Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Tune in for an insightful journey into the realm of audio excellence. Our special guest, Laura Davison, Market Development Manager at Shure, shares her expertise in achieving outstanding audio quality in live streaming and presentations.Join hosts Jeff Sieh and Katie Fawkes in this engaging episode as they explore the essential elements of audio technology with Laura. Shure, a globally recognized leader in audio equipment, is known for its innovative microphones and sound systems. From her vantage point at Shure, Laura offers valuable tips and insights for elevating audio experiences, whether for personal projects or professional endeavors.We delve deep into topics such as choosing the appropriate microphone, addressing common audio issues in live settings, and understanding sound quality dynamics. This episode is brimming with actionable advice for those looking to refine their audio skills, from beginners to seasoned professionals.Key Points:Essential tips for selecting the right microphone for various contexts.Strategies for overcoming common audio challenges in live streams and presentations.Practical advice for achieving professional-level audio quality.Resources:Shure: Discover more about Shure's range of audio products at www.shure.com.----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Dive into the world of media kits with Cassie Tucker, a seasoned marketing consultant and former Disney cast member. In this episode, Cassie unravels the art of creating a compelling media kit that captures the essence of your brand and engages potential collaborators.Cassie delves into the fundamentals of media kit construction, highlighting the importance of simplicity, storytelling, and personalization. She provides actionable insights on articulating your unique value proposition, ensuring your media kit resonates with your intended audience.The discussion also explores strategies to overcome common challenges, such as compensating for a lack of testimonials and differentiating your media kit in a saturated market. Cassie emphasizes the significance of adapting your media kit to reflect your evolving brand and audience.Get ready to learn the nuances of effective media kit design, the role of authenticity, and how to approach brands for collaboration. This episode is a treasure trove for content creators, influencers, and entrepreneurs eager to make their mark.Key Points:Principles of effective media kit design: simplicity, storytelling, and personalization.Overcoming obstacles like lack of experience or testimonials in your media kit.Tailoring your media kit to different brands and keeping it up-to-date.Strategies for reaching out to brands and establishing meaningful collaborations.Resources:Cassie Tucker's LinkedInMarketing Happy Hour PodcastCassie Tucker's Website----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Dive into the dynamic world of holiday marketing with our special guests, renowned influencers Mary Lou Mandl and Kurt Nugent, in this Social Media News Live episode. They share invaluable insights into leveraging live selling and innovative technology to skyrocket sales during the festive season.Mary Lou Mandl, a seasoned content creator and digital marketing expert, unpacks her strategies for creating compelling product videos and live streams. She emphasizes the importance of authenticity and engagement in building trust with your audience. Mary Lou also shares her experiences with different platforms, offering tips on how to adapt your approach to maximize impact.Kurt Nugent, an accomplished livestream coach and marketing guru, delves into the art of storytelling in live selling. He discusses effectively using narratives to connect with audiences, turning viewers into loyal customers. Kurt provides practical advice on leveraging existing technology to enhance your live selling experiences, ensuring they are memorable and effective.Throughout the episode, both guests highlight the necessity of starting early, being consistent, and truly understanding your audience's needs. They stress the importance of not just selling products but selling experiences and solutions, making your holiday hustle not only profitable but genuinely engaging.Key Points:Authenticity and engagement are key to building trust in holiday marketingAdapting strategies to different platforms for maximum sales impactThe power of storytelling in live selling to connect and convertPractical tips on leveraging technology for effective live sellingResources:marieloumandl.comkirkrnugent.comJoin us in this enlightening journey and gear up to make your holiday sales season successful and genuinely magical!----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Dive into the world of email marketing with Liz Wilcox, the fresh princess of email strategy. Liz unravels her secrets to curating an email list that not only engages but also converts effectively. From her initial strides in the realm of email marketing to generating a multiple six-figure income, Liz's journey is packed with actionable insights.Delving deep, Liz elaborates on how to pivot email marketing strategies into consistent revenue streams. She underscores the significance of fostering online relationships and crafting emails that resonate, captivate, and, crucially, lead to purchases. Liz's mantra? Personalization, vision, and values should be at the heart of every email sent.As we navigate the episode, Liz offers a glimpse into her successes, including the growth and sale of a thriving blog, a buy-out from her second venture, and the establishment of a booming six-figure business. Her strategies emphasize simplifying the email marketing process while ensuring every message sent is a reflection of one's unique personality and brand vision.Discover the nuances of email list growth and the art of building a loyal community in this enlightening episode.Key Points:Crafting an email list that genuinely engages and converts.Turning email marketing efforts into tangible revenue streams.Building and nurturing online relationships through strategic email campaigns.Liz's transformative journey in the world of email marketing.The significance of personalization, vision, and values in email content.Resources:Liz Wilcox's Official WebsiteLiz Wilcox's Email Marketing MembershipLiz Wilcox's Free Email Swipe Files----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us as we explore harnessing AI to boost creativity with Katie Richman, a veteran in the media and tech industries. Katie shares insights from her diverse career spanning major media companies, startups, and big tech.Delving into the creative process, Katie outlines how to leverage AI tools like ChatGPT for brainstorming and ideation. She provides tips for prompting AI to generate innovative results, like treating it as a "human junior partner" and giving it creative freedom within helpful guidelines. Katie also stresses the importance of giving AI feedback to refine its suggestions.Looking at tactical applications, we discuss how AI could shape personalized marketing campaigns and user engagement. Katie envisions AI learning creator styles to make personalized content recommendations while maintaining authenticity.Katie also gives a fascinating inside look at emerging tech advancements from her time at Facebook Reality Labs. She shares her vision for start-up Loud Labs and the future implications of converging AI, AR, VR and location-based technologies.Throughout the episode, Katie emphasizes using imagination and an experimental mindset to unlock AI's creative potential while avoiding potential pitfalls. Tune in for this forward-looking discussion!Key Takeaways:Treating AI tools as collaborative partners, not just toolsPrompting AI creatively and giving it feedback to refine suggestionsMaintaining authenticity while using AI to enhance efficiencyImportance of transparency regarding AI's role in content creationEmbracing imagination and an experimental approach with AIResources:Katie's LinkedIn: www.linkedin.com/in/katierichmanTech Normal Blog: https://medium.com/@technormal----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Tune in as we navigate the LinkedIn landmines that can detonate your professional brand. LinkedIn expert Beth Granger joins us, sharing her wisdom honed from empowering professionals to become LinkedIn all-stars. Delving into profile pitfalls, Beth spotlights common blunders like outdated photos, typos, and tone-deaf messaging. She outlines best practices for profiles, including optimized imagery and an engaging, personalized About section. Beth stresses the importance of content that educates and inspires. Regarding connections, Beth cautions against spammy outreach, emphasizing tailored messages. She advises maximizing LinkedIn's features like newsletters and events, and using automation judiciously. Throughout, Beth provides tips for balancing professionalism with personality to build authentic engagement.Key Takeaways:- Avoiding profile red flags like misleading photos and typos- Crafting compelling profiles that represent your brand - Sharing valuable content that attracts the right connections- Personalizing outreach while avoiding spammy messaging- Using automation thoughtfully to maintain authenticity- Balancing professionalism and personality to boost engagementLooking for LinkedIn mastery? Connect with Beth Granger on LinkedIn, or visit bethgranger.com.----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Embark on a magical marketing journey with Conor Brown, Director of Agent Development at Keys to the Castle Travel and founder of WDWOpinion. Drawing from his training and experience as a Walt Disney World cast member, Conor unveils how Disney's mastery of storytelling can elevate your brand narrative.Delving into the behind-the-magic of Disney's renowned guest services and immersive theming, Conor outlines key storytelling strategies including establishing clear communication, crafting cohesive beginnings-middles-ends, and facilitating smooth transitions between ideas. He stresses focusing on the desired guest experience, then working backwards to build emotive stories that foster lifelong fans.Conor also shares his perspective on overcoming common small business pitfalls like fear of self-promotion. He emphasizes lead generation through valuable storytelling versus hard selling. Conor encourages exceeding expectations through personalized attention, proving goodwill pays off exponentially.Gain extraordinary insights from an industry expert on harnessing your brand’s unique magic. Discover more Disney marketing secrets in this enchanting episode.Key Points:Disney's mastery of experience-based storytellingStrategies like clear communication and cohesive narrative structureDesigning experiences focused on desired guest emotionsLead generation through valuable storytelling vs. hard-sellingExceeding expectations with personalized attention and careResources:WDWOpinion - www.wdwopinion.comKeys to the Castle Travel - www.keystothecastletravel.comMomentum Workshop - www.loumongello.com/momentum----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us as we unpack the evolving landscape of social media customer service with social media trailblazer Brooke Sellas. Drawing on data-driven insights and real-world stories, Brooke outlines key trends shaping social care in 2023.We explore the meteoric rise of AI, from generative chatbots to predictive analytics. Brooke stresses the need for thoughtful AI implementation tailored to audience needs. She emphasizes blending automation with human connection through micro-personalization.Looking ahead, Brooke spotlights emerging technologies poised to transform social care. This includes AI unifying CRMs and social platforms for seamless omni-channel experiences. Brooke also previews an exciting proprietary AI tool in the works at her company, designed to optimize social conversations for sales.Throughout our far-reaching discussion, Brooke provides best practices for brands to elevate their social care game. From response time expectations to the evolving role of influencers, her strategic advice readies companies for the next era of social. Discover actionable insights in this future-focused episode.Key Points:The rapid adoption of social media for customer serviceBalancing emerging AI with the human touchThe importance of emotional intelligence and micro-personalizationOmni-channel service and internal alignmentResponse time realities and always-on expectationsThe changing role of influencers for social careExciting AI innovations on the horizonResources:State of Social Care Report 2023 - https://bit.ly/state-of-social-report-2023Brooke Sellas - www.bsquared.media----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

In this future-focused episode, we are thrilled to be joined by Ryan Koral, founder of Tell Studios and Studio Sherpas. Ryan has masterfully fused his passion for visual storytelling with cutting-edge AI. He gives us an inside look at how AI enhances and streamlines workflows, allowing more time for the craft of storytelling.Ryan outlines how AI aids in creating efficient systems for client onboarding. Transcripts from initial client workshops can be analyzed by AI to quickly turn around proposals, saving many hours. AI also suggests relevant b-roll footage and interview questions to cover key messaging pillars.For editing, Ryan details how AI-powered tools like Descript and Adobe Premiere help remix music, optimize audio, and generate shareable clips. This creates value for clients through repurposed content. Ryan emphasizes maintaining stylistic authenticity by giving AI proper prompts and contexts.Looking ahead, Ryan foresees AI learning our creative styles to improve its suggestions over time. But he believes nothing can replace human connection and relationships. Ryan encourages developing innate storytelling abilities alongside technical AI proficiency.Dive into this future-focused conversation exploring the intersection of heart and technology in visual media. Discover Ryan's insights for leveraging AI as a collaborative tool while preserving what makes your work uniquely yours.Key Takeaways:Using AI to systemize and expedite client onboarding and content creationRemixing music, improving audio quality and generating shareable clips with AIMaintaining authenticity by providing AI proper prompts and guardrailsEnvisioning AI learning our styles to offer personalized creative inputDeveloping innate human abilities like storytelling alongside AI skillsResources:Tell Studios: tellstudios.comStudio Sherpas: studiosherpas.comRyan Koral's Video Marketing Secrets: tellstudios.com/secrets----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.

Join us for an inspiring discussion on crafting memorable experiences with Phil Mershon, Director of Experience at Social Media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences.Phil shares insights from his book on using memory science to create unforgettable personal brands, content, and events. He outlines the 3Ms framework: Memorable, Meaningful, and Momentous. We explore how to craft unexpected, multi-sensory moments that emotionally resonate with audiences.Delving into content creation, Phil stresses truly knowing your audience and constantly experimenting. He gives tips on storytelling techniques to capture attention, incorporating inclusive design, and practicing intentionally. Phil also details common mistakes that make brands forgettable and how to avoid them.Throughout our lively chat, Phil pulls from his extensive experience planning transformative conferences and performances. He emphasizes the power of personal connections and community. Discover more memorable advice in this engaging episode.Key Points:Using the 3Ms (Memorable, Meaningful, Momentous) to create unforgettable experiencesCrafting unexpected moments and understanding audience journeysExperimenting with content while maintaining your core brandPracticing and refining content through feedback and dataEngaging all the senses and learning styles for inclusive experiencesFostering human connections and communityResources:Purchase Unforgettable book: jeffisieh.livePhil Mershon: www.philmershon.com----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts.SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.Email - Subscribe and never miss a live show reminder.----------------------JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or institutions. My talks cover a diverse range of subjects, from purposeful repurposing and captivating storytelling to podcast promotion, social media strategies, visual marketing insights, the art of live video, and much more.