We Are For Good Podcast - The Podcast for Nonprofits 180. Developing a Magnetic Brand + Using Instagram to Build Community - Carolyn Stine
Meet Carolyn. She worked in the fashion industry for a decade doing digital strategy, marketing and ops before leaving corporate America to start her own business. Today, this Messaging + Storytelling Coach teaches others how to leverage the platform while illuminating the incredible relationship-building that happens on IG. She's teaching us how to discover the magnetic elements of our stories, and how Instagram can help us take our nonprofit missions to the next level.
Episode Highlights
- Developing a magnetic brand (4:20)
- Developing your personal voice vs. your organization’s voice (6:00)
- Carolyn’s story and journey to where she is today (9:00)
- Leveraging Instagram to create magnetic brands (15:00)
- Types of content you can create for Instagram (20:00)
- Where to start today (26:00)
- Hone in on the crux of your messaging.
- Study your audience demographics.
- A powerful moment of philanthropy in Carolyn’s life (27:00)
- Carolyn’s One Good Thing: You can actually have everything you want. (29:00)
For more information and episode details visit: www.weareforgood.com/episode/180
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter