Nudge

Discover why a free 72-ounce steak can generate excitement at one restaurant but not at another. Delve into the replicability crisis affecting psychological research and the famous marshmallow experiment. Evaluate how reliable behavioral nudges can be, especially the controversy surrounding honesty and signing one's name. Learn about low-cost nudges that lead to significant improvements in various policy areas, encouraging you to experiment with these interventions for personal gain.

Does money motivate you? For most of us, we’d probably say yes. We work 9-5, five days a week for money. We can’t live without it. It’s normal to think that money therefore is the ultimate motivation. If you want someone to do something just pay them, right? My guest today, Dr Michael Hallsworth managing director of the BIT North American unit shares a different point of view. Michael’s book Behavioral Insights: www.amazon.co.uk/Behavioral-Insights-Press-Essential-Knowledge/dp/0262539403 Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

Most businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them. Ammanuel’s company Run Pricing Tests: www.runpricingtests.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list

We’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception. Eve’s book Hungry: https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Connection/dp/1948836971 Eve's website: https://eveturowpaul.com/ Sign up to the Nudge Mailing list: https://www.nudgepodcast.com/mailing-list Neuromarketing Bootcamp by Matt and Prince | Use offer code NUDGEPOD for $500 off: https://www.popneuro.com/neuromarketing-bootcamp

What do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water. Blindsight book. getbook.at/blindsight Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcamp TED Talk on Neuromarketing https://www.youtube.com/watch?v=LpJvuPOG40M TED Talk on Empathy - https://www.youtube.com/watch?v=l1DmFPPVtRE Sign up to the Nudge Mailing list - https://www.nudgepodcast.com/mailing-list

Join neuroscientist Matt Johnson, who bridges science and business, and marketing expert Prince Ghuman, with their deep insights into neuromarketing. They explore how branding shapes consumer perceptions and memories, revealing why some brands stick in our minds more than others. Discover the fascinating connection between emotional associations and brand identity, illustrated with famous examples like Coca-Cola and Pepsi. The duo also discusses the impact of interactive advertising on brand recall and how these principles shape our personal identities.

Some of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustworthiness and how it changes from country to country.  Emma's book: Swearing is Good For You  Sign up to the Nudge mailing list

Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing. Lost and Founder, Rand's Book SparkToro Get a Free Trial HBR article Sign up to the Nudge Mailing list

Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service.  Lost and Founder, Rand's Book  SparkToro Get a Free Trial  James Stanier's Book "Becoming an Effective Software Manager"  Sign up to the Nudge Mailing list

Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff Gothelf, coach, author and keynote speaker, will talk through simple steps to get your side hustle up and running.  Link to Jeff’s book Forever Employable: https://amzn.to/30rP2ue  Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list