

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Oct 29, 2021 • 28min
188. Donor Engagement Kindergarten Style: Play Nice in the Sandbox - Jonathan McCoy, CFRE and Becky Endicott, CFRE
We've been hearing great feedback from our new Friday series, Donor Engagement: Kindergarten Style. This week we dive into what we can learn from Playing Nicely in the Sandbox. Development is a team sport. Internal relationships are vital to your success, and external relationships can be creatively advantageous too (seriously, we're sharing some awesome examples!)🎉 We're bringing principles, case study examples, and Pro Tips of how to infuse this into your culture. Episode OverviewPlaying nicely in the sandbox (1:30)Principle: Playing nicely in the sandbox… applied (2:30)Benefits of this principle (8:00)Case studies: where we’ve seen this applied (10:30)Pro tips (18:00)For more information and episode details visit: www.weareforgood.com/episode/188The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 27, 2021 • 40min
187. Humility-Based Leadership Unlocking a Global Impact - Lola Adedokun
Meet Lola. She's the director of the African Health Institute and the Program Director for Child Well-Being at the Doris Duke Charitable Foundation. She is a powerhouse of ideas, experiences, and knowledge with a passion for closing the inequitable gaps we are all too aware of in our communities and across Africa. Today's chat centers on data, humility, and listening. We're also talking through leadership in this new era and making data-driven decisions for good. EPISODE HIGHLIGHTSLola’s story and journey to where she is today (2:00)An overview of programs Lola works with at Doris Duke Charitable Foundation and their impact (3:50)New pathways to leadership (particularly for leaders of color, young people, and community organizers!) (13:00)Making data-driven decisions (15:00)An example of leveraging data for deeper impact (20:00)How nonprofit leaders can use their voice to partner with policymakers to advocate for systems that are adaptive, learning and are built to respond quickly to the needs of the people it is meant to serve (26:00)Meeting the moment today (28:00)A powerful moment of philanthropy in Lola’s life (34:00)Lola’s One Good Thing: Have a great glass of water and take a walk outside. (37:00)For more information and episode details visit: www.weareforgood.com/episode/187The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 25, 2021 • 53min
186. Storytelling for Social Impact + Building Narrative Intelligence - John Trybus
Meet John. He's got a couple of titles: social impact professor, executive director of Georgetown University's Center for Social Impact Communications, 🐵Jane Goodall's personal advisor, and a social strategist, just to name a few. He's breaking down the key elements of nonprofit storytelling and teaching us how to embrace a story's blur. No shock he's bringing incredible stories to this convo. Tune in🎧EPISODE HIGHLIGHTSJohn’s story and journey to where he is today (3:00)John’s research around storytelling (10:00)The 5 essential building blocks of compelling stories (14:00)Formal vs. informal storytelling (19:00)Thinking of storytelling as an ecosystem (22:00)An applied example from John’s work (24:00)“Embracing the Blur” for deeper social impact (35:00)A powerful moment of philanthropy in John’s life (39:00)John’s One Good Thing: Experiment. Try different things. (47:00)For more information and episode details visit: www.weareforgood.com/episode/186The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 22, 2021 • 30min
185. Donor Engagement Kindergarten Style: The Golden Rule - Jonathan McCoy and CFRE, Becky Endicott, CFRE
Are you aware that everything you ever wanted to know about NEXT LEVEL donor engagement is found in those time-honored lessons learned in kindergarten? We're launching a new Friday series, Kindergarten Principles Build Thriving Nonprofit Cultures. This week we dive into what we can learn from The Golden Rule. We're bringing principles, case study examples, and Pro Tips of how to infuse this in your culture to each discussion, so you know who's implementing this well and who's harnessing innovation to connect with their donors and communities. Episode OverviewThe principle of The Golden Rule: treat others how you want to be treated (3:00)Applying this principle (5:45)Case studies of who is doing this well in the sector: She’s the First and Cornell University (12:00)Pro tips for implementing this today (16:00)For more information and episode details visit: www.weareforgood.com/episode/185The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 20, 2021 • 37min
184. How a Food Pantry Pivoted Mission Delivery to Deepen Impact - LaVal Brewer
Meet LaVal. As CEO of South County Outreach based near L.A., it's his goal to transform the organization’s Food Pantry into a place where people who are in short-term crisis situations can feel like they are shopping for nutritious, healthy food in a normal grocery store environment without having to pay. He's sharing the unique way his org pivoted during COVID as well as insights for nonprofit leaders. It's an uplifting conversation about the power of local community and infusing dignity into our mission delivery.Episode HighlightsLaVal’s story and an overview of South County Outreach (2:00)How the pandemic led them to innovate (5:00)The current state of homelessness around the country (12:00)Leading community based and community centered programs (14:00)Fundraising for the future (17:00)Leadership advice from LaVal after 20+ years in the nonprofit sector (21:00)A powerful moment of philanthropy in LaVal’s life (29:00)LaVal’s One Good Thing: Make it easy for your team members to do their job. (32:00)For more information and episode details visit: www.weareforgood.com/episode/184The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 18, 2021 • 35min
183. The Key Ingredients to Rock Your Year-End Giving Campaign - Caroline Fothergill
Meet Caroline. She's a Marketer on a Mission, and today she's walking us through how to build a year end campaign. The time is now! She's giving an overview of the year end campaign, then double-clicking on how to design and power one. She's giving tons of creative examples of how to engage, and she's sharing her secret sauce for connecting on social platforms: show up like a friend. Boom! If you haven't framed out your year end campaign yet, there's still time. Tune in🎧Episode HighlightsCaroline’s story and journey to where she is today (3:00)Snapshot of year-end campaign planning (4:00)Goal setting and calls to action for your end of year campaigns (7:00)Cut through the noise: how you can surprise and delight in your end of year campaign (8:30)Diversifying your communications channels: how you can leverage DMs, stories, and more (14:00)Technology you can leverage to power your campaign (15:00)Leveraging digital ads (20:00)Stewardship following your campaign (22:00)A powerful moment of philanthropy in Caroline’s life (25:00)Caroline’s One Good Thing: Marketing is an ongoing experiment. (31:00)For more information and episode details visit: www.weareforgood.com/episode/183The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 15, 2021 • 31min
182. Friday Convos with Young Pros: How to Attract + Retain Young Pro Talent at Your Organization - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
Join Jon and Becky for their final installment of the Young Professionals Series discussing how and why you should be attracting young professionals to your nonprofit. We're diving into the impact-affecting qualities of this GenZ audience, what connects them to purpose, how to build thriving cultures that attract them, and how to stand out with heartfelt benefits that see beyond dollar signs. Our sector is in a season of extreme change, and we see the path toward making it a GREAT change. This is one of the secrets of that sauce. Episode OverviewTone setting (1:00)The current landscape of the workforce (3:00)Millennials vs. Gen Z (6:00)Gen Z workplace statistics (15:00)Building a culture that attracts young professionals (16:00)Retaining talent on your team (22:00)We Are For Good CommunityWe Are For Good PROFor more information and episode details visit: www.weareforgood.com/episode/182The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 13, 2021 • 38min
181. Fundraising on Zoom?! + How Tech is Powering Missions to Grow Impact - James Citron
Meet James. He's the CEO of Pledge, the leading charitable donation platform powering virtual, Livestream, and e-commerce fundraising. Pledge recently created the first Donate button built for Zoom, the first round-up application for Shopify, and today, over 25,000 nonprofits operating in 100 countries have received donations via Pledge. This hard-wired champion of kindness is walking us through the current state of virtual, fundraising and hybrid events and, what it all means for nonprofits in the future. And besides being just about the nicest guy in the room, his story of what Pledge did to save more than 1,300 Afghan refugees is the thing of philanthropic heroics. Episode HighlightsJames’s story and journey to where he is today (4:00)History and mission of Pledge (10:00)The current state of virtual events, online fundraising, e-commerce fundraising, and text messaging (14:00)A powerful story of how Pledge was leveraged to create deep impact (22:00)Pledge’s flagship features and how you can leverage them today (25:00)James’s advice for leveraging an entrepreneurial mindset in nonprofits today (28:00)A powerful moment of philanthropy in James’s life (31:00)James’s One Good Thing: Just try it. (34:00)For more information and episode details visit: www.weareforgood.com/episode/181The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 11, 2021 • 34min
180. Developing a Magnetic Brand + Using Instagram to Build Community - Carolyn Stine
Meet Carolyn. She worked in the fashion industry for a decade doing digital strategy, marketing and ops before leaving corporate America to start her own business. Today, this Messaging + Storytelling Coach teaches others how to leverage the platform while illuminating the incredible relationship-building that happens on IG. She's teaching us how to discover the magnetic elements of our stories, and how Instagram can help us take our nonprofit missions to the next level.Episode HighlightsDeveloping a magnetic brand (4:20)Developing your personal voice vs. your organization’s voice (6:00)Carolyn’s story and journey to where she is today (9:00)Leveraging Instagram to create magnetic brands (15:00)Types of content you can create for Instagram (20:00)Where to start today (26:00)Hone in on the crux of your messaging.Study your audience demographics.A powerful moment of philanthropy in Carolyn’s life (27:00)Carolyn’s One Good Thing: You can actually have everything you want. (29:00)For more information and episode details visit: www.weareforgood.com/episode/180The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Oct 8, 2021 • 47min
179. Real Talk: Lynne's Mental Health Journey - Lynne Wester
Welcome to Day 5 of Mental Health Week on the We Are For Good Podcast. Don't miss our roundup of resources to dig deeper at weareforgood.com/mentalhealthMeet Lynne. Welp, actually, you likely already know her. And not just from the many industry keynotes she undertakes. But also, because Lynne's our first repeat guest in our show's history, and we brought her back to share a little-known story. And it's deeply personal, because it's her mental health story. And some of us may have been on the sidelines as it was unfolding. She wants you to know the signs and know what to say if you or a staff member experience something similar. It's raw and real. Pull up a chair. We think there's much to be learned from this shared experience.EPISODE HIGHLIGHTSLynne’s story and journey to where she is today (3:00)Lynne’s mental health journey (9:00)Give yourself permission to make decisions that help you become the healthiest version of yourself (21:00)What Lynne has learned about establishing and implementing boundaries (28:00)The state of mental health in the nonprofit sector right now (36:00)Lynne’s Blog: The One Where We Talk About Mental Health (38:00)Something you can implement today: Do something disruptive every week to take care of yourself. (40:00)For more information and episode details visit: www.weareforgood.com/episode/179The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor GivebutterGivebutter powers more than 35,000 good causes with their end-to-end fundraising solution - and we love it because it's completely free. Givebutter empowers missions across the country and those on the frontlines of de-stigmatizing mental health, like NAMI Nevada.Throughout the pandemic, quarantine and social distancing requirements were contributing to a massive increase in anxiety and depressive disorders across their state. So NAMI Nevada put together an innovative fundraiser powered by Givebutter to introduce the greater Nevada community to ways they can move forward—no matter theThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


