The Impact of Pricing On Value w/ Mark Stiving, Ph.D.

Mark Stiving is a respected pricing expert with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value- based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. Mark Stiving authored the book, Impact Pricing: Your Blueprint for Driving Profits which Twitter participants will be eligible to win during the discussion! Stiving says:  “I love pricing and really enjoy helping people understand it better. The Global Product Management Talk represents a large community of product people who really need to know pricing and it excites me knowing I have the potential to help so many professionals at once." Follow Mark's website & blog Collected Resources: http://bit.ly/xSp9FL