

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

Aug 6, 2025 • 1h 5min
Transformative Thinking: How Executives Can Leverage AI with Dr. Stephen Andriole
Dr. Stephen Andriole's journey through the realms of technology and business exemplifies the profound impact that innovation can have on organizational success. With a career that spans over two decades in academia and significant roles at institutions like DARPA, Andriole has consistently emphasized the importance of understanding and leveraging emerging technologies. His insights into the early days of the Internet and his advocacy for integrating artificial intelligence (AI) into business processes highlight his foresight and commitment to helping organizations navigate the complexities of digital transformation.In his upcoming book, "How Executives Should Think About AI," Dr. Andriole provides a strategic framework for leaders to embrace AI as a critical asset rather than just a technological tool. He argues that executives must cultivate a proactive mindset and engage thoughtfully with AI to remain competitive in today’s rapidly changing business landscape. His extensive experience in consulting and teaching further reinforces the necessity for leaders to be aware of emerging trends and their implications for efficiency and innovation.To explore more about Dr. Stephen Andriole's insights, thought leadership, and resources on navigating the intersection of technology and business, visit his website. Here, you can access valuable materials that can help you understand how to effectively integrate AI into your organizational strategy and drive meaningful change.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Aug 5, 2025 • 34min
The Promise of Change: A New Era of Financial Education for Women with Maya Garnett
Join us and be inspired in this replay episode from Women Acquiring Assets featuring Maya Garnett, the founder and CEO of Promise Her Inc, who is dedicated to empowering women and girls through financial education and community support. Her nonprofit organization aims to break down generational barriers and foster a culture of financial independence. By offering workshops on topics such as homeownership, investment properties, and business development, Garnett provides women with the tools and knowledge they need to navigate the financial landscape confidently. Her mission extends beyond financial wealth, encompassing emotional and mental well-being, emphasizing that true empowerment is holistic.
Maya highlights the critical need for financial literacy among women, regardless of their backgrounds. She believes that by creating a supportive community where women can share their experiences and uplift one another, they can achieve greater success together. Her personal journey of resilience serves as an inspiration, demonstrating that overcoming challenges is possible and that every woman has the potential to create a brighter future for herself and her family.
To support the mission of Promise Her Inc. and help empower women in your community, consider getting involved in various ways. Whether through mentorship, organizing workshops, or simply spreading the word about their initiatives, your contribution can make a significant difference. Together, we can create a ripple effect of empowerment that benefits not only individual women but entire communities, paving the way for a more equitable future.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Aug 5, 2025 • 52min
Innovate with Confidence: Jeff Holman’s Path to Fractional Legal Services
Jeff Holman’s journey from engineering to law and entrepreneurship exemplifies the power of diverse experiences in shaping a successful career. With a background that includes working with both large corporations and small businesses, Holman has developed a unique perspective on the challenges faced by entrepreneurs. His firm, Intellectual Strategies, focuses on providing fractional legal services tailored to the needs of startups and scaling companies, emphasizing accessibility and client engagement.
Holman’s approach is rooted in the belief that many entrepreneurs lack the foundational knowledge necessary to navigate legal complexities effectively. By offering structured packages and clear recommendations, he empowers his clients to make informed decisions that align with their business goals. His insights into innovation and adaptability highlight the importance of continuous learning and exploration in today’s fast-paced business environment, encouraging entrepreneurs to seek out new perspectives that can drive their ventures forward.
As a lawyer for startups and scaling companies, Jeff Holman enjoys engaging with innovators who are working on exciting projects. Take advantage of his 30-minute Strategy Call. Discuss what legal roadmap might look like moving forward. Book a call here.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Aug 5, 2025 • 41min
Phil Treagus-Evans on Human-First Marketing: Creating Trust in a Digital World
Phil Treagus-Evans is a leading figure in social media marketing, renowned for his innovative approach that prioritizes human connection in an increasingly digital landscape. As the CEO of Giraffe Social, he has transformed his agency into a prominent name in the UK, emphasizing the importance of authenticity and trust in marketing strategies. His journey began with an entrepreneurial spirit and a passion for technology, leading him to create a successful agency that focuses on building meaningful relationships between brands and their audiences.
Central to Phil's philosophy is his book, Human First Marketing: The Art of Being Seen, Trusted & Remembered. In this insightful work, he articulates the core principles of placing people at the heart of marketing efforts, advocating for genuine engagement over transactional approaches. Phil's insights challenge marketers to rethink their strategies, especially in a world increasingly influenced by artificial intelligence and automation. His emphasis on authenticity serves as a guiding light for businesses seeking to navigate the complexities of modern marketing while fostering lasting connections with their customers.
If you're interested in transforming your marketing approach and embracing the principles of human-centered strategies, consider exploring Phil's book, Human First Marketing. It offers valuable insights and practical tools for anyone looking to enhance their brand's authenticity and build trust with their audience. To learn more about Phil and his services, visit their website at Giraffe Social and discover how you can implement these powerful marketing concepts in your own business.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 31, 2025 • 31min
Maximize Your Book's Impact: Strategies from Michele DeFilippo for Aspiring Authors
Michele DeFilippo’s journey in the publishing industry began at Crown Publishing, where she gained invaluable experience in the intricacies of book production. Transitioning from a typesetting business to a successful freelance career, she adapted to the technological changes that transformed publishing, particularly with the rise of self-publishing platforms. Recognizing both the opportunities and challenges this shift presented, Michele founded 1106 Design to provide comprehensive author services that empower writers to maintain control over their work and profits while ensuring high-quality production standards.
At 1106 Design, Michele emphasizes the importance of quality in every aspect of publishing, from thorough editing and professional cover design to meticulous typesetting. Her commitment to integrity and education in the publishing process helps authors navigate the complexities of bringing their books to market. By fostering a collaborative environment, she ensures that each author’s unique voice is preserved and that they are equipped with the tools necessary for success in a competitive landscape.
If you’re interested in enhancing your publishing journey, learn more at 1106 Design. Download a free gift, Publish Like the Pros: A Brief Guide to Quality Self-Publishing, which offers valuable insights into the self-publishing process. Contact 1106 Design for a free consultation to explore how their team can assist in transforming your manuscript into a polished, market-ready book.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 30, 2025 • 49min
Making Your Brand Stand Out: The Influence of Video with Dan Bennett
Dan Bennett emphasizes the transformative power of video in enhancing brand visibility and fostering authentic connections with audiences. Drawing from his extensive experience in video production, he highlights the importance of authenticity and storytelling in creating impactful content. By showcasing real stories and genuine experiences, brands can differentiate themselves in a crowded marketplace and build lasting emotional connections with viewers.
Dan advocates for simplicity and accessibility in video production, encouraging brands to leverage the tools available to them, such as smartphones and affordable equipment. He believes that every brand has a unique story to tell, and by framing their messages within compelling narratives, businesses can engage their audiences on a deeper level. Continuous learning and adaptation are also crucial, as the digital landscape is constantly evolving, and staying informed about emerging trends can help brands remain relevant.
For those eager to leverage the power of video in their branding efforts, Dan Bennett provides a wealth of resources and guidance on his website. Whether you're looking to enhance your video production skills or seeking inspiration for your next project, you can discover valuable tools and templates designed to elevate your brand's video content. Explore these resources here.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 29, 2025 • 44min
The Art of Connection: Will Henshall on Building Authentic Communities for Men
Will Henshall's journey is a remarkable exploration of creativity, community, and personal growth. As a founding member of the successful UK soul-pop band London Beat, he experienced the exhilarating highs of musical fame with hits like I’ve Been Thinking About You. However, his story extends beyond music; it encompasses a deep understanding of authenticity and the importance of connection in both personal and professional realms. Will has transitioned into entrepreneurship, leveraging his musical expertise to create innovative platforms like Focus@Will, which harnesses the power of music to enhance focus and productivity.
Throughout his journey, Will has emphasized the significance of community, particularly among men. His involvement with the Metal Men organization reflects his commitment to fostering supportive environments where individuals can share their experiences and grow together. By advocating for emotional vulnerability and mentorship, he highlights the importance of building networks that empower individuals to thrive in their personal and professional lives. Henshall’s insights remind us that success is often a collective effort, enriched by the wisdom and experiences of others.
To further explore these themes of connection and growth, visit www.metal.men. Sign up for their free newsletter and learn more about upcoming webinars. Thrive, connect, and lead during this time of hyper-accelerating change!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 28, 2025 • 37min
Beyond the Beat: The Influence of Music on Paul Schmidt's Marketing Innovation
Paul Schmidt's journey from a music major to the Vice President of Marketing Innovation at SmartBug Media showcases the powerful intersection of creativity and technology in the business world. His background in music has equipped him with unique skills that translate well into marketing, emphasizing the importance of creativity in crafting compelling narratives that resonate with audiences. Schmidt advocates for a shift in focus from merely acquiring new clients to nurturing existing customer relationships, highlighting the untapped potential within current client bases for sustainable growth.
In the rapidly evolving landscape of digital marketing, Schmidt stresses the significance of data-driven decision-making. By gaining a comprehensive understanding of customer interactions across various touchpoints, businesses can tailor their marketing strategies to meet the specific needs of their clients. He also emphasizes the transformative role of artificial intelligence in enhancing creativity and innovation, encouraging organizations to embrace AI as a tool for uncovering insights while maintaining the authenticity of human creativity.
To stay updated on the latest developments in HubSpot and maximize its potential, sign up for SmartTake, the #1 Monthly HubSpot Vidcast. Get valuable insights into the newest features and updates from HubSpot, to navigate the platform effectively. For more information and to register, visit SmartBug Media.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 25, 2025 • 19min
Margo Ford's Journey: From Weight Loss to Wellness Entrepreneurship
Join us and be inspired in this replay episode from Women Acquiring Assets featuring Margo Ford's journey into fitness and entrepreneurship which began with a personal struggle that many can relate to: the challenge of maintaining a healthy weight and self-esteem. Motivated by her upcoming wedding, Margo embarked on a transformative journey that led her to lose 50 pounds and ultimately become a certified fitness trainer. Her experience at a local boot camp highlighted the importance of community and accountability, which she later integrated into her own business model. As the COVID-19 pandemic hit, Margo adapted by launching virtual fitness challenges, allowing her to reach a broader audience and empower individuals to make healthier lifestyle choices.
Through her innovative approach, Margo not only helped clients achieve significant weight loss and improved energy levels but also emphasized the importance of holistic health, including nutrition and mental well-being. Her venture into fashion with her line, Fine and Fit, reflects her commitment to providing stylish and functional activewear that caters to diverse body types. Margo's dedication to self-care and her role as a mother further illustrate her belief in leading by example, inspiring future generations to prioritize their health and well-being.
Margo Ford’s story is a powerful testament to the impact of resilience and community support in achieving personal transformation. If you’re inspired by her journey and are looking to embark on your own path to fitness and empowerment, consider joining a local fitness group or participating in virtual challenges. Take the first step today by exploring resources that can help you prioritize your health, whether through exercise, nutrition, or self-care. Remember, the journey to wellness begins with a single step, and you have the power to create lasting change in your life.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 24, 2025 • 47min
Frameworks for Success: Eric Layland's Hybrid Approach to AI Project Management
Eric Layland's extensive journey in digital marketing spans over three decades, during which he has witnessed and adapted to the rapid evolution of the industry. From his early days developing websites to his current focus on marketing modernization, Eric has consistently emphasized the importance of data strategy and governance. He recognizes that in today's digital landscape, effective marketing hinges on understanding and leveraging data as a critical asset, enabling brands to build trust and foster customer loyalty.
As a thought leader in the integration of artificial intelligence into marketing practices, Eric has developed a hybrid project management framework that combines both waterfall and agile methodologies. This innovative approach allows organizations to remain flexible and responsive while maintaining the necessary structure for successful project execution. By prioritizing ethical data practices and transparency, Eric advocates for a responsible approach to capitalism, encouraging brands to view their role as stewards of consumer trust.
For those looking to navigate the complexities of AI strategy and execution, Eric offers a free 30-minute consultation where you can ask him anything related to these pressing topics. Whether you're seeking insights on data governance, branding, or marketing growth strategies, this is an excellent opportunity to gain valuable knowledge from an industry expert. Visit The Matters Group to learn more and take advantage of this chance to enhance your understanding of AI in today's business environment.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar