Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

What will the post-pandemic social media landscape look like for marketers? What will customers expect from brands? On this week’s Social Media News Live, Brooke Sellas breaks down how to prepare a marketing strategy for a post-pandemic world. We talk about creating meaningful brand experiences, messaging with empathy, and navigating the new job market.

Twitter Spaces just expanded to anyone with > 600 followers, but now what? On this week’s Social Media News Live, Madalyn Sklar takes shares how to use Twitter Spaces to promote your business and expand your following. Find out where to put your time, money, and attention when it comes to Twitter and, as always, new features just added or coming soon to the platform.

Brands are investing more of their marketing budgets into influencer marketing campaigns. Is influencer marketing part of your 2021 digital marketing plan? On this week’s Social Media News Live, Neal Schaffer shares the latest influencer marketing strategies driving ROI and sales. Find out how to navigate the influencer landscape, find the right partnerships, and manage campaigns.

Facebook’s Clubhouse competitor is coming this summer. Are you going to be ready for it? Rachel Miller talks with Jeff and Grace about Facebook’s new social audio experiences and updates to business tools, Pages, and content creation on this week’s Social Media News Live.

Did you know you can live stream to Amazon? Want to expand your audience and grow your revenue at the same time? Jim Fuhs shares how to live stream on Amazon on this week’s Social Media News Live. Listen and learn how to get started with Amazon Live, apply to become an Amazon Live Creator, and grow your business on the world’s largest retail site.

1.8 billion people use Facebook Groups, and there are tens of millions of groups on Facebook. How is your Group standing out from the crowd? Learn how to grow, manage, and sustain a sense of community online with Lou Mongello. As host and producer of the WDWRadio podcast, Lou shares his strategies for building thriving, meaningful Facebook Groups and creating community-driven content on this week’s Social Media News Live.

Clubhouse is the king of social audio, but can you name the 30+ other companies going after the crown? Ramon Ray talks about networking on Clubhouse and the explosive growth of social audio on this week’s Social Media News Live.

More than 1 billion videos get viewed each day on TikTok and 90% of TikTok users visit the app more than once each day. Are they seeing your business there too? Rachel Pedersen talks about building your brand and selling on TikTok with ad campaigns and live video on this week’s Social Media News Live.

Ever wonder what gives certain ideas, businesses, or careers unstoppable momentum? Are you looking for that spark to turn your small ideas into a huge success? Mark Schaefer talks about his new book, Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds on this episode of Social Media News Live.

Do you know there are nearly one billion video views every day on Pinterest? Or that Pinterest users are 2.6x more likely to purchase after viewing brand video content on the platform? Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind, joins us on this week’s Social Media News Live to talk about Pinterest’s newest marketing tools, video ad placements, and what’s ahead on the product road map.