

MIDCONVO
Edward Lee & Paul Weaver
Tune into the middle of the conversation between creatives, freelancers, and entrepreneurs who discuss how to achieve success in your business. Hosted by Edward Lee and Paul Weaver.
Episodes
Mentioned books

May 15, 2023 • 45min
How to Find Your ONE Thing — with Alexa Gray - 059
Are you feeling unsure about your career? How do you know if what you’re currently doing is the right thing? In this episode, we sit down and chat with Alexa Gray - marketing director, branding extraordinaire, and social media expert. She played a large role in the success of multi-million dollar company, OLIPOP, by leading their social media and marketing initiatives. Alexa shares all the ups and downs she went through to find her career path. Whether you’re freelancing or working for a company, you’ll find some amazing insights in this episode.
Watch the video of this conversation on YouTube:
https://youtu.be/Nks55iVPUEQ
Connect with us on Instagram!
Alexa: https://www.instagram.com/alexagrayandco/
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/

Apr 18, 2023 • 33min
Pricing Breakdown | Beverage Shoot - 058
What actually goes into a $50k budget project? In this video, Paul breaks down one of his client shoots where he brought Ed on to shoot video. We share tips on pricing, outsourcing, and client expectations. If you are looking to scale your projects this year, this is an awesome episode.
If you enjoyed this episode, please leave us a 5 star rating (Spotify) or 5 star written review (Apple Podcast)!
Watch the video of this conversation on YouTube:
https://youtu.be/Bk1QUrAIxR0
Connect with us on Instagram!
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/

Apr 11, 2023 • 58min
Becoming a 6-Figure Influencer — with Rashad Little - 057
If you’ve been listening to the MIDCONVO for a few years now, you will probably recognize our special guest, Rashad Little (@mrrlittle), from Episode 028. During our time in Los Angeles, we caught up with Rashad on what he’s been up to since we last spoke. Rashad is a Men’s fashion influencer and content creator that that has paved the way for many men when it comes to all things fashion and self-care.
In this episode, Ed and Paul discuss with Rashad what it’s like being a men’s influencer in today’s fast-paced industry, how to stay grounded, and how to stay original and authentic to your own self while working with brands.
Give it a listen, and drop us a review here if you enjoyed this episode.
Watch the video of this conversation on YouTube:
https://youtu.be/P34J4aHkVes
Connect with us on Instagram!
Rashad: https://www.instagram.com/mrrlittle/
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/

Apr 6, 2023 • 55min
Going From YouTuber to DP — with Ryan Kao - 056
Do you struggle with trying to find your path? Should you do client work? Should you start a YouTube channel?
Ryan Kao is an LA based YouTuber, Cinematographer, and DP. He has worked with brands like Nike, Adidas, COS, Prada, and many more. His journey started out as a small creator in Portland Oregon but over the years he's managed to scale both his client work and YouTube channel. In this episode, Ryan shares his successes, failures, and advice for creatives looking to carve their own path.
Watch the video of this conversation on YouTube:
https://youtu.be/k6xTSngNFVk
Connect with us on Instagram!
Ryan: https://www.instagram.com/ryanmkao/
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/

Mar 29, 2023 • 31min
Get Out of Your Own Way - 055
Do you ever feel low energy or have zero motivation? In this episode, Edward and Paul discuss the highs and lows of the freelance life. They share their strategies for staying motivated and productive when the work isn't coming in as quickly as you'd like, as well as how they stay inspired in times of uncertainty. Whether you're a freelancer or an aspiring one, this episode is sure to give you the boost you need to keep on going.
Watch the video of this conversation on YouTube:
https://youtu.be/xwi80w5-NmM
Connect with us on Instagram!
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/

Mar 20, 2023 • 52min
Finding A Gap In The Market — with Puno - 054
How can you stand out as a creative professional? What are the essential ingredients for achieving such differentiation? In this episode, we sit down to chat with Puno (@punodostres), a multi-talented content creator, entrepreneur, mother, and creative extraordinaire, who also happens to be the founder and CEO of @ilovecreatives. We love her work, and this podcast episode only scratches the surface of her remarkable abilities.
During our conversation, we explore how Puno transitioned from a full-time UX design job to establish her own brand and business. Furthermore, Puno shares invaluable insights into how she managed to not only adjust but also innovate within a seemingly saturated creative industry.
Watch the video of this conversation on YouTube:
https://youtu.be/K1NIi5Wl0AM
Puno: https://www.instagram.com/punodostres/
ilovecreatives: https://ilovecreatives.com
Connect with us on Instagram!
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/

Feb 13, 2023 • 42min
How Hard Should Freelancing Be? - 053
Have you ever wondered what it actually takes? What should you consider before making the jump? In this episode, Paul and Ed talk share their experience with freelancing, some tips on how to continue, and what to consider if you are thinking about quitting your 9-5.
Watch the video of our conversation on YouTube:
https://www.youtube.com/@midconvo
Connect with us on Instagram!
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/

Jan 31, 2023 • 34min
How to Make Yourself Valuable - 052
Are you having a hard time finding new work? Are clients not calling you back for another project? In this episode, Paul and Ed share some tips on how you can make yourself more valuable. More specifically, what you can do to make sure clients WANT to work with you and how you can create more stability in your creative business. This was an awesome conversation and we hope you enjoy the episode.
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Prefer to watch the video format of this episode?
Subscribe to our Youtube: https://www.youtube.com/@midconvo
Connect with us on Instagram!
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/

Jan 20, 2023 • 26min
Things That Bleed Into Your Business - 051
First episode of 2023! In this conversation, Paul and Ed discuss a few things that they do in their personal life that directly impact their business. While many podcasts might be covering a new business strategy to start the year, we wanted to provide a different perspective surrounded around health, wellness, and relationships.
Connect with us on Instagram!
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/

Dec 21, 2022 • 36min
Creative Etiquette - 050
What are the unwritten rules of being on-set? In this episode, Paul and Ed explores creative etiquette for creative freelancers. They discuss common etiquette pitfalls and how to best handle them, how to maintain professional relationships while still staying friendly, and lastly, they share personal experiences when working with a crew on-set.
Connect with us on Instagram!
Edward: https://www.instagram.com/edwardleefilms/
Paul: https://www.instagram.com/paulwheatthins/