

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Aug 10, 2024 • 22sec
Snippet: Rapid-Fire Round- Unfiltered Insights from Leaders at Volvo, EY, Vimeo, and More!
Tune into the Marketer of the Month Podcast for our Rapid-Fire Round, where top experts from Volvo, EY, Vimeo, Wax, Sandbox, Babbel, and other leading companies answer a series of quick, incisive questions. Dive into the real, human side of leadership as these prominent figures reveal candid insights and share their priceless business wisdom.
Sit back, hit play, and discover the personalities behind these influential roles! 👉https://bit.ly/4a62KE7

Aug 9, 2024 • 58sec
Snippet: Yue Wang, Head of Advanced Network Research at Samsung Electronics, Discusses the Challenges and Necessities of Driving Innovation.
She explains that innovation demands changes in the existing system, which may not always be well-received or correct. Wang emphasizes the importance of balancing risk-taking with justifying ROI, and the need to stay ahead of the curve.
Watch the full episode here 👉https://bit.ly/3Y0B1RU

4 snips
Aug 9, 2024 • 26min
EPISODE 208- From Clicks to Carts: IKEA's Chief Digital Officer Parag Parekh on Furnishing Stores of the Future
Parag Parekh is the Global Chief Digital Officer at Ingka Group | IKEA, based in Malmö, Sweden. With over 20 years of experience in digital leadership across retail, consumer products, and industrial sectors, he has held influential roles at companies such as Adidas, GE, Honeywell, and Tata. Parag has an MBA in Information Technology from NMIMS and completed executive development at Harvard Business School.
On The Menu:
1. Introduction to IKEA's launch on the GPT store and initial interaction metrics.
2. Journey from brick-and-mortar to seamless omnichannel retailing.
3. "Front Days" initiative and its role in understanding and improving customer experiences.
4. Strategies for identifying and nurturing high-potential talent in digital teams.
5. Overview of IKEA's commitment to sustainability in digital initiatives.
6. Use of IKEA Family membership engagement as a key performance indicator.
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Happy creating!
#ParagParekh #Ikea #Outgrow #Furnishing #Furniture #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast

Aug 8, 2024 • 45sec
Snippet: Enno de Boer, Head of Global Operations Technology at McKinsey & Company, Shares Insights on Overcoming Challenges in Operations!
He emphasizes the importance of staying focused, strategic planning, and aligning with business goals. De Boer highlights the need to bring innovative solutions that augment the frontline and enhance workforce capabilities.
Watch the full episode here 👉https://bit.ly/3Sh85Bi

Aug 7, 2024 • 40sec
Snippet: Don McGuire, CMO of Qualcomm on Driving AI Success.
For Don, the true measure of AI product success lies in the value generated, human integration, and positive transformation of business models. Enhancing efficiency, and productivity, and creating new revenue streams are critical metrics.
Watch the full podcast to know more! 👉https://bit.ly/4fu91fL

Aug 6, 2024 • 27min
EPISODE 207- Identity Crisis: London Stock Exchange Group's Head of Digital Identity Daniel Flowe on Digital Market Fraud
Daniel Flowe is a Technology Evangelist specializing in Identity, Onboarding, and Compliance, and a dedicated DEI Advocate. He leads Digital Identity initiatives at the London Stock Exchange Group (LSEG) in Raleigh, North Carolina. With over four years at LSEG, Daniel has progressed through various roles, contributing significantly to the company's digital identity strategy.
On The Menu:
1. Financial crime and fraud are heavily linked to identity verification failures.
2. Generative AI poses threats; need for new methods to verify authenticity.
3. Importance of verifying beneficial ownership to combat shell company misuse.
4. Enhancing security and user experience by giving control back to individuals.
5. Shift from direct selling to engaging customer-focused content creation.
6. Identity verification spans the entire customer lifecycle, not just initial onboarding.
7. Ensuring compliance while focusing on enhancing customer satisfaction and growth.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
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Happy creating!
#DanielFlowe #LondonStockExchange #Outgrow #DigitalMarket #MarketFrauds #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast

Aug 4, 2024 • 24sec
Snippet: Rapid-Fire Round Where Experts of Volvo, Ey, Vimeo, and More Share Unfiltered Insights and Business Brilliance!
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Volvo, Ey, Vimeo, Wax, Sandbox, Babbel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7

Aug 3, 2024 • 50sec
Snippet: Sebastian Borget, Co-founder and COO of the Sandbox, Talks About Avatar-Centric, User-Owned Assets, Multiplayer Adventures, Socializing, and Earning.
The unique content and experimental creations you'll find in Sandbox are unparalleled. Let's embrace this exciting journey together. There's nothing like it out there, and it's attracting a wave of new users and creators!
Watch the full episode here👉https://bit.ly/3L9wo0d

Aug 2, 2024 • 1min
Snippet: Ariel Garten, Founder of Muse by Interaxon, Addresses the Stigma Surrounding Mental Health Concerns.
She emphasizes that in the last five years, we've come to understand that everyone is somewhere on the spectrum of anxiety, depression, or ASD and that it's all okay.
Watch the full episode here 👉https://bit.ly/3TukdQl

Aug 1, 2024 • 1min
Snippet: Julien Bertolini, IoT Expert at Volvo Group, Sheds Light on the Challenges Behind the High Failure Rate of IoT Initiatives.
He identifies three key reasons: the lack of communication between IT and OT departments, the scarcity of skilled professionals, and the absence of a solid foundational strategy. Understanding these challenges is crucial for organizations looking to embark on successful IoT journeys.
Watch the full episode here👉https://bit.ly/4aTSG0k


