217. Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age - Steven Shattuck

Meet Steven. He's one of our favorite content creators and nonprofit thought leaders, and we're chatting about how to make tech work for nonprofits - without being overwhelming. He's walking us through how to humanize through tech and why personal outreach will always win. Join us and Bloomerang's Chief Engagement Officer to chat Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age Robots🤖

💡Learn:
-How to start humanizing our tech processes
-Biggest strategies for retaining donors this year
-2022 nonprofit tech trends
-How to #worksmarter: algorithms and automations

Episode Highlights

• Steven’s story and journey to where he is today (2:30)
• Trends Steven is paying attention to (5:50)
• Data hygiene (8:30)
• Robots Make Bad Fundraisers: Maintaining the Heart in the Digital Age (11:00)
• Where to start today (16:00)
  • Look at your current supporters. What experience are they getting?
  • Humanize your automated systems
  • Mix in a multi-channel approach
  • Show curiosity about your donors
  • Focus on retention
• Current stats around retention in our sector (25:00)
• A powerful moment of philanthropy in Steven’s life (34:00)
• Steven’s One Good Thing: Don’t allow yourself to be discouraged by all the things you’re not doing. (37:00)

For more information and episode details visit: www.weareforgood.com/episode/217

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/

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