

Marketer of the Month
Outgrow
“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
Episodes
Mentioned books

Aug 23, 2024 • 1min
Snippet: Maureen N. Dunne, Author of “The Neurodiversity Edge” Delves Into the Concept of Neurodiversity.
She explains how conversations with her husband, an ADHD professional in finance, inspired the idea. Drawing parallels between investment diversification and workforce diversity, Dunne highlights the importance of employers diversifying their talent pools, especially with the future influence of AI and emerging technologies.
Watch the full episode here 👉https://bit.ly/3XmJSg9

Aug 22, 2024 • 53sec
Snippet: Philipp Schulte, CEO of Giesecke+Devrient Mobile Security Emphasizes Combating Climate Change.
Philipp highlights the importance of efficiency and waste reduction in combating climate change. He shares how his firm is heavily invested in E-sim technology, which boasts a 42% carbon reduction advantage compared to traditional plastic SIM cards.
Watch the full episode here 👉https://bit.ly/3WqOaSY

Aug 22, 2024 • 31min
EPISODE 212- Electric Comebacks: VanMoof's CEO Eliott Wertheimer on How to Re-Market a Brand
Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.
On The Menu:
1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.
2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.
3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.
4. Navigating the complexities of scaling hardware and software products efficiently.
5. Building a community through clear brand values and product excellence, especially in rebuilding trust.
6. Financial and brand damage from recalls, emphasizing the importance of preventive measures.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
Instagram- https://bit.ly/3Usdrtf
Linkedin- https://bit.ly/43pdmdU
Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#EliottWertheimer #VanMoof #Outgrow #ReMarket #Brands #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Aug 20, 2024 • 23min
EPISODE 211- Tech-Savvy Ratings: Moody's Managing Director Fabian Astic on their Approach to Market Trends
Fabian Astic is a Managing Director and the Global Head of Decentralized Finance & Digital Assets, Cyber Credit Risk, and AI Analytics at Moody's Investors Service. With over 18 years of experience, he leads the group responsible for Moody's preparedness for the digitalization of the global economy, focusing on transformative technologies like AI and blockchain.
On The Menu:
1. Overseeing analytical and business preparedness for digital economy technologies like AI and blockchain.
2. Challenges in digital finance include interoperability and the development of stable digital cash alternatives.
3. Need for control over technology, legal, regulatory, and behavioral aspects to manage risks effectively.
4. The disparity between supply-side readiness and demand-side understanding requires education and demystification efforts.
5. Importance of expansion of digital assets to merge with traditional finance and leverage decentralized finance benefits.
6. Continuous publication of research on AI, digital finance, and their intersections to inform market participants.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
Instagram- https://bit.ly/3Usdrtf
Linkedin- https://bit.ly/43pdmdU
Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#FabianAstic #MoodysInvestor #Outgrow #Market #MarketTrends #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast

Aug 19, 2024 • 26sec
Snippet: Rapid-Fire Round- Unfiltered Insights from Leaders at Volvo, EY, Vimeo, and More!
Tune into the Marketer of the Month Podcast for our Rapid-Fire Round, where top experts from Volvo, EY, Vimeo, Wax, Sandbox, Babbel, and other leading companies answer a series of quick, incisive questions. Dive into the real, human side of leadership as these prominent figures reveal candid insights and share their priceless business wisdom.
Sit back, hit play, and discover the personalities behind these influential roles! 👉https://bit.ly/4a62KE7

Aug 18, 2024 • 1min
Snippet: Connor Jeffers, Founder and CEO of Aptitude 8 and Happily, Explores Hubspot Innovations.
Discusses how HubSpot is continuously enhancing its functionality and addressing product gaps at the HubSpot Elite Agency. These improvements help businesses overcome obstacles and streamline operations. Jeffers also touches on the importance of Salesforce as a platform.
Watch the full episode here 👉https://bit.ly/4cPPqom

Aug 17, 2024 • 2min
Snippet: William Quigley, Co-founder & CEO of Tether.io and Wax.io Delves Into the Key Differences Between Tokenized and Digital Objects.
He explains that while digital objects cannot be programmed, tokenized objects offer programmability. Furthermore, tokenized objects are the only items on earth that can be transferred virtually from one person to another at no cost, with the recipient instantly knowing they have received the genuine article.
Watch the full episode 👉 https://bit.ly/3AhCzgC

Aug 16, 2024 • 50sec
Snippet: Elizabeth Green, EMEA Advisory and Cyber Lead at Dell Technologies, Examines the Need for Diversity and Talent in Cybersecurity.
Living by the quote "If you can't see it, you can't be it," she emphasizes the importance of providing women with the right tools to climb into leadership roles. Green highlights the necessity of making it easier for females to enter and thrive in this traditionally male-dominated industry.
Watch the full episode here 👉https://bit.ly/4dmhksw

Aug 14, 2024 • 20min
EPISODE 210- Ask Why: IBM Consulting's Executive Partner Marc Minguella's Guide to Market-Driven Transformation
Marc Minguella is an Executive Partner at IBM Consulting, specializing in Innovation and Digital Transformation with over 20 years of experience. He has a proven track record in defining and executing business and IT strategies for major companies like CaixaBank, Catalonia government, General Electric, Sony, and Panasonic, both as an internal and IBM external consultant across Europe.
On The Menu:
1. Crucial role of customer experience in Digital Transformation.
2. AI’s huge potential, creating new business models and revenue streams.
3. Scaling AI beyond POCs, ensuring ethical governance.
4. Importance of AI and data governance, creating customer-specific models.
5. Embracing diversity in perspectives, and enhancing problem-solving.
6. Using the OKR framework to manage short and long-term goals.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
Instagram- https://bit.ly/3Usdrtf
Linkedin- https://bit.ly/43pdmdU
Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#MarcMinguella #IBM #Outgrow #Market #Transformation #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast

Aug 13, 2024 • 26min
EPISODE 209- From Innovation to Market: Cambridge Centre for Alternative Finance's Hugo Coelho on the Journey of Digital Assets
Hugo Coelho is the Digital Assets Regulatory Lead at the Cambridge Centre for Alternative Finance at Cambridge Judge Business School and Financial Innovation for Impact (Fii), with a background that spans policy advising and financial market analysis. Previously, he served as Director of Policy for Europe and the UK at Binance and Partner at Forefront Advisers.
On The Menu:
1. Approach to Regulation: Evidence-based, facilitating exchange of views among regulators.
2. Digital Tools: Development of tools like the Bitcoin electricity index and stablecoin mapping.
3. Political Priorities: Intersection of digital and green finance as top political priorities.
4. Balancing Innovation: Ensuring regulations are tech-neutral and understanding industry dynamics.
5. Digital Finance Integration: Role in defragmentation of financial markets and capital market integration.
6. Privacy Concerns: Potential privacy issues with Central Bank digital currencies.
7. Program Marketing: Strategies to attract regulators to the digital assets program.
Click here for a free trial: https://bit.ly/495qC9U
Follow us on social media to hear from us more -
Facebook- https://bit.ly/3ZYLiew
Instagram- https://bit.ly/3Usdrtf
Linkedin- https://bit.ly/43pdmdU
Twitter- https://bit.ly/43qPvKX
Pinterest- https://bit.ly/3KOOa9u
Happy creating!
#HugoCoelho #CambridgeJudgeBusinessSchool #Outgrow #Fianance #DigitalAssets #MarketerOfTheMonth #Outgrow #Podcastoftheday #Marketingpodcast


