as they talk about how he navigates the ever-changing landscape of the real estate industry. Ben’s shares his journey and how setting himself free from employment inspired him to start his own venture, focusing on real estate He talks about how niching into the real estate industry was a game-changer for his accounting business allowing him to scale his business quickly and efficiently. Ben opens up about why he works with off-shore talent and how working with a team has allowed him to step into the advisory space. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Ben Day Ben Day founded Lionshare Bookkeeping in 2017 with a simple goal - to make enough money for a down payment on a house that would kickstart his real estate investing journey. Today, Ben and his team help over a hundred real estate teams get their finances straight every month. Ben has taken the lessons he's learned along the way and packaged them together into his group coaching program - Built By Bookkeepers - which helps established bookkeeping professionals grow their own highly effective businesses by leveraging what Ben refers to as the Bookkeeping CEO Blueprint. Ben has served as CFO of a nine-figure real estate conglomerate with teams dedicated to underwriting, acquisition, lending, construction, property & asset management, and disposition. In addition to being a bookkeeping professional and coach, Ben is a real estate investor, a musician, a self proclaimed "beer snob", and generally tries to do too many things at the same time. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: If you'd like to learn more about Built By Bookkeepers, feel free to head to their website, where you can find out more about the Bookkeeping CEO Blueprint, download the free Roadmap to Scaling a Bookkeeping Team, and sign up for some 1-on-1 time with Ben to get some advice on what you should be focusing on next in your business. Get a FREE copy of this book all accounting professionals should use to work on their business and become profitable. This is a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “in the BLACK, nine principles to make your business profitable” – e-book “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestion you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 8012653777

Nov 28, 2022 • 47sec
This Week on BPAF : Ben Day
Join us this Wednesday for a new episode where Roger discusses ethical outsourcing, tech stacks, and healthy mindset with Ben Day.

Nov 25, 2022 • 39min
Overcoming The Fear Of Exam Failure w/ Sabine Charles
On this episode, Roger engages author, CEO and Founder of Charles Financial Strategies LLC, Sabine Charles, who also happens to be an exam success expert. They talk about how as accountants we can overcome that fear of exams so we can finally achieve the certifications that would set as apart from the competition. Sabine shares her story from majoring in French & Spanish to becoming an accountant and also her journey to becoming an entrepreneur. She talks about how she ended up creating her own study techniques after failing her exams time and time again. They go deep into the reasons why people fail their exams as well as the strategies we can use for studying and preparing for exams. As an entrepreneur herself, Sabine shares the lessons she’s learned from starting her own business, how she’s managed to achieve a work-life balance, and some of her time management techniques. She also shares her greatest achievements and advice to us as accounting professionals Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Dr. Sabine Charles Sabine Charles is an entrepreneur, motivational speaker, board advisor, author, and exam-prep expert. Sabine has over 20 years of experience as an Executive Audit Director. She has proven leadership and results-driven success advising fortune 500 senior executives in Internal Audit Controls, Business Risk, Fraud Investigation and Operational Auditing. Her Big 4-background contributes to her expertise in building financial infrastructure, and refining audit systems that improve productivity, reduce cost, and stimulate growth. She has a broad range of knowledge in global operational and information technology audits, investigations, as well as accounting in financial services and higher education industries. Sabine is regarded as an extraordinary communicator, fluent in 5 languages with the ability to engage globally at all levels. Considered an industry expert and highly effective at coaching and motivating individuals to perform at their fullest potential, she is a highly sought-after guest speaker for conferences, workshops, business meetings, podcasts and lectures. Some of her previous places of employment include Deloitte, Citibank, and American Express. Sabine is CEO and Founder of Charles Financial Strategies LLC, which is a certified Minority-Owned and Woman-Owned business. The firm was founded in 2011 on the principles for developing and delivering high-quality assurance services, risk management assessments and corporate training programs. Through TAPA Institute (Transformational Audit Practitioner Apprenticeship) a division of Charles Financial Strategies LLC, Sabine teaches professionals how to learn to pass certification exams. Sabine is a published author. Her first book, Cracking the Code: Techniques for Certification Exam Success features clear and concise techniques to maximize productivity and optimize a professional’s time when preparing for certification exams. Her newest book, The CPA Doctor and the Certification Superpowers is hot off the press and combines comic-image storytelling with audit concepts. Additionally, Sabine has a published article, Enhancing the Internal Audit Activity Through Emotional Intelligence - Association of College & University Auditors. Sponsors: Universal Accounting Center Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth. Offers: Get a FREE 15 consultation which can be scheduled from her website tapainstitute.com Also check out her summits: https://www.tapainstitute.com/summits Get a FREE copy of this book all accounting professionals should use to work on their business and become profitable. This is a must-have addition to every accountant’s library to provide quality CFO & Advisory services as a Profit & Growth Expert today: “in the BLACK, nine principles to make your business profitable” – e-book “Red to BLACK in 30 days – A small business accountant’s guide to QUICK turnarounds” – the how-to-guide e-book for accounting professionals For Additional FREE Resources for accounting professionals check out this collection HERE! Be sure to join us for GrowCon, the LIVE event for accounting professionals to work ON their business. This is a conference you don’t want to miss. Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe. Also, let us know what you think of the podcast and please share any suggestion you may have. We look forward to your input: Podcast Feedback For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 8012653777