Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers

Opportunities for creators have expanded, but so has the level of competition. This week on Social Media News Live, we’re talking with Katie Fawkes, Director of Marketing at Ecamm, about the challenges of keeping the Creator Economy sustainable from both a brand and creator perspective! We’ll also cover monetization opportunities, how to stand out as a new or niche creator, and get her take on being BOTH a marketer and a creator as she hosts The Flow podcast. Check out The Flow podcast at https://flow.ecamm.com

With social media ad formats expected to experience the slowest growth in 2023 and turbulence around Meta, Snapchat, Patreon, and other platforms, creators, brands, and advertisers are taking a serious look at Pinterest for their 2023 marketing budgets. So we are too! On this week’s show, Kate Ahl joins us to explore creator programs and monetization opportunities available on Pinterest. We’ll also talk about Pinterest advertising and Shoppable Pins and the top 2023 marketing trends, as predicted by Pin Activity and Engagement.

Join this special episode of Social Media News Live as Erik Fisher shares some of his favorite productivity tips, tricks, and hacks for setting goals in the new year.

Did you try Discord at once and think it was Slack for gamers? If you're unfamiliar with Discord, it's a popular communication platform that allows for real-time voice and text chat. It's often used by gamers, but it's also a great tool for businesses, teams, and other groups looking to improve their communication and collaboration. Is Discord right for your brand or business? This week, we have Discord expert Keely Dunn discussing the many features and benefits of Discord and how it can help your business or teams.

What makes for a good business story? Does it have to start with an epic founding journey? Is it elevating your employees? Your customers? We’ll ask Ryan Koral, co-founder of Studio Sherpas. We discuss ways to streamline the video creation process for your company. And how to incorporate storytelling into live and pre-recorded brand videos.

There’s a reason brands and creators are jumping at the chance to launch memberships and courses. Paid subscriptions have exploded in popularity, with projections expected to grow to around $307 million by 2025 in the US alone. That’s a big revenue pie! Doc Rock shares how he launched a thriving online membership community and course. We’ll discuss how to establish one of your own. What platform to use? What format? How to keep the content fresh? Plus - how to promote it and make it thrive!

On this week’s show, The Digital Gal Amanda Robinson shared what marketers need to know running Facebook and Instagram ads over this holiday season and what we should know as we plan for 2023. We’ll also chat about her experience traveling with Meta Boost Small Business Studios.

On this week’s show, Conor Brown of WDW Opinion breaks down how he uses TikTok to grow his Walt Disney World travel business.

It’s two shows in ONE! This week, Jeff and Grace are joined by Megan Powers and Jen Cole from the Making a Marketer podcast for a digital marketing roundtable! We’re breaking down what’s going at Twitter (and what it means for your social media planning). Then discuss Meta’s new direction in Q4 2022 and share our expert opinions on Instagram vs. TikTok. You won’t want to miss our show!

Productivity expert and podcaster Erik Fisher shares his secrets on how he's consistently created a weekly podcast for over 10 years! Discover the tactics he uses on his popular "Beyond the To-Do List" podcast to book great guests, prepare for the interview, schedule shows, and much more!