In this episode of the podcast, Doc Danny explores the significance of content marketing for physical therapy clinics and local service-based businesses. Drawing from his own experience in building Athletes Potential over the last ten years, he shares valuable lessons learned.

One of the key takeaways from the discussion is that content marketing involves providing valuable information to educate people without directly asking for anything in return. This content can take various forms such as written articles, videos, or audio recordings. Doc Danny emphasizes the importance of creating content that caters specifically to the target audience or patients, rather than other clinicians.

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