

Kickoff Sessions
Darren Lee
Weekly podcast episodes with the sharpest minds in the world to help you live a richer & more fulfilling life. Previous guests include Luke Belmar, Justin Waller, Sahil Bloom, Gad Saad, Peter Schiff, Stirling Cooper, Jack Hopkins, Sadia Khan, Matt Gray, Daniel Priestley, Richard Cooper, Justin Welsh, Arlin Moore and more.
Episodes
Mentioned books

Nov 8, 2023 • 1h 12min
#184 Jack Hopkins – Follow This Framework For Your First $100K/Month
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsOn episode #184 of Kickoff Sessions we’re back to where it all started - Bangkok. We got a special pod today as we sat down with Jack Hopkins aka the CEO of Testosterone.In this episode, Jack provides the exact framework he used to build his business to over $100k per month in revenue. He stresses on the importance of focusing on personal development first before trying to scale a business. He reveals the secrets to getting your mindset, habits, and health in order. Jack also talks about the power of creating viral content and how he consistently tests new content strategies aligned with his core brand. Mastering high-ticket offers is also crucial for hitting the $100k milestone. Jack reflects on the common pitfalls that come when you start earning big money, and the ability to stay grounded, pay yourself first, and appreciate the journey. We also explore the connection between business and fitness, managing pressure and the lessons he has learnt from training for his upcoming fight.If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.Jack’s Socials:YouTube: https://www.youtube.com/@JackhopkinsCEOInstagram: https://www.instagram.com/jackhopfitness/?hl=enNew Elite Private Network. ⚜️ - https://www.newelite.org/accessMy Socials:Instagram: https://bit.ly/3LFbEgELinkedIn: https://bit.ly/3FCS3JATwitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y🎙️ Leave an Apple Review: https://apple.co/3uCwViF(00:00) Preview and Introduction (01:25) Dropping the CEO of Testosterone Title (07:54) Why You Should Lean Into What Works on YouTube (12:52) How To Find Purpose and Be Who You Want to Be (16:39) How To Get To 100k/month(20:13) Mastering Persuasion and Influence in Sales (24:41) The Value Equation in Online Business (30:38) Why You Should Stay Selfish and Pay Yourself First (37:23) The Purple Cow Concept (39:16) Why You Should Be Constantly Testing Your Content(43:13) Align Your Personal Brand To Your Business(50:13) Do Friendships Change with Success (56:15) Appreciating the Process and Living in the Moment(59:57) Manifestation vs Mental Masturbation (01:02:47) Key Book Influences (01:08:46) The 100K BreakthroughSupport the show

Nov 1, 2023 • 60min
#183 Eric Siu – How to Level Up Your Business, Content & Life
On episode #183 of Kickoff Sessions, we sat down with Eric Siu, founder of Single Grain, a Growth Marketing agency, and the voice behind the ‘Marketing School’ and ‘Leveling Up with Eric Siu’ podcast. We explore the future of podcasting, strategies to grow your business, and Eric’s motivation behind creating content. In this episode, Eric shares his personal journey through podcasting, from 270 downloads to over 100 million today. We delve into the nuances of creating creation, stressing the balance between quality and experimenting with new types of content.As we wrap things up, Eric goes deep on the future of branding and content. Eric shares his two cents on how storytelling emerges as the important tool for those aspiring to make a mark in the content space, emphasizing its relevance across various domains as well. If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.Eric’s Socials:- LinkedIn: https://www.linkedin.com/in/ericosiu/My Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y Leave an Apple Review: https://apple.co/3uCwViF(00:00) Preview and Introduction(02:53) Eric Siu’s Principles of Content Creation (05:00) Eric’s Core Business Values(08:11) Breaking Down The Success of Single Grain(10:15) Developing an Entrepreneurial Mindset(13:12) Multitasking in Business: Good or Bad?(17:33) How To Choose The Right Projects & Maintain Focus (24:24) Eric's Startup Experiences (27:04) Breaking Down Business Models: Agency vs. Tech/SaaS(30:45) Why Networking Is The #1 Skill Everyone Should Have (35:08) Thinking Long Term and Having the Right Peer Group(38:23) Why Research Is Important in Content Creation(43:37) Storytelling in Sales & Marketing (50:38) Building Brand Equity and Creating Unique ContentSupport the show

Oct 29, 2023 • 1h 4min
#182 Mark Sisson – The Secret Sauce Behind a $200 Million Dollar Brand
On episode #182 of Kickoff Sessions, we sat down with Mark Sisson, an American fitness author, food blogger, former distance runner, triathlete, and Ironman.Mark is renowned for his contribution to the health industry as a New York Times bestselling author, founder of Primal Nutrition and Primal Kitchen, and is the publisher of MarksDailyApple.com – a blog that has remained at the pinnacle of health and fitness discussions for over a decade.In the episode, Mark takes us through the process of building a $200 million brand, delving deep into the similarities between the challenges faced in Ironman events and entrepreneurship and how these experiences shaped his business acumen. We touch upon his journey from embracing discomfort in sports to finding a balance in life, discussing his evolving work ethic, and the core values that contributed to the success of his ventures such as Mark's Daily Apple and Primal Kitchen. As we reflect on the evolution of his entrepreneurial and athletic pursuits, Mark elaborated on the highs and lows of his entrepreneurial journey, the challenges of managing relationships while building a massive business, and his stance on employment. Emphasising the importance of adaptability, he highlighted his own reinventions at pivotal ages and the significance of content marketing across diverse platforms as well.Mark shares his strategies for goal-setting, handling potential pitfalls, and the criticality of timing in business as well. Be sure to watch till the end as Mark reveals the practices he adopts to enhance his longevity.If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts. Mark’s Socials:- Twitter: https://twitter.com/Mark_Sisson- Check out Peluva: https://peluva.com/My Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z(00:00) Preview and Introduction(01:12) The Similarities between Endurance Sports & Entrepreneurship(04:36) Benefits of Delaying Gratification (09:04) What Keeps Mark Driven?(12:13) Intrinsic vs. Extrinsic Motivators in Life(16:15) The Importance of Pursuing Your Natural Abilities(17:25) Balancing Work and Personal Life(20:14) Does Money Solve ALL Your Problems?(24:18) The Essence of Living in the Moment(26:34) Mark's Entrepreneurial Evolution & Insights into the Footwear Business(37:25) Primal Kitchen's Market Position & Challenges(45:02) Transitioning from Primal Kitchen to Starting Peluva(50:43) Why Foot Health Is Important(58:53) Where is Modern Medicine Headed?(01:01:49) Walking Barefoot and its Impact on Health⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y Leave an Apple Review: https://apple.co/3uCwViFSupport the show

Oct 25, 2023 • 1h 25min
#181 Eric Jorgenson – Your Guide to Technology, Truth & Building The Future
On episode #181 of Kickoff Sessions, we sat down with Eric Jorgenson, investor, entrepreneur, and writer behind "The Almanack of Naval Ravikant." In this episode we dive deep into Eric's latest book, "The Anthology of Balaji: A Guide to Technology, Trust, and Building the Future." Balaji Srinivasan is an American entrepreneur and investor. He was the co-founder of Counsyl, the former Chief Technology Officer of Coinbase, and former general partner at the venture capital firm Andreessen Horowitz.Our conversation kicks off with an exploration of the book's core themes, focusing on the role of technology as a foundation for human progression. Shifting gears, we delve into the broader implications of government regulations on sectors like medical, finance, and AI, highlighting the contrast between the rapid advancements in countries like China compared to the regulatory hurdles in the U.S. We also explore the profound impact of media on shaping societal perceptions, the vital role of having credible information, and the evolving landscape of truths in our modern world. We also discuss the unique challenges startups face, the art of assessing investments, and the ever-growing realm of podcasting.Check out Eric Jorgenson’s Latest Book, “The Anthology of Balaji” - https://balajianthology.com/My Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y Leave an Apple Review: https://apple.co/3uCwViF(00:00) Preview and Introduction(01:54) What is Eric's Writing Process?(02:53) Analysing Balaji Srinivasan's Ideas(04:37) Human Advancement Through Technology?(10:21) Breaking Down the Importance of Fair use of Technology (14:32) Implication of Government Intervention and Regulations(18:44) Learning From Other Countries (22:05) Is the Internet Disrupting Traditional Media?(31:00) Aligning Societal Beliefs with Mathematical Truths(35:24) Navigating Personal Growth Strategies (42:59) Effective Business Models and Market Strategies(55:47) Leveraging Technology for The Greater Good(01:02:04) Where is The Podcast Industry Heading?(01:05:39) The Future of YouTube (01:18:11) Importance of Innovation in Business Support the show

Oct 22, 2023 • 51min
#180 Peter Schiff – Is The World’s Financial System About to Collapse?
Watch This NEXT: https://www.youtube.com/watch?v=HlK2P76_ZZsOn episode #180 of Kickoff Sessions we sat down with Peter Schiff, CEO and Chief Global Strategist of Euro Pacific Capital Inc. In this episode, we delve deep into Schiff's views on the looming financial crisis, with a focus on the repercussions of excessive global debt. Schiff opens up about the criticisms and challenges he faced regarding his Pacific Bank and clears the air about its operations.The conversation transitions to global geopolitics, as Schiff shares his take on the Israel-Palestine situation and its potential global impact. Rounding off, we gain a clearer understanding of Schiff's investment strategies for young individuals in current economic uncertainties and his perspective on the possibility of a return to the gold standard.With an illustrious career as a financial commentator, Schiff brings his insights on the global financial landscape, drawing from his experience and shares his perspective on the economic challenges that lie ahead.If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.Peter Schiff’s Socials: Twitter: https://twitter.com/PeterSchiffMy Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y Leave an Apple Review: https://apple.co/3uCwViF(00:00) Preview (00:51) What is the Root of the Financial Crisis?(05:55) Controversy Surrounding Pacific Bank(12:30) Understanding the Pacific Bank Allegations(18:13) What is the Role of The Government in Banking?(27:36) Media Conspiracies and Its Impact (33:32) Peter’s Investment Advice (37:08) What is The Gold Standard?(42:26) The New Age of MoneySupport the show

Oct 18, 2023 • 1h 17min
#179 Javier Ramírez Lugo – How to Sell Anything to Anyone
On episode #179 of Kickoff Sessions we sat down with Javier Ramírez Lugo, Founder of Cuota, a B2B sales consultancy that has helped over 50 venture-backed startups increase revenue by optimizing sales.In this episode, Javier takes us through WeWork's rise in 2010 and delves into the pivotal moments and challenges the company faced. As a top-performing sales leader, Javier unravels key sales strategies, from understanding your ideal customer to leveraging the untapped power of LinkedIn for business growth. Dive deeper into the intricacies of market segmentation, and learn how to navigate the complex world of sales cycles, recognizing red flags and handling objections. As we wrap up, Javier also sheds light on when and how founders should consider scaling up and making wise hiring decisions.If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.Javier’s Socials: - LinkedIn: https://www.linkedin.com/in/javier-ramirez-lugo/My Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y Leave an Apple Review: https://apple.co/3uCwViF(00:00) Preview and Intro(06:10) What is the Founder's Role in Sales?(14:30) The Importance of Personalized Sales (18:06) Leveraging Video in Sales(23:24) Breaking Down Market Segmentation(30:12) Tackling Sales Challenges(41:15) Handling Sales Objections(51:44) LinkedIn's Sales Potential(59:13) Effective Sales Scaling & Hiring(01:06:34) Conclusion & Final InsightsSupport the show

Oct 11, 2023 • 1h 22min
#178 Rob Hoffman – The Truth Behind a $300K/Month Content Machine
On episode #178 of Kickoff Sessions we sat down with Rob Hoffman, Co-Founder and CEO of Contact Studios. Rob's journey includes steering two media companies to over 2 million monthly visitors, building a digital community of 14 million strong, establishing two 7-figure businesses and generating over $10 million in revenue for his clients. In this episode, Rob shares his insights on the art and science of content, emphasizing the importance of creating irresistible content. He delves into content as a service, discussing its benefits and limitations, and offers strategies to enhance video content and boost click-through rates.Rob provides practical advice on growing subscribers, measuring retention rates, and avoiding common content creator mistakes. We also touch on the future of video content, addressing the rise of mediocrity, storytelling principles, and the balance between quality and quantity. Rob’s Socials: LinkedIn: https://www.linkedin.com/in/rob-hoffman-ceo/Twitter: https://twitter.com/rob_hoffman_My Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y Leave an Apple Review: https://apple.co/3uCwViF(00:00) Preview(02:56) Perfecting the Content Creation Process(05:50) Rob’s Entrepreneurship Journey(13:37) Why It's Important To Know How to Sell(14:01) Strategies to Monetise Your Content (25:55) Tailoring Content for YouTube, Instagram & LinkedIn(38:36) Intellectual Property in Content(45:26) Retention Strategies That Work(51:38) Life Living in Bali & Columbia (01:07:51) The Expat Experience & Personal GrowthSupport the show

Oct 8, 2023 • 53min
#177 Brett Williams – The Solopreneur Behind a 7-Figure Design Empire
On episode #177 of Kickoff Sessions we sat down with Brett Williams, the mind behind Designjoy, a one-person design business that rakes in $1.2 million annuallyIn this episode, Brett opens up about his path from a side gig designer to building a highly profitable venture. Find out how his selective and strategic project approach not only attracted top-tier clients but also granted him the freedom to decline projects that didn't align with his passions and skills.Brett reveals his strategy of sharing financial wins on Twitter to expand his influence, details his decision to leave his full-time job, and delves into the pricing strategies and hiring practices that helped him build a 7 figure business.We wrap things up by exploring the importance of setting goals beyond financial gain and how Brett maintains a healthy work-life balance. Plus, learn how building an audience can drive your business journey towards new horizons. If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.Brett’s Socials: LinkedIn: https://www.linkedin.com/in/brettwill1025Twitter: https://twitter.com/BrettFromDJMy Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y Leave an Apple Review: https://apple.co/3uCwViF(00:00) Preview (00:38) Brett William's controversial Tweets(04:00) Conflict between personalities on Money Twitter (08:23) $0 to $10K in the first three years of Designjoy(17:14) Changes from $10K to $50K to $150K per month(24:56) Why did you not want to hire? (34:17) What is Designjoy's profit margin and revenue? (38:00) Who was Brett Williams biggest influences? (44:29) The importance of giving back and fulfilment (48:29) You have to be good and fast to grow(50:40) Learning to say 'no' in business Support the show

Oct 4, 2023 • 46min
#176 Dr Gad Saad – 8 Secrets For Leading a Good & Happy Life
On episode #176 of Kickoff Sessions we sat down with Dr. Gad Saad, renowned marketing professor, author of The Saad Truth about Happiness: 8 Secrets for Leading the Good Life and the host of The Saad Truth.In this episode, Gad takes us through the concept of the Inverted U Curve and its universal applicability, exceptions, and whether passion can transcend this curve. We delve into the distinction between passion and happiness, examining its relevance in performance, stress, and workload. We shift our focus to relationships as we explore the dynamics of lust, attraction, and attachment in long-term happiness. We discuss the role of persistence and grit in pursuing significant goals and how embracing discomfort can lead to personal growth. We also touch on wealth and happiness, including exceptions like using wealth for charity, and reflect on the impact of earning versus giving money. Gad also opens up about his personal regrets, including not participating in an Ironman race and not pursuing a professional football career, and their potential influence on happiness.If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.Check out Gad’s latest book, The Saad Truth About Happiness, 8 Secrets for Leading the Good Life: https://www.amazon.com/Saad-Truth-about-Happiness-Secrets/dp/1684512603Gad’s Socials: YouTube: https://www.youtube.com/@GadSaadTwitter: https://twitter.com/GadSaadMy Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y Leave an Apple Review: https://apple.co/3uCwViF00:00 Preview and Intro04:27 The Inverted U Curve08:04 Taking the Path Less Traveled12:18 Balancing Work and Happiness15:41 Impact Career Choices on Happiness21:31 Why it’s Important to Live Authentically27:40 Gad’s Personal Regrets32:56 The Key to Successful Relationships40:37 Gender Dynamics In RelationshipsSupport the show

Sep 30, 2023 • 1h 20min
#175 Luke Barnatt – How to Adopt The Relentless Mindset of UFC Athletes & Entrepreneurs
On episode #175 of Kickoff Sessions we sat down with Luke Barnatt, former UFC Middleweight who's now making waves in the online business world.In this episode, we explore ego and overconfidence in fighting and its impact on business and life, drawing lessons from the UFC. Luke discusses his journey from sleeping on the gym floor, developing a strong mindset, and transitioning to entrepreneurship. We also touch on becoming a complete man, the importance of communication and networking, staying vigilant against complacency, and finding and realigning one's purpose. Luke's perspective on money, success metrics, and the influence of building leverage media adds depth to our conversation, all while emphasizing that the journey itself holds greater value than the end results achieved.If you enjoyed this podcast, please consider leaving a 5-star rating on Spotify and a review on Apple Podcasts.Learn more about Luke Barnatt's mentorship: https://www.lukebarnatt.com/mentorshipLuke Barnatt’s Socials- Instagram: https://www.instagram.com/lukebarnatt/?hl=en-Twitter: https://twitter.com/LukeBarnattMy Socials:- Instagram: https://bit.ly/3LFbEgE- LinkedIn: https://bit.ly/3FCS3JA- Twitter: https://bit.ly/3ExJ26Z⏺️ Voics: https://www.voics.co/🗞️ Newsletter: https://bit.ly/3KftBCP🎤 Podcast Accelerator: https://bit.ly/3f1ir81📞 Schedule Free Call: https://bit.ly/3GsNyTU⭐ Leave a Spotify Review: https://spoti.fi/36RrL9Y Leave an Apple Review: https://apple.co/3uCwViF(00:00) Preview and Introduction(02:54) Transitioning From Fighter to Entrepreneur(07:12) Battling Ego As a Fighter(14:11) Seeking Help vs. Going Solo(16:50) Lessons from Andrew Tate(21:47) What is the War Room’s Objective?(26:11) Adjusting to the Entrepreneurial Lifestyle(31:11) Choosing Health over Wealth(38:47) Luke’s Journey to UFC Success(50:00) Luke UFC Debut (53:14) Reverse Engineering Goals(01:02:55) Surrounding Yourself With Successful People(01:07:32) Why Having Mentors is Important(01:12:37) Taking Action Is Key(01:15:40) Is Comparison Counter Productive?Support the show