

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Jan 14, 2022 • 27min
218. Nonprofit Trends that Matter: #1 Culture Matters - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Aila Malik
Oh mercy! Our data analytics are pinging on last week's 8️⃣ trends that matter in 2022, and this week we're going deep into our 1st trend: Culture Counts. And buckle up, because we are bringing back a leadership and culture powerhouse, Aila Malik, to talk about why vibrant cultures can power the moment. 💡LEARN (in this series)-How to build strategy and implementable ideas-How to shift our mindsets to meet the moment-Hacks for success-Examine who's already doing it well in the sector (because let's replicate what's working!💪)EPISODE HIGHLIGHTSCulture Matters (2:25)The Playbook for Building a Marquee Culture Within Your Organization - Mark Miller and Ted Vaughn (3:30)Case Study: ThankView (4:50)How culture is the epicenter of where everything flows in our sector and organizations (8:20)Finding alignment in your organizations (12:00)Practical tips for leaders to start infusing this kind of culture into their organizations (12:50)Bridging the gap between humility and not losing the tenacity for your mission as a leader (16:00)How leaders can reveal their authenticity and vulnerability to create safe cultures (17:00)Aila’s One Good Thing: Create Rituals. (22:00)For more information and episode details visit: www.weareforgood.com/episode/218The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 12, 2022 • 42min
217. Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age - Steven Shattuck
Meet Steven. He's one of our favorite content creators and nonprofit thought leaders, and we're chatting about how to make tech work for nonprofits - without being overwhelming. He's walking us through how to humanize through tech and why personal outreach will always win. Join us and Bloomerang's Chief Engagement Officer to chat Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age Robots🤖 💡Learn:-How to start humanizing our tech processes-Biggest strategies for retaining donors this year -2022 nonprofit tech trends-How to #worksmarter: algorithms and automations Episode HighlightsSteven’s story and journey to where he is today (2:30)Trends Steven is paying attention to (5:50)Data hygiene (8:30)Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age (11:00)Where to start today (16:00)Look at your current supporters. What experience are they getting?Humanize your automated systemsMix in a multi-channel approachShow curiosity about your donorsFocus on retentionCurrent stats around retention in our sector (25:00)A powerful moment of philanthropy in Steven’s life (34:00)Steven’s One Good Thing: Don’t allow yourself to be discouraged by all the things you’re not doing. (37:00)For more information and episode details visit: www.weareforgood.com/episode/217The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 10, 2022 • 33min
216. New Year. New Mindsets for Fundraising. - Rhea Wong
MEET RHEA. This Brooklyn thought leader, seasoned fundraiser, and amazing podcast host is sharing how to get in the right mindset as you move into this new year of fundraising. Join us to Get Your Mindset Right for a New Year of Fundraising✌️🎧💡LEARN👆Fostering the right mindsets headed into 2022👆Tactics to combat a scarcity mindset 👆How to build a donor avatar👆The story of how a child's Hurricane Katrina gift impacted Rhea's life❤️Episode HighlightsRhea’s story and journey to where she is today (3:00)Understanding your beliefs and mindset around money to help you with your fundraising (7:30)Mindset shifts needed in our sector today (12:15)Tactics to Combat a Scarcity Mindset (17:00)Ask yourself what your own story is about moneyWhat did you hear in your family growing up?What did you see in your family?What did you feel? A lot of our memories we have are based in emotionHow would you like to feel about money? Do meditations around gratitudeRhea’s new book coming March 2022 (22:00)A powerful story of philanthropy in Rhea’s life (25:00)Rhea’s One Good Thing: Making a mistake will not kill you. (29:00)For more information and episode details visit: www.weareforgood.com/episode/216The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 7, 2022 • 26min
215. 8 Nonprofit Trends that Matter in 2022 - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Join Jon and Becky as we break down our 8 Nonprofit Trends That Matter in 2022 that we believe every nonprofit should prioritize moving into the new year. We'll dive deeply into each topic over the course of the coming weeks to ensure you're informed and activated.💡Learn in this series:How to build strategy and implementable ideasHow to shift our mindsets to meet the momentHacks for successExamine who's already doing it well in the sector (because let's replicate what's working!💪)Episode OverviewTone setting (2:30)8 Nonprofit Trends that Matter Right Now (3:30)Culture Matters Partnerships 2.0 Think Like a Business. Mindsets for FundraisingStorytelling Investing in Digital Leaders as Thought Leaders Donor Behavior is KingFREEBIEFor more information and episode details visit: www.weareforgood.com/episode/215The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 5, 2022 • 37min
214. Creating a Robust Network for Social Impact - Dr. Michelle Shumate
Meet Michelle. This Northwestern University professor is an expert on building networks for social impact. We highly recommend this episode to any person looking to boost its organization's social media engagement in 2022📱📈 💡Learn:How leaders can make social impact networks more effectiveAvoiding social impact dead endsDesigning networks to address different types of social issuesEpisode HighlightsDr. Shumate’s story and journey to where she is today (2:30)An overview of Dr. Shumate’s research (4:50)Networks for Social Impact (6:00)What traits leaders need to show up with to really make these networks the most vibrant (9:00)Dr. Shumate’s advice for how can leaders make social impact networks more effective (12:00)How nonprofits, businesses, and governments can successfully collaborate on serious social problems to create deeper impact (18:00)Common dilemmas and dead ends and how to avoid them (21:00)Dr. Shumate’s advice you have for an organization that wants to subscribe to some higher ideals of what they're fighting for (26:00)A powerful moment of philanthropy in Dr. Shumate’s life (28:00)Dr. Shumate’s One Good Thing: Focus on the “5 Why’s” (32:00)For more information and episode details visit: www.weareforgood.com/episode/214The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 3, 2022 • 43min
213. Making Tech + Crypto Accessible for Every Nonprofit: The Every.org Story - Tina Roh and Mark Ulrich
Former Stanford classmates Tina Roh and Mark Ulrich, known for building Snap and Pinterest, discuss launching Every.org. They share insights on accessible giving, accepting crypto, leveraging technology, and social impact. Hear their personal philanthropy stories and the power of supporting each other and learning from experts.

Dec 24, 2021 • 31min
212. Six Takeaways + One Good Thing From Season 4 - Jonathan McCoy, CFRE, Becky Endicott, CFRE, and Julie Confer
Season 4 Finale 🎉 Tune in to hear the biggest takeaways we've gleaned from the 153 episodes recorded in 2021. Best of Season 4 + Year-in-Review joins Jon, Becky and Julie as they walk through 6 Takeaways + 1 Good Thing, and that one good thing is our final gift to you in 2021👐EPISODE OVERVIEWCommunity is everything (2:30)Take care of yourself and your teams (4:50)Alignment (6:30)Your voice is your currency (10:00)Gen Z, Gen Alpha, and the future of philanthropy (15:00)Everyone can do good (18:00)One Good Thing: Take some time for yourself to just get quiet, think, and be still. (21:00)Questions to ask yourself or your team:1. Where do you want to see yourself this time next year?2. What are you really proud of from the last year? (Celebrate it! 🎉)3. What was the most challenging part of the last year? What can you do next year to alleviate it?Some favorite episodes from this season (23:00)Jon: How New Story Uses Innovation to End Global Homelessness - Sarah Lee (Episode 163)Becky: How to Navigate Seasons of Change at your Organization - Aila Malik (Episode 166)Julie: How to Harness Innovation to Scale Meaningful Impact - Evan Feinberg (Episode 167)We Are For Good CommunityWe Are For Good PROFor more information and episode details visit: www.weareforgood.com/episode/212Get to Know Our Sponsor, Neon OneNeon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.Join their community today at http://neonone.com/weareforgoodThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Dec 22, 2021 • 40min
211. Good Humans of 2021 - Sue Ann Arnall
Meet Sue Ann. She's a mother, writer, philanthropist, humanitarian, justice warrior, and member of the Giving Pledge. Spending just a few minutes in Sue Ann's wake makes one acutely aware that she's always looking out for the little guy. The Arnall Family Foundation focuses on child welfare, animal welfare, and criminal justice reform, while Sue Ann focuses her personal passion on solutions that lower the incarceration rate and racial disparity among African American men in U.S. jails and prisons. Her class, warmth, grace, and compassion blew us away. Pretty proud to say this is a friend who represents the best of home. Thank you Sue Ann🙏EPISODE HIGHLIGHTSSue Ann’s story and journey to where she is today (2:30)Sue Ann’s dreams when she was growing up (4:00)An overview of the Arnall Family Foundation (6:00)The Giving Pledge (18:00)Sue Ann’s favorite initiative she has funded: Diversion Hub (26:00)The biggest misstep nonprofit professionals make when working with major gifts donors (30:00)Who inspires Sue Ann (31:00)What Sue Ann would say to her younger self: Don't be afraid to explore new things. Don't let fear guide where you go. (32:00)Rapid fire questions (33:00)Sue Ann’s One Good Thing: The best path is not always downhill. Sometimes you have to do the hard thing. (35:00)For more information and episode details visit: www.weareforgood.com/episode/211Get to Know Our Sponsor, Neon OneNeon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.Join their community today at http://neonone.com/weareforgoodThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Dec 20, 2021 • 44min
210. Good Humans of 2021 - Trinity Heavenz
Meet Trinity. Friends, we are truly honored to share this story of an incredibly resilient, compassionate Ugandan entrepreneur who's upskilling the next generation of African businesses by empowering its rising digitally-savvy youth. This 29-year-old social entrepreneur is sharing his harrowing story from the Kampala slums to build era92, a youth creative social enterprise working to end youth unemployment through design, arts and technology. Please dignify the courage, optimism and hope found in this episode. Trinity, thank you for trusting us to share this story. You are truly our hero🙏 We join you in supporting efforts to build Africa's youth-powered movements!🇺🇬EPISODE HIGHLIGHTSTrinity’s story and journey to where he is today (2:19)How a computer changed Trinity’s life (6:15)The founding story and mission of era92 (12:00)Who inspires Trinity (17:00)Trinity’s work family and the next generation of leaders he is training (18:30)Trinity’s vision for his community and the future of Africa (22:00)Trinity’s best friend Levixone’s story and their friendship (26:00)era92’s Elevate Program: Unlocking Africa’s Youthful Potential (28:00)Trinity’s dreams for era92 (31:00)Rapid fire questions (35:00)Trinity’s One Good Thing: If every person helped just one person, then those 2 people would be helped. Go out and help somebody. (38:00)For more information and episode details visit: www.weareforgood.com/episode/210Get to Know Our Sponsor, Neon OneNeon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.Join their community today at http://neonone.com/weareforgoodThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Dec 17, 2021 • 39min
209. Next Gen Nonprofit Leadership: Embracing Self Reflection - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Kishshana Palmer
📢SPECIAL GUEST on Friday Convo! (Who is not only the foremost global expert on progressive nonprofit leadership but she also happens to be one of our favorite people - ever. Kishshana Palmer!)We're concluding our Friday series discussing the next generation of nonprofit leaders, and what skills are needed to lead and thrive in this new pandemic world. This week we're talking about Embracing Self-Reflection. Self-reflection in leadership means carving out time to review yourself as a leader. Are you taking the time to think and review yourself as part of increasing your self-awareness? It's absolutely critical for building culture and an empathy-based leadership style (and brand!). Episode OverviewThe next generation of nonprofit leadership (2:20)The Great Resignation and the opportunity for leaders today (4:00)Self Reflection: knowing thyself and your skills (6:00)How to be able to receive feedback (17:00)Self care, self respect, and taking care of yourself (19:00)Focusing on self reflection (25:00)Creating pause and rest and reflect (30:00)Connect with Kishshana’s podcast: Let’s Take This Offline (32:00)For more information and episode details visit: www.weareforgood.com/episode/209Get to Know Our Sponsor, Neon OneNeon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.Join their community today at http://neonone.com/weareforgoodThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


