As business owners and CEOs, why are we sometimes hesitant to increase our prices? In this episode, Bill talks with a pricing expert about pricing strategies for business growth.Today’s guest is Casey Brown, a speaker, author, and founder of Boost Pricing, which helps companies generate more profit by empowering entrepreneurs and sellers to command the prices they deserve.Key topics that Bill and Casey explore in this episode: - How the fear of taking risks hinders confident pricing decisions.- Bill’s view that pricing at GE was accidental, not deliberate. - How buyers can lie about pricing, citing customer quotes and invoices as evidence.- Understanding the customer's buying signal and addressing their concerns rather than solely focusing on price.- An example where a restaurant increased prices by 10% on less popular items while leaving popular ones unchanged.- Challenging the idea that charging more than a certain amount is somehow "breaking the rules." - How small price increases can have a significant impact on a company's bottom line. - How best-in-class companies focus on operational delivery, but often neglect to consider pricing power and its potential impact on profitability.Chapters in this episode: (8:15) The psychology behind pricing strategies. (14:07) Pricing strategies in various industries. (18:01) Maintaining trust with clients. (21:37) Pricing strategies and addressing customer objections. (27:16) Raising prices on less sensitive items while keeping prices low on core products. (31:10) Pricing strategies and psychological factors that influence consumer decisions. (38:06) Pricing strategies that focus on value. Thanks to Casey Brown for being on the show! Connect with Casey on LinkedIn: https://www.linkedin.com/in/caseybrownboost/ Learn more about Boost Pricing: http://BoostPricing.com Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

Bill explores the essentials of effective annual strategy and planning. Discover the benefits of engaging an outside facilitator, the importance of an inspiring off-site location, and how to foster team connection through shared experiences. Learn to reflect on your organization's vision and goals while ensuring inclusivity in the planning process. Keep scaling.

What are the qualities and mindsets of remarkable people? Today’s guest is Guy Kawasaki, who was previously the chief evangelist for Apple and is currently the chief evangelist for Canva. Guy is the host of the "Remarkable People" podcast, an avid surfer, and the author of numerous books, including most recently "Think Remarkable." Key topics that Bill and Guy explore in this episode: - Remarkable people have a growth mindset, believing they can learn and improve.- Guy and Bill’s experiences with surfing and wing surfing (aka wing foiling). - Guy emphasizes the impact Steve Jobs had on his life and career.- Learning valuable lessons from bad experiences with bosses. - Bill reflects on his own flaws and moments of anger, acknowledging the complexity of human nature.- Embracing vulnerability and surrounding yourself with supportive people for growth mindset success.- Hiring people who are better than you in their function.- The need for complementary skills and diverse perspectives in a team to achieve success.- How it's not necessarily adversity that makes someone remarkable, but rather how they handle it.- Bill’s fear of public speaking and the importance of embracing discomfort. - The concept of a "winner" and how it applies to various aspects of life, including fitness and self-image.Thanks to Guy Kawasaki for being on the show! Get Guy’s book, Think Remarkable: https://guykawasaki.com/books/think-remarkable/ Listen to Guy Kawasaki’s Remarkable People podcast: https://guykawasaki.com/remarkable-people/ Take Guy’s free Canva course: https://www.canva.com/learn/guy-kawasaki/#lessons Connect with Guy on LinkedIn: https://www.linkedin.com/in/guykawasaki Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: 0:05 Remarkable people and their mindsets. 4:26 Working with Steve Jobs at Apple. 11:08 Surviving difficult experiences with bosses.  15:05 Embracing a growth mindset. 23:01 Overcoming adversity. 31:56 Personal growth and taking action. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

In this episode, Bill explores the art of crafting the ideal meeting rhythm. He looks at how to prioritize meetings over interruptions, emphasizing the importance of annual and quarterly planning sessions. Bill shares insights on effective weekly and daily huddles, one-on-ones, and the optimal timing for each. He outlines how teams can streamline their schedules and boost productivity while keeping the atmosphere light and engaging.Keep scaling.

How can we get frontline employees more involved? How can we challenge the conventional wisdom of hustle and grind, instead empowering our employees to do great things? In this episode, Bill and his guest, Derrick Mains, discuss ways to systematize businesses to facilitate innovation and growth. Derrick Mains is a rockstar in optimization and process engineering. With 20+ years of experience transforming 150+ companies, he's a master at turning chaos into efficiency and value. Mains and his team at The Process Fixer jazz up the workplace by automating the boring stuff. Key topics that Bill and Derrick explore in this episode: - Derrick’s journey from being a process geek to hosting a podcast about process improvement, “The Process Fixer.” - Why process mapping should be done by frontline employees as they’re the ones creating value in the organization. Executives often miss the mark in process improvement due to lack of empathy for frontline employees.- Derrick criticizes hustle culture, arguing it leads to burnout and inefficiency. Instead, he advocates for smarter work practices, not just harder work, to achieve success.- Visual representation in problem-solving and innovation.- The benefits of hiring people with diverse backgrounds and perspectives.- Derrick laments the lack of new ideas in society, citing the recent US presidential debate as an example.- Four key factors for resolving problems in an organization: analysis, design, training, and enforcement.- Bill regrets that American businesses have forgotten the lessons of Deming and other Japanese companies, leading to a focus on bureaucracy and middle management.- Why CEOs should change their incentive structure to focus on customer success, rather than contract value.Thanks to Derrick Mains for being on the show! Connect with Derrick on LinkedIn: https://www.linkedin.com/in/derrickmains/ Learn more about Derrick via The Process Fixer website: http://TheProcessFixer.comListen to the Process Fixer podcast: https://pod.co/theconvergencepodcast Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: 0:06 Process improvement in business. 5:45 Frontline employees and process improvement. 11:50 Hustle culture and its negative impact on employee well-being. 17:31 Visual aids. 21:59 Design thinking and leadership. 27:15 Incentives for business success. 32:37 Improving organizational communication. 38:13 The need for innovation. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

Bill explains the art of creating effective dashboards and scoreboards for businesses. In this episode, he shares key principles such as simplicity, the use of red, green, and yellow indicators, and the importance of team involvement in updating metrics. With real-life analogies and actionable insights, this episode is a must-listen for anyone looking to keep their business on track.Keep scaling.

What insights from behavioral science can entrepreneurs use to drive growth? In this episode, Bill and his guest Leslie Zane explore applying behavioral science in marketing, focusing on understanding the instincts of your target audience.Leslie Zane is an authority on harnessing the instinctive mind to accelerate brand and business growth. A marketer, TEDx speaker, and author, she is also the founder of Triggers, a brand consulting firm grounded in behavioral science. Key topics that Bill and Leslie explore in this episode: - Leslie shares her journey in marketing, from Harvard to starting their own company. - The importance of behavioral science in driving growth and scaling companies.- Why most traditional marketing methods don't work well. - The conscious mind is resistant to change, which is why focusing on the instinctive mind can lead to faster and more sustainable growth for brands.- A brand is the cumulative memories and associations that people have attached to it. - Three rules for building brands in the mind: large physical footprint, distinctiveness, and positive associations.- Familiarity is more powerful than uniqueness in marketing, since people are more likely to connect with familiar brands.- The importance of distinctiveness versus uniqueness in branding, using examples from Aquafina and McDonald's.- The importance of targeting a larger audience rather than just focusing on existing customers.- Negative associations can be reversed by telling the truth about a company's practices.Thanks to Leslie Zane for being on the show! Get Leslie’s book: The Power of Instinct: The New Rules of Persuasion in Business and Life: https://amzn.to/3Lq6ohh Connect with Leslie on LinkedIn: https://www.linkedin.com/in/lesliepicotzane/ Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: 0:03 Behavioral science and business growth. 4:46 Instinct in decision-making. 10:22 Branding and advertising strategies. 20:45 Aquafina and McDonald's. 24:22 Targeting non-customers for growth, rather than core customers. 28:59 Turning negative associations around. 36:08 Marketing for small businesses. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

Join Bill as he dives into the essential world of KPIs. Bill breaks down the three crucial types of key performance indicators—lagging, leading, and balancing—that every business needs to thrive. From understanding financial outcomes to predicting future performance and avoiding pitfalls, Bill uses real-world examples and engaging anecdotes to guide you through optimizing your company's metrics. Perfect for anyone looking to master business performance!Keep scaling.

If you’re an entrepreneur looking to create a remote team, how can you find high-end freelancers? John Winsor is an expert on the concept of “open talent,” which he’s written a book about. He’s also started six companies and is cofounder of an organization that has the goal of revolutionizing the workplace for a billion people by 2025. Key topics that Bill and John explore in this episode: - John discusses his book, Open Talent, and experiences applying his theories on open talent in business.- John’s story about using $10,000 of his own money to fund a pitch to Harley-Davidson.- The challenges of implementing new ideas in the French advertising industry, including resistance from the French creative team, who felt threatened by an American upstart disrupting their industry.- NASA's early use of open innovation. - NASA's shift from an organization with 17,000 full-time employees to a networked organization with 110 million people to solve problems.- The average salary for AI engineers is high, but there are many people getting paid well without being exceptionally skilled, creating a correction in the industry.- Using freelancers and vendors for work, rather than traditional employees.- The challenges of scaling open talent in a corporate environment, citing the difficulty of navigating a sea of supply and evaluating freelancer quality.- The challenges of finding and selecting top talent in the tech industry.- The need for transparency and post-mortem debriefs to improve the startup ecosystem.Thanks to John Winsor for being on the show! Visit John’s website: https://johnwinsor.comGet John’s book: Open Talent: Leveraging the Global Workforce to Solve Your Biggest Challenges: https://amzn.to/3Y8sdtk Connect with John on LinkedIn: https://www.linkedin.com/in/johntwinsor/ Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop Bill on LinkedIn: https://www.LinkedIn.com/in/BillGallBill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth.  Did you enjoy today’s episode? If so, then please leave a review! Help other business leaders discover Scaling Up Business with Bill Gallagher so they, too, can benefit from the ideas shared in these podcasts.Subscribe via Spotify: https://spoti.fi/3PGhWPJSubscribe via Apple Podcasts: https://apple.co/3PKe00uBill on Facebook: https://www.facebook.com/billgall/ Bill on Twitter/X: https://twitter.com/billgall Chapters in this episode: 0:00 Open talent, freelancing, and talent shortages in the future. 3:57 Entrepreneurship, marketing, and crowdsourcing in the 80s and 90s. 7:51 Cultural clashes in the advertising industry. 14:08 Open innovation platforms. 19:50 Remote work, freelancing, and the future of employment. 31:03 The evolution of advertising. 34:55 Pricing in project management. 38:44 Finding and working with talent in the tech industry. This episode was produced by Story On Media & Marketing: https://www.successwithstories.com 

In this video, Bill discusses how business owners can achieve peace of mind by identifying the top 10 key performance indicators (KPIs) crucial for their company. By focusing on these essential metrics, you can ensure your business runs smoothly even in your absence. Bill shares his personal experience of successfully stepping away from his company during a period of growth, emphasizing the importance of clarity and strategic focus.Keep Scaling.