

Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers
Jeff Sieh
Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.
Episodes
Mentioned books

Mar 27, 2023 • 58min
From Screen To Sale: The Future of Live Selling
In this riveting episode, we had an enlightening discussion with Stephanie Garcia, a seasoned live video strategist. Stephanie offered an in-depth look into the world of live shopping, an emerging trend that's reshaping the e-commerce landscape.During the conversation, Stephanie underscored the importance of the live shopping hosts' role and their ability to engage customers and drive sales. She touched on the customer service benefits offered by live shopping, from real-time Q&As to immediate support.Stephanie presented impressive statistics about the rapid growth of live shopping, with an estimated worth of $25 billion in the U.S. by 2023. She also drew attention to the significant strides made by China in this domain.As we navigated through the intricacies of live shopping, Stephanie pointed out the challenges and opportunities this burgeoning trend might present, including the need for prompt customer service and the logistics associated with high-volume sales.Towards the end of our engaging dialogue, Stephanie shared ways to connect with her for further insights into live video strategies, and Conor Brown shared about his journey into live shopping.For a comprehensive understanding of live shopping and to discover how it's revolutionizing the retail industry, tune into the full episode.Guest Details:Stephanie Garcia: Live Video Strategist. Connect with her on social media at LinkedIn.com/in/stephanie-lou and on her website, lightscameralive.com.Conor Brown: Check out his work at WDWopinion.com and follow him on all social channels @WDWOpinion.Sponsor:This episode was made possible by Ecamm. For more information, visit www.socialmedianewslive.com/ecamm.

Mar 18, 2023 • 57min
Scaling Your Brand: How to Out C.A.R.E. the Competition
In this episode, we are joined by special guest Jessika Phillips from Now Marketing Group. Together, we explore how to make your brand stand out and grow by being more caring than your competitors.
We dive into some exciting topics, including how to maintain consistency in your messaging while scaling your business, the importance of balancing automation with personalization to create a better customer experience, and how storytelling can help build emotional connections with your audience.
We also discuss how to avoid sounding insincere or fake when communicating with your customers and how to use metrics to measure your success against your competitors.
So, whether you're a small business owner or a marketer looking to enhance your brand's customer care, tune in to our latest episode for practical tips and advice from industry experts. Join us and let's make your brand stand out from the crowd!

Mar 12, 2023 • 1h 2min
Subscribers To Superfans with Paul Gowder
Join me and the incredible Paul Gowder for the newest episode of Social Media News Live, "From Subscribers to Superfans: How to Build Your Email List and Grow Your Community"!
We're also thrilled to have special co-host Conor Brown join us for this unforgettable event. We'll be sharing some amazing tips and strategies for growing your community with an email list, creating contests that actually convert, and other killer email marketing tactics.
If you want to engage your audience and build a strong online community, this is the perfect opportunity for you to learn from the best. Get ready for some valuable insights, actionable tips, and engaging discussion.

Mar 4, 2023 • 1h 8min
Media Kit Mastery: How to Showcase Your Value as a Creator or Influencer
On this week's episode of Social Media News Live we'll be discussing "Creating Magic with Media Kits." In this episode, we have the pleasure of hosting Peg Fitzpatrick, an expert in media kit creation. She will share her insights on how to make a concise, stunning, engaging, and authentic media kit that highlights YOUR value as a creator or influencer, which is essential for securing brand deals and partnerships.
Creating a media kit may seem like a daunting task, but no worries, you don't need to hire a PR specialist or a graphic designer. Peg will guide you on how to make a media kit all on your own using clever copywriting and free tools.
Tune in to learn how to create the perfect media kit that not only presents you as a valuable partner but also catches the attention of brands and secures you the best deals. Don't miss out on this exciting and informative episode!

Feb 26, 2023 • 59min
Unlock the Secrets of Instagram Success with Inspiring Content
In this podcast episode, join Jeff Sieh and Grace Duffy as they sit down with Lisa DeNotto Glassner, a former Harvard lawyer turned Disney World Influencer and candle maker. Lisa shares her journey of rewriting her life and how she's found success on Instagram. From creating a content schedule to leaning into your analytics, Lisa provides practical advice for building a successful presence on the platform. She also touches on the importance of being authentic and human when engaging with your followers and how to navigate the latest trends in social media. Whether you're a business looking to grow your following or just looking to build a personal brand, this episode is a must-listen. Tune in now to learn how to make the most out of your Instagram account!

Feb 21, 2023 • 51min
Reviving Your Facebook and Instagram Ad Strategies with Andrea Vahl
In this episode of Social Media News Live, hosts Jeff & Grace invites Andrea Vahl, a social media advertising expert, to share her insights on how to effectively advertise on Facebook and Instagram. As businesses look to diversify their social media ad spend, Andrea gets listeners excited about the potential of these platforms. She discusses the incredible improvements she's seen through Facebook and Instagram advertising, and shares her tips on how to optimize your ad strategy to increase engagement and conversions. Whether you're a seasoned advertiser or just getting started, this episode provides valuable insights to help you maximize your ad spend on Facebook and Instagram.

Feb 12, 2023 • 46min
Securing Profitable Brand Deals with Monte Weaver
This week on Social Media News Live, Monte Weaver shares his expertise on making the most of your work through successful brand deals and sponsorships! Learn strategies that benefit both creators and brands 💰💡 and how to negotiate deals.

Jan 28, 2023 • 59min
Monetizing Live Video With Luria Petrucci
Do you know that you can make money from just ONE live viewer on your live streams? It's true!
Luria Petrucci from Livestreaming Pros shares what we're doing in 2023 to make money from live streaming! She has a new program that unlocks the secrets to using live video to grow your audience and revenue! We're going to ask her all about it!
👉 Checkout Luria's new program here: https://bit.ly/3R3ct50
🚀 Powered by Ecamm: https://bit.ly/2Yq4eWn

Jan 21, 2023 • 57min
Design A Live Show with Ana Gil & Fuljens Henry
We have Ana Gil & Fuljens Henry from the Ecamm Network News and Building Blocks shows on this week's show. They’re masters at designing and branding live shows that drive engagement and action, and we’re here to ask how you can too!

Jan 14, 2023 • 58min
Navigating the New Creator Economy with Katie Fawkes
Opportunities for creators have expanded, but so has the level of competition. This week on Social Media News Live, we’re talking with Katie Fawkes, Director of Marketing at Ecamm, about the challenges of keeping the Creator Economy sustainable from both a brand and creator perspective!
We’ll also cover monetization opportunities, how to stand out as a new or niche creator, and get her take on being BOTH a marketer and a creator as she hosts The Flow podcast.
Check out The Flow podcast at https://flow.ecamm.com