

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

May 17, 2024 • 47sec
Snippet: Ariel Garten, founder of Muse by Interaxon, Highlights the Importance of Meditation in Listening to Your Own Mind.
She beautifully describes how blending science and art can yield the best results. Join Ariel as she shares insights on how this harmonious combination can enhance your mental well-being and clarity.
Watch the full episode here 👉https://bit.ly/3TukdQl

May 17, 2024 • 33min
EPISODE 190- Reality Check: Lenovo's GM of XR & Metaverse Vishal Shah on Balancing Innovation with Profitability
Vishal Shah, GM of XR and Metaverse at Lenovo, is a seasoned global sales and business development executive with over 20 years of experience in the high-tech industry. He has a proven track record of conceptualizing and launching consumer electronics products, software, and cloud services.
On The Menu:
1. Consumer Foray: XR in gaming and AI-driven augmented reality.
2. Market Evolution: Advancements in chipsets for improved device efficiency.
3. Technological Challenges: Hardware efficiency and battery life improvements.
4. Key Drivers for IoT and Cloud: Enhanced learning experience and workforce onboarding.
5. Risk Mitigation Approach: Clear objectives, internal checkpoints, and robust cadence.
6. Impact of Generative AI: Accelerating content creation and reducing costs.
7. Product Planning Strategy: Focus on enterprise needs, simplicity, and ecosystem partnerships.
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Happy creating!
#VishalShah #Lenovo #MarketerOfTheMonth #Metaverse #Innovation #Profitability #Outgrow #Podcastoftheday #MarketingPodcast #Marketing

May 16, 2024 • 56sec
Snippet: Phil Walsh, CMO of Turing Examines the Digital Presence Imperative!
He underscores that 67% of the customer journey is digital before any conversation occurs. Walsh stresses the importance of hosting events, and conferences and creating relevant content to establish lasting relationships and drive meaningful engagement.
Watch the full episode here! 👉 https://bit.ly/3itaIRT

May 15, 2024 • 15min
EPISODE 189- Beyond the Firewall: Dell's EMEA Cyber Lead Elizabeth Green on How Businesses can Build Cyber Resilience
Elizabeth Green, EMEA Advisory & Cyber Lead at Dell Technologies and CISSP-certified technology leader, brings extensive expertise in data protection, endpoint and network security, and cloud solutions. She dedicates her time to helping clients maximize value from cloud solutions, modernize edge computing, and develop technology solutions for cyber recovery.
On The Menu:
1. Advising clients on enhancing cyber resilience through strategic partnerships.
2. Emphasizing diverse teams and setting clear goals with actionable plans for inclusivity.
3. Embracing the "never trust, always verify" principle, ensuring resilient cybersecurity solutions.
4. Prioritizing business continuity and recovery plans amidst inevitable cyber threats.
5. Preserving stakeholder confidence and ensuring consumer services amidst cyber threats.
6. Addressing data privacy and security concerns, while acknowledging AI's potential benefits.
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Happy creating!
#ElizabethGreen #DellTechnologies #MarketerOfTheMonth #SME #CyberResilience #Outgrow #Podcastoftheday #MarketingPodcast #Marketing

May 11, 2024 • 58sec
Snippet- TJ Macke, SVP of Strategy at Sapper Consulting, Discusses the Need for Balancing Time and Capability.
Learn the art of customer service through tailored templates, roleplay, and personalized coaching. Match your team's capabilities with time investments to master the brand voice and enhance customer interactions.
Check out the full episode here 👉https://bit.ly/44zqBcZ

May 10, 2024 • 49sec
Snippet: Nicholas Thompson, CEO at The Atlantic, Explores the Media's Dilemma i.e. Profits vs. Ownership.
He raises a crucial question as tech giants profit from the vast content created by media houses, who truly benefits? Thompson delves into the complexities of this relationship, questioning whether media houses should have greater ownership or benefit more directly from the use of their content in training large language models.
Watch the full podcast here 👉 https://bit.ly/3UnpCrK

May 9, 2024 • 1min
Snippet: Liza Landsman, CEO of Stash, Shares Insights and Discusses her Feedback Strategies.
Stash utilizes direct interactions, call centers, and open forums to collect both structured and unstructured data. Landsman highlights how Stash uses this feedback to identify and solve consumer problems, "wrapping" and "stacking" solutions to create a seamless experience.
Watch the full podcast here 👉https://bit.ly/3TI9j9V

May 9, 2024 • 19min
EPISODE 188- From Banknotes to Bytes: G+D Mobile Security's CEO Philipp Schulte's Blueprint for the IoT Era Innovation and Marketing
Philipp Schulte, CEO of Giesecke+Devrient Mobile Security, pioneers connectivity and IoT innovation. His corporate strategy expertise, coupled with CFO experience, drives his passion for innovation. With a background in management consulting and academia, he brings a strategic vision to the forefront.
On The Menu:
1. IoT provides secure technology for critical infrastructures, ensuring reliable data transmission and security benefits.
2. Investments in transportation, logistics, and tracking solutions optimizing supply chains, and enhancing environmental control.
3. Efficiency and waste reduction, such as eliminating plastic SIM cards, lead to CO2 footprint advantages.
4. Reducing complexity and ensuring interoperability is crucial for IoT's full growth potential.
5. Importance of balancing regulatory changes like the AI Act and Cyber Resilience Act to foster a healthy IoT ecosystem.
6. Security is built into all layers, including chips, operating systems, encryption technology, and data management.
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#PhilippSchulte #G+D #MarketerOfTheMonth #IoT #Innovation #Outgrow #Podcastoftheday #MarketingPodcast #Marketing

May 8, 2024 • 54sec
Snippet: Carol Carpenter, CMO of Unity, Shares her Innovative Content Strategies.
She highlights the importance of creating engaging content that resonates with customers, emphasizing the potential of real-time 3D content. Carpenter's insights offer a glimpse into the future of immersive and interactive marketing experiences.
Watch the episode here! 👉https://bit.ly/3TK0Wtr

May 4, 2024 • 1min
Snippet- Rapid-Fire Round Where Titans of Microsoft, Cisco, Siemens, Muse, and More Share Unfiltered Insights and Business Brilliance!
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Microsoft, Cisco, Siemens, Muse, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7


