

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?--We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com
Episodes
Mentioned books

Feb 28, 2022 • 39min
237. You're a Manager... Now What? - Kristin Bloomquist
Meet Kristin. This certified coach left a 30+ career as an international advertising veteran when she jumped full tilt into creating a business empowering great leaders. These are people (like you!) who are looking to optimize leadership talents, improve communication habits and strengthen their empathy. Kristin's breaking down where to focus, what new leaders should know, and why soft skills might be the keys to success.EPISODE OVERVIEWKristin’s story and journey to where she is today (3:20)You’re a manager.. now what? (6:30)Common myths about management (11:00)Effective communication: up, down and sideways (13:00)The 3 P’s: Performance, Passion, and Persona (18:00)A powerful moment of philanthropy in Kristin’s life (31:00)Kristin’s One Good Thing: Be intentional. (34:00)For more information and episode details visit: www.weareforgood.com/episode/237The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous at www.virtuous.org/About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 25, 2022 • 33min
236. What Matters Right Now: Ethical Storytelling - Vik Harrison, Jonathan McCoy, CFRE and Becky Endicott, CFRE
Happy dance for the week so many have asked about💃 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Ethical Storytellingwith Vik Harrison, writer, self-professed branding nerd and co-founder of charity: water. Many organizations use stories to further their mission, but ethical storytelling prioritizes the storyteller's need before their own. We're breaking down the how-to and chatting about who does it well.EPISODE HIGHLIGHTSTone setting - ethical storytelling (1:00)Past podcast conversations (5:00)Breaking the Hero-Victim Narrative in Philanthropy - Travis NingA Filmmaker's Guide to Storytelling + Empathy to Advance Social Good - Cheryl Miller HouserLeaning into authentic and ethical storytelling (7:45)Embracing an abundance mindset and investing in storytelling (10:00)Leaning into joy with the way we tell our organizations’ stories (12:00)Leaning into your values to authentically tell the story of your organization (17:00)A powerful story in Vik’s career that brought to life what happens when you are honest and authentic with your audience and supporters (19:00)Telling the story of now at your organization (25:00)Vik’s One Good Thing: Let’s bring the level of excellence and commitment to storytelling that our missions absolutely deserve. (27:00)For more information and episode details visit: www.weareforgood.com/episode/236The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas aAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 23, 2022 • 41min
235. Storytelling Your Mission through the Power of Video - Derek Watson
Meet Derek. This filmmaker and storyteller has captured story in nearly 50 countries and believes everyone has a story - but the way it's told possesses the ability to connect hearts, community and passion like never before. We believe firmly that a compelling video can better launch your mission's story to a global community. Join us and this Emmy-winning filmmaker to talk through the storytelling arc and why you should be investing in video right now.EPISODE HIGHLIGHTSDerek’s story and journey to where he is today (2:50)The founding story of Lampstand (5:30)The growing trend for investing in digital storytelling (8:30)Derek and his team’s storytelling process and the elements they focus on to build an authentic narrative (11:00)Derek’s advice around making someone feel comfortable and safe to share their story during the interview process (14:00)Finding hope within each story (21:00)Ethical storytelling (23:00)The case for investing in video (27:00)A powerful moment of philanthropy in Derek’s life (33:00)Derek’s One Good Thing: Everyone has a story. How will yours be told? (36:00)For more information and episode details visit: www.weareforgood.com/episode/235The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 21, 2022 • 46min
234. Growing a Board that Cares About Inclusion - Christal Cherry, and Dr. Renee Rubin Ross
Meet Christal and Dr. Renee. These two equity teachers are bringing the race discussion to your board to grow one that cares about inclusion and values all people equally. We're talking about meaningful DEI training at the board level, and the feedback/results are truly encouraging🙌 Join us as we chat through the steps of building a journey toward a race-equity culture for our boards. EPISODE HIGHLIGHTSChristal’s story and journey to where she is today (2:50)Dr. Renee’s story and journey to where she is today (6:00)Growing a board that cares about inclusion (7:00)Navigating difficult conversations within your board (12:30)Disrupting biases (15:00)Making a case to your board for this work (26:00)The response from these trainings (28:00)Building long-term sustainability within your boards (33:00)A powerful moment of philanthropy in Dr. Renee’s life (36:00)A powerful moment of philanthropy in Christal’s life (37:00)Dr. Renee’s One Good Thing: Listen to the wisdom in whatever room you’re in. (39:00)Christal’s One Good Thing: Open up your spaces to include other voices. (40:00)For more information and episode details visit: www.weareforgood.com/episode/234The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more thAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 18, 2022 • 33min
233. What Matters Right Now: Corporate Partnerships 2.0 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Susan McPherson
Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Corporate Partnerships 2.0 with Susan McPherson, our queen of connection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the one-dimensional sponsorship mentality.EPISODE HIGHLIGHTSTone setting - Partnerships 2.0 (2:00)Reimagined partnerships are based on values and alignment (4:00)176. The Trevor Project: LGBTQ Advocacy and Suicide Prevention - Muneer Panjwani60. 4 Fundraising Tips to Transform Your Fundraising this Year - Mallory EricksonThe ethos behind partnerships 2.0 (7:00)The current state of the sector and the present opportunities (8:15)Where nonprofits can start today to begin building these partnerships (11:00)Case study: UNHCR (17:00)Leadership and navigating difficult social issues with integrity and humility (18:00)The McPherson Memo (18:00)Building hybrid partnerships (23:00)Advice when reaching out to new organizations (26:00)Susan’s One Good Thing: There are going to be so many new and better opportunities going forward. (27:00)For more information and episode details visit: www.weareforgood.com/episode/233The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 16, 2022 • 44min
232. Revolutionizing Youth Empowerment: Equipping "Youth-in-Care" with Legal Advocacy Training - Michelle Bain
Meet Michelle. If you're looking for foster kids' superwoman, she's right here🦸🏾♀️ This badass attorney had a simple idea: teach youth from "care" the law ➡️ ensure they're equipped with the skills necessary for self-advocacy➡️ have them train their peers ➡️ watch justice unfold. Oh and pay the kids $20+/hr to learn! Michelle is taking Canada's child welfare system by storm, and our jaws are on the floor at the power in this mighty nonprofit. Tune in, bring Kleenex, wear waterproof mascara💪⚖️🤧Episode HighlightsMichelle’s story and journey to where she is today (3:20)The founding story of Youth Empowering Youth (14:00)Youth Justice Warriors program (19:00)Amplifying your voice for good (21:00)Being an advocate in youth for your own community (27:00)Michelle’s Dream for YEY (34:00)A powerful moment of philanthropy in Michelle’s life (37:00)Michelle’s One Good Thing: Be vulnerable. Put your story and yourself out there. (39:00)For more information and episode details visit: www.weareforgood.com/episode/232The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous creatAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 14, 2022 • 52min
231. Defining Your Nonprofit's Brand Purpose + How to Bring It to Life - Rob Feakins
Meet Rob. After surviving cancer, this writer and former chief creative officer pivoted to something that felt more meaningful and purposeful. He's an award-winning filmmaker and storyteller skilled at creating viral films and mini-docs that drive engagement and emotionally connect followers to charities. Tune in as we chat about ethical storytelling and bringing your brand purpose to life through content. EPISODE OVERVIEWRob’s story and journey to where he is today (2:20)Creating your brand purpose (8:00)Where a nonprofit could start building and perpetuating this brand promise through all of their offerings (20:00)Viral content + leveraging social media to expand your mission outside of your four walls (25:00)The business and artistic reason to invest in film (28:00)Ethical storytelling (33:00)A powerful moment of philanthropy in Rob’s life (41:00)Rob’s One Good Thing: Be in service to someone so you can find perspective, gratitude and generosity. (46:00)For more information and episode details visit: www.weareforgood.com/episode/231The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 11, 2022 • 40min
230. What Matters Now: Leaders as Thought Leaders - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Tania Bhattacharyya
Tune in to this week's 8️⃣ Trends That Matter in 2022 as we dive intoThought Leadership is Now with Tania Bhattacharyya, our queen of thought leadership branding. She's talking about why you should be abundantly sharing your lived experience, passion, and expertise to build trust with the right audience on the right topic. EPISODE HIGHLIGHTSTone setting - Leaders as Thought Leaders (1:25)Leaders are found at every level (3:00)Self awareness and thought leadership (7:00)The power of thought leadership today (10:00)An example of where Tania has seen this play out (18:00)How to use thought leadership to build community for your mission (21:00)Thought leadership vs. subject matter expertise (23:00)Combatting imposter syndrome (26:00)Tania’s One Good Thing: Thought leadership is an emergent practice. (33:00)For more information and episode details visit: www.weareforgood.com/episode/230The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 9, 2022 • 29min
229. Finding Hope in the Midst of Pain: The Mission of Paul's Place - Amy Torrez
Meet Amy. She knows what it's like to be displaced during a loved one's medical emergency. And she's removing those barriers for future families. Amy founded Paul’s Place following her father's 6-month experience with temporary medical housing while fighting lymphoma. "My last months with my father may have been just days if it had not been for the generosity shown to us at that time." 🎧Tune in to hear a heart-warming story about a legacy that's paying generosity forward.EPISODE HIGHLIGHTSAmy’s story and journey to where she is today (2:30)The founding story and mission of Paul’s Place (11:00)Amy’s advice for nonprofit professionals who are in “survival mode” (16:00)A powerful moment of philanthropy in Amy’s life (19:00)Amy’s One Good Thing: Embrace adversity. (24:00)For more information and episode details visit: www.weareforgood.com/episode/229The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.Learn more about Virtuous atAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 7, 2022 • 41min
228. The Superpower of Stickiness to Grow Believers for Your Organization - Dr. Pamela Divinsky
Meet Pam. This heart-wired Canadian paired her economics Ph.D. with the impact sector, and that research is powering "stickiness" attracting people and getting them to act. We're diving into narrative research (totally fascinating - promise✌️), co-building and the results of the two when paired. Tune in as we talk about moving away from power-control to power-sharing, and the end result is an audience that feels heard, seen, and respected - leading to more donations + increased engagement. 💡Learn: How narrative research & co-building create stickiness leading to action3 layers of respect Steps for implementation Why the human-to-human approach scales faster with better resultsEPISODE HIGHLIGHTSPamela’s story and journey to where she is today (3:00)3 layers of respect (8:00)Creating stickiness that captures attention, investment + action (13:00)Theories of social change (13:30)Leveraging narrative research (28:00)Implementing these ideas (25:00)A powerful moment of philanthropy in Pamela’s life (32:00)Pamela’s One Good Thing: Find the one thing that brings you joy. (36:00)For more information and episode details visit: www.weareforgood.com/episode/228The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout Our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much moreAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter