Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Ever since one of Molly Mahoney’s Reels hit 30+ million views and generated $160K in revenue on Facebook, people have been reaching out to her to find out HOW!! That’s right. Reels are for REAL! On this week’s Social Media News Live, Molly joins Jeff and Grace to talk about monetizing your video views with the Facebook Reels Bonus Program. We’ll also chat about the future of short-form storytelling and how you can do it too!

This week, Mitch Jackson joins Jeff and Grace to explore the Metaverse. We’ll chat about his new book, The Metaverse Handbook, and get his insights into how it’s going to shape the future of business and culture as we know it. And, because he is a lawyer, we’re getting his advice on protecting yourself, your interest, and your brand in this new, immersive, boundless world.

The last two years have been a catalyst for consumer expectations and how business gets done. This week, Mark Schaefer joins us to explore how to design a seamless customer experience beyond social media and build brand trust in the face of significant societal change. We’ll even dive into the future of marketing in the world of Web 3.0 and the Metaverse. ADDED BONUS! - Our friend Gary Stockton from Experian joins us at the start of the show for his insights.

Marketing is more than mapping a customer journey through a sales funnel. It requires taking a walk in their shoes and understanding how to help them get where they want to go. But for that, you don't want to just think like a marketer. You need to BE the customer! Brooke Sellas, Founder & CEO of B Squared Media, joins Jeff and Grace to explore how to connect, converse, and convert through social-led customer care.

With the volume of virtual events continuing to rise or go hybrid, attendees and brands want something beyond another Zoom call. On this week’s Social Media News Live, we’ll discuss the best ways to connect, network, and create memorable experiences! Mike Allton, Head of Strategic Partnerships at Agorapulse, joins Jeff and Grace to share his insights and expertise on raising the bar for virtual events.

On this week’s Social Media News Live, Lisa DiNoto Glassner shares her secrets to success on Instagram, including how to tell your brand story and keep an audience's interest! Tune in for insights from an Instagram expert!

Are you ready for the next big thing? Before you see it everywhere, you’ll see it on Pinterest. Pinterest marketing expert, Alisa Meredith, joins Jeff and Grace for this week’s Social Media News Live! We’re covering Pinetest’s prediction around the biggest consumer trends in 2022 and how you can use this info to reach new customers! We’ll also talk about leveraging video on Pinterest to drive sales and how its user base is evolving to include more men and “novelty-seeking” Gen Z this year.

Not sure how to plan content around your brand this year? Overwhelmed by. ALL. OF. THE. OPTIONS. and not sure where to put your time and resources? For this week’s Social Media News Live, video creator and award-winning social media consultant Desiree Martinez joins Jeff and Grace as they cover strategies for simplifying and streamlining your content plans for 2022 as well as the latest video marketing updates.

For this week’s Social Media News Live! Erik Fisher joins Jeff and Grace and today’s show is all about being more productive in 2022. We’re covering strategies for prioritizing what’s essential in your life and sharing tools for collaborating with remote teams and customers. We’ll also talk about what it takes to “unplug” from time to time but still keep your business going.

Want to discover how live video can grow your business? Live video continues to be a growing trend that is changing the way businesses interact with their leads and customers. On this week's Social Media News Live, Ian Anderson Gray and Jeff Sieh discuss how live video can help your business grow in 2022. We'll also discuss the tools and trends are happening in the live video landscape right now as well as predictions that could affect your business.