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Scaling Up Business with Bill Gallagher

Latest episodes

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Jun 25, 2024 • 4min

Priorities come from the Future! Not from issues of the present/past.

Bill explores the essential elements that drive successful execution: priorities, metrics, dashboards, and meeting rhythm. Emphasizing the importance of setting priorities based on future goals rather than current problems, one should envision long-term success and break it down into actionable steps.By focusing on where they want to be, organizations can better align their daily actions with their big-picture aspirations. Learn how to identify and pursue future-based priorities, helping you stay focused and motivated as leaders on your path to growth and success.Keep Scaling._Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth.Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshopBill on LinkedIn: / billgall Bill on YouTube: / @billgallagherscalingcoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: / billgall Bill on Twitter/X: / billgall This episode was produced by Story On Media & Marketing: https://www.successwithstories.com
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Jun 19, 2024 • 49min

Health And Wellness In High-Stress Settings with Zahra Karsan

How can entrepreneurs prioritize self-care and happiness, all without jeopardizing growing their businesses? In this episode, Bill Gallagher and his guest have a wide-ranging conversation about imposter syndrome, improving workplace culture, reframing negative self-talk, and more. Today’s guest is Zahra Karsan, a neuroscientist, entrepreneur, author, and mindset coach to global executives and celebrities. Key topics that Bill and Zahra explore in this episode: - Zahra’s insights on taking care of oneself for happiness and well-being.- Zahra’s journey from management consulting to corporate wellness coaching. - Zara’s book, “6 Weeks to Happy: The Ultimate Roadmap To Retrain Your Brain For Better Health, Greater Abundance, and Long Lasting Happiness.” - Managing our consumption of news. - How stress affects productivity and well-being in the workplace. - Workplace wellness programs that include fitness, nutrition, and education to help employees look after their health.- How our subconscious beliefs can impact our success and well-being.- Conscious leadership- Unconscious belief patterns, such as "I'm not good enough" and "I'm not safe."- Reframing negative beliefs through affirmations. - Bill reflects on connection and isolation. - Bill discusses how he sometimes reminds himself, “I am not alone.” - Developing self-awareness and trust in relationships to avoid isolation. - Learning that not everything is actually urgent. - The importance of work-life balance in terms of productivity.Thanks to Zahra Karsan for being on the show! In just 6 weeks, use Zahra’s system to R.E.W.I.R.E. your mind and achieve your goals: http://www.6WeeksToHappy.com/ Take Zahra’s Life Block Quiz for free: https://rewiremindsetsystem.com/quiz/ Connect with Zahra on LinkedIn: https://www.linkedin.com/in/zahrakarsan/ Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: (0:05) Prioritizing self-care. (7:55) Waking up intentionally. (11:36) Managing stress and enhancing productivity. (16:22) Workplace wellness and creativity. (21:14) Imposter syndrome in the workplace. (25:41) Subconscious beliefs in the workplace. (30:31) The power of affirmations. (35:25) The impact of childhood experiences on beliefs. (41:28) Work-life balance. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com
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Jun 18, 2024 • 5min

Great Execution comes down to JUST 3 THINGS

Today Bill explores the essentials of great execution and why it’s the key to scaling your business. We're talking about the three big factors that make all the difference: setting priorities, keeping metrics visible, and establishing a solid meeting rhythm. Whether you're struggling with low profitability or team inefficiencies, these insights will help you get on track. Keep scaling._Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall This episode was produced by Story On Media & Marketing: https://www.successwithstories.com
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Jun 12, 2024 • 52min

Transforming Your Company Culture with Pam Nemec

What are some tangible ways entrepreneurs, CEOs, and business owners can shape their company culture and brand identity in ways that foster customer loyalty? In this episode, Bill Gallagher and Pam Nemec have a wide-ranging conversation about values, respectful communication in leadership, and successful brands. Pam Nemec is a leader in brand culture and celebrated for her transformative impact on organizational development. In HR, brand communications, and public relations, Pam has revolutionized the way companies nurture their internal cultures, leading to extraordinary customer experiences. Now at the helm of her own consultancy, Pam believes that exceptional brands are built from the inside out, guiding organizations to create vibrant internal cultures that power their success.Key topics that Bill and Pam Nemec explore in this episode: - Pam shares her experience growing up with Whataburger, a restaurant chain, and then working in the company’s HR, culture, and branding.- Pam’s mission: to help CEOs create cultures that drive performance by connecting with employees and customers.- Creating brand nostalgia and connection through storytelling and empathy.- The lost art of finding a reasonable middle ground in corporate communication, rather than catering to extreme opinions.- The impossibility of making all customers and employees happy all the time. - The balance between taking a stand and staying neutral in business.- Leaning into trends and experiences to create memorable moments and build culture.- The importance of communication and connection within an organization, beyond just offering perks and parties.- Addressing real problems in a company, rather than just putting icing on a mud pie.- Ensuring consistent messaging across an organization.- Why brands should prioritize empathy in their interactions with customers. - Pam’s experiences helping others, showing vulnerability and empathy as a leader.Thanks to Pam Nemec for being on the show! Learn more about Pam Nemec Consulting: https://pamnemec.com Connect with Pam on LinkedIn: https://www.linkedin.com/in/pamnemecculturecoach/ Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: (0:05) Pam’s experience at Whataburger. (6:42) Brand nostalgia and its impact on customer loyalty. (10:43) Company culture, values, and communication. (18:12) Leadership, humility, and caring in a restaurant company. (24:52) Building a positive company culture. (31:44) Communication and leadership in a company. (36:25) Using brand storytelling to connect with customers. (42:23) Building trust. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com
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Jun 5, 2024 • 53min

Embracing Wisdom In A Digital Age with Chip Conley

How can entrepreneurs and business owners avoid getting bogged down in the doom and gloom of midlife? How can they reframe this phase of life as an opportunity for wisdom and growth? In this episode, Bill and his guest explore coping with uncertainty, consciously curating your life, and the need for modern elders to be curious and wise. Today’s guest is Chip Conley, a hospitality disrupter, bestselling author, and the co-founder of the Modern Elder Academy, a “midlife wisdom school” that helps people get unstuck and cultivate purpose. Key topics that Bill and Chip explore in this episode: - Aging and wisdom. - How both Bill and Chip felt depressed and anxious in their 40s, yet found happiness and fulfillment in their 50s and beyond.- How the Modern Elder Academy is helping people reframe their midlife crisis and find joy in the second half of life.- The intersection of curiosity and wisdom. - Why wisdom is different from being smart or savvy.- Bringing wacky ideas to leadership team meetings.- Diffusing criticism and reaching out to critics.- Learning from stories and events, rather than simply following a suggested approach.- Bill’s experience selling a hotel chain to Hyatt.- Chip’s experience as a mentor at Airbnb. - How people over 50 can stay relevant in the workforce. - Aging, purpose, and authenticity. - Living in the present moment and prioritizing relationships when faced with mortality.- Chip’s near-death experiences. Thanks to Chip Conley for being on the show! Learn about the Modern Elder Academy: https://www.meawisdom.com/ Get Chip’s book, Learning to Love Midlife: 12 Reasons Why Life Gets Better with Age: https://amzn.to/3X7zuJ6 Get Chip’s book, Wisdom at Work: The Making of a Modern Elder: https://amzn.to/457A5g4 Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: (0:05) Midlife crisis, happiness, and the Modern Elder Academy. (3:45) Wisdom, aging, and leadership practices. (8:14) Leadership lessons. (13:01) Sharing wisdom through storytelling. (17:30) Entrepreneurship and mentorship. (22:12) Finding purpose and meaning in life after 50. (29:00) Curiosity in personal and professional growth. (33:41) Finding creative expression through improvisation. (38:19) Sharing thoughts and feelings before it's too late. (43:08) Aging, regret, and designing life. (48:19) Coaching and business growth. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com
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May 29, 2024 • 51min

How To Reinvent Your Workplace with John Broer & Sara Best

How can leaders adapt their workplaces to emphasize people development and talent optimization. Also, how can they use science-backed approaches to creating a fulfilling work environment? In this episode, Bill talks with the founders of Real Good Ventures and the hosts of the Bosshole Chronicles Podcast. John Broer and Sara Best are People Optimization Experts who believe that better work makes for a better world. At the top of their LinkedIn profiles, they both proudly self-identify as Bosshole Prevention Specialists. Key topics that Bill, John, and Sara explore in this episode: - The evolution of workplaces in terms of collaboration and community.- The metaphor that a traditional workplace is often like a stoplight intersection, while a modern workplace is (or perhaps should be) more like a roundabout.- How some parts of modern work culture are plagued with disengagement and a lack of productivity.- The origin of John and Sara’s podcast, the Bosshole Chronicles.- Self-awareness, empathy, and personal growth in leadership development.- How a lack of self-awareness and emotional intelligence can lead to poor performance and turnover.- Vulnerability-based trust in leadership, citing Patrick Lencioni's methodologies as a key factor in creating stronger relationships.- The importance of diversity of opinions and skill sets in the workplace. - Using a data-driven approach to optimizing hiring employees and reducing staff turnover.- Creating psychologically safe work environments for better team performance. - Dr. Amy Edmondson’s research on trust and psychological safety in the workplace. - Ensuring that mistakes are met with constructive feedback rather than punishment or character assassination.- Why the traditional view of leadership, which values boldness and assertiveness, is outdated and overlooks the importance of emotional intelligence and cultural fit.Thanks to John and Sara for being on the show! Connect with John Broer on LinkedIn: https://www.linkedin.com/in/john-f-broer-7364b8a/ Connect with Sara Best on LinkedIn: https://www.linkedin.com/in/sara-best-3369297/Read Good Ventures: https://www.realgoodventures.com/ Listen to the Bosshole Chronicles Podcast: https://www.realgoodventures.com/the-bosshole-chronicles Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall This episode was produced by Story On Media & Marketing: https://www.successwithstories.com
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May 22, 2024 • 56min

Creating The Best Employee Experience with John DiJulius

Since we all know that employee unhappiness impacts customer happiness, why do we often overlook employee morale, retention, and job satisfaction? In this episode, Bill and his guest, John DiJulius, get into the nitty-gritty of employee experience and customer satisfaction. Their discussion underscores the need for leaders to set the tone and create a workplace where employees feel valued and supported, leading to increased profitability and employee retention.John DiJulius is a rock star in the worlds of customer service and employee experience. He is also the author of The Employee Experience Revolution and the host of the Customer Service Revolution Podcast. Key topics that Bill and John explore in this episode: - How the customer experience and employee experience are intertwined. - The frustration of platitudes related to customer service, such as “Take really good care of your customers” and “Treat your customers the way you want to be treated.” - John’s obsession with improving customer and employee experiences.- Providing a unique and memorable experience for guests. - How John's research led to the development of customer experience methodology. - The following question, that business leaders and owners often ask themselves: Why do we hang on to employees who don't improve?- Knowing when it's time to move on from a job or employee.- Prioritizing employee well-being for business growth.- The importance of painting a clear picture of career growth opportunities for your employees.- Connecting with employees through understanding their goals and personal lives. - Understanding employees' personal goals to create meaningful incentives.- The five F's of personal planning: financial, fitness, family, faith, and future.- Observing how job candidates behave during job interviews, rather than just focusing on their answers.- Why do major companies often hire people who fit their values and empower them to resolve issues- Why great customer service starts with happy, engaged employees.Thanks to John DiJulius for being on the show! Connect with John on LinkedIn: https://www.linkedin.com/in/dijulius/ Get John’s book: The Employee Experience Revolution: Increase Morale, Retain Your Workforce, Drive Business Growth: https://thedijuliusgroup.com/product/the-employee-experience-revolution-pre-sale/Subscribe to John’s podcast: The Customer Service Revolution: https://thedijuliusgroup.com/the-customer-service-revolution-podcast/ Learn about the DiJulius Group’s Customer Experience Executive Academy: http://thedijuliusgroup.com/project/exea/Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 
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May 21, 2024 • 4min

Stop Worrying About NO

Bill emphasizes the importance of approaching others with expectation of hearing "yes" rather than bracing for rejection. He points out that expecting a "no" can negatively affect one's demeanor and the way proposals are presented, potentially leading to self-sabotage before even fully articulating the pitch. To counteract this, Bill advises focusing on the potential "yes" by considering and speaking to what the other party might want or find beneficial, thereby crafting a more compelling and engaging proposal.Moreover, Bill delves into the psychological barriers that fear of rejection can create, suggesting that this fear can significantly impede one's ability to secure affirmative responses. He recommends acknowledging and setting aside this fear to focus on why the proposition could be appealing to the other party. If the fear of rejection is deeply ingrained, seeking external help or therapy might be necessary to overcome these hurdles. Ultimately, the aim is to move beyond the fear, speculate on potential wins for both parties and present a pitch that is both compelling and attuned to the interests and desires of the other person, thus improving the chances of hearing "yes" more frequently in business endeavors.
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May 15, 2024 • 52min

Putting People First When Scaling with Cameron Bawden

If you were a teenager dreaming of your entrepreneurial future, do you think you’d ever imagine that you’d end up creating and running a pest control company, a marketing agency, a commercial cleaning service, and a tinted car window company? Well, that's what today’s guest did. And he’s got the scars to prove it. In this episode, Cameron Bawden shares his unique approaches to scaling multiple businesses, shooting high for revenue goals, and combining his love of flying helicopters with podcasting. An entrepreneurial trailblazer who has co-founded multiple successful ventures (Green Mango Pest Control, Hype Pharm Agency, Coconut Cleaning, and Agave Auto Glass) and is just getting started, Cameron is passionate about connecting with fellow business owners and driving growth. He’s also the host of the “Flying High with Cam” podcast, which he records while flying in his chopper (yes you read that right), and the co-host of “The Premium Mindset” podcast. Key topics that Bill and Cameron explore in this episode: - Cameron shares his story of growing a pest control business from small beginnings to over 100 trucks.- Balancing marriage and business.- The challenges of scaling a business while maintaining a personal life.- Setting boundaries with family and team, and how that has improved Cameron’s work-life balance.- Emphasizing quality over cheap prices, and prioritizing long-term customer relationships.- Creating a positive work environment, citing it as the key to retaining employees and fostering a sense of family among team members.- The need to let go of long-tenured employees as the company grew, acknowledging that different roles require different skill sets and mindsets.- Not settling for mediocrity.- Committing to continuous growth and improvement.- Cameron’s experience working with a life coach, which led to scaling up his business and significant revenue growth.- Reading 20 minutes daily to improve business skills. - Cameron’s plans to grow revenue from $50 million to $250 million in 3-5 years.Thanks to Cameron Bawden for being on the show! Connect with Cameron on LinkedIn: https://www.linkedin.com/in/cameron-bawden-106976102/ Check out Cameron’s companies: - Green Mango Pest Control: https://greenmangopest.com - Coconut Cleaning: https://coconutcleaningco.com - Agave Auto Glass: https://agaveglass.com Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall/Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall This episode was produced by Story On Media & Marketing: https://www.successwithstories.com
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May 14, 2024 • 4min

Listening for Yes in what THEY want

In this episode, the emphasis is on the need for a yes response to our investment pitches, sales, hiring, and project assignments. Bill highlights the crucial need for hearing "yes" more frequently to facilitate growth and scaling in business. He introduces a simple, transformative approach to increase the likelihood of getting affirmative responses without necessarily changing one's appearance or demeanor. The key, according to Bill, lies in focusing on and addressing what the other party wants.Bill elaborates on the strategy of tailoring pitches and proposals to align with the interests and desires of the person you're engaging with. He advises speculating about the other person's wants and framing your proposition around how it fulfills those wants, thereby making the conversation more about them and less about you. This approach fosters a more connected and meaningful dialogue, increasing the chances of a positive outcome. Bill underscores the importance of listening deeply and showing genuine interest in the other person's perspective, suggesting that this mindset shift towards empathy and understanding can significantly enhance the effectiveness of your interactions and negotiations, ultimately leading to more successful business ventures.

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