Scaling Up Business with Bill Gallagher

In this episode, Bill explores the concept of great execution through the framework of the 4D weekly meeting. Discover how to effectively structure your meetings with four key components: discovery, discussion, decision, and delegation. Learn the importance of focusing on critical issues and how to allocate time efficiently for maximum impact. This approach can enhance teamwork and drive progress within your organization.Keep scaling.

How can we demystify the practical applications of AI? Phil Pallen doesn’t pretend to be an AI expert. But he did research AI probably 100 times more than other “experts” out there. Oh, and he wrote a book about helping businesses kickstart their AI journey. In this episode, Phil shares his experiences using AI for personal branding and client work, all the while focusing on how AI can enhance efficiency and creativity. Phil Pallen is a brand strategist and, when it comes to demystifying AI, a helluva good teacher. Key topics that your host Bill Gallagher and his guest explore in this episode: - The importance of creating content that fulfills you personally, rather than solely for others.- Phil discusses the concept of being "selfish" in content creation, which can make it more engaging and sustainable.- Phil being fired from an internship due to media attention, and using that experience to launch his business.- Bill’s skepticism about the overhyped claims of AI. - How AI can provide clear, step-by-step instructions, often outperforming Google search results.- Positive experiences with ChatGPT compared with bad experiences with Claude. - Why AI tools shouldn’t be used as a replacement for human creativity.- Using AI for summarizing survey data and creating brand promises. - Using AI for ideating and creating mood boards, storyboards, and visual concepts.Thanks so much to Phil Pallen for being a guest on our show! Pre-order Phil’s book, “AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success”: http://philp.al/ai-sm Visit Phil’s website: https://philpallen.co/ Watch Phil on YouTube: https://www.youtube.com/philpallen Connect with Phil on LinkedIn: https://www.linkedin.com/in/philpallen/ Chapters in this episode: 2:21 Phil Pallen's YouTube Success 4:04 The Evolution of Content Strategy 5:49 Personal Branding 9:22 Brand Affiliations 19:24 AI Tools 28:50 AI in Image Creation 31:14 AI in Personal Branding Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

Bill explains the essentials of effective quarterly planning. Discover the optimal timing, duration, and environment for your planning sessions to maximize productivity. Learn the importance of reviewing past performance, addressing key issues, and setting clear goals for the next quarter. Whether in-person or online, these strategies will help your team stay aligned, focused, and enhance your planning process!Keep scaling.

As business owners and CEOs, why are we sometimes hesitant to increase our prices? In this episode, Bill talks with a pricing expert about pricing strategies for business growth.Today’s guest is Casey Brown, a speaker, author, and founder of Boost Pricing, which helps companies generate more profit by empowering entrepreneurs and sellers to command the prices they deserve.Key topics that Bill and Casey explore in this episode: - How the fear of taking risks hinders confident pricing decisions.- Bill’s view that pricing at GE was accidental, not deliberate. - How buyers can lie about pricing, citing customer quotes and invoices as evidence.- Understanding the customer's buying signal and addressing their concerns rather than solely focusing on price.- An example where a restaurant increased prices by 10% on less popular items while leaving popular ones unchanged.- Challenging the idea that charging more than a certain amount is somehow "breaking the rules." - How small price increases can have a significant impact on a company's bottom line. - How best-in-class companies focus on operational delivery, but often neglect to consider pricing power and its potential impact on profitability.Chapters in this episode: (8:15) The psychology behind pricing strategies. (14:07) Pricing strategies in various industries. (18:01) Maintaining trust with clients. (21:37) Pricing strategies and addressing customer objections. (27:16) Raising prices on less sensitive items while keeping prices low on core products. (31:10) Pricing strategies and psychological factors that influence consumer decisions. (38:06) Pricing strategies that focus on value. Thanks to Casey Brown for being on the show! Connect with Casey on LinkedIn: https://www.linkedin.com/in/caseybrownboost/ Learn more about Boost Pricing: http://BoostPricing.com Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

Bill explores the essentials of effective annual strategy and planning. Discover the benefits of engaging an outside facilitator, the importance of an inspiring off-site location, and how to foster team connection through shared experiences. Learn to reflect on your organization's vision and goals while ensuring inclusivity in the planning process. Keep scaling.

What are the qualities and mindsets of remarkable people? Today’s guest is Guy Kawasaki, who was previously the chief evangelist for Apple and is currently the chief evangelist for Canva. Guy is the host of the "Remarkable People" podcast, an avid surfer, and the author of numerous books, including most recently "Think Remarkable." Key topics that Bill and Guy explore in this episode: - Remarkable people have a growth mindset, believing they can learn and improve.- Guy and Bill’s experiences with surfing and wing surfing (aka wing foiling). - Guy emphasizes the impact Steve Jobs had on his life and career.- Learning valuable lessons from bad experiences with bosses. - Bill reflects on his own flaws and moments of anger, acknowledging the complexity of human nature.- Embracing vulnerability and surrounding yourself with supportive people for growth mindset success.- Hiring people who are better than you in their function.- The need for complementary skills and diverse perspectives in a team to achieve success.- How it's not necessarily adversity that makes someone remarkable, but rather how they handle it.- Bill’s fear of public speaking and the importance of embracing discomfort. - The concept of a "winner" and how it applies to various aspects of life, including fitness and self-image.Thanks to Guy Kawasaki for being on the show! Get Guy’s book, Think Remarkable: https://guykawasaki.com/books/think-remarkable/ Listen to Guy Kawasaki’s Remarkable People podcast: https://guykawasaki.com/remarkable-people/ Take Guy’s free Canva course: https://www.canva.com/learn/guy-kawasaki/#lessons Connect with Guy on LinkedIn: https://www.linkedin.com/in/guykawasaki Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: 0:05 Remarkable people and their mindsets. 4:26 Working with Steve Jobs at Apple. 11:08 Surviving difficult experiences with bosses.  15:05 Embracing a growth mindset. 23:01 Overcoming adversity. 31:56 Personal growth and taking action. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

In this episode, Bill explores the art of crafting the ideal meeting rhythm. He looks at how to prioritize meetings over interruptions, emphasizing the importance of annual and quarterly planning sessions. Bill shares insights on effective weekly and daily huddles, one-on-ones, and the optimal timing for each. He outlines how teams can streamline their schedules and boost productivity while keeping the atmosphere light and engaging.Keep scaling.

How can we get frontline employees more involved? How can we challenge the conventional wisdom of hustle and grind, instead empowering our employees to do great things? In this episode, Bill and his guest, Derrick Mains, discuss ways to systematize businesses to facilitate innovation and growth. Derrick Mains is a rockstar in optimization and process engineering. With 20+ years of experience transforming 150+ companies, he's a master at turning chaos into efficiency and value. Mains and his team at The Process Fixer jazz up the workplace by automating the boring stuff. Key topics that Bill and Derrick explore in this episode: - Derrick’s journey from being a process geek to hosting a podcast about process improvement, “The Process Fixer.” - Why process mapping should be done by frontline employees as they’re the ones creating value in the organization. Executives often miss the mark in process improvement due to lack of empathy for frontline employees.- Derrick criticizes hustle culture, arguing it leads to burnout and inefficiency. Instead, he advocates for smarter work practices, not just harder work, to achieve success.- Visual representation in problem-solving and innovation.- The benefits of hiring people with diverse backgrounds and perspectives.- Derrick laments the lack of new ideas in society, citing the recent US presidential debate as an example.- Four key factors for resolving problems in an organization: analysis, design, training, and enforcement.- Bill regrets that American businesses have forgotten the lessons of Deming and other Japanese companies, leading to a focus on bureaucracy and middle management.- Why CEOs should change their incentive structure to focus on customer success, rather than contract value.Thanks to Derrick Mains for being on the show! Connect with Derrick on LinkedIn: https://www.linkedin.com/in/derrickmains/ Learn more about Derrick via The Process Fixer website: http://TheProcessFixer.comListen to the Process Fixer podcast: https://pod.co/theconvergencepodcast Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: 0:06 Process improvement in business. 5:45 Frontline employees and process improvement. 11:50 Hustle culture and its negative impact on employee well-being. 17:31 Visual aids. 21:59 Design thinking and leadership. 27:15 Incentives for business success. 32:37 Improving organizational communication. 38:13 The need for innovation. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

Bill explains the art of creating effective dashboards and scoreboards for businesses. In this episode, he shares key principles such as simplicity, the use of red, green, and yellow indicators, and the importance of team involvement in updating metrics. With real-life analogies and actionable insights, this episode is a must-listen for anyone looking to keep their business on track.Keep scaling.

What insights from behavioral science can entrepreneurs use to drive growth? In this episode, Bill and his guest Leslie Zane explore applying behavioral science in marketing, focusing on understanding the instincts of your target audience.Leslie Zane is an authority on harnessing the instinctive mind to accelerate brand and business growth. A marketer, TEDx speaker, and author, she is also the founder of Triggers, a brand consulting firm grounded in behavioral science. Key topics that Bill and Leslie explore in this episode: - Leslie shares her journey in marketing, from Harvard to starting their own company. - The importance of behavioral science in driving growth and scaling companies.- Why most traditional marketing methods don't work well. - The conscious mind is resistant to change, which is why focusing on the instinctive mind can lead to faster and more sustainable growth for brands.- A brand is the cumulative memories and associations that people have attached to it. - Three rules for building brands in the mind: large physical footprint, distinctiveness, and positive associations.- Familiarity is more powerful than uniqueness in marketing, since people are more likely to connect with familiar brands.- The importance of distinctiveness versus uniqueness in branding, using examples from Aquafina and McDonald's.- The importance of targeting a larger audience rather than just focusing on existing customers.- Negative associations can be reversed by telling the truth about a company's practices.Thanks to Leslie Zane for being on the show! Get Leslie’s book: The Power of Instinct: The New Rules of Persuasion in Business and Life: https://amzn.to/3Lq6ohh Connect with Leslie on LinkedIn: https://www.linkedin.com/in/lesliepicotzane/ Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: 0:03 Behavioral science and business growth. 4:46 Instinct in decision-making. 10:22 Branding and advertising strategies. 20:45 Aquafina and McDonald's. 24:22 Targeting non-customers for growth, rather than core customers. 28:59 Turning negative associations around. 36:08 Marketing for small businesses. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com