We Are For Good Podcast - The Podcast for Nonprofits 259. Create a Marketing Plan and Your Brand Voice for the “Off-Season” - Jordana Merkin
Meet Jordana. This nonprofit marketer is helping you create a marketing plan for the "off-season" between campaigns or events AND sweetening the deal by outlining steps to craft your organization's story. Tune in for messaging guidelines and building a brand voice from one of our favorite mission-based marketers🎧
EPISODE HIGHLIGHTS
- Jordana’s story and journey to where she is today (4:00)
- Where to start when you're trying to create messaging for organizations (6:00)
- Brand voice and the importance of the way you choose your words (22:00)
- Key steps to building a marketing plan for the off season (28:00)
- Jordana’s lessons learned throughout her nonprofit marketing career (34:00)
- A powerful moment of philanthropy in Jordana’s life (36:00)
- Jordana’s One Good Thing: Keep learning. (40:00)
For more information and episode details visit: www.weareforgood.com/episode/259
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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