Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Join us for this week’s Social Media News Live! Jeff and Grace share what the future of social media will look like in 2022. With decades of digital marketing experience - yes! decades, we'll discuss how we’ve seen the industry evolve over time and recap the social media trends of 2021 (so far)!

Do you want to create a deeper community around your brand? Want to discover how cohort-based courses can help your business grow? In this episode of Social Media News Live, Jeff Sieh and Ian Anderson Gray talk with Adrian Salisbury about the opportunity around cohort-based courses. They'll discuss the rise in these types of courses and how, if done correctly, they can be extremely powerful tools in building communities around your brand or business.

Where were YOU during the Great Facebook Outage of 2021? On this week’s Social Media News Live, Molly Mahoney joins Jeff and Grace to talk about the importance of an omnichannel presence in light of the Facebook outage! We’re covering how you respond when your business is built on social media platforms. And what can you do to prepare NOW to protect your business in the future!

Do you want to get started with live video? Do you wish to use live video to attract new clients and leads for your company? In this episode of Social Media News Live, we'll look at how to optimize the new LinkedIn Live Video Events, live shopping trends, discover ways that live video can be a repurposing engine, and how live video will play into Zuckerberg's Metaverse. Join us as our special guest Ian Anderson Gray will provide his strategies and tactics for live video!

Are you a Twitter user? Do you want to learn how to use Twitter to help build your business or brand? In this episode of Social Media News Live, we’ll be discussing the new Twitter Communities and what it means for brands. We’ll also be talking about Super Follows, Tweet Reactions, and more! Join us where our special guest Christine Gritmon will discuss all things Twitter!

What if we told you that marketers have been gravitating toward LinkedIn to fuel growth, engagement, and trust, and seeing the results? (And you can too!) On this week’s Social Media News Live! Jeff and Grace are joined by Louise Brogan to talk about building a LinkedIn community around your brand and the rise of the LinkedIn Creator. We’re also going to cover updates to Company Pages and LinkedIn Learning that you might want to consider for your content marketing strategy. And… what YOU need to know about the new LinkedIn Creator Accelerator Program.

Jeff and Grace are joined by Diana Gladney to talk about the latest live video trends and updates you need to know to grow your business. We’re covering the state of virtual events (and how to make the most of them to grow your brand, expertise, and network), how to use live video to sell online, and why live video is here to stay. Get comfortable with it!

Building a loyal, die-hard customer base is critical to growing your business. Want to know how to make it happen? Join us live for this week’s Social Media News Live! Jeff and Grace are joined by Doc Rock from Ecamm to talk about the power of building an online community around your business. Find out how to build a community from zero, what platforms to explore, and what hurdles to avoid!

What do you need to know about the world’s biggest live streaming platform with a booming community of more than 17.5 million daily active users and growing? The answer is everything! Jeff and Grace are joined by Caleb Dempsey from Ecamm to talk about reaching new audiences with Twitch. Find out how Twitch has become the biggest bet for influencer marketing in 2021 and why you need to consider it for your digital strategy!

Jeff and Grace are joined by Jim Fuhs and Chris Stone, the hosts of Dealcasters, to talk about earning an income and growing your business with Amazon Live. We’re covering what you need to know about going live on Amazon, the Amazon Influencer Program, and the cool, new way broadcasters are branding their shows. Most important! We’re going to answer all of YOUR questions about Amazon Live and more!