Scaling Up Business with Bill Gallagher 059: Melinda Wittstock - What Is Authenticity, Exactly?
Melinda Wittstock is the CEO & Founder of Verifeed, a company that helps you grow your audience in an authentic way. We all understand the power of authenticity, but what is it exactly? Melinda sheds some light on how business owners can build an authentic and meaningful company on this week’s episode.
Melinda and her team have actually created a program that can measure your authenticity. After looking at millions of social conversations, it becomes easy to detect who’s real, and who’s not.
There’s a lot of interest in authenticity, but it often gets confused with sincerity. There’s no secret that authenticity is a bit of a buzzword these days, and that it can mean different things to different people.
For example, for Melinda, authenticity is about being true to yourself. It applies that you know yourself. This is often a scary thought because people don’t always want to be seen in such a vulnerable light. We don’t want to be rejected by our community.
At the end of the day, authenticity is about being true to yourself, and being brave enough to show it to the world. Brands who hide behind a corporate image tend not to come across as human, and this disconnects them from their customers. Nobody wants to be seen as just a number, and people today see through that facade very quickly.
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