

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Apr 6, 2024 • 45sec
Snippet: Carol Carpenter, CMO of Unity Discusses AI Fatigue!
She addresses the phenomenon of "AI fatigue" at the Collision Conf. She highlights the importance of accurately defining AI to drive genuine advancements.
Watch the full episode here 👉 https://bit.ly/3TK0Wtr

Apr 5, 2024 • 52sec
Snippet: Julien Bertolini, IoT expert at Volvo Group Explores Global Community Challenges!
He delves into the complexities of building a global community. Overcoming the challenge requires establishing a reliable network that spans countries.
Watch the full episode here 👉 https://bit.ly/3SlkS6w

Apr 3, 2024 • 30min
EPISODE 182- Wired for the Future: AI, Sustainability, and Telecom Resilience with Jukka-Pekka Salmenkaita
Jukka-Pekka Salmenkaita, VP of AI and Special Projects at Elisa is an entrepreneurial data science executive with a corporate venture and startup background. His passion lies in defining and bringing new business initiatives to life, showcasing a strong commitment to turning innovative ideas into practical realities. His diverse expertise positions him as a driving force in shaping and implementing transformative projects at the intersection of artificial intelligence and special initiatives within Elisa.
On The Menu:
1. Elisa provides software solutions for various industries globally.
2. Polystar's telco data platform extracts data for intelligent operations in telecom networks.
3. Sustainable practices focus on upgrading energy purchasing policies and minimizing consumption.
4. Prioritizes both control capabilities and physical hardware backup to ensure network stability.
5. AI plays a crucial role in future technologies, enabling better solutions on top of reliable connectivity.
6. Government funding accelerates market experiments and supports innovative solutions at early stages
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Happy creating!
#JukkaPekkaSalmenkaita #Elisa #MarketerOfTheMonth #Telecom #Ai #GoogleLSA #Outgrow #Podcastoftheday #MarketingPodcast #FutureofAi

Apr 1, 2024 • 59sec
Snippet: Elias Rubel Founder and CEO of MatterMade Talks about Clear Expectations and Adaptive Leadership.
Establishing clear expectations and adapting to changing environments are crucial for effective leadership. Resetting goals and fostering open communication build trust and resilience within teams.
Watch the full episode here 👉https://bit.ly/4aspEFi

Mar 31, 2024 • 43sec
Snippet: Julien Bertolini, an IoT Expert at Volvo Group Explores Cybersecurity.
He sheds light on the evolving landscape of cybersecurity. He emphasizes that while achieving complete safety is a challenge, maintaining a high level of security is feasible.
Watch the full episode here 👉 https://bit.ly/3SlkS6w

Mar 30, 2024 • 1min
Snippet: Steven Levy, Editor at Large for WIRED Explores the Digital Frontier! 🌐
He delves into the pivotal question of our time. Are people inclined to spend the majority of their time in a digital environment? Discover whether immersive experiences are poised to become our new reality.
Catch the insightful discussion here 👉 https://bit.ly/45rvHH8

Mar 29, 2024 • 52sec
Snippet: Thomas Holl, MD & Co-founder Unveils Startup Growth Insights!
Discover the essence of a growth engine for startups. Learn about the scarcity of effective growth engines and how digital advertising and PR serve as vital tools. Dive into the world of targeted audience engagement and startup success strategies.
Watch the full discussion here 👉https://bit.ly/3OYhsEm

Mar 27, 2024 • 37min
EPISODE 181- Google LSAs: The Accelerator for Marketing Success with Ryan Steinolfson
Ryan Steinolfson, founder of Accelerate Marketing, is at the forefront of local service ads and reputation management. With over 12 years of experience, his agency excels in Google Local Service Ads (GLSA), Google Screened, Google Guaranteed, and other digital marketing tools, providing top-notch services for local businesses. Passionate about enhancing online visibility and reputation, his expertise lies in optimizing Google Business Profiles, call tracking services, and delivering comprehensive reputation management solutions.
On The Menu:
1. Emphasizes the importance of Google LSAs and Maps for business visibility.
2. Discuss using CRM tools like GoHighLevel and CallRail to supplement Google's limitations.
3. Describes the ideal client as someone willing to invest, increase budgets, and actively participate in the marketing process.
4. Highlights a diverse and unique schedule, involving communication with the team, podcast recordings, and client meetings.
5. Acknowledges the rapid pace of marketing and emphasizes the importance of daily practices like meditation to stay intentional and focused.
6. Expresses interest in growing own food through a food forest on a newly purchased property and the enjoyment of business as a team sport.
Click here for a free trial: https://bit.ly/495qC9U
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Happy creating!
#RyanSteinolfson #MarketingStrategies #MarketerOfTheMonth #Marketing #Success #GoogleLSA #Outgrow #Podcastoftheday #MarketingPodcast #FutureofNetwork

Mar 24, 2024 • 59sec
Snippet: Jay McBain Chief Analyst of Canalys, Predicts Business Model Transformation in 5 Years.
Ecosystems drive change; subscription, usage, and value-based models prevail. SaaS thrives with product-led growth; DTC surges, fueled by subscriptions. Marketplaces boom, reshaping 1/3 of the US economy.
Watch the full episode here 👉https://bit.ly/3xbiFC7

Mar 23, 2024 • 49sec
Snippet: Liza Landsman, CEO at Stash, Uncovers a Common Misconception.
while many companies boast of being consumer-centric, there's a crucial difference between operational efficiency and prioritizing a seamless experience for consumers. 🛍️🔍
Watch the full episode here ➡️ https://bit.ly/3TI9j9V


