The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
undefined
Oct 12, 2023 • 12min

Ep649 | How To Pick The Right Continuity Offer

In this episode, we look into the significance of continuity programs and recurring revenue for businesses. We uncover the essence of continuity programs as ongoing initiatives that contribute to the development of recurring revenue. Unlike new business revenue which constantly necessitates the acquisition of new clients, recurring revenue involves clients who pay consistently each month. This type of revenue offers a higher level of stability and sustainability. Doc Danny emphasizes the importance of initiating continuity programs early on, as they have the potential to snowball over time. As more clients enroll in recurring programs on a monthly basis, the revenue gradually accumulates. While client churn is inevitable, Danny argues that with the right strategies, new clients can balance out those who depart. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
undefined
Oct 10, 2023 • 58min

Ep648 | Indiana State PT Student Q/A

In this episode, Danny engages in a candid conversation with a group of physical therapy students from Indiana State, sharing his personal journey and experiences in starting a cash-based physical therapy practice. Rather than delivering a formal presentation, Danny opts for a casual discussion with the students, allowing for a more intimate and relatable exchange. Throughout the episode, Danny addresses various questions posed by the students, offering invaluable insights and advice tailored to their individual aspirations. For instance, he guides Emily, who expresses her desire to work with runners after graduation, on how to enter a new area and successfully build a reputable practice. Danny explores potential options for Emily, such as working at a clinic or remotely coaching discharged clients in Salt Lake. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
undefined
Oct 5, 2023 • 10min

Ep647 | Local Marketing: What's Working Now

In this episode, Doc Danny dives into the world of physical therapy and explores innovative tactics that can help physical therapists attract more clients. We examine how local marketing strategies have evolved beyond traditional education events to now include injury screens and performance testing. Injury screens involve a comprehensive assessment of clients' range of motion, strength, and movement control to identify potential deficiencies that may lead to injuries. By highlighting these areas for improvement, clients gain a deeper understanding of their own physical limitations and become more motivated to seek professional help.  Furthermore, we explore the concept of performance testing, which utilizes metrics such as grip strength, vertical jump, and single-leg hops to evaluate athletic performance and identify any underlying issues. By providing objective measurements, clients gain valuable insights into their current performance levels and are inspired to address any concerns, especially if they aspire to participate in specific activities.  Not only do these screenings and tests provide a benchmark for measuring improvement, but they also present physical therapists with an opportunity to diagnose problems and attract new clients who are eager to address the deficiencies identified. We strongly recommend that physical therapists consider incorporating these types of assessments in order to differentiate themselves in a competitive market and effectively engage potential clients. Join us as we explore the power of front-end tactics in the world of physical therapy marketing. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
undefined
Oct 3, 2023 • 40min

Ep646 | 4 Big Takeaways From The September 2023 Mastermind Event

In this episode, Doc Danny provides a detailed review of his recent Mastermind events held in Denver, Colorado last month. Sharing the context of the event, he highlights the stunning scenery of Boulder, where he enjoyed hiking and visiting a local bookstore. Danny explores the purpose of the mastermind program, which aims to support performance-based clinicians throughout the year in growing their businesses. He walks us through the daily activities of the events, which include workouts, breakfast, presentations, small group work, and networking dinners. In conclusion, Dr. Danny reiterates the key points of his review, highlighting the significance of recurring revenue streams, understanding the mental challenges faced in the initial stages of entrepreneurship, empathizing with the different obstacles faced by women entrepreneurs, and prioritizing mental health. He extends an invitation to interested performance-based clinicians to explore if the mastermind program would be a suitable fit for them. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
undefined
Sep 28, 2023 • 13min

Ep645 | Cash Flow vs Business Value

In this episode of the P.T. Entrepreneur Podcast, we delve into the crucial distinction between making decisions based solely on cash flow versus prioritizing business value when operating a physical therapy business. While cash flow is undoubtedly essential, Doc Danny enlightens us on the fact that relying solely on cash flow does not necessarily cultivate intrinsic value within the business. After all, if the business heavily relies on the owner's labor to sustain cash flow, its value becomes diminished if it cannot function in their absence. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
undefined
Sep 26, 2023 • 1h 6min

Ep644 | How To Be a More Effective Communicator

In this episode, Doc Danny and Yves dive into the importance of effective communication for business owners and leaders. The discussion is based on a poll conducted by Yves in the PT Entrepreneurs Facebook group, which revealed that effective communication is the most crucial trait of a good leader. The hosts highlight the potential pitfalls of poor communication, such as damaging relationships and losing trust. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
undefined
Sep 21, 2023 • 15min

Ep643 | How To Build A Rock Solid Reputation

In this podcast episode, we dive into the crucial topic of doing the right thing in business. We explore the psychological concept of reciprocity, where individuals feel a compelling obligation to return a favor when someone does something for them. Surprisingly, the return can even outweigh the initial favor. To illustrate this, we share a real-life example of how buying someone lunch can lead to their help in moving heavy objects. We emphasize the significance of reputation in the business world, highlighting how it can be rapidly influenced by our actions, both positively and negatively. Particularly for new business owners, who have the advantage of having all decisions go through them, doing the right thing for all customers is paramount. By consistently acting with integrity, a strong and positive reputation can be built in the long run. Furthermore, it is crucial to identify the right customers for the business and, if necessary, refer others to specialists. It is important not to charge customers for office visits if they are not the right fit and would be better served by seeking assistance elsewhere. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
undefined
Sep 19, 2023 • 40min

Ep642 | Productivity Hacks To Stay Focused and Get More Done

In this podcast episode, Jerred Moon and Yves delve into the topic of productivity, conquering procrastination, and sharpening focus. Jerred, a seasoned business owner, shares his personal experiences and strategies for managing multiple tasks and staying organized. He introduces his system, which originated from a basic to-do list and has evolved to include prioritizing tasks based on urgency and importance, setting goals, and time-blocking tasks. Inspired by his pilot training, Jerred developed a symbolic tracking system using dashes, pluses, and circles to represent ideas, tasks in progress, and completed tasks. The discussion then moves to the concept of focusing only on the highest priority tasks and the "two-hour test." Jerred explains that by asking oneself what they would focus on if they only had two hours to work, it becomes easier to prioritize and avoid getting caught up in busy work. He also emphasizes the importance of regularly decluttering the task list by deleting irrelevant tasks at the end of each week. Towards the end of the episode, Jerred highlights the danger of comfort becoming a self-built prison. He warns against the potential distractions that can consume hours of our day in small increments and urges listeners to implement the productivity techniques discussed. Knowledge alone is not enough; forming new habits is key to achieving greater productivity and efficiency. Enjoy! Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
undefined
Sep 14, 2023 • 12min

Ep641 | The One Habit Anyone Can Benefit From

In this episode, we dive into the incredible benefits of journaling. Doc Danny suggests that journaling is a simple and inexpensive habit that can help organize thoughts and clear the mind. But don't worry, this isn't about keeping a diary. Instead, Danny advocates for free-flow writing or drawing, allowing ideas to connect with one another through arrows. Danny shares their personal experience with journaling, revealing that they turn to it whenever they feel overwhelmed or need to find clarity. Interestingly, Danny stumbled upon a journal from 2015 and was amazed by what they discovered within its pages. Not only did it contain relevant to-do lists, but also a treasure trove of random thoughts and drawings. Journaling, it turns out, acts as a time capsule that allows us to revisit past thoughts and goals, providing insight into how our perspectives have evolved, what still holds importance, and the progress we have made. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/
undefined
Sep 12, 2023 • 1h 16min

Ep640 | The 5 Areas To Reinvest In Your Business

Danny and Yves discuss the best ways to reinvest in a physical therapy cash practice. They emphasize that reinvesting is important for tax advantages and the growth of enterprise value over time. The five main areas to reinvest are: Knowledge - Improving one's own skills and abilities through continued education and mentorship. This is the safest investment that cannot be taken away. Space - Expanding the physical space of the clinic to accommodate more staff and patients. This allows for generating more revenue. People - Hiring staff like clinicians, and administrators to fulfill services and free up the owner's time. People become advocates for the business. Technology and equipment - Investing in tools that increase efficiency, outcomes, and marketing opportunities like blood flow restriction equipment. Vendors - Outsourcing specialized skills to fractionalized service groups in areas like marketing, accounting and financial planning. This plugs expertise into the business efficiently. They stress finding the right vendors specialized in the industry. Reinvesting provides tax advantages, and enterprise value growth and allows focusing on relationships over just business. The conversation emphasizes allocating resources strategically to compound returns through knowledge, leverage, and valuable skills long-term. Head to the link below to participate in our 5 Day Challenge!   https://www.physicaltherapybiz.com/challenge   www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app