

The P.T. Entrepreneur Podcast
Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Episodes
Mentioned books

Jan 23, 2024 • 38min
Ep678 | How To Plan For Business Success This Year
In this episode of the podcast, Dr. Danny emphasizes the importance and benefits of conducting an annual planning retreat for physical therapy businesses. He highlights several key points to consider when planning such a retreat. One of the main advantages of an annual planning retreat is that it allows business owners to take a step back from their day-to-day operations and remove distractions. By doing so, they can strategically plan their goals and objectives for the upcoming year, setting the stage for their business to thrive. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Jan 18, 2024 • 14min
Ep677 | The Risk Reward Paradox
In this episode of the podcast, host Doc Danny dives into the topic of taking risks to achieve one's goals and dreams. Inspired by the documentary about Beyoncé's Renaissance tour, which took years of dedication and numerous risks to produce, Doc Danny explores the importance of stepping outside of our comfort zones in order to reach our desired level of success. Enjoy! Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Jan 16, 2024 • 1h 21min
Ep676 | Building A 7 Figure Marketing Plan With Jeremy Dupont
In this episode of the podcast, Doc Danny and Jeremy Dupont delve into the importance of developing a marketing plan for the year. Jeremy, who grew his practice Ripple, shares his journey into marketing and how he learned about branding, marketing strategies, and creating customer avatars. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Jan 11, 2024 • 13min
Ep675 | An Introvert's Guide To Local Marketing
In this podcast episode, Doc Danny shares strategies for introverted physical therapists to excel in local marketing and build a successful cash-based private practice. As an introvert herself, Danny understands the challenges and preferences of introverted individuals, who often thrive on deep connections rather than superficial networking. The key approach for introverts is to focus on building relationships with a select few individuals who align with their personality and views. These relationships can be with other health practitioners, coaches, athletes, or even gym owners who share similar interests. By connecting on a deeper level rather than just through treatment, introverted physical therapists can create a strong support network. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Jan 9, 2024 • 28min
Ep674 | Why You Need Content Marketing In 2024
In this episode of the podcast, Doc Danny explores the significance of content marketing for physical therapy clinics and local service-based businesses. Drawing from his own experience in building Athletes Potential over the last ten years, he shares valuable lessons learned. One of the key takeaways from the discussion is that content marketing involves providing valuable information to educate people without directly asking for anything in return. This content can take various forms such as written articles, videos, or audio recordings. Doc Danny emphasizes the importance of creating content that caters specifically to the target audience or patients, rather than other clinicians. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Jan 4, 2024 • 12min
Ep673 | What To Do About Buyers Remorse
In this podcast episode, Doc Danny discusses the common experience of buyer's remorse that often occurs when people make new investments or commitments that involve money, especially when investing in themselves through things like mentorship programs or business courses. He provides the example of when he bought his first house at age 23 for $122,000, and how the night after moving in he couldn't sleep because he was overwhelmed with anxiety about the large debt commitment and worries that the housing market could crash, leaving them unable to sell the house or make payments. However, the house ended up being a good long-term investment and start for their family. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Jan 2, 2024 • 51min
Ep672 | Do You Have A Job Or A Business
In this podcast episode, Danny explores the difference between having a job and owning a business as a physical therapist. He introduces the "hit by a bus test," which challenges listeners to consider whether their business would continue generating income if they were suddenly unable to work. If not, they may have a job rather than a true business. Danny highlights the pros of a job/lifestyle business, including the potential to make good money (potentially 50% more than a clinic job), low overhead, ease of operation, and flexibility to take time off. However, he notes that there is a low income ceiling and limited scalability or potential for sale. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Dec 28, 2023 • 11min
Ep671 | The Not So Secret Marketing Technique I Learned
In this podcast episode, Dr. Danny explores the significance of local events and education events in marketing a physical therapy or similar healthcare business. He begins by sharing his own experience at a sales and marketing conference, where he was surprised to learn that local events were considered the number one strategy for successful marketing in 2024. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Dec 26, 2023 • 34min
Ep670 | 4 Lessons Learned In 2023
In this episode of the podcast, Doc Danny reflects on the lessons he learned in 2023 that can help us all improve our lives in 2024. In summary, this episode provides valuable insights and lessons learned from Doc Danny's experiences in 2023. It encourages us to truly value our health knowledge, give our time generously, prioritize experiences over possessions, and approach our personal goals with the same level of organization as we do with our businesses. By implementing these lessons, we can all strive to make 2024 a year of growth, fulfillment, and success. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/

Dec 21, 2023 • 12min
Ep669 | Why Your Company Vision Is So Important
In this podcast episode, Doc Danny discusses the importance of maintaining a strong company culture and reducing staff turnover for business owners. The key to achieving this is by casting a vision that is big enough for employees to see their own growth and goals within it. The episode emphasizes the significance of articulating a compelling long-term vision from the very beginning, even when starting out small. It is important for business owners to paint a picture of where the company is headed, such as developing multiple locations or specializing in a niche, in order to attract employees who can see the potential for growth and advancement. Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply Do you enjoy the podcast? If so, leave us a 5-star review on iTunes and tell a friend to do the same! Are you a member of our free PT Entrepreneur Facebook Group? If not, head to the link below and join the community! https://www.facebook.com/groups/ptentrepreneur/