Speaking to customers isn't something that comes naturally to many marketers. We're not researchers. We're not trained to interview. And yet it's a vital task for all of us to master. My guest today helps marketers with this. Louis Grenier is a bit of a customer interview expert. He’ll explain how many customers you need to talk to and what to ask.

Louis' podcast: https://www.everyonehatesmarketers.com/podcast

Louis' newsletter: https://www.everyonehatesmarketers.com/

The Science of Marketing Course: https://scienceofmarketing.teachable.com

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#60: How not to suck at customer interviews