Treat Your Business

Katie Bell
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Apr 10, 2024 • 17min

072 How to hire great people that stay and perform in your clinic

I'd love to hear from you 'text the show'Welcome to the Treat Your Business podcast with Katie Bell! I'm Katie, and I'm thrilled to have you join me on this wonderful Wednesday morning. Whether you're in your car, at home, or wherever you may be listening, I'm grateful for your time and attention.Summary:In this episode, we delve deep into the often challenging world of hiring for your clinic. Katie shares invaluable insights into why traditional hiring methods may be setting both you and your team up for failure. She stresses the importance of strategic planning and forward-thinking in the hiring process, emphasising the need to hire for where you want your clinic to be, not just for current needs.Katie introduces the concept of the "Zog Exercise," a simple yet powerful tool to assess where your time is best spent within your business. By identifying tasks that fall within your "Zone of Genius" versus those in your "Incompetent Zone," you gain clarity on where to focus your efforts and where to delegate.Furthermore, she highlights the significance of hiring slowly and meticulously, taking candidates through a thorough 12-step hiring process to minimise the risk of bad hires. By aligning hiring decisions with your clinic's long-term goals and diligently assessing your staffing needs, you can set your clinic on a path to sustainable growth and success.Key Takeaways:Strategic Planning: Plan your hiring needs based on future projections rather than current demands.Assessing Need: Use financial projections and capacity assessments to determine when and who to hire.Zog Exercise: Identify tasks within your Zone of Genius and delegate tasks outside this zone to optimize your time.Hiring Process: Implement a thorough 12-step hiring process to ensure the right fit for your clinic's growth.Forward-Thinking: Embrace a proactive approach to hiring, focusing on building a team aligned with your long-term vision.Feel free to reach out to me and continue this conversation. Your feedback is invaluable, so don't hesitate to leave a rating or review. Remember, real change comes from action, so let's commit to transforming your clinic for success starting today!Thank you for tuning in, and I look forward to connecting with you soon!Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Apr 3, 2024 • 21min

071 How do you know WHEN and WHO to hire next?

I'd love to hear from you 'text the show'Welcome to the Treat Your Business podcast with me, Katie Bell. In this episode, I delve into the crucial aspects of hiring that every clinic owner should master to drive growth and success in their business.Summary:In this episode, I share insights from a recent masterclass where I addressed the fears and challenges clinic owners face when it comes to expanding their teams. I discuss the importance of overcoming hiring obstacles to achieve sustainable business growth.Key Takeaways:Building a successful clinic requires strategic hiring, regardless of whether you're bringing on your first or tenth team member.Effective hiring starts with clear job descriptions and compelling job adverts that attract the right candidates.Consistency and visibility in your recruitment process are key to attracting quality candidates amidst the noise of job market.Avoid hiring out of panic; take the time to assess candidates thoroughly to ensure they're the right fit for your clinic's culture and objectives.Implement a structured hiring process, including assessments tailored to each role, to ensure you're selecting candidates who are not only skilled but also aligned with your clinic's values and goals.Embrace the shift from self-employment to employing staff, understanding the benefits and drawbacks of each model for clinic sustainability and growth.Conclusion:Thank you for tuning in to this episode of the Treat Your Business podcast. Remember, true change comes from action, so apply the insights shared today to enhance your clinic's hiring process and drive towards success. Join our thriving community and access valuable resources to support your business journey.Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Mar 27, 2024 • 26min

070 The magic pill for clinic success

I'd love to hear from you 'text the show'Hello, and welcome back to the Treat Your Business podcast! I'm Katie Bell, and I'm thrilled to have you here with us today. If you're new to the podcast, a warm welcome to you too. Today's episode marks the final installment of our special series dedicated to exploring the fundamental pillars of business success. If you've missed any of the previous episodes, don't worry - you can catch up at any time.Summary and Key Takeaways:In this episode, we delved deep into one of the most crucial yet often overlooked aspects of entrepreneurship: mindset. I was joined by the incredible Philippa Aldridge, our holistic and mindset coach at Thrive, we embarked on a journey to uncover why you, as the business owner, are the cornerstone of your business's growth and success.Here are some key takeaways from our conversation:You Are the Foundation: Your business is a reflection of you. Your values, beliefs, and mindset are intricately woven into every aspect of your venture. Recognising this truth is the first step towards unlocking your full potential as an entrepreneur.The Power of Mindset: Your mindset can either propel your business forward or hold it back. Investing in your mindset is not just about personal development; it's a strategic move that can drive tangible results in your businessBreaking Free from Limiting Beliefs: Fear of failure, fear of success, and fear of self-awareness are common barriers that entrepreneurs face. By identifying and addressing these fears, you can pave the way for growth and transformation.Mindset + Strategy = Success: While strategy is essential, it's your mindset that ultimately determines your success. The synergy between mindset work and strategic planning is the secret sauce for sustainable growth and fulfillment.As we wrap up today's episode, I encourage you to take a moment to reflect on what you've learned. Are there any mindset shifts you can make to propel your business forward? Remember, change begins with a single decision. If you're ready to take your business to the next level and need guidance along the way, I'm here to help.Don't forget to check out the show notes for additional resources and to book a complimentary business and marketing audit call with me. Your journey to success starts now!Thank you for tuning in, and remember, true transformation begins with action. Until next time, keep thriving!Remember to leave a rating or review if you found this episode helpful. Your feedback is invaluable as we continue to grow and evolve together. Talk soonTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Mar 20, 2024 • 25min

069 Why your business model is set to fail

I'd love to hear from you 'text the show'Welcome to another exciting episode of "Treat Your Business" with me, Katie Bell! In today's episode, we're diving deep into the foundations of building a resilient and sustainable business model for clinic and studio owners.In this episode, I address the common challenge of inconsistent income faced by many business owners in the healthcare industry. We explore the root causes of this issue, including inconsistent revenue, marketing strategies, sales approaches, and team performance.I share insights into the importance of transitioning from a pay-as-you-go model to structured programs or packages, allowing for more predictable revenue streams and better client retention. By delivering exceptional results and creating a business model that aligns with both client needs and business sustainability, we can achieve long-term success.Throughout the episode, I offer practical advice and examples of creative ways to work with clients, such as incorporating online elements and implementing subscription-based models. These strategies not only improve client satisfaction but also contribute to a more stable and thriving business.In summary, mastering business resilience involves rethinking traditional approaches and adopting innovative strategies tailored to the needs of both clients and the business. By making these shifts, clinic and studio owners can create consistent income streams while delivering exceptional results.Remember, the journey to business success is ongoing, and I'm here to support you every step of the way. Don't forget to check out this link https://thrive-businesscoaching.com/podcast/what-is-your-qbr/ for additional resources and support. Let's build a thriving business together!Summary:In "Treat Your Business EP69," Katie Bell explores strategies for building a resilient and sustainable business model for clinic and studio owners. She addresses the challenge of inconsistent income and offers insights into key areas such as revenue, marketing, sales, and team performance. By transitioning to structured programs and incorporating creative elements like online services and subscriptions, business owners can achieve consistent income while delivering exceptional results.Key Takeaways:Identify and address the root causes of inconsistent income, including revenue, marketing, sales, and team performance.Transition from a pay-as-you-go model to structured programs or packages for more predictable revenue streams.Embrace creative approaches like online seTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Mar 13, 2024 • 21min

068 Why visibility is currency in your clinic

I'd love to hear from you 'text the show'Hi there, and welcome back to another exciting episode of the Treat Your Business podcast with me Katie Bell! I'm thrilled to have you join me today as we delve deeper into the crucial foundations of business success.Summary:In this episode, we're shifting our focus to the second key foundation every business owner needs: the visibility strategy. As I always say, "Visibility is currency in your business." Without a clear strategy to make your presence known, you risk getting lost in the noise and missing out on valuable opportunities.Key Takeaways:Know Your Audience: Whether you're a seasoned clinic owner or just starting out, understanding your audience's pain points and motivations is essential. People are driven to move away from problems, so tailor your marketing to address their specific concerns.Marketing Precision: Avoid the trap of trying to be everything to everybody. Instead, focus on speaking directly to the needs of your ideal client. Craft a clear elevator pitch that highlights who you serve and how you can help them.Consistent Visibility: Marketing should never stop, even when you're busy. Consistency is key to maintaining a steady flow of clients and income. Don't rely solely on word of mouth—invest in a multi-layered marketing strategy to reach your target audience effectively.Track and Adapt: Keep a close eye on your marketing efforts and track where your inquiries are coming from. This data will help you refine your approach and allocate resources to the most effective channels.Closing Thoughts:Thank you for tuning in to today's episode! Remember, content consumption alone won't drive change—take action on what you've learned. Whether it's implementing new marketing tactics or exploring our transformational coaching programs, commit to moving your business forward.Don't forget to join our thriving community in the Treat Your Business Facebook group, where you'll find a treasure trove of business masterclasses and valuable insights. And if you enjoyed today's episode, I'd love to hear your feedback—leave a rating or review to let me know how the show has impacted you.This is just the beginning of our journey together, so let's keep the conversation going. Reach out to me at thrivebusinesscoaching.com or via the links in the show notes—I can't wait to connect with you!Until next time, here's to unlocking your business's full potential. Keep thriving!Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Mar 6, 2024 • 24min

067 Why don't you just get a normal job?

I'd love to hear from you 'text the show'Welcome back to another episode of "Treat Your Business". I'm Katie Bell, and today, we're diving into the core of business fundamentals. Lately, I've been engaged in enlightening discussions with clinic owners like you during our business and marketing audit calls. Something intriguing emerged during these conversations – the absence of essential elements in their business strategies. Today marks the beginning of a series where we revisit some crucial business basics.Summary:In this episode, we explore the vital yet often overlooked aspects of running a successful clinic business. Amidst the daily grind of patient care, administrative tasks, and marketing efforts, it's easy to lose sight of foundational principles. Through insightful anecdotes and practical examples, we unravel the significance of strategic planning, profit prioritisation, and aligning business decisions with long-term goals.Key Takeaways:Strategic Planning: Stepping off the treadmill of daily operations to focus on strategic planning is imperative for business growth.Profit Prioritisation: Revenue alone is not indicative of success; prioritising profit ensures sustainable business growth.Financial Projections: Establishing clear financial goals and projections helps guide strategic decisions and resource allocation.Time Management: Being proactive rather than reactive is crucial; effective time management allows for strategic decision-making and business development.Business Vision: Revisiting and realigning with your initial business vision is essential to adapt to changing circumstances and priorities.Business Support: Seeking external support, such as business and marketing audit calls, can provide valuable insights and strategic guidance for business improvement.Remember, embarking on a business journey without a clear plan is akin to setting off on a trek without a map – you'll likely lose your way. Take the first step towards strategic business growth by booking your complimentary business and marketing audit call today. Here's to transforming your clinic's future!Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Feb 28, 2024 • 14min

066 The 5 Ways to Reduce the Churn

I'd love to hear from you 'text the show'Hello, and a warm welcome to the Treat Your Business podcast. I'm Katie Bell, your host. If you've been following our February series on boosting business revenue without drowning in marketing, you're in for a treat today. We're diving into actionable strategies to bring retention points closer in your customer journey.Summary:In this episode, I unveil the Emotional Cycle of Change, a powerful concept by Kelly and Connor. Understanding your clients' emotional journey is key to reducing churn. From uninformed optimism to the Valley of Despair and eventually reaching informed optimism, each stage demands tailored strategies for client retention.Key Takeaways:Recognising Uninformed Optimism: Clients start enthusiastic but uninformed about the challenges ahead.Navigating Informed Pessimism: The critical point where many consider quitting; address this with proactive support and encouragement.Conquering the Valley of Despair: The toughest phase; share success stories and testimonials to inspire and uplift.Celebrating Informed Optimism: Acknowledge progress, set new goals, and elevate your clients from good to exceptional.Encouraging Continuous Commitment: As clients cycle through success, they'll commit to higher-level goals and remain loyal.Your business success is our goal. Take a closer look at your customer journey, identify the pivotal churn points, and implement tailored strategies. And, a little favour to ask – share the love by writing a review, and let's help others find their way to success. Until next week, stay tuned for more valuable insights!Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Feb 21, 2024 • 19min

065 Are You Creating Enemies?

I'd love to hear from you 'text the show'Hello, lovely listeners! Welcome to this week's episode of the Treat Your Business podcast. I'm Katie Bell, your host for today. Thanks for joining me on your commute, during clinic breaks, or wherever you are, for some bite-sized, juicy insights to elevate your business.Summary:In this episode, we dive into the critical topic of bringing the retention point closer. Katie shares valuable insights on why waiting for the retention point to kick in later can lead to dropouts and decreased follow-up rates. The key? Bringing that retention point into the client's journey much sooner, fostering longer-term relationships, and boosting clinic revenue.Key Takeaways:Inspire clients to improve themselves, bridging the gap from where they are to where they want to be.Provide clarity on the pathway to improvement, keeping advice clear and actionable.Take the first step with clients, guiding them towards their goals.Reveal your unique personality to create a genuine connection.Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Feb 14, 2024 • 24min

064 What Is Your QBR?

I'd love to hear from you 'text the show'Hello and welcome to this week's episode of the Treat Your Business podcast. I'm your host, Katie Bell, and I'm thrilled that you've chosen to join us today. If you missed last week's episode, it sets the stage for what we're covering this month about sharing the love. So, make sure to catch up!Setting the Scene:In February, we're focusing on boosting revenue by doing less marketing, emphasising client retention and delivering outstanding results. This is a shift from traditional marketing, and it's all about leveraging what's already working in your clinic.Exciting News:Guess what? You can now listen to me on Alexa! If you're multitasking at home, just say, "Alexa, play the Treat Your Business podcast," and I'll be in your ears.Recap of Last Week:Last week, we discussed warming up clients and re-engaging them through personalised health check-ins. If you missed it, head back and catch up before diving into today's episode.Insights from Therapist Transformation Course:We recently concluded the Therapist Transformation Course, focusing on converting and retaining clients. Many struggle with this, impacting results, reputation, and profitability.Key Challenges:Self-confidence and a money mindset often hinder conversion and retention. Addressing these is crucial for success.Introducing QBR (Queen Bee Role):Think of your business like a bee colony, with a vital role to protect at all costs—the Queen Bee Role (QBR). Identify the function that needs safeguarding, creating a shared focus for your team.Framework Overview - Consultative Selling:Introducing a customer-centric approach called consultative selling, we delve into the importance of active listening, problem-solving, and tailoring services based on each client's unique needs.The QBR in Action:Understanding and protecting your QBR ensures standardised processes, sets company standards, and focuses on exceptional service. This approach enhances client lifetime value, reputation, and revenue.Thanks for joining this episode. If you're interested in the Therapist Transformation Course, book a 15-minute call with me:https://link.magicmrm.com/widget/bookings/ttccallNext week, we'll explore the retention point and the hook episode. Share the love by writing a review and stay tuned for more insights.See you next week!Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
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Feb 7, 2024 • 28min

063 Make More Money By Doing Less Marketing

I'd love to hear from you 'text the show'Hello, lovely listeners! I'm Katie Bell, your host for this week's Treat Your Business podcast. Whether you're tuning in during your morning commute or enjoying this podcast elsewhere, I appreciate your company. In today's episode, we're delving into a fantastic strategy to boost your revenue without drowning in marketing efforts. So, buckle up, and let's get started!Summary:In this month of love, we're focusing on sharing the love in our businesses. Last month, we set intentions for the year, and now it's time to elevate our approach. The goal? To make more money while doing less marketing. Throughout February, I'll guide you on maximising client engagement, conversion, retention, and referrals.Key Takeaways:Prioritise client re-engagement to create lasting connections.Implement a strategic onboarding process to warm up clients.Conduct regular health check-ins post-treatment for ongoing support.Leverage existing client relationships for referrals and increased lifetime value.Upcoming Masterclass:Don't miss our free masterclass on the 14th of February at 4 p.m. via Zoom. I'll share insights on transforming your business strategy for enhanced client outcomes and increased revenue. Join the FREE masterclass – How to make more reoccurring revenue without doing more marketing https://us06web.zoom.us/meeting/register/tZcudeusrDooHdenV2k4SUA8alr_P-qE4A5o?fbclid=IwAR3czBvF6fkz8YQUdN1BpJ_aJb8AwIwEy0jhLJGEZHAx0BBqXJXYHOqrTTg#/registrationTreat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.Learn more at mbstmedical.co.uk.  therapy Transformation Course: https://join.thrive-businesscoaching.com/ttc-2025 🔗 If you are ready to get ahead, you will find all the essential resources and links you need right here: our Linktree Leave a review!: https://ratethispodcast.com/tyb Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1

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