Global Product Management Talk

ProdMgmtTalk
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Feb 13, 2012 • 45min

Fallacious Product Management w/Travis Jensen @SoftwareMaven

Travis Jensen, @SoftwareMaven, Product Manager and Founder of ClickLock, Discusses Why Awesome Technology Is Not Enough Co-hosts Cindy F. Solomon @cindyfsolomon @prodmgmttalk and @ValWorkman   Travis says, "From the first day I realized that figuring out what to build was a far more difficult problem than just building something, I knew my days of coding were coming to an end. Since then, I've done everything I can to learn from my peers in the product management community with the hope that, together, we can increase the value of our products, our companies, and our careers. Kudos to The Global Product Management Talk for providing a forum to accomplish that!" Background resources: http://bit.ly/xo2QFx
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Feb 6, 2012 • 45min

The Marketing Side of Agile w/ Ronald Brown @browncompany

Ron Brown, CEO & Author On Secrets Leading Companies Know That You Probably Don't  Leading companies bring in over twice the revenue from new products as their less-successful peers. What do they know that the rest of us do not?  “I'm really looking forward to my discussion with the Global Product Management Talk community using Twitter," said Ronald Brown, Managing Partner at Brown & Company LLC. "What could be faster and more efficient?"  Background resources: http://bit.ly/zYROOe Mark Thank you to The Association of International Product Marketing and Management for sponsoring today's Global Product Management Talk on our 1 year anniversary! Please visit: http://www.aipmm.com Nick Coster of  @brainmates joined Cindy F. Solomon @cindyfsolomon today to co-host
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Jan 30, 2012 • 43min

John Mansour @mansourjc New Class Of B2B Product Management

There is a gaping hole that exists between corporate financial goals and the constantly growing slate of product initiatives.  When that gap exists, every market opportunity and every product idea seems like a good one.  It’s a path of distraction that’s stifling the growth of many organizations. Product management and product marketing teams collectively own the responsibility for closing the “strategy gap.” Through no fault of their own, few product teams are structured to close that gap.  It’s time for a new class of product manager and a new gauge for measuring success. “For many organizations, traditional product management and marketing practices can only take them so far.  I love the conversational format of Global Product Management Talk to get new ideas out there because the dialogue is much more valuable than a one-way monologue that's typical of most web-based communications,” commented Mansour. Resources: http://bit.ly/AhNdD2
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Jan 24, 2012 • 37min

The Brand Called You with Mary Ellen Miller @MarketingMel

Mary Ellen Miller, President and CEO of @MarketingMel discusses personal brands like Gary V, Dolly Parton and Tebow joined by co-host @ErikaLAndersen with @CindyFSolomon on Twitter using hashtag #prodmgmttalk  Mel is a PR strategist who helps business professionals build their personal and business brands. After starting her company, she masterminded the highly successful Dan Eldridge for Washington County Mayor campaign in Northeast Tennessee where she resides.  Mary Ellen says: "Public relations is essential for product managers and social media is one tool in that P.R. tool box. I can’t wait to discuss some famous personal brands and share tips with the #ProdMgmtTalk community to help you boost your online brands. Participating in Twitter Chats like the Global Product Management Talk is a great strategy for promoting your personal brand!"  Resources: http://bit.ly/yMX8ju
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Jan 17, 2012 • 44min

The Impact of Pricing On Value w/ Mark Stiving, Ph.D.

Mark Stiving is a respected pricing expert with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value- based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. Mark Stiving authored the book, Impact Pricing: Your Blueprint for Driving Profits which Twitter participants will be eligible to win during the discussion! Stiving says:  “I love pricing and really enjoy helping people understand it better. The Global Product Management Talk represents a large community of product people who really need to know pricing and it excites me knowing I have the potential to help so many professionals at once." Follow Mark's website & blog Collected Resources: http://bit.ly/xSp9FL
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Jan 9, 2012 • 56min

The Seven Pillars of Product Management w/ @valworkman

Val Workman @valworkman Launches Global Product Management Talk 2012 With Discussion On Applying The Seven Pillars of Product Management for Personal Development in discussion with co-hosts Cindy F. Solomon @cindyfsolomon and Adrienne Tan @brainmates Val says:  “I believe in product people. For me it's a way of life. I'm very excited to have an opportunity to address the Global Product Management community on the topic of using product management principles to increase our personal competitive advantage. I couldn't have asked for better timing as we prepare for this New Year."  Resources: http://bit.ly/zT5cre
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Dec 19, 2011 • 46min

Questioning The Marketing Mix w/ Jeff 'SKI' Kinsey

Jeff 'SKI' Kinsey, Entrepreneur & Author, @consultski Questions The Validity Of The Four P's And The Notion Of The Marketing Mix For Product Management  Jeff 'SKI' Kinsey talks with Cindy F. Solomon of The Global Product Management Talk and Brianna who is completing her MBA and working with brainmates December 19, 2011 Jeff says:  “I have participated in several sessions and have listened to a number of Product Mgt Talks on blog talk radio and find them of great value.  I am excited to share my thoughts concerning the Marketing component with the Global Product Management Talk community. "  Mentioned resources, books & links: http://bit.ly/uGwDYe
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Dec 12, 2011 • 47min

Taking a fresh look at Product Strategy w/ Prabhakar Gopalan

Prabhakar gave an exciting talk about challenging issues despite the platform limitations! Product strategy is a topic in the minds of everyone involved with developing and selling a product. Most product failures are attributed to "bad strategy". In this talk let's look at product strategy from a fresh perspective - from the experimental school and contrast it with the God complex approach that is more prevalent. What we share and learn could inspire us to challenge and test our approaches to strategy as a practice. Prabhakar says: "I'm very excited to participate in ProdMgmtTalk via Twitter. I'm hoping to learn and share insights from a curious group of product leaders. Talking of experiments, this (ProdMgmtTalk) is a fantastic one!" Resources: http://bit.ly/sU3Iug
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Dec 5, 2011 • 37min

PCamp Austin & Product Camp Marketing Best Practices

Elizabeth Quintanilla, Marketing Gunslinger, spoke about how much fun PCamp Austin, how to nurture a vibrant product management community between pcamps, logistics, marketing and mentoring volunteers. Different flavors and experiences of other PCamps were discussed. As a former Rocket Scientist, Elizabeth helped navigate spacecraft on their journey from Earth to Mars and as a systems engineer managed the requirements to transition to move navigational software from one code base to another.  However, her personal journey brought her back to Texas where she completed her MBA and was a product professional at IBM.  In 2009, Elizabeth became an active member of ProductCamp Austin and has been an active Marketing Gunslinger since. Elizabeth says, “I am thrilled to join the Global Product Management Community on this twitter chat! I have seen various thought leaders and active community members bounce ideas, share best practices and more importantly - grow the community around product management and product marketing.  Looking forward to this twitter chat!” Resources: http://bit.ly/w2K771
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Nov 28, 2011 • 38min

Product Portfolio Management w/ Veronica Figarella, PM

Veronica Figarella, Product Management Professional, Leads Discussion About Effectively Managing Multiple Products Today’s businesses are faced with reacting to the increased speed to market for new products, delivering shareholder value for existing products and allocating relevant resources, including people and money, to current and future projects. As a result, product portfolio managers are faced with legacy problems of too many projects underway and determining which, if any, are worthwhile.  They must alleviate issues of limited resources spread too thin and across too many projects, projects taking too long to get to market and a pipeline full of too many low value projects. Product portfolio management is about resource allocation to achieve corporate product and innovation objectives. Companies without effective product portfolio management are doomed.  This discussion will identify some tools and experiences to improve the demanding task of managing multiple products.  Resources: http://bit.ly/vmAFcC

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