

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Dec 6, 2023 • 38min
494. Marketing is Mission: How Greenpeace Creates Bold Campaigns to Fight Climate Change - Ebony Twilley Martin
Meet Ebony. After discovering her son’s asthma was caused by the environment, her fight for her son’s health turned into a fight for the planet. She’s now the Executive Director at the largest national legacy environmental organization, Greenpeace🌿 We’re taking a deep dive into the ways this iconic organization battles the climate crisis with bold, creative campaigns, like projecting powerful messages onto iconic landmarks, and how they encourage all of us to play our part. In a world facing an escalating climate crisis, every step towards safeguarding our planet for future generations matters🌎 Tune in to see how we all can create a greener, more peaceful, more just world for all. 💡 LearnOverview of GreenpeaceThe role we all play in taking care of our planet Activation around Greenpeace’s mission Today’s GuestEbony Twilley Martin, Executive Director, Greenpeace USAEpisode HighlightsEbony’s story and journey to where she is today (3:00)Overview of Greenpeace (6:30)Why now is a crucial time to discuss this and take action (11:20)There is no climate justice without racial justice (13:00)Our individual roles in the environmental movement (22:00)Future of Greenpeace (27:00)A powerful story of philanthropy in Ebony’s life (29:00)Ebony’s One Good Thing: Lead. (33:00)How to connect with Ebony and Greenpeace (37:00)For more information + episode details visit: weareforgood.com/episode/494.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Dec 4, 2023 • 53min
493. Strategic Planning + Innovation in Uncertain Times - Joan Garry
Meet Joan. She’s a powerhouse in the nonprofit sector, Principal of Joan Garry Consulting and founder of the Nonprofit Leadership Lab. With a blog reaching 150,000 leaders monthly and a podcast, Nonprofits Are Messy, with over 2 million listens from 207 countries 🌎, Joan is a sought-after executive coach and strategic advisor for major organizations. Her remarkable journey includes turning around GLAAD during a deep financial crisis (with just $360 in the bank 😬), leading it to prominence and impact. In this episode, we explore the necessity of injecting innovation into nonprofits and the hallmarks of an innovative, modern nonprofit professional. Join us as we uncover the secret sauce to nonprofit success, featuring Joan’s stories that had us literally laughing out loud 🤣💡 LearnInnovation in Nonprofit LeadershipCase Study: Leading GLAADHow to move from Strategic Planning to Strategic VisioningToday’s GuestJoan Garry, Principal, Joan Garry Consulting and Founder, Nonprofit Leadership LabEpisode HighlightsJoan’s journey to where she is today (4:35)How nonprofits can inject more innovation into their work (10:00)Hallmarks of an innovative, modern-day nonprofit professional (14:00)GLAAD Case Study (21:00)Strategic Planning for the New Year (32:00)Practical tips to integrate innovation into the new year (32:00)Strategic Visioning instead of Strategic PlanningMarketing Innovation to the BoardBudgetingA powerful moment of philanthropy in Joan’s life (45:00)Joan’s One Good Thing: Start to think like a partner. (53:00)How to connect with Joan (54:00)For more information + episode details visit: weareforgood.com/episode/493.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Nov 29, 2023 • 44min
492. Shortchanged: Why and How Those Driving Important Change are Coming Up Short - Monique Parker and Taylor Johnson
Meet Taylor and Monique. They are the dynamic duo behind the Shortchanged podcast, which is now part of the We Are For Good network🙌 Hearing their stories, from their unique personal journeys to their passion for community building, it’s clear why they found each other in the We Are For Good community. Their heart for the nonprofit sector is their reason for asking more of it. They’re sharing how they uncover and untangle the structures built to accelerate good, but too often slow it down. These two heartwired leaders are changing the world and we’re here for it👏Tune in to get a sneak peek at what’s in store for Season 2 of the Shortchanged Podcast🎙️💡 LearnThe heart and story behind the Shortchanged PodcastInequities in funding in the nonprofit sectorExploring the Overhead MythToday’s GuestsMonique Parker and Taylor Johnson, Co-Hosts, Shortchanged PodcastEpisode HighlightsMonique and Taylor’s stories and journeys to where they are today (3:50)Where leaders fall short in driving change (8:30)What needs to shift within nonprofits (13:30)Takeaways from Season 1 of the Shortchanged Podcast (16:40)How Monique and Taylor were changed by Season 1 (20:50)The "overhead myth" in philanthropy (24:35)Dreams for the Shortchanged Podcast (29:00)Taylor’s One Good Thing: Setting rhythms. (36:40) Monique’s One Good Thing: Recognize your strengths and pick good partners. (38:45)How to connect with the Shortchanged Podcast (41:10)For more information + episode details visit: weareforgood.com/episode/492.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Nov 27, 2023 • 43min
491. Making Philanthropy Frictionless + Unlocking More Ways to Give - Vance Roush
Meet Vance. He’s bringing the heart❤️ of nonprofits and the innovation💡 of Silicon Valley together so we can all succeed. Did you know 90% of wealth is in non-cash assets and orgs are still not accepting them at scale? 🤯 Vance is on a mission to inspire the world to give and is the founder and CEO of Overflow, a tool that makes generosity frictionless by unlocking more ways to give, especially those non-cash assets. We’re diving into the importance of embracing risk, innovation and technology to ignite a giving revolution 🔥 including how to engage the next generation of donors. If you’ve ever felt like the nonprofit world is stuck in the Stone Age while the rest of the world races forward with technology, this jam-packed episode is for you - don’t miss it!💡 LearnThe importance of flipping the donor pyramidUnlocking more ways to giveHow to reach the next generation Today’s GuestVance Roush, Founder + CEO, OverflowEpisode HighlightsVance’s story and journey to where he is today (3:00)Building a financial base with early believers (8:00)Investor’s mindset (8:40)High Growth Fundraising: The Silicon Valley Way (17:00)New strategies to multiply fundraising efforts and expand donations (23:00)Reaching the next generations of donors (27:00)A powerful moment of philanthropy in Vance’s life (31:00)Vance’s One Good Thing: What is one thing you are grateful for today? True generosity flows from gratitude. (32:00)How to connect with Vance and Overflow (40:15)For more information + episode details visit: weareforgood.com/episode/491.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Nov 22, 2023 • 47min
490. Stop Soldier Suicide's Work to Support Veterans' Mental Health - Crystal Clark
Trigger Warning: This episode of the We Are For Good Podcast discusses suicide.If you’re thinking about suicide, are worried about a friend or loved one, or would like emotional support, the 988 Suicide & Crisis Lifeline is available 24/7 across the United States. Call or text 988 for help. For information about helplines worldwide, please find resources here.If you're a veteran or service member in the United States in crisis, please call 844.235.2764 or visit Stop Soldier Suicide’s website at stopsoldiersuicide.org. You are not alone.Meet Crystal. We first met her on LinkedIn where she slid into our DM and just filled our cups to the brim with her kindness☕️ She then quickly became an unofficial member of the We Are For Good hype squad📣 Beyond being a devoted listener, she takes her passion for learning and growing to the next level by sharing insights with her team. We’re exploring Crystal's journey, from her roots as a teacher to her work at Stop Soldier Suicide, which has been fueled by a lifelong commitment to building community. Stop Soldier Suicide is on a relentless pursuit of innovation to reduce veteran suicide. Their team is constantly evolving by trying new things, learning from data and creating groundbreaking initiatives to save lives. Tune in to meet this driving force behind positive change💪Today’s GuestCrystal Clark, Senior Director of Donor Engagement, Stop Soldier SuicideFor more information + episode details visit: weareforgood.com/episode/490.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Nov 20, 2023 • 41min
489. Associate Boards + Engaging the Next Generation in Your Mission - Nelvin Johnson
Meet Nelvin. He’s a self-defined hopeless optimist with an unshakeable belief that things will get better💪 He’s part of the We Are For Good community and finds ways to be a trailblazer listening to the podcast. With over a decade of experience in financial services, he went all in and jumped to a career where he can build more compassionate communities of care, generosity, trust, and innovation. He fits right in as the Development Officer at The Bowery Mission, a New York organization that has been a beacon of hope for those in need for over a century. In addition to his incredible story, Nelvin is sharing his valuable insights for nonprofits considering building an Associate Board, illustrating how it can amplify their impact 🤝 Tune in to get excited about inviting the next generation into your work. Today’s GuestNelvin Johnson, Development Officer, The Bowery Mission Episode HighlightsNelvin’s story and journey to where he is today (3:40)Overview of The Bowery Mission (14:00)Engaging Young Professionals in Your Mission: The Bowery Mission’s Associate Board (19:00)Why should nonprofits build an associate board? (22:00)Mindsets Nelvin is bringing to his work (33:00)A powerful moment of philanthropy in Nelvin’s life (35:00)Nelvin’s One Good Thing: Don’t be afraid anymore. (41:00)How to connect with Nelvin and The Bowery Mission (42:00)For more information + episode details visit: weareforgood.com/episode/489.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Nov 15, 2023 • 52min
488. Harnessing AI for Good: AI in the Nonprofit Sector - Justin Spelhaug and Erik Arnold, Microsoft
Meet Erik and Justin. These tech visionaries from Microsoft's Tech for Social Impact team are peeling back the layers of AI's transformative potential in the nonprofit sector. From its potential in donor engagement and fundraising to enhancing program effectiveness, AI can amplify the impact of nonprofit organizations. Erik and Justin are sharing their advice on getting started with AI tools and highlighting the importance of responsible and ethical adoption of these emerging technologies🤖While technology is central to the discussion, the human element remains paramount. AI can be a co-pilot helping nonprofit leaders make an even bigger impact. Tune in so you can meet this AI moment without fear and maybe even with excitement 🤗💡LearnA look at AI’s impact on nonprofits overall Case studies of nonprofit orgs using AITips and tools for getting started with AIToday’s GuestsJustin Spelhaug, Vice President & Global Head and Erik Arnold, Chief Technology Officer, Microsoft's Tech for Social ImpactEpisode HighlightsJustin and Erik’s story and journey to where they are today (3:00)Microsoft Tech for Social Impact Overview (6:00)What opportunity exists for nonprofits today (10:00)AI’s impact on Fundraising, Donor Engagement and Programs (13:00)Following Responsible AI Principles (20:00)Common challenges nonprofits might face when adopting AI (31:00)Where can nonprofits get these resources (40:00)Building community around AI for nonprofits (41:00)Powerful stories of philanthropy in Justin and Erik’s lives (43:00)Justin’s One Good Thing: Have a growth mindset. (48:00)Erik’s One Good Thing: Think about how you need to train yourself, train your team, and how it’s going to impact your donors. (48:45)How to connect + learn more (50:00)For more information + episode details visit: weareforgood.com/episode/488.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Nov 13, 2023 • 34min
487. Breaking Unconscious Bias and Fostering Inclusion: A Conversation with Dena Williams
Meet Dena. She’s a staunch advocate for more diversity, equity and inclusion in all aspects of our lives. Her advocacy work began at just 16 years old when she was a volunteer for a Black and Brown LGBTQ youth HIV outreach program in the inner cities of Connecticut. Her career has included leading employee resource groups for corporations and nonprofits, becoming the first Black CEO and board chair of the Trans Chorus of Los Angeles, and now, she continues to shape the DEI landscape through her consultancy. Tune in, and uncover ways to create inclusive communities where everyone can express their truth. 💡 LearnHow to build cultures of belongingTips for counteracting unconscious biasCornerstones of workplace engagement that create vibrant workplacesToday’s GuestDena Williams, Founder, Dena Williams ConsultingEpisode HighlightsDena’s story and journey to where she is today (3:30)Creating communities of belonging (8:20)The difference between equity and equality (15:00)Unconscious bias (19:00)3 Drivers of Employee Engagement (24:00)Psychological Safety Psychological AvailabilityPsychological Meaningfulness A powerful story of philanthropy in Dena’s life (28:00)Dena’s One Good Thing: Self-care. Do it. (32:00)For more information + episode details visit: weareforgood.com/episode/487.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Nov 8, 2023 • 50min
486. Unlocking Your Working Genius for Innovation + Impact - Dave Raley
Meet Dave. He’s an expert in sustainable innovation🚀 helping nonprofits and businesses create profitable growth. He’s the founder of Imago Consulting, the author of a weekly trendspotting report called 🌊The Wave Report, and the co-founder of the Purpose & Profit Podcast with co-host Carly Berna. On the podcast today, he’s guiding us through the Working Genius framework sharing how it can enable effective collaboration and foster innovation. We’re also diving into how the subscription economy has opened doors for nonprofits to tap into recurring revenue models. Get ready to work in a new way filled with joy and growth. Tune in for insights into how you can elevate collaboration🤝 and innovation⚡ in your workplace.💡 LearnWorking Genius Overview + ImplementationHow to build sustainable innovation within orgsInsights into creating recurring revenue models Today’s GuestDave Raley, Consultant, Speaker, Writer and Founder, Imago ConsultingFor more information + episode details visit: weareforgood.com/episode/486.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Nov 6, 2023 • 30min
485. Saving Time + Engaging Your Rabid Fans: Automation Tips from SODA - Nicole Nidea
Meet Nicole. Her passion for educating others about organ donation started in 2015💚 That passion has continued to grow as she helped lead the original Student Organ Donation Advocates (SODA) chapter at Washington University in St. Louis 🎓 Nicole then joined the SODA National Team in 2020 as the volunteer Director of Development and the next year their first full-time employee. This small but mighty team leans into automation to support more than 50 chapters and 20 community partnerships across the country 🤖 She’s sharing lessons learned along the way about how automation can transform an organization with everything from donor engagement to internal processes.💡 LearnOverview of Student Organ Donation Advocates (SODA)Case Study: automation to scale impactTips for young professionals entering the nonprofit sectorToday’s GuestNicole Nidea, Program Director, Student Organ Donation Advocates (SODA)For more information + episode details visit: weareforgood.com/episode/485.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


