

Your Brand Amplified
Anika Jackson, Bleav
Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing.
Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors.
Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand.
Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice.
Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans.
Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.
Episodes
Mentioned books

Jul 24, 2025 • 47min
Frameworks for Success: Eric Layland's Hybrid Approach to AI Project Management
Eric Layland's extensive journey in digital marketing spans over three decades, during which he has witnessed and adapted to the rapid evolution of the industry. From his early days developing websites to his current focus on marketing modernization, Eric has consistently emphasized the importance of data strategy and governance. He recognizes that in today's digital landscape, effective marketing hinges on understanding and leveraging data as a critical asset, enabling brands to build trust and foster customer loyalty.
As a thought leader in the integration of artificial intelligence into marketing practices, Eric has developed a hybrid project management framework that combines both waterfall and agile methodologies. This innovative approach allows organizations to remain flexible and responsive while maintaining the necessary structure for successful project execution. By prioritizing ethical data practices and transparency, Eric advocates for a responsible approach to capitalism, encouraging brands to view their role as stewards of consumer trust.
For those looking to navigate the complexities of AI strategy and execution, Eric offers a free 30-minute consultation where you can ask him anything related to these pressing topics. Whether you're seeking insights on data governance, branding, or marketing growth strategies, this is an excellent opportunity to gain valuable knowledge from an industry expert. Visit The Matters Group to learn more and take advantage of this chance to enhance your understanding of AI in today's business environment.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 23, 2025 • 38min
Lauren Cockerell: Making Invisible Brands Visible
Lauren Cockerell's journey in public relations is a remarkable testament to resilience and the power of storytelling. Starting her career as an intern in Fort Worth, Texas, she quickly ascended to the role of vice president at a PR firm. However, after a decade in the industry, she felt a calling to create her own path. This pivotal moment came when she was laid off while pregnant with her second child, prompting her to launch her own firm. With a commitment to helping brands articulate their unique narratives, Lauren has dedicated her career to making invisible brands visible, particularly those in less glamorous industries.
At the heart of Lauren's approach is the belief that every brand has a story worth telling. She excels at uncovering the essence of a brand's narrative and crafting compelling messages that resonate with target audiences. By fostering a collaborative and innovative team culture, she empowers her employees to contribute their unique talents while aligning with the company's values. Lauren also embraces the integration of technology and data analytics into her strategies, ensuring that her clients benefit from both authentic storytelling and modern marketing techniques.
If you're looking to enhance your brand's visibility and storytelling capabilities, visit Lauren's website kwedarco.com. Enjoy valuable resources, including a free download that can help you get started on your journey to effective public relations and brand communication. Don't miss the opportunity to leverage these insights and elevate your brand's narrative today!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 22, 2025 • 31min
Unlocking Amazon Success: Kathleen Kobel's Secrets to Influencer Marketing
Kathleen Kobel, known as the Queen of Amazon,has successfully transitioned from a background in clinical counseling and music theory to becoming a prominent figure in e-commerce and influencer marketing. Her journey began when she faced challenges in finding a job after earning her master's degree, prompting her to work with her entrepreneurial uncle. This experience ignited her passion for online marketing, leading her to explore the vast potential of selling on Amazon. Kathleen's initial success came from selling her graduate school textbooks, which motivated her to delve deeper into the platform and eventually launch her own Amazon marketing agency.
As Kathleen navigated the complexities of e-commerce, she discovered the Amazon Influencer Program, which allowed her to create content directly on Amazon product pages. This innovative approach enabled her to earn commissions without the need for extensive marketing efforts, as Amazon promoted the content to its customer base. By focusing on authentic, relatable content, particularly in the home and kitchen category, Kathleen has been able to connect with consumers effectively and generate a substantial income while balancing her family life. Her insights emphasize the importance of authenticity and strategic content creation in driving sales on Amazon.
For those looking to embark on a similar journey, Kathleen offers valuable resources, including her free masterclass How to Earn $10K+ Every Month by Creating Simple Video Content for Amazon.This masterclass provides actionable strategies and insights for aspiring influencers and entrepreneurs eager to monetize their passions through video content on Amazon. To learn more and take the first step toward financial independence, visit Kathleen's website here.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 21, 2025 • 40min
A New Era in Healthcare: Mark Newman's Blueprint for Cost-Effective Solutions
Mark Newman’s journey in the healthcare industry exemplifies the intersection of innovation and a commitment to improving patient care. As the founder and CEO of Nomi Health, he has dedicated his efforts to addressing the inefficiencies and complexities of the U.S. healthcare system. His experiences, particularly the eye-opening moment during his son's birth, ignited a passion for reforming healthcare delivery. By focusing on transparency and data-driven insights, Newman aims to empower employers and employees alike, making healthcare more accessible and affordable.
Nomi Health's approach centers on direct provider payments, which eliminates the convoluted billing processes that often obscure true costs. This model not only reduces expenses for employers but also fosters a more collaborative relationship between healthcare providers and businesses. By advocating for a system with no copays or deductibles, Newman seeks to alleviate the financial burdens that prevent individuals from seeking necessary medical care, ultimately striving for a healthier society.
As Nomi Health continues to expand its direct payment model, healthcare providers may join this transformative initiative. Reach out via marketnomihealth.com to partner with them. Contribute to creating a more efficient and transparent healthcare system that benefits both employers and employees alike. Don’t miss the chance to make a meaningful impact!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 18, 2025 • 33min
Navigating Relationships with Tahanee Sayyid: Lessons on Self-Discovery
Join us and be inspired in this replay episode from Women Acquiring Assets featuring Tahanee Sayyid's insights into self-love and personal growth and the importance of understanding oneself as the foundation for healthy relationships. She emphasizes that individuals must cultivate a strong sense of self-worth before seeking validation from external sources. By reflecting on past experiences and recognizing the patterns that shape current behaviors, individuals can break free from toxic cycles and foster more meaningful connections. This journey of self-discovery is crucial for personal empowerment and emotional well-being.
Tahanee also advocates for the significance of mental health and the necessity of seeking professional help. She encourages individuals to prioritize their emotional well-being and challenge the stigma surrounding therapy, particularly in marginalized communities. By openly discussing her own experiences, she normalizes the conversation about mental health and inspires others to take proactive steps toward healing. Furthermore, she underscores the importance of surrounding oneself with supportive individuals who uplift and inspire, creating an environment conducive to growth.
To begin a journey of personal development, Tahanee Sayyid encourages the practice of self-auditing and dedicating time for solitary reflection. Taking a break from social media and diving into enriching literature can greatly improve mental well-being. By emphasizing self-care and committing to personal growth, we can foster a deeper understanding of ourselves, ultimately leading to more fulfilling lives.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 17, 2025 • 38min
Prepping for Success: Anmol Singh's Journey from India to Trading Triumph
Anmol Singh's transformation from a reserved, introverted youth in India to a thriving entrepreneur and trader in the United States is a remarkable story of determination and self-discovery. His childhood struggles with self-identity fueled a desire for change, prompting him to seek educational opportunities abroad. It was during his time in London that he uncovered a passion for the stock market, honing his trading skills through a methodical, data-oriented approach. Anmol's journey illustrates that genuine success extends beyond mere financial gains; it encompasses personal development and the ability to learn and grow from life's challenges.
Throughout his journey, Anmol has cultivated a philosophy he calls "Prepping for Success," which underscores the significance of continuous learning and personal improvement. He believes that maintaining emotional stability in the face of market volatility is crucial for long-term success. By focusing on data and objective analysis rather than being swayed by external influences, individuals can make informed decisions that align with their goals. Anmol's commitment to integrity and self-reflection serves as a guiding principle, reminding us that success is a holistic endeavor encompassing various aspects of life, including health, relationships, and personal fulfillment.
To further support your journey toward success, Anmol is offering a special gift: a free copy of his book, Prepping for Success. Don’t miss this opportunity to learn from Anmol's experiences and apply his principles to your life. To claim your free copy, visit www.preppingforsuccess.com today!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 16, 2025 • 32min
Creative Problem Solving with Jonathan Tuttle: Building Businesses and a Life of Freedom
Jonathan Tuttle's journey exemplifies the intersection of hard work, ethical entrepreneurship, and innovative thinking. Growing up in a real estate family in Chicago, he gained invaluable insights into the industry from an early age. His commitment to mastering the commercial side of real estate, combined with his strategic pivot to digital marketing, allowed him to build a successful digital agency that focuses on lead generation and conversion. Jonathan’s approach emphasizes the importance of solving problems for clients while maintaining ethical standards, which has been instrumental in attracting like-minded partners and customers.
In addition to his successful ventures in real estate, including investments in mobile home parks and flex-based developments, Jonathan has embraced the lifestyle of a digital nomad. This lifestyle has enabled him to travel while managing his businesses, enriching his perspective and allowing him to experience diverse cultures. His philanthropic efforts, particularly in animal welfare, showcase his commitment to giving back to the community, further enhancing his brand's reputation. Jonathan's story highlights the importance of balancing professional ambitions with personal values and social responsibility.
For those inspired by Jonathan's journey and seeking to elevate their own businesses, Get Podcast Bookings offers a valuable resource to amplify your message and reach new audiences. By leveraging the power of podcasting, you can position yourself as a thought leader in your industry and connect with potential clients and partners. Take action today to enhance your visibility and impact through podcasting, and unlock new opportunities for growth and success.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 15, 2025 • 41min
From Clicks to Clients: Building Effective Funnels with AJ Vassar
AJ Vassar emphasizes the importance of creating your own opportunities rather than waiting for them to come to you. He advocates for building genuine relationships and providing value to attract what he calls pre-sold leads, which are clients who are already interested in your services. This approach not only enhances marketing efforts but also fosters deeper connections with your audience, allowing entrepreneurs to take control of their journeys and achieve greater success.
By focusing on authentic engagement and storytelling, AJ teaches that sharing your personal journey can resonate with potential clients, making them more likely to connect with you and your brand. This authenticity is crucial in a competitive landscape, where standing out requires more than just traditional marketing tactics. Instead, it’s about forging meaningful relationships that lead to lasting business success.
If you’re ready to take your entrepreneurial journey to the next level, AJ Vassar offers valuable insights and resources to help you succeed. Visit his website to learn more about his services and access a free lead magnet and funnel offer that can guide you in attracting your ideal clients and building a thriving business.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 14, 2025 • 46min
Harnessing the Essence of Dynamic Storytelling with Bill Blankschaen
Bill Blankschaen emphasizes the transformative power of dynamic brand storytelling for modern entrepreneurs. He advocates for authenticity in storytelling, encouraging brands to share their unique narratives, including both successes and challenges. This authenticity fosters trust and relatability, allowing brands to connect deeply with their audiences. Additionally, Blankschaen highlights the importance of adaptability in brand storytelling, asserting that narratives should evolve alongside the brand to remain relevant in a competitive marketplace.
Understanding the audience is crucial for effective storytelling, as it allows brands to tailor their narratives to resonate with specific consumer needs and values. Blankschaen encourages entrepreneurs to create a storytelling culture within their organizations, ensuring that every team member can communicate the brand's message consistently. This cohesive approach not only enhances engagement but also builds a community around the brand, turning customers into advocates.
For those looking to explore their own brand stories and book ideas, Bill Blankschaen invites you to schedule a free consultation call. Mention Your Brand Amplified to receive a complimentary Book Starter tool and a bonus 90-minute training session designed to help you harness the power of storytelling for your brand's success. Don't miss this opportunity to gain insights and guidance tailored to your unique journey!
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar

Jul 11, 2025 • 40min
Tammy Thompson: Redefining Wealth Through the Lens of Poverty Psychology
Join us and be inspired in this replay episode from Women Acquiring Assets featuring Tammy Thompson's story and the critical importance of understanding poverty psychology. Her life experiences, including periods of homelessness and housing insecurity, have shaped her insights into the intricate relationship between financial literacy, mental health, and community empowerment. As a dedicated consultant and advocate, Tammy focuses on helping individuals, particularly women and marginalized communities, navigate the complexities of poverty and achieve financial independence through accessible education and support.
Central to Tammy's approach is the belief that financial education is a powerful tool for breaking the cycle of poverty. She emphasizes the need for relatable and practical guidance on topics such as homeownership, investment, and budgeting, which can empower individuals to take control of their financial futures. However, she also recognizes that addressing the psychological barriers associated with poverty is equally important. By creating safe spaces for individuals to share their stories and confront limiting beliefs, Tammy fosters an environment of healing and empowerment that encourages personal growth and resilience.
By collaborating with local nonprofits, advocating for policy changes, and investing in educational programs, we can collectively uplift those facing economic challenges. Join Tammy in her mission to create a more equitable society by spreading awareness, sharing resources, and empowering individuals to break free from the constraints of poverty. Together, we can foster a future where everyone has the opportunity to thrive.
For the accessible version of the podcast, go to our Ziotag gallery.We’re happy you’re here! Like the pod?Support the podcast and receive discounts from our sponsors: https://yourbrandamplified.codeadx.me/Leave a rating and review on your favorite platformFollow @yourbrandamplified on the socialsTalk to my digital avatar