Scaling Up Business with Bill Gallagher

Can you answer this question: What’s your life purpose? Most of you might not have a very good answer. When Bill asks high-achievers this question, only about 10-20% of them can answer honestly. People who know what their life purpose is have a competitive edge over everyone else. Find out the steps you need to take to discover your purpose, in this week’s episode.   Craig Filek is the Founder of Purpose Mapping, a tool to help high-achievers find meaning and purpose in their life. He holds over two decades of experience when it comes to inner work, authenticity, and agile entrepreneurship. He built what he thought would be his ideal life, only to walk away from it all and focus on what really matters — raising his family and living his purpose.   When Craig was introduced to The E Myth, by Michael Gerber, he did the Primary Aim exercises every six weeks for about a year to really hone down on ‘what’ his purpose was. A few years passed by and a couple of career changes later, Craig decided it was time to start Purpose Mapping in 2010.   Our identity is so tied up in the work we do. When we no longer work, we can sometimes start to have an identity crisis. And even then, some executives will suffer from depression after they’ve hit their personal and professional goals because they are left with a void of ‘what’s next?’. They have the vacation house and the high-status job, but those things do not sustain them emotionally or mentally. This is where purpose comes in.   How do you find your purpose? Craig found his purpose almost by accident. As an adopted child, he had an intense desire to answer the question, “Who am I?” Through taking several personality tests and introspection, the same keywords started showing up for Craig.   When you feel fear, that’s when you know you’re at the edge of your comfort zone and in order for you to get into your ‘flow’ state, you have to jump off that cliff. There are things we do that take us out of our flow state and end up sabotaging our success. Every one of us has shame, but the people who face their shame end up not letting it spill out into the rest of their lives. By owning up to our flaws, we are able to dig even deeper into who we are and find out our purpose in life.   Interview Links: Purposemapping.com Craig on LinkedIn The E Myth, by Michael Gerber   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube  

How can you develop yourself and your team more holistically than just job training? In the beginning of the company there’s a lot of focus on job programs to help staff learn how to do their job, but what about after, when you have those systems in place? Today’s guest will show you how!   Robert Glazer is the Founder and Managing Director of Acceleration Partners as well as the Founder and Chairman of BrandCycle. He is a serial entrepreneur with a proven track record of success. On today’s show, Robert discusses different ways you can develop your team (and yourself) beyond simple job training.   Robert was always an entrepreneur and as he was getting comfortable with risk, he was also finding ways to minimize it. Through this, he started to align himself around how to make processes better and how he could also make himself and others better.   After running a high-performance company, he came to notice that you end up breaking a lot of people along the way. When you’re growing 30-40% a year, most people simply cannot keep up with that. Robert was finding issues where his team was great, at first, but he kept having to shift them out of positions as the company grew bigger and bigger. How could he keep and retain his people no matter what the company’s growth looks like? Robert was determined to break the cycle.   One of Bill’s values today is ‘Never Finished,’ which means that it’s important for him and his staff to always be growing and evolving. If companies want to scale up, they have to develop themselves and their leadership team along the way, because strategies and tactics will only get you so far and you will plateau.   People want to talk to Robert about their product, but Robert is more interested in the business of the business and the business of people. In fact, every business has two parts to it: the product and the business of the business. Many founders love working on their product, but completely ignore the business side of things and get overwhelmed by the growth.   As the founder, leading based on the company’s level of growth can be very tricky. You start off small and are visible to everybody, but as you grow, you have to begin putting new leaders in place, so that you can become a different kind of leader within your company. It’s difficult for many founders because their management/influence styles have to adapt rather quickly and that isn’t always easy.   When you focus on people not just in their job role but help them holistically develop themselves that they can apply it to their professional and personal life, you get a more engaged and dedicated workforce. However, with that being said, that can’t happen if the founder doesn’t lead the charge and work on improving him or herself first.   Interview Links: Accelerationpartners.com Brandcycle.com Fridayfwd.com The Hard Thing About Hard Things, by Ben Horowitz The Miracle Morning, by Hal Elrod   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube   TWEETABLES:   “One of our values today is ‘Never Finished.’ Always be growing and evolving until you die.”   “Every business has 2 businesses: the product and the business. A lot of founders don’t like the ‘business’ part.”   “You’ve got to be a different kind of leader and influencing differently than you do in the beginning.”   Did you enjoy today’s episode? If so, then head over to iTunes, and leave a review. It helps other entrepreneurs discover the Scaling Up Business Podcast, so they can also benefit from the knowledge shared in these podcasts.   Scaling Up: How a Few Companies Make It...And Why the Rest Don’t, is the best-selling book by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed, where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading business coach with a Gazelles.   We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).

The best brands in the world make you feel sexy, invincible, and like a hero — and you can be just like them! When you start thinking about yourself and your business as a brand, it can open up all kinds of opportunities that you may have never seen before. Find out how to develop ‘the best brand in the world’ on this week’s episode.   Deb Gabor is the Founder and CEO of Sol Marketing. She is a brand dominatrix and investor pitch whisperer. At Sol Marketing, Deb has helped develop brand strategy for household names like Dell, Microsoft, and Goldman Sachs, just to name a few. Deb is also the author of the bestselling book, Branding is Sex.   After trying to become a doctor, Deb found herself being really, really bad at medical school. She decided to switch fields and study communication instead. While still in college, Procter and Gamble came to her school and she helped launch a test product called Fruitopia. This sparked a huge interest for Deb on the research involved as to why someone would buy a product. There are so many other drinks to choose from, what’s the person’s story and why would they pick this drink out of all others?   The best, most sustainable brands in the world are the ones who can create and convey a vision for the future and deliver on that promise. The biggest disruptions in business models tend to happen outside of the given industry. For example, big food innovations and disruptions that are happening right now are not coming from within the grocery market and food producer industry.   When it comes to branding, it comes down to a breaking point of “Brand or be branded.” You don’t own your brand, your customers own your brand. Your brand technically has two parts: The identity and the image.   The brand image is the part the customer owns. It’s their reflection back on you; it’s their perceptions and relationship with you. Most importantly, it’s their immediate experience with you. The brand identity is the part you own and control. It is how you show up. It is how you make promises and deliver on those promises to those you are serving. You have to manage both in order to deliver effective messaging. If you fail in these two areas, you leave your brand up to the control of your customers, and this can lead to broken brand promises.   Interview Links: Brandingissex.com Solmarketing.com 8hourbrand.com   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube    

Bahaa Moukadam is a former Silicon Valley CEO with an extensive track record of success. He is also a Certified Gazelles International Coach and throughout his career, Bahaa has grown companies from $0 to $40 million in 5 years and $60 million to $173 million in 3 years. Now, he helps teach executives and Entrepreneurs how to avoid critical business mistakes while also enjoying the journey of building a successful company.   Although Bahaa worked mostly in the IT sector, he has helped CEOs and companies outside of his industry of expertise. In one example, Bahaa worked with a company in the MRI machine service industry. Even though he knows nothing about MRI machines, he was able to help the founder take vacations twice a year and enjoy more freedom. Prior to that, the founder had not taken a vacation in over 10 years.   When your company is organized in such a way where the leader can take time off, that company becomes much more valuable. There’s nothing worse than having to sell a company that only really works when there’s one man (the founder) running the show. It’s in everyone’s best interest that the leader can take a vacation and the business keeps on working correctly.   A lot of CEOs are really good at one of these two things: results or relationships; very few are good at both. Some business owners are focused on developing results and keeping the eye on the prize, unfortunately, they might burn relationships in the process. On the flip side, some founders are really good at creating a country club feeling with their customers but lose sight very quickly of their results.   The perfect example of this was a husband and wife team Bahaa worked with, a year ago. They had been in business for about 14 years and had 125 employees and 3 locations. They built a company that made 12 million a year, but neither of the two founders made any profit. They were too focused on the relationship side of things, which was good because they’re employees were very happy, but they weren’t focused on the results. After working with Bahaa, they ended up consistently making $50,000 to $90,000 a month in net profit.   On the flip side of things, Bahaa worked with a defense contractor that was heavily driven by results. It was a 250-million-dollar division out of a multi-billion-dollar company. The president of that division was not relationship-focused at all. In fact, his lack of awareness on the people side of things really started creating a lot of issues and it weakened the team heavily, which affected results. With some help from Bahaa, the president became a lot better about the needs of his staff and how to treat people.   The key thing to remember here is to keep a balance on the results of your company and the relationships of your staff. The easiest part of business is the systems and the production. The hardest part is the people. It’s okay to be good at one or the other, but just make sure you have the right people in place to help you in your weaker areas.   Interview Links: Seemetricspartners.com Business Fitness Assessment   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube   TWEETABLES:   “When the company is totally dependent on their CEO or founder, that’s a weaker and less sellable company.”   “CEOs are like ‘it’s so expensive’ when working with a high-level coach. I promise the return is there in the 1st year.”   “The easiest part of business is the systems and the production. The hardest part is the people.”   Did you enjoy today’s episode? If so, then head over to iTunes, and leave a review. It helps other entrepreneurs discover the Scaling Up Business Podcast, so they can also benefit from the knowledge shared in these podcasts.   Scaling Up: How a Few Companies Make It...And Why the Rest Don’t, is the best-selling book by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed, where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading business coach with a Gazelles.   We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).  

This week it’s time to cut the BS out of your writing, your language, and your business. No one wants to hear lies! Most business writing and the way executives talk is just filled with BS and people are just sick of it. It’s time to stop now!   Josh Bernoff has been a professional writer since 1982 and is the author of Without Bullshit. Also, for 20 years, he was at Forrester Research, where he wrote and edited reports on the future of technology. He was also a speaker at the Gazelle’s Growth Summit this year.   While working at Forrester, Josh would often get briefs and press releases from hundreds of Tech startups, but he noticed that most of the communication he received was BS. Of all the press releases he received, only .02% of all the words in there had any real meaning to Josh. That’s a lot of waste.   So, when Josh left Forrester, he wanted to teach people how to get rid of the bullshit and get straight to the point. People use jargon because somewhere in their head they think everybody uses this terminology. However, when you use jargon, you are actually more likely to alienate the people you’re trying to connect with, your customer.   People who are used to pitching and promoting are used to using certain words like ‘widely successful,’ ‘great,’ and ‘powerful’ to drive home that big point they’re trying to make, but to the outside world, it looks like complete BS. In fact, the more of these overexaggerated words you use, the less credible you look.   Instead of being super intense and using these big empty words and jargon that no one understands, you can take lessons from famous speechwriters who would often open the speech or conversation with a proactive fact. Bill likes to lead with, “One in four of you will not complete this program, statistically speaking.” That immediately got the attention and the engagement of the entire room.   People’s attention spans are very short. Based on a survey Josh conducted for his book, people spend a total of 46 hours a week reading and writing for their work, more than a full-time job, so anything you have to say to them, it had better be eye-catching and important.   When you need to write an important memo or message to your team, then you will need to think of these four things before you craft it. The first thing is, who will be reading this? Second, what’s the objective? What change are you trying to make? Third, what action should the reader take? And fourth, what kind of impression would you like your reader to be left with about you? Josh uses the ROAM acronym to help him remember this: Readers, Objective, Action, iMpressions.   Interview Links: Withoutbullshit.com   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube  

Did you know that 83% of small businesses around the world are not profitable? Business owners are living month-to-month and are desperately struggling. Today’s episode addresses this so that you never have to worry about living paycheck-to-paycheck again.   Mike Michalowicz is the author of several books including The Toilet Paper Entrepreneur, Surge, and Profit First. He is also the Owner of Profit First Professionals, his third million dollar venture. This is Mike’s second guest appearance on the show!   Why did Mike decide to write Profit First? Believe it or not, Mike had grown his companies to multi-million dollar businesses, but was not profitable, at all. He had refinanced his house multiple times and was living check-by-check.   He thought if he could run the business long enough, they’d eventually hit their ‘big break’ and become profitable. After selling his businesess, he decided to become an angel investor with this mindset and, guess what, the 10 businesses he invested in all tanked. Within two years, he lost every penny that he had ever made.   After he told his family that he had failed them, he went through two years of ‘functional’ depression. It was not a proud moment in his life. Through this journey, he was able to ask himself some hard questions and those hard questions lend to a lightbulb moment. How can I make my businesses profitable, always?   Keep in mind, it’s also a lifestyle problem for many entrepreneurs as well. As they’re trying to live a good life and create a profitable company, in the back of their mind they’re worried about whether or not they can afford their car or their home tomorrow. The amount of stress this puts on someone makes it very hard to see the bigger picture.   Mike’s accountant was trying to help him by showing him the real numbers, by showing him the metrics, and Mike would brush him off and not listen to his advice. If Mike saw he had money in the bank, then he had money in the bank! But it isn’t always so simple.   Mike knew that he had to change somehow, but changing your behavior right off the bat is a very difficult thing to do. So, what he did was he decided to put a percentage of his money into a ‘profit’ bank account and run his business on the remaining cash. By making this simple shift, he was able to see things from a bigger perspective and he was forced to reverse engineer his business so it would survive on the remaining cash, no matter what.   Interview Links: Mikemichalowicz.com Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine, by Mike Michalowicz   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube

This week’s episode explores Maria’s personal journey and discovery over the years. An entrepreneur at a very young age, she gave up the boyfriend, the oceanview property, and her business for a deeper meaning. Through traveling the world and finding her life’s purpose, she ended up creating a billion-dollar company in return. Find out how by listening in.   Maria Sipka created her first company at the age of 19 and by 21, it was a $2 million dollar business. What seemed to be the ‘perfect life.’ Maria gave it all up to search for deeper meaning. In 2005, she co-founded XING, which is now worth over a billion dollars. Maria later moved to San Francisco and Co-Founded Linqia, a company that aims to educate and inspire marketers.   Maria’s childhood sweetheart, a high-performance athlete, encouraged Maria to attend a Tony Robbins’ seminar at the young age of 16. She is forever grateful for going to that event at such a young age because it really opened her eyes to the world. She came out of it a changed person.   At the age of 17, Maria’s parents gave her $20,000 of what was supposed to fund Maria’s future wedding party to use as an investment instead. She took that money and invested in real estate. She was then hired as a marketing and communications specialist after she finished high school. And before she knew it, she had her first business at 19 and she was completely out of her league.   After hiring staff, Maria’s business was doing well, hitting a couple of million dollars in revenue within the first few years. However, what changed for Maria was when her childhood sweetheart introduced her to his personal trainer, and that’s when she found out he owned over 100 properties.   How did a personal trainer own so much property? She found out her way of investing was all wrong. She went home that night and put a spreadsheet together using his formula. She was able to work out that by the age of 40 she could own a billion dollars worth of property using his example. While following his model over 8 years, she acquired 50 properties by the age of 27.   Despite waking up to oceanfront views, she decided it was time to close this chapter and find a bigger purpose in her life. So, she left her business and her boyfriend behind in Sydney and went on a 10-day retreat to restart herself.   After the retreat, Maria later traveled the world for two years and met inspiring and amazing entrepreneurs along the way. Since then, Maria looks at her life like a storybook and tries to completely change, update, and rework her story and entrepreneurial journey. For the last 15 years, she has picked yearly themes that help her grow and live a more meaningful life.   Interview Links: Linqia.com Xing.com/en Maria on LinkedIn   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube  

This week’s episode is worth a million dollars! That’s right! Your business is a leaky bucket and there are probably more than a million dollars in it that are leaking away and you’re just not aware it. How can you spot those leaks and get them fixed ASAP? You’ll have to listen in to this week’s show!   Howard Shore is the author of Your Business is a Leaky Bucket as well as a Business and Executive Coach. Howard has worked for 3 top Fortune 500 companies and has over 12 years of experience as a coach. He is also a Certified Gazelles Coach. Throughout the years, he has seen clients leak money unnecessarily and this is what inspired him to write his book.   Howard began his career by owning his first business when he was 18 years old. Over the years of working one-on-one with high-level executives and leaders, Howard came to realize something important. We all live our life like Dilbert, the popular comic strip.   It was astonishing to Howard how everybody could be working so, so hard in their industry, yet they were not getting as much traction as they should through this extra hard work. It just seemed counter-productive.   Most people are very good at working in the business but do not know how to work on the business. This is to say, they do not know how to focus on strategy, execution, and people to help save themselves from these big financial leaks and their own personal time.   Howard was hired to help a client in the restoration business improve his profits and bottom line. Just by working with Howard and applying the principles that are in the book, their profit grew by over 80% this year and their top line grew by over 30%. This is highly unusual in an industry like theirs and this was done through all organic means (no acquisitions). Also, their net profit grew by over 50%. The good news is, the general manager and CEO can now take time off and actually enjoy their lives while running a growing and successful business!   You can put any kind of framework in place, but if you don’t have a strong culture of accountability, or even the right accountability systems in place, then fixing the leaky bucket is destined to fail. Howard likes to replace the word execution with the word accountability because, in the end, it takes accountability to create long-lasting and meaningful action.   Interview Links: Your Business is a Leaky Bucket: Learn How to Avoid Losing Millions in Revenue and Profit Annually, by Howard Shore Dilbert.com   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube  

Going through hardship is difficult and can sometimes leave very painful memories. But what if you can take the challenges you’ve gone through and turn them into a powerful story that inspires others? This week’s episode dives into how you can find your story and tell it in a powerful way. JT McCormick is the President and CEO of Book in a Box, a company that will help you tell your story and write your book. JT has personally faced a lot of hardships growing up. By all accounts, he shouldn’t have succeeded, but he worked his way up from scrubbing toilets and is now the CEO of a multimillion-dollar company. Find out his story on today’s show. For the first ten years of JT’s life, all he saw while growing up in the projects were pimps, prostitutes, drug addicts, and overall despair. He did not know any better, until one day he and his father drove through a very rich neighborhood and it opened his eyes to the possibility that life has much more to offer. JT’s father was a pimp in the 70s and JT is one of 23 children fathered by him. He is the only child on his mother’s side and she grew up in an orphanage. JT grew up mixed race and faced discrimination from both ethnicities because of it. For the first nine years of his life, he grew up with his mother, who was a single mom on welfare. After that, he lived with his dad and the experience can best be described as ‘chaos.’ A billionaire once told Bill, “One of my main lessons in life was to be thankful for the problems you have.” Your problems are difficult, they’re unpleasant, but at least they’re yours. For this billionaire, he'd rather have his own problems than someone else’s problems.JT’s mother told him to never judge someone because everyone has a story and you don’t always know what their story is. This piece of advice stuck with him and became the inspiration for his business today. Bill has noticed that all of the relationships we hold as people, no matter what position you’re in or whether you’re a young adult or a senior citizen, all of the ways we relate are just extensions of things we learned as children and the way our parents interacted with each other. The thing about is, if you don’t access your story, you close yourself off from relating to other people or from other people relating to you. Everyone has hardships and struggles, whether it’s losing their house or getting a divorce from their spouse. You don’t have to be ‘perfect’ or leave the emotions/stories out of business because no one is perfect and we are all emotional. When you share your story, you also build trust with your peers.   Interview Links: Bookpeople.com What Is the What: A Novel, by Dave Eggers The Five Dysfunctions of a Team: A Leadership Fable, by Patrick Lencioni   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube   TWEETABLES: “I can’t change the past. I can’t change I was sexually abused or the parents I was born to. I can change the future.”   “One of my main lessons in life was to be thankful for the problems you have.”   “Never judge people because everyone has a story and you don’t always know what their story is.” Did you enjoy today’s episode? If so, then head over to iTunes, and leave a review. It helps other entrepreneurs discover the Scaling Up Business Podcast, so they can also benefit from the knowledge shared in these podcasts. Scaling Up: How a Few Companies Make It...And Why the Rest Don’t, is the best-selling book by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed, where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business podcast and a leading business coach with a Gazelles. We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).

Are you having trouble scaling your business effectively? Have you ever thought that you might be doing it ‘wrong’? This episode dives into the biggest mistakes we see leaders making in the quest scale up. Our guest for this week is the one and only Verne Harnish. As most of you already know, he is the author of Scaling Up, Founder and CEO of Gazelles. He is also co-founder of the world-renowned Entrepreneurs’ Organization (EO). The tools that Verne and our team at Gazelles have put in place have worked for over 40,000 companies, across many industries, and around the world. This is Verne’s 35th year working helping business to scale. In fact, Verne and EO are celebrating the 30th anniversary of the organization and the 25th anniversary of the originating MIT program, the Birthing of Giants. It’s also the 20th anniversary of our Gazelles organization. There is a lot of education for startup founders, but much much less on successfully scaling up. In this show, Verne shares the story of a 76-year old who accidentally became a CEO and was recently named CEO of the year in British Columbia, Canada. With 3 decades of experience as a cancer researcher, he cites Gazelles as what helped him navigate the chaos of growing his company, now approaching a $1 billion valuation. We also look at what people are missing the Strategy area: it’s pricing!  Companies are leaving massive amounts of money on the table. There are two things you want to think about when it comes to pricing. First, adjust your pricing based on the time and/or the season (develop dynamic pricing). And second, there’s psychology behind this. Human beings are not rational decision makers and sometimes need 3 tiers of pricing in order to be convinced that a higher tier is the one for them. In People decisions, this is the best piece of advice Verne ever received: If you want to scale your company by 10x, figure out who are the top 25 influencers in your industry that need to get behind your company. The bigger the names, the faster you will scale. Verne was bold, so he put President Ronald Reagan on his list, along with Steve Jobs. Verne also knew he had to get Inc. Magazine and Venture Magazine involved. He spent an hour every week figuring out how he could get himself in front of these influencers. 3 years later, they were global. Just because Verne aimed for the President at the time doesn’t mean that’s also your only option. In this day and age, there are tons of influencers you can target. Do not ignore bloggers, YouTubers, Instagram stars, etc. Every industry has their lead customer. If you’ve got them onboard, your product will fly off the shelf. Listen to this show for big insights on getting proactive with your Execution habits and managing the Cash decisions of your business model.    Resources: Download our Growth Kit for Scaling Up with instructions, agendas, and worksheets for your leadership team.  Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Bill on YouTube