Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

This week's episode of Social Media News Live is a bit of a mailbag episode! Jeff Sieh, Grace Duffy, and Erik Fisher team up to talk about the latest trend and news on social audio, social shopping, and live video. We’ll be covering what’s new with Instagram, TikTok, LinkedIn, Twitter, Clubhouse, and more!

Wondering what's new with live streaming? Looking for everything you need to succeed with live video? On this week's Social Media News Live, Jeff Sieh is joined by two live streaming superstars, Luria Petrucci from Livestreaming Pros and Katie Fawkes from Ecamm! They will talk about the latest strategies for creators, retailers, and businesses looking to grow their brand and get paid with live video.

With over 5 million monthly active users, 10 billion photos, and one of the most iconic fixtures of Internet culture, Instagram is an essential marketing platform for small businesses. But are you using it to its full potential? Instagram Marketing Expert Jenn Herman of Jenn’s Trends joins us to talk about Instagram Marketing Strategies for small businesses. We’re going to cover why competitors have nothing on Instagram, explore how to make Instagram worth the investment of your time and energy, and, of course, the latest updates coming to Instagram.

Wow! Here’s a shocking stat. Do you know that 95% of employees are currently considering changing jobs, and 92% are willing to switch industries to land a new position... just as worker shortages rise? Are you looking to make this leap too? LinkedIn Expert, Viveka von Rosen joins us to share what you need to have on your LinkedIn Profile to establish your expertise in your current role and set yourself up for success in finding your next one.

ouTube Shorts has already surpassed 6.5 billion daily views globally. Are you missing out on the next biggest opportunity for YouTube creators? You don’t have to! Dan Carson from vidIQ joins us to talk about the expansion of YouTube Shorts to more audiences and creators worldwide We’re also going to explore how to incorporate Shorts into a video content strategy and YouTube's new Twitch-Style live streaming features.

Instagram is moving beyond “just being a square photo-sharing app” and embracing more videos, shopping, and messaging. Peg Fitzpatrick joins us to discuss what businesses and marketers need to know about this shift in strategy. We’re also going to explore how to leverage Instagram’s heightened focus on eCommerce for your business and how Instagram is planning to take on its competitors.

Calling all Facebook Advertisers! You don’t want to miss this week’s Social Media News Live. Tara Zirker joins us to chat about a new Facebook tool that automatically optimizes your Facebook Ads for each user and shares her pro tips for creating ad copy that compels people to move on that CTA!

What do you think of Facebook’s continued investment in new audio-only products? Join us for this week’s Social Media News Live. We ask Erin Cell about Facebook’s new Live Audio Rooms and Podcasts, Spotify’s new Clubhouse competitor, and more!

Wondering how to stand out on social media while keeping up with your busy day job? On this week’s Social Media News Live, we ask Master Plumber and YouTube sensation Roger Wakefield about using social media to establish your expertise, promote your industry, and grow your business!

On this week’s Social Media News Live, we ask Jennifer Priest about Facebook and Instagram’s latest monetization opportunities for creators, influencers, and YOU TOO! We’re also going to explore the latest FROM Instagram on how its algorithms works.